Importance of Colour in New App Design

Importance of Colour in New App Design

by Matt

Did you know that the choice of colors may decide the success of a Mobile Application?

Human minds are very responsive to colors. Everything that we see around us has a specific colour and our brain behaviour is accustomed to associate with the colors all around us, both men made and natural. We can say that the colour of an object has a psychological impact on our minds. When it comes to modern-day mobile phone Applications/ Apps, it's no different. Years of trend analysis and case studies of successful mobile apps have shown that the colour theme had played a vital role in its appeal and popularity. The reason why mobile App companies are so selective and cautious about choosing the right colour scheme or App Colours is, to enhance its aesthetic appeal, create an impression in the minds of a user, entice curiosity & express its nature and utility.  

The success of an app depends on its user experience, which involves, Its appearance & colour scheme (App Colours ), easy downloading procedure, lightweight (occupy less memory space), easy, utility & easy manoeuvring abilities. What first attracts is the look and feel of the application and its simple yet distinct design. The app developers have to be very precise about the use of colors from the colour palette, have to be extremely careful, not to deviate from the theme applicable and the appropriate colour that matches the theme. The developers also have to keep in mind the utility of the App being developed, its nature of utility shall decide which App colour theme is applicable. The developers should also know which gender/sex will be subscribing to the application the most (men/women). We all know very well that men and women have a different perspective in terms of colour preferences. Hence if the App is meant to attract more ladies, the App colour theme can hover around more feminine colors & if the App is meant to attract more male audiences, it would be using more macho & manly colors. 

However, the general trend analysis and various studies have revealed that a majority of the successful Mobile phone Application would like to keep it simple yet appealing. The range of colors used by a vast majority of App hovers around the few primary colour options: Red, Blue, Black, and Yellow & Green.

Some of the prominent examples of few successful apps and their choice of colour are:

Facebook - Blue

Instagram – Orange & Yellow

WhatsApp – Green

Skype – Deep Blue

YouTube – Red

Uber – Black

Netflix – Red & Black

Twitter – Sky blue  

For example, if an experienced designer is developing a Social media App, they will tend to use a more bright and vivid colour theme. On the contrary, if the App is about wellness, lifestyle, and fitness, travel, the App colors used will be different, and it will be more subtle, soothing, and natural. If the App represents luxury items & consumer goods and services, it might use a gold / black theme to give it a premium feel. If the App is meant for education and schools, the App colour and theme will be more appealing to children's minds. If the app is meant for medicine or hospitals or anything about medical science, the colour theme will be white or blue. Red is a common colour used in App colors for Food & beverage Apps. An intelligent designer would know exactly where and how to use the right colors so that the user has a clear understanding of the actual utility/purpose of the application.

Years of research have shown a pattern of consumer behaviour that establishes the fact that about 92.6% of App users decide their subscription / purchase by the visual appearance of the App. A vast majority, (almost two-third) of the mobile App consumers may not decide to proceed with the purchases if the App does not suit their favourable colour preferences.

The survey also revealed several interesting facts about the association of colors and consumer decision making

Blue – 28% believe that it resembles trust and a sense of security

And 43% believe that it resembles reliability

Red – 76% believe that it resembles Speed

Yellow & Orange – 26% believe that it resembles Affordability, Fun, and entertainment

Black – 43% believe that it resembles luxury and premium, high end.

Black, Blue & Grey - 26%, 23 % and 26% respectively

Green – It resembles Nature & health

The experienced designers use these behavioural trends of the consumers to decide on the perfect colour scheme used while developing a Mobile Application. We have to accept and be aware of the fact that the consumers out there, Love Colour, connect with Colours, Their perceptions and decision making are to a great extent ruled by their choice, it the colors that differentiate between a quality mobile App and an average one.

