9 App Marketing Strategies That Business Should Consider For Their Business In 2020!

9 App Marketing Strategies That Business Should Consider For Their Business In 2020!

by Mike
Marketing is one of the significant aspects of any business; therefore, it is not an exception to the app business. Goods that are marketed well are sold well. And everyone is well informed of that, and conventional marketing is something everyone is aware of, but what about digital marketing or app marketing? We are here to help you with the best app marketing strategy:
  • Competitor analysis-
We should accept the reality that we sometimes take motivations or strive to do better things than our competitors. We do a competitor analysis, and it’s better to do it and have the report to know what exactly our competitors have that we don’t. And how can we be better than them? What is their app marketing strategy? Once we have keys and other useful information about them, we will understand precisely the opportunities which they have not yet explored and which we can. Things that work globally!
  • Do a research work on your target audience-
For every business, it’s essential to understand who their target audience is. Depending on these target audiences, you would be able to do several things to determine your marketing strategies. But on what factors should you define your target audience?
  • Age
  • Geography
  • Interest
  • Political views
  • Gender
Once you have the audience specified, it should assist you in creating strategies for branding or advertising.  
  • Develop a landing page according to the app-
A landing page is compelling, and it should present the customer with a summary of what the app is all about and its essential features. Also, it’s suggested to insert the screenshots and download links into the landing page.
  • Create referral programs for your users-
We should be honest about one thing; many of us would have received the referral program message and might have sent those messages to other people to get some Freebies. And its human intellect to be cheering on things which they get free! So this is a sought and tested approach to drive more traffic, so put this to good use. Execute highly effective referral programs that are beneficial for both the user & the new user.
  • App store optimization-
App store optimization is a very complicated thing to do, but its also a precious something. Around 50% of people who explore an app on the iOS or Google Play store require a better user experience with quick load time. More so, users seek for right information without wasting their time, and so you should be top of your app navigation. Could you keep it simple yet elegant?
  • Get reviews for your app-
Every techie user checks for reviews of the app before downloading it into their smart device. The android app store is flooded with apps. And intentionally or unintentionally, you end up installing the app, which displays odd full-screen ads that makes it very uncomfortable. So being you as an app owner, approach this issue. Well, the easy answer is getting the review. People believe in the reviews of the user. Thus, timely ask users to add reviews of the app to the play store or app store. But make sure you don’t annoy your customers while asking for reviews.
  • Design camps to enhance app installs-
This seems to be the toughest part of all. We recommend using the target audiences’ data and creating the Facebook Ad campaign, which primarily focuses on the app installs. Run various advertisement exercises to accomplish more click-through ratios. You could probably use Facebook & Instagram paid stories as well, to run through the app installs. Likely, use the landing page to encourage users and empower them to download the app. You could develop the specific landing pages as well, to offer particular joining advantages to the users, and run a separate ad campaign.
  • Work on SEO for the landing page-
SEO or search engine optimization is the most critical and crucial aspect when it comes to digital marketing. And SEO needs more time and patience. It’s not only that anything you do wrong, maybe your biggest mistake, but it will also take ample time to resolve that. Imagine you picked the wrong keyword, and if you understand the same, all your efforts to bring that keyword in top rank would be trashed. And you have to start from 0 that nobody wants to do it. So ensure you work hard on SEO and get everything done right.
  • Manage bad reviews and satisfy your customers-
It’s a well-known fact that there would be a criticism of the app. There would be people who would not prefer your app. It’s fine to have those users, and they are precious to us who can provide honest reviews and feedbacks. People would leave reviews in the situation of a bad experience that includes the app crashes, the issue with inadequate to do certain things in the app, problems with some severe flows in the app, or some external effects, such as wrong delivery of food by your food app. It would help if you tried to approach those issues in a better way and post the resolution as a response to that comment.

Final words

With the help of the strategies mentioned above, you can develop a better marketing strategy for your mobile app development and earn better ROI. So if you’re looking for reliable app development companies that can help you with development as well as app marketing strategy, then drop us an email, and we will get back to you within 24 business hours. Contact us now to know more.  
A complete guide to WordPress Web Development

A complete guide to WordPress Web Development

by Jose
Young entrepreneurs accede WordPress to be an exceptional platform for creating websites for small businesses and even startups. As a highly acknowledged Content Management System (CMS), WordPress is currently used by more than 100 million users across the globe. Many business owners who have determined to take their ventures online are accomplishing it on WordPress. In the present scenario, over 400 million websites are being powered globally by WordPress. These statistics cover more than 100 million sites that currently rest on the WordPress platform in the United States solely. As per the global analysis, reports show that job posts are usually published every 17 seconds from the world’s top one million websites that are being managed and powered. Hence, WordPress web development cannot be excused to businesses of all sizes since it plays a crucial role as a great content management system. Surprisingly, more than one-quarter of the whole population of websites that are available on the web is powered by WordPress. This division includes all sorts of sites, ranging from simple to compound portals, blogs to business websites, and applications. Out of all the available content management systems in the dynamic market, fortunately, WordPress continues to be one of the simplest and easiest CMS that endures free to use today. This is because when you hire a WordPress developer, they offer rich and robust features with lots of beautiful, exciting themes to choose from. WordPress has moved from merely being a blogging platform to more of a prominent website that can be employed for websites, social networking sites, E-commerce sites, Web directories, and various other uses. These features make it the best CMS platform for building an online business.

Top benefits of using WordPress:

WordPress has dramatically grown from a platform that was used for blogging to a CMS platform. Presently, many online business websites prefer WordPress as a hosting platform, while many individuals who are not informed of the various benefits to which WordPress is associated with still opt for static pages. Here are some benefits of WordPress that are worth considering.
  • Search engine optimization-
This works as one of the most typical benefits that come along with WordPress development. There is no uncertainty that search engines quickly identify websites built with WordPress. This is because WordPress uses several techniques and principles that are search engine-friendly. Also, a WordPress website SEO can be improved by downloading and installing plugins and extensions that enhance SEO.
  • Quick Installations-
When it comes to building a WordPress website, you can develop through an easy one-click installation of the CMS. In reality, you can avoid opting for WordPress development services. More so, you don’t have to download WordPress installation files or using FTP to upload on the site. WordPress can be installed within a few minutes by touring the control panel from the hosting provider, and the site will be live and running.

How to get to begin?

When it comes to WordPress development, there are a few things to learn. A website that wants to enjoy the right amount of traffic or exposure must have a custom URL or domain name. A custom domain name serves to support a site with high exposure in search engines. This is because search engines prefer to index domains, preferably than subdomains.
  • Optimize your website-
Many small businesses and startups prefer WordPress because of its relaxed social media integration and the excess of amazing themes it has got. However, before you can begin using WordPress for your business website, there are certain things you need to consider. WordPress boasts an extensive network of users that include plugin creators, bloggers, theme developers, and webmasters. So, anyone can effortlessly find quick help at any time. There are a lot of free resources for WordPress, whether it is their support forum or YouTube. Most web owners have found WordPress, easy-to-use, and straightforward. It offers a high level of flexibility, which makes it suitable for bloggers, freelancers, creative artists, and even entrepreneurs. This is why beginners are advised to adhere to WordPress.
  • Hosting-
When it comes to creating a website, hosting is one crucial factor that should be considered. To ensure that your website is always live and running all times, you should search for hosting assistance that WordPress managed. Additionally, daily updates and backups should be provided.
  • Website configuration-
Configuring your website is the second step after WordPress has been successfully installed. It should be done equally. For example, you should be involved in the way, and manner permalinks are set up, comments are supervised, and ensure to implement other best practices. With WordPress, these tasks are reduced and can be initialized right from the beginning.
  • Theme quality-
WordPress has plenty of amazing themes for everyone who wants to establish a WordPress-based website. But, proper research must be done before choosing an item for your startup business website. A flexible, convenient, and reliable theme is all you require to make changes whenever you want.
  • Ensure security-
Do you know that WordPress is typically created with robust security features; however, it is also right that you use more advanced security measures by installing some security plugins and optimize other best practices to protect against possible threats such as spyware or malware.


We hope the factors mentioned above will help you to understand how seamless and flexible WordPress development is for every business industry. It is one of the economic platforms with the ability to deliver high-performing websites. Want to develop your WordPress website? If yes, drop us your details, and our manager will get in touch with you soon.  
Top mobile app ideas that startups should consider in the year 2020!

Top mobile app ideas that startups should consider in the year 2020!