Among various theories of consumer behaviour and taking into consideration years of experience in the successful development of Mobile Apps, it has been noticed that the Apps using very few & simple colour palette are the most popular. For example Monochromatic colour theme. It is a kind of colour scheme where the primary focus is on a single colour and then uses its various variants, lighter tones, and shades.

Over a long period, the App designers and developers have been referring to the colour wheel that works as a visual templet. This helps the designers to identify the colors that need to be included in the new App.

The Colour Wheel helps understand the colour scheme much better. While using a Monochromatic colour scheme, the colour wheel helps to select from the various shades of a single colour. Apart from the trendy Monochromatic theme, there are many instances where a multi-colour scheme is preferred by the users and the clients.

Here we have another example of Colour wheels that helps to select various combinations of the colour scheme. Depending on the nature of the App, the Multi-colour theme works great and carries great aesthetic value.

However, the bottom line remains the utility and efficiency of the Application, the purpose of the app, and its capacity to fulfil the expectations of the consumer. It should do its job what it is meant to for, to avoid uninstallation.

Magento 2 Migration Service – Checklist, Plan & Benefits

Magento 2 Migration Service – Checklist, Plan & Benefits

by Milan

If you haven’t migrated to Magento 2, you’ve clearly missed the countdown and your business is currently running on unsupported software. Magento 1 rounded off its support on 30th June 2020 after powering businesses for over a decade. If your e-commerce store is still running on Magento 1, which means your business is prone to security vulnerabilities. In a world where online security and customer database protection is a top priority, still functioning on an unsupported platform is both risking your business and customers' privacy. A data hack on your business and customer database could cause some serious impact to your business reputation and customer loyalty.

Why Magento 2 is better and more advanced?

Still, if all is not lost, you need to connect with a Magento 2 migration service provider and have your business migrate to the updated technology. The migration service might look like a daunting task but several benefits await you including an improvised interface, strong security, enhanced performance, and fresh design. The open-source e-commerce engine platform combines powerful marketing, search engine optimization, advanced reporting, improved checkout processes, and other noteworthy tools which will empower your businesses and make them completely scalable. The interface has been improvised not only for the backend operations but gives the customers a mobile-friendly user interface. Magento 2 improves SEO, eases the checkouts while ensuring an increased user experience. Upgrading to Magento 2 with the help of a Magento 2 migration service provider gives you a niche over your competition with your customers enjoying the refreshing change and user experience. With the latest version, its easy to upgrade and customize offers instant purchase, assists in email marketing automation, boosts conversion rates and sales, and improves efficiency and agility for business users.

For quite a few years, Magento 1 has been powering numerous eCommerce websites however change is the new name of the game. Migrating to the latest version of Magento is no easy task. The dynamic platform requires the right expertise or else one wrong move could end up spending more time and money rectifying the error. To ensure your business has a smooth transition to Magento 2, opt for a certified Magento developer who has the right knowledge about the platform the expertise to upgrade and scale your existing website. The Magento 2 migration service provider needs to include both pre and post-migration support. Once the migration process is complete, every component of the website needs to be tested to ensure there are no technical glitches and the online story runs perfectly as before only now with a renewed set of benefits. The duration for the migration depends on how complex the online store is. Migration to Magento 2 should take two to three months or maybe more depending on the customizations, coding, and third-party integrations.

What’s your Migration Plan?

To migrate to the advanced version of Magento without facing any issues, you need to prepare a migration plan.

1. Analyze the migration scope: It’s best to be on the same page with a clear picture of the work lying ahead, responsibilities, and timelines. Evaluate what is the technical functionality of the website in terms of third party extensions, customized themes, integration with various CRMs and ERPs, core customizations, etc. The complete size of the store including the number of domains needs to be assessed. All these factors will help in putting an estimate to the overall time spent to migrate to the latest software.

2. Get rid of data you don’t need: Simply the process and get rid of any outdated data from the previous version. Because of the new interface, the extensions used in Magento 1 may not be compatible with the latest version. Find out which are the new extensions that will be needed for Magento 2. All unique customizations that were developed for Magento 1 will be recreated for Magento 2.  

3. Conduct thorough testing: Once the existing functionality has been replaced, it’s best to verify that the performance is glitch-free. Magento 2 module testing is a complex process therefore the Magento 2 migration service provider needs to conduct thorough testing. Before initializing a dry run, it’s best to seize all administrative activity on both the versions.

4. Initiate your migration with the Data Migration Tool: The tool s equipped to migrate all your data however there might be some customized data that will be overridden. Admin rights, media files, and some other technical aspects will not be included in the tool.

5. Update incremental data: Once the data has been migrated, collect the data updates that were added in Magento 1 store such as new order, reviews, etc, and transfer these updates to the Magento 2 store by going into Delta mode.

6. Final Check: Have the various functionalities reviewed by various stakeholders to ensure all points have been covered. Check if the files for Magento 2 are updated and functioning normally without any glitches.

Run through a proper checklist 

Before rolling out the new layout and improvised design, run through the checklist with your Magento 2 migration service provider to ensure no function has been missed out.

1. During the migration process, ensure that no themes, extensions, plugins have been overlooked. Review the final list once again to be certain.

2. All stakeholders need to be one the same page with roles and functionalities clearly defined.

3. Once the migration process is over, various tweaks will have to be incorporated, bug fixes will have to be addressed. Magento 2 should be linked with different CRMs and ERPs before the software is considered for launch.  

4. Ensure all software and hardware requirements are met and they meet the compatibility criteria.

The checklist and the migration plan are to give an overview of the entire process. The most suitable way to go through the migration process is to get the best Magento 2 migration service provider to help you with the entire process and assist you with the technical guidance. Migrating to Magento 2 is a significant move for your business, it’s as big as creating a new website, so the migration must be done correctly with the help of experts.

Top 10 mobile app development frameworks in 2019-2020

Top 10 mobile app development frameworks in 2019-2020

by Jeet

Technology has been a marvellous thing which has enabled us to accomplish so much, in every part of our lives. Through technology, we can talk over a video call; send a mail within seconds to someone who is thousands of miles away and many more such examples. The mobile app industry is a fine example of technological advancements and innovation which is immensely benefitting from the rising number of mobile phone users. Various business sectors have tapped into this massive opportunity and are upgrading their communication channels from websites to mobile applications. 

In the digital era, app development is as competitive as can be. The rise in handphone users has increased the scale of mobile application development with several apps being designed across categories. Since most of the businesses are opting for mobile applications, developers are continuously working to help build applications for different platforms which not only offer superior performance but also give a seamless experience to the user. These applications are built on a mobile development framework. We have listed the top ten frameworks which are used by mobile app developers and development companies. 

1. React Native

Developed by the social media giant, Facebook, React Native is considered to be one of the best frameworks by mobile app developers. React and JavaScript are two languages used by the platform to build mobile applications for both Android and iOS. The open-source platform enables developers to build high-performance applications in shorter duration and create interactive UIs. React Native is famous for its framework supporting Android and iOS, its compatibility with third-party plugins and its declarative UI framework. 

2. Ionic

The most responsive open-source mobile UI framework which was introduced in 2013, has its foundation on the angular framework and Apache Cordova which lessen the learning curve. Ionic has components for both Android and iOS like badges, buttons, etc. It’s easily customizable and the apps built on the framework are compatible with Android, iOS and Windows. Ionic comes with an extensive library through which one can access APIs without having to code.

It works faster with just a single code base and runs everywhere.

The only disadvantage of Ionic is that the app needs to be modified often on the framework to keep up with the latest changes.