by Daniel
The peers of this period are so obsessed with mobile applications that they use them to share each detail from what they have eaten to what they’re are doing to where they’re going on social media channels. In this mobile-driven world, every entrepreneur should have some fantastic startup app ideas that could take your business or startup to the next level. The tech world is continually overflowing with so many various mobile applications that you every day look around and utilizes them efficiently to accomplish the tasks in a much easier way. Here are some unique mobile app ideas for startups that they can consider in 2020:
  • Food ordering/Restaurant app-
Food apps are showing no sign of slowing down anytime soon, and it is the most thriving industry today. Popular food apps like Seamless, Doordash, UberEats, Postamates, and GrubHub are dominating the food delivery market tremendously. Innumerable startups are now spending to lead the food delivery industry. For mobile app development, we suggest you build a food delivery aggregator app, restaurant app for local delivery or app for restaurant table booking, etc. Your app should be graphically appealing that consists of the images of restaurants or food to empower your customers to book a table or delicious food.
  • Movie streaming app-
Netflix and Amazon Prime are no more unknown apps. They’re in the limelight—movie streaming shows and movie apps the best app idea one could consider. In today’s age, people love watching films and web series of an array of genres in their mobile phones. You can also build an app like Amazon Prime and Netflix by executing superior features and provide them with marvelous experience through your content.
  • Ecommerce app-
Unquestionably e-Commerce app is one of the most excellent online shopping apps that every other person right next to you uses to shop online products. The online shopping market is growing each passing day as people tend to buy online, preferably than visiting brick and mortar stores. You can opt for a mobile app development company to develop B2C, B2B, or C2C shopping app that fits your business requirement and provide your customers with a more satisfying shopping experience.
  • Cab booking app-
Well, car booking applications are the first startup idea that stuck in the minds of every entrepreneur. Brands like Uber, Ola, and LYFT have these ideas; they implemented it and are now ruling the market. It is the most necessary app as it solves your everyday life problems such as rendering full-day employment to the needy and offering traveling amenities. This is one of the best new app ideas which was needed and became a reality at the right time.
  • Home service app-
Home services app is another popular app idea that you can take into consideration if you are committed to your work. Home services apps like Handy, UrbanClap, Helpr, and Mr. Right are the most successful on-demand home services startups that provide standard home services like barber, plumber, beautician, AC repair, and more. Go for developing an app like UrbanClap to target the bounded market by offering exceptional and cost-effective services.
  • Logistic app-
Suppose, you are an owner of the foremost transportation and logistics companies or planning to finance in the logistics industry, then yes you have made the best choice. With the logistic app, you can improve your reach and provide your customers or clients with a one-stop solution such as automated and quick load, which depends on the location and equipment, billing, valid proof of delivery, and payment.
  • Ticket booking app-
Whether its shows, movies, events, conferences or sports, people prefer ticket booking apps to understand the circumstances in detail such as available seats, venue, time, price, etc. and book tickets. This is an eternal business model that you can go for. Like the popular app BookMyShow, you can develop a ticket booking that allows users to check the availability of the shows and book tickets online accordingly. You can partner with different event organizers and let your customer’s book or buy tickets using your app.
  • Dating app-
Indeed this application is a significant concern in the youth these days as it’s unique of its kind and offers the youth or people who have been single their life to determine the right partner for themselves, which is quite a cultural thing in itself. Dating application helps two separate individuals to meet each other. Further, they can find and choose the right partner for themselves. This app provides numerous profiles to each user to select the right person’s profile for themselves.
  • Health/Fitness app-
Healthcare is one of the most extensive domains, which is leveraging technology to touch every corner of the world and contribute better care to patients. Mobile applications based on health/fitness have substantially reduced the long tail that you would have seen in the hospitals and doctors’ clinics. Building a healthcare/fitness app is an ideal choice as it allows your customers to book an appointment with the doctors, diet plan, remote monitor, and collect their medical information on the mobile application.
  • News app-
News app is the best app idea that you can pick to provide the latest and best news from various national and international sources. Every other person makes use of news applications to read the news headlines while on-the-go. You can build a news app that includes features like social sharing, top stories, bookmarks, trending, news associated with all domains, and more.


Mobile applications have become an essential tool for smartphone users. And studying the increasing numbers, every industry is embracing technological advancement and evolving with mobile apps. If you have a fantastic app idea for your startup, then it is the right time to contact our team and earn a better ROI.  
React Native Developers Hiring Guide for 2020

React Native Developers Hiring Guide for 2020

by Jitendra
We all know how hard it has become to find the perfect react native developer. While tech giants like Instagram and Airbnb have developed their mobile applications with the help of React Native, it is gained a lot of popularity in the past few years. Even it won’t be too wrong to consider, that for mobile app development, React Native is becoming the industry standard.

React Native: A Brief Introduction

If you want to hire react native app developers, you need to understand how react native can be deemed beneficial for your development. Back in January 2015, React Native as created by Facebook. The whole idea behind it was, they create a reliable framework based on JavaScript instead of using HTML. Further adding, with every single year, the community around React Native is gradually increasing, all thanks goes to the flexible and easy to use a framework. Some of the salient features of using React Native includes:
  • React Native can be easily used to develop an app for both Android and iOS-based devices.
  • It provides excellent sustainability with cross-platform functionality.
  • React uses JavaScript as its core programming language.
  • The developers can avail the benefits of React, which is s JavaScript library to create user interfaces.
  • With an easy to navigate UI, React Native makes the entire user experience seamless.
  • React Native can make your apps lighter while proving faster performance.
  • It helps to use lesser resources as compared to that of any other native apps.
  • With the automated code update feature, you can always release faster app updates.
  • Any developer can tweak around with React Native and create a mobile app out of it.

Hard Skills Considered before Hiring React Native Developers

Down below are some of the mandatory hard skills that every React Native programmer should be aware of. Before you get started with your recruitment process, make sure that you understand the skills that are to be required for the programmer. 1) Good Stronghold on JavaScript While being a React Native app development company, you need to opt for employees who have in-depth knowledge of JavaScript. The JavaScript can always help the developer to create better app logics, building components, and services. 2) Understanding ES6 While you are looking to hire for React Native developers, make sure that they have profound knowledge on what exactly is ES6. You can also test their skills on how they can convert ES6 code into an ES5 one. Further adding, you can also evaluate your programmer while asking the features of ES6 for JavaScript. 3) Knowing the Native iOS and Android Development Commands Apart from being a React Native Developer, one needs to work on native tools to get the job done. Under such instances, it shall be far better if the individual is well versed with all the native Android and iOS developments. 4) Having Backend Skills No matter how much a programmer is versed with the front-end skills, it shall be of no use if the entire backbone of the app is not strong enough. Due to these reasons, always look for the hunt of programmers who has the backend skills to get their program done. 5) Debugging Resolving bugs is yet another reason, you should be vigilant enough to ask for React Native Programmers who are well equipped with their debugging skills.

Soft Skills Considered before Hiring React Native Developers

It is quite understandable if you want to hire a React Native developer, there are specific hard skills that the programmer needs to possess. But, apart from that, having a certain degree of soft power can help your company to continue with the development process seamlessly. Down below are some of the soft skills that every programmer should require: 1) Strong Communication Skill Make sure to understand that by hiring a developer with strong communication skills, you can always add value to your company and the project they are directly involved. Communication skills are still required to convey the message better and making sure that everyone is on the same page. 2) Making the Code Clear to Understand While someone might be a genius when it comes to writing code, but that the time of debugging, they can’t even understand their lines. This is certainly not how one should approach coding. That is precisely why you need to hire someone obvious and concise with the lines of code they write. 3) Adaptability     Your React Native developer must know their way around, how to interact with different hardware and software. Being someone in the technological industry, it is widespread to expect, yet the majority of them always stick to their personal preferences. And if your developer doesn’t know how to use particular software, they should always be humble enough to learn about such. 4) Dedicated Work Approach Dedication is yet another essential aspect when it comes to a React Native developer. Unless you have the eagerness to learn and grow yourself, you shall stay in the same positions for the years to come. It is only through the dedicated work approach that your developer can add value to themselves and your company. 5) Fostering Teamwork While the majority of the developers prefer to work alone, there are certain instances where they will need to work as a team. During such cases, it is essential to understand that you need to hire someone who can foster such teamwork.

Wrapping Up

In conclusion to the above-discussed article, our idea was to describe all the aspects one needs to look for to hire react developers. With each passing year, react native is becoming more of a go-to-framework for the majority of the development companies. To smoothen the development phase, React Native offers a variety of easy to access libraries and plugins. So, once you have gained a clear overview of what to look for such developers, you can quickly get the employees you require.  
Which is the best eCommerce platform for your business- Woocommerce or Wix?

Which is the best eCommerce platform for your business- Woocommerce or Wix?

by Milan
Online stores are a highly popular alternative if you’re looking for a viable business model. It brings some great benefits to entrepreneurs who want to get the upper hand and offer their products to a broad audience. That’s why today we’re comparing the top platforms available in the market: WooCommerce VS Wix. We’ve analyzed every significant aspect that will help you develop a business in the eCommerce space. But before proceeding, let’s quickly glance over the short introduction of both the eCommerce platform.

What is WooCommerce?

WooCommerce is an open-source WordPress plugin that adds e-commerce functionality to your WordPress website so you can have an interactive online store. This plugin easily integrates into your existing WordPress site, converting it into a full-featured eCommerce store. Here are the top benefits:
  1. Free plugin: This eCommerce plugin is free and comes with a robust set of features and tools to kick-start your eCommerce business.
  2. Support: The WooCommerce team support efficiently, and you also get help from user communities and forums.
  3. Open source code: As we’ve mentioned before, WooCommerce is an open-source platform, which means the code is readily available for anyone to view and modify.
  4. Powered by WordPress: As we know that WooCommerce is a WordPress plugin and as per stats, 28% of websites are powered by WordPress in the online world.
  5. Modern and powerful interfaces: WooCommerce concentrates on making the process of establishing your online store as simple as possible.

What is Wix?

Wix is a huge cloud-based website development platform. It is a free service, but you can improve your websites by subscribing to Wix’s premium plans. Wix is simple and the best eCommerce platform that offers an array of templates to design your website beautifully. Here are the benefits:
  1. Mobile optimization: The significant advantage of using templates of Wix is, all are mobile optimized. Yet these are not responsive.This means that after you’re done working on your website, you will have to work on your mobile site individually to ensure that things go well. It is effortless to perform but does require some extra time and effort.
  2. Artificial Design Intelligence & Code:This is a unique service offered by Wix. Its artificial design intelligence and code enable you to create a premium website. It would help if you answered a few simple questions like who you are and what you do. And then provide the content you wish to include on the website. Based on this information, they will create a professional and personalized website, and you can go live quickly.

WooCommerce vs Wix- Which one to choose?

  • SEO- friendly-
WooCommerce: As far as SEO is concerned, fortunately, WooCommerce is SEO friendly and out of the box. You can install WooCommerce extensions and plugins, for instance, Yoast to experience the functionalities like writing a Meta description, alt text image, rich snippet, and so on. Wix: Wix also offers some basic features with regards to SEO, which available in the website settings. More so, you’ll get access to the premium App from their App Market. From there, you can add many marketing and SEO apps that will help you boost your website in search engines and market it to your target audience.
  • Customer support-
WooCommerce: The developer’s team of WooCommerce is doing an excellent job of maintaining and updating WooCommerce regularly. That’s why you won’t require customer support for WooCommerce. As you know that it’s a WordPress plugin, so a large community is waiting for you to assist you during obstacles. Wix: Wix also provides its users with a lot of comprehensive support. You can hit the Knowledge Center, browse and search review boards and tutorials to find the answers you’re seeking. In their video tutorial, you will get complete help about the site builder and how to use its features.
  • Speed and security-
WooCommerce: ECommerce business owners using WooCommerce are habitually a bit target for attackers as the platform runs on WordPress. Although the CMS itself is secured, if you don’t update sites, themes, and plugins regularly, your website will be vulnerable to attackers. Wix: Fortunately, websites build on Wix are hosted on their servers. This means that the servers are optimized for unique Wix websites. Wix specialists are in charge of making sure your site is quick to load and secure at the same time. As you know that Wix’s sites run on JavaScript, so their speed tests are quite different than the others. Their sites respond quickly, but also take a while to load fully.

Final Words

Making the right choice seems to be complicated. And switching platforms later can be a nightmare, so you need to consider every point of the comparison. Though Wix has some excellent powerful features, even WooCommerce also offers some great features. The first thing to consider is the price. WooCommerce is free, and you will get some astounding features, which are innovative. In the end, it heavily depends on your business needs. So choose the platform according to your requirements. Are you looking for a web developer that can suggest you better and serve you with an exceptional eCommerce development store? Contact our team of experts.  
Woocommerce VS Magento- Choose the right platform for your e-store!

Woocommerce VS Magento- Choose the right platform for your e-store!

by Tarun
If you are planning to begin your own eCommerce business and couldn’t settle on the platform to get started with, you are really in a difficult situation. Don’t worry; we are here to help you out with that. You may already have done some analysis and found out the big names in the eCommerce software industry. However, there are some other big players, including Big Commerce, Shopify, etc. But, if you’ll overview the total market share of the eCommerce platforms, you will notice that WooCommerce is staring at approx. 47.3% and Magento are in second place with 13.1%. That’s how popular these two E-commerce platforms are. Therefore, it is common that you’ll struggle between Magento vs Woocommerce- which one to choose. In amid of launching your eCommerce store development and selecting the right plugin, this blog we’ll greatly help you to make a better decision.

A quick overview of Magento vs Woocommerce:

Introduced in the year 2011 by Woo themes, WooCommerce began its journey to capture the WordPress industry with its interactive E-commerce features. WooCommerce app development is considered as the most technically sound e-commerce software for its users. Supporting around 30% of the whole E-Commerce market, WooCommerce now has about 1o million+ active users worldwide. If we talk about WooCommerce themes in Theme Forest, WooCommerce has about 1144 items. In the list of WordPress.org, it has around 567 WooCommerce Themes, and in mojo-themes, there are approx. 240+ WooCommerce themes are available. In total, it contributes over 1800+ themes. So WooCommerce will never fail on delivering intriguing themes when it comes to redesigning your E-commerce websites. Magento begun journey in the year 2008, developed & founded by Varian, Inc. In the present scenario, the Magento market is currently ruling over 8% of the total E-Commerce market. Undoubtedly, Magento is one of the vast & robust E-Commerce applications available in the market. Presently, the active user of Magento app development has reached 25, 0000+. Magento also offers a good number of themes to enhance the website. There are around 890+ Magento themes in Theme Forest, giving its users absolute freedom to design the e-store the way they want. Now let’s explore the core features of Woo-commerce and Magento:
  • Prominent features:
  • As we know it’s a WordPress plugin it can manage all E-commerce related problems from the WP-Admin dashboard of your site.
  • It also empowers marketing campaigns such as coupon codes, discounts, usage limitations, and a lot more.
  • WooCommerce has excellent reporting facility of the level of inventory, sales income, overall store performances, product, and customer reviews.
  • It supports several popular payment gateways that include Cash on delivery, PayPal, and Stripe for credit card payments.
  • Ability to fix free or flat rate shipping for product delivery.
  • You get options to control tax settings with local tax rates.
  • It offers exclusive and customizable templates to design your e-store.
  • Magento can deliver customer segmentation, target marketing, and merchandising.
  • It also provides alternatives to set more than one wish list.
  • Magento applications are highly portable device responsive.
  • It allows you to add many product attributes.
  • One can take leverage of the privacy feature in selling a product to a particular customer.
  • Has an integrated content management system.
  • Limitations-
  • If not maintained well, it becomes vulnerable to security concerns.
  • A variety of plugin clashing with one another.
  • Various severe developer risks.
  • It requires self-hosting & consistent updates of core plugins.
  • It is usable only on WordPress hosted platform.
  • For operating Magento, developers need appropriate knowledge as the system is complex to manage.
  • It is costly to use and maintain.
  • Executing themes & third party apps are tough.
  • It needs regular software updates.
  • To overcome higher developer risks, it requires incredibly skilled employees to manage and control the application.
  • Pricing-
WooCommerce: This plugin is free to download and use. Magento: Magneto’s community plan is also free to download and use, but for the enterprise plan, it requires around $18000 per year.
  • Ease of use:
WooCommerce: Well, WooCommerce is quite straightforward and easy to use interface on your WordPress. If you’re familiar with using WordPress even without any developing knowledge, one can quickly learn to use and maintain this plugin. The platform is highly customizable from your WP-Admin dashboard. You can instantly test the site and make several changes until you are contented. It makes the journey of WordPress user a whole lot easier when it comes to building their e-commerce site. Magento: If you’re a beginner, then it does require a little bit of time to get used to the system of Magento. This platform is developed under a complicated method of usability. Entrepreneurs not familiar with these applications may find it quite challenging to manage it. Many would find the admin area of Magento troublesome for some people in the beginning. So the framework itself comes with a complex frontend to maintain. It is more robust for people without much tech knowledge as well.
  • Site performance-
When it comes to the performance of your E-commerce store, you can’t stand to have a website that takes a lot of time to load. This annoys the customers, and they leave your site quicker, resulting in significant losses of your online business. So the performance of a site depends mainly on the hosting provider and the size at which you are loading files to your website. For both WooCommerce and Magento, the performance of it will have mixed results considering its size and functionality. So despite the platform, the performance of your E-Commerce site primarily relies on numerous other factors that include web-hosting providers, and the posted images are optimized, etc.

Bottom line

Magento vs WooCommerce boast a fantastic feature, which makes it challenging to choose the right platform for your business. Both are strong contenders, and so we suggest you understand your business goals and evaluate the platforms for selecting the right fit. If you’re looking for a reliable company that can help you make a better decision, then get in touch with us.  


by Peggy
  With every passing moment, the worth and usefulness of the smartphone are increasing at a rapid speed. And this need for smartphones has also elevated the app development market. Today, every business prefers to hold a security check on the digital presence for their brand, and nothing suits better this demand, then a mobile app technology. However, app development has reached another level of convenience with the introduction of different platforms. In this run, the most debatable topic is the Hybrid App vs Native App that creates a different aura around the app development field. For a non-technical person, this debate leads to a jigsaw puzzle that needs to be solved further. Are you confused too? To help you find out the most suitable answer to pick the best out of bot, we have brought this topic here. So just read this post further to compare both native vs hybrid app development and decide which platform is best for your app development needs. Let’s take a tour of hybrid app vs native app pros and cons, further with this post…

A quick look at Native App Development

A native mobile app is a process wherein the apps are created separately for iOS, Windows, Android, and Blackberry. The apps built on the native platform, are supposed to run only on one specific operating system. Although the development process of this platform requires the developer to create different versions of an app for various systems. With the help of native apps, developers can provide optimized performance and take advantage of the latest technology. In the Native App, developers have to write code in Swift or Objective-C for iOS applications, Java for Android Native applications and C# for Windows. The development of native apps can be done with mobile device features, such as a microphone, camera, location detection, etc. Also, with the help of native apps, it becomes much easier for the users to experience the seamless user experience when compared to hybrid apps. On the other hand, the pricing for the native app development is little on the higher side, as it involves the specific expertise of the developers.

Native App Pros

Seamless Performance The essential requirement of the native app, suggests the developers need to write different codes for different operating systems. Due to this fact, the app is made only for a specific operating system and gives a smooth performance. High-Speed A native application is optimized as per the requirements of a particular platform. This ensures to provide higher speed and performance. Also, during the development, developers take care of every aspect, and this helps in increasing the speed. User Experience Native apps are known for offering a smooth and engaging user experience. This helps your users to be more connected with the app interface. Better Flexibility With the native apps, you can access inbuilt devices such as GPS, camera, calendar, and other mobile device functionalities.

Native App Cons

Higher Development Cost For a Native app, developers are supposed to hold expertise in a specific platform. This leads to increased app development costs. More Development Time Since Native apps work according to a particular operating system, hence they take more time to get developed. A quick look at Hybrid App Development As the name suggests, Hybrid apps, are that app, which is created for different platforms. With the help of one single Hybrid app, it can run smoothly on iOS, Android, Windows or Blackberry. In other words, hybrid apps are the fusion of native and web apps. These apps are created to work on different operating systems without fail. On using you may find these apps to look and feel like a native application, but are run by a website. The hybrid apps are built on different languages, including CSS, HTML5, and JavaScript. On the other hand, it is a web-based app that is covered in the native app and is further connected to the device’s hardware. Hybrid apps are often being picked, due to their cost-effective nature, which fits into the tight budget as well. On average, the cost of developing hybrid apps is less compared to any other platform.

Hybrid App Pros

Less development Cost Are you running on a tight budget? And want to have an app that works faster but within the budget? Then proceeding ahead with hybrid is the best choice. Maintenance On the hybrid apps, you can update the content as many times, and it doesn’t require high-maintenance. Faster development time Yes, you heard it all correct, hybrid apps don’t consume much time in development and helps you launch your app much faster in the market.

Hybrid App Cons

Poor Performance Within the platform of the Hybrid app, there is an addition of an extra layer between source code and the mobile target platform. This brings poor app performance. Complex Debugging Process The extra layer in the hybrid app leads to debugging issues as well. To make it work, developers need to rely on the framework to make it work on the targeted OS. User Experience Yes, the UX of a hybrid app is not that efficient.


No doubt, both the apps hold their share of pros and cons. However, something that cannot be missed here is that each of these platforms has an incredible set of features and functionalities. These are sufficient to create an app that can turn the heads of your audience. On the other hand, hybrid apps development are useful for budget app requirements, and if smooth UI/UX is your prime motto, then Native is the best choice. The choice is yours, so pick the right platform that fits your business needs.  
React Native Vs Ionic- Which is a better framework for your app development?

React Native Vs Ionic- Which is a better framework for your app development?

by Jitendra
The mobile application market is mounting up, and according to the current statistics, the number of apps has already surpassed 8 million. The race for the mobile app development industry is becoming more challenging as it can boost customer engagement. Most developers would accept that the adoption of a platform or framework plays an indispensable role in improving customer retention and magnifying its popularity. And there is no insufficiency of choices as far as the number of frameworks is concerned. If you are thinking to develop a cross-platform app, you’re on the same page as others. With plenty of options such as React Native, Flutter, Ionic, etc., you can choose the best framework that ideally suits your project requirements. However, in this blog, we would be comparing the two most popular platforms: React Native vs. Ionic. Before beginning the comparison, let’s start with a quick introduction about both React Native and Ionic.

What is React Native?

React Native made its first debut in the year 2015, developed, and widely supported by Facebook. It is a JavaScript framework used for building native mobile and web applications using Java as the programming language. It completely supports both Android and iOS platforms and applies designs similar to React, giving an interactive mobile user interface. However, don’t forget that React Native does not extend any support to HTML5 or hybrid apps.

What is Ionic?

Ionic is one of the popular open-source platforms optimized for building exceptional hybrid mobile applications. It was initially introduced in 2013 by Drifty Co. Developers with extensive knowledge of JavaScript, CSS, and HTML5 choose Ionic as its ideal framework. The framework utilizes Angular and Apache Cordova, which is the primary reason why developers choose this platform. Similar to React Native, it also supports cross-platform app development. The tools like SaaS and CSS, etc., additionally assist in the development process.

What are the significant differences between React Native and Ionic?

  1. Native and Hybrid-
It is apparent from the quick introduction of the React Native app development that it is only used for developing web applications and native mobile apps using JavaScript. It allows developers to share the codes across the platform by providing the native components. The User Experience works closely with the other native apps adhering to the models offered by the Operating System. The React Native also contributes to improved performance as well as seamless animations. However, you would only get the craved result if the bridge components are written for the native elements and offers a default. On the other hand, Ionic is a strong supporter of the hybrid application development framework. It usually makes use of the web-based technologies for writing and running the application and determines PhoneGap or Cordova for the evaluation of natural features. Ionic also offers a feature called Ionic Native. But don’t create a misconception that you can create native apps using this feature. It is also recognized as the ngCordova, which helps in utilizing the current PhoneGap and Cordova plugins.
  1. Technology Stack-
If we discuss the React Native, it is based on the belief ‘Learn once, write anywhere.’ This means that the developers will have to understand the set of rules and make use of the native elements accordingly. React Native highlights precisely on the UI with the presence of the UI components. For example, you know that Android has a profound customizable toolbar, which is missing in iOS. So, you can use something else in that place. Several components have equivalents, and if it isn’t there, you can easily separate the platform-specific logic. On the other hand, the theme of the Ionic is ‘Write once, run anywhere.’ It extends a comprehensive Software Development Kit to create hybrid apps efficiently. As we’ve mentioned before, it gets the fuel from web technology and is built on the top of Angular. You can create multi-platform apps using minimum codebase.
  1. Performance-
When it comes to app performance, nothing can ever beat React Native. The aim is that it is recognized for its more familiar resemblance with native and relatively faster. However, the developers need to make some changes to the platform-specific element. React is also acknowledged for its stability and is suitable for developing large-scale apps. More so, creating native apps is costly than hybrid apps. Ionic is quite slower than React Native due to WebView. It primarily uses the mobile-optimized CSS, HTML, and JavaScript components. When you want to add a hybrid factor in your native apps, you can pick Ionic.
  1. Ease or difficulty of the language-
The Ionic framework is precisely related to the Angular, which is another common JS framework. It supports the Mode-View-Controller model surely and has got the logic wholly isolated. It employs the HTML view for its views. React Native also is based on the JS framework, and its code is similar to HTML, known as JSX. The JSX is a secure codebase to work with. However, if you are working solely or if there is a lack of collaboration in a team, you might find it challenging as it wouldn’t be as simple as editing the template files and writing CSS.
  1. Community and plugins-
You would be fascinated to perceive that while working with React Native, you would encounter various plugins available on the NPM. The plugins are also accessible while using the PhoneGap or Cordova, enabling you to straight away take a lot of plugins from other communities as well. Again, if you compare the two based on stars they have received on GitHub, React Native is ruling the market. React Native has won 36,000 stars, whereas Ionic has won 25, 000 leads to date.


Both Ionic and React Native is the most desirable choices as far as cross-platform app development is concerned. However, they may be different in the project requirements. It is very tough to pick a distinct winner in between them as they both work excellently. If you’re looking for a company that can help you choose the right framework for your next app development project, contact us, and we will get back to you within 24 business hours.  
ReactJS Vs. VueJS- Which framework is ruling the market?

ReactJS Vs. VueJS- Which framework is ruling the market?

by Alice
As we all know that JavaScript has grown tremendously over the years and has become one of the most prevalent and extensively utilized frameworks for building web applications. With the passage of time, the developers are accessing more of front-end development tools, which usually make the choice process more complex. However, quite explicitly, the choice needs must be based on the project requirements and the proficiency of the development team. In this article, we’ll be discussing about the top frameworks in the market: ReactJS and Vue.JS that will help you make a better decision for your business:

Why it has become tough to choose between ReactJS and VueJS in 2020?

Now the clash between two most strong opponents; React JS vs. Vue JS has increased to a great extent. However, it has become tricky to make a comparison between the two as both are highly competent and offer wise features, easing the job of developers. To give a common example, both the frameworks are recognized for providing high performances with a simple learning curve. Additionally, both the frameworks are widely used for making the User interfaces interactive and attractive at the same time. Before we process, look at the stats of the ReactJS and Vue.Js below:

What’s intriguing in ReactJS?

As we know that ReactJS is an open-source JavaScript framework developed by Facebook. It is basically used for creating User Interfaces. React app development is utilized for developing single-page applications. You can also utilize it for cross-platform mobile app development. You can reap the benefits of virtual DOM to create a specific data structure for making changes and updating the browser.

Benefits of ReactJS:

  •      Easy to learn-
As compared to other front-end frameworks, ReactJS is an easy programming language that one can learn, but knowledge of CSS and HTML is a must.
  •      It is a simple framework-
ReactJS is the simplest framework with a defined lifecycle due to its component-based approach. React make use of distinctive syntax known as the JSX that allows it to use both JavaScript as well as HTML.
  •      Code reusability-
When you hire React.JS app developer, they reuse the code components of numerous levels while working on the project.
  •      Data flow in a single direction-
React ensures that the data flow in a single direction, which is downloaded. The major pro of single direction is, smaller data does not affect the large data, enabling developers to make changes seamlessly.
  •      SEO-friendly-
Applications developed on React.JS are very SEO-friendly, allowing you to stay ahead in the competitive market.
  • The drawback of React.JS:
Poor documentation

What’s interesting in Vue.JS?

Vue.js was launched soon after the React.js in 2014, and since then it has become one of the topmost Progressive JavaScript frameworks across the globe. It is also a well-recognized framework for developing User Interfaces like React. The core library is concentrated on the view layer only, allowing you to build engaging single-page web applications with it.

Benefits of Vue.JS:

  •      Small size-
One of the significant advantages of Vue.js app development is that it has a smaller file size, which includes only about 18KB to 20KB. It enables the users to divide the template-to-virtual-DOM compiler and even the run time.
  •      Easy to learn and develop-
Vue.js is very simple to understand as it is granted with large scale templates. It also helps to save a lot of developer’s time with its uncomplicated structure, allowing you to spot errors in the blocks quickly.
  •      Detailed documentation-
This is the only sphere where the Vue.js outshines than React JS. It is appreciated for its thorough documentation. If you are a beginner, then you need the basic knowledge of JavaScript and HTML.
  •      Facilitates two-way communication-
Similar to Angular, Vue.JS offers the benefit of two-way communication that helps in improving the HTML blocks handling. Besides, it also encourages the one-way flow as well, allowing developers to work with different components.
  •      Flexibility-
The ES6, JSX routing, and bundling provide flexibility to the Vue.js framework. It also helps developers to easily switch on to Vue those who are working on other JS frameworks.

The drawback of Vue.JS:

  • When you hire Vue.JS app developer they may face difficulty to overcome a situation due to the closed community.


The so final thing that may strike your mind is which framework is better: ReactJS or Vue JS. Well, it simply depends on your business choice and type. More so, it is quite tough to decide as both the framework very strong opponents with innumerable benefits and fewer disadvantages. If you’re planning to build your own website, but confused, then get in touch with our experts. We can guide you through the web development process and help you to choose the right web technologies as per your needs. Drop an email with your requirement.