3. Corona SDK

The main reasons developers love Corona SDK is because it is ten times faster than most of the frameworks and mainly used to build game-related apps. The free framework is supported by Lua, a lightweight programming language that offers speed, flexibility and ease of usage to develop apps. Corona SDK has been used to create apps like Angry Birds, The Lost City and many other games. The open-source development framework enables developers to create applications for both mobile and desktop moreover it supports multiple devices like iPhone, iPad, Android phones, Windows and Mac Desktops. Some of the noteworthy features of Corona SDK are its faster development time, live testing, real-time simulation and various plugins.  

4. Xamarin

Acquired by the software giant, Microsoft, Xamarin offers a complete mobile development framework supported by APIs, components and adaptable backend infrastructure. Xamarin offers a superior native user interface and allows developers to build applications for Windows, iOS and Android. It has a shared codebase which means the same code can be shared of different platforms without changing the code or the language, therefore, bringing down the cost and the development time. Developers also enjoy a vast community for added support. 

5. Adobe PhoneGap

PhoneGap tops the lists of developers who build cross-platform apps. Earlier known as Apache Cordova it was acquired in 2011 by Adobe. Apps can be developed in JavaScript, HTML5 and CSS and support different platforms like Windows, Android, iOS, Ubuntu and Blackberry. PhoneGap assures the developer of high-quality performance along with multiple plugins and third-party tools which assist the developer in testing the application. 

6. Flutter

Developed by Google, Flutter is a powerful framework through which developers build native compiled applications for mobile, desktop and web using a single code. The portable framework allows the developer to target a wide range of users through a single code base. The open-source app building platform features fully customized widgets which help in creating native applications in a shorter duration. Alibaba, App tree, Google ads are some of the apps which have been built on the framework. 

7. Mobile Angular UI

Mobile Angular UI is an open-source UI framework which combines Bootstrap and Angular framework basis which developers can build applications using HTML5. The free framework allows developers to use JavaScript libraries like overthrow.js and fastclick.js. Hotelier News and iKeyBox are two examples of applications developed on Mobile Angular UI. 

8. Intel XDK

This framework is an Integrated Development Environment (IDE) through which developers build interactive, responsive, apps with plugins and web services. Developed by Intel, the framework uses several technologies like HTML5, JavaScript, Java, C++, C#, CSS, Objective –C. Some of the striking features of the framework are the live preview, testing and debugging, it supports various technologies like loT and Node.js. 

9. Native Scripts

Native Scripts is an open-source platform developed by Progress in 2014. Developers enjoy direct access to Android and iOS APIs, its native user interface without web views, strong backend support. The native mobile applications work with Angular, Typescript, JavaScript, CSS and Vue.js to build various applications. 

10. JQuery Mobile

JQuery Mobile is a powerful theming framework based on HTML5 and supports all operating systems like Windows, MAC, Firefox, Kindle etc. The responsive framework enables developers to build apps at a faster pace as compared to other frameworks through its simple API. JQuery Mobile is used to design mobile apps as well as websites. Moreover, the framework makes web pages interactive and user-friendly. 

Best of the best applications depend on powerful frameworks therefore it’s important to first consider the various requirements and finalize the framework which suits the project. These are some of the best frameworks which are preferred by developers and over time with the evolving technology, there will be many more options to choose from
How much does it cost to develop an app in 2020-detailed overview?

How much does it cost to develop an app in 2020-detailed overview?

by Jitendra

There is no such industry or sector that remains untouched by technology. The past decade has seen a significant rise in hand-phone users which has paved the way for numerous apps to be built across genres. From buying a piece of jewellery to booking a ride to carrying out bank transactions while on the go, our lives have become so much easier, thanks to the sturdy apps. Today small and large scale businesses are investing heavily in mobile app solutions. Connecting with your audience through apps is not only a great marketing tactic but an effective medium to share the latest updates and offers. 

Seeing the current trend, you would be contemplating about designing an app for your business. If that’s the reason you’re here and reading the article, the question that you’re looking an answer to would be- how much does an app cost? Well, that’s a difficult question to answer in one word. An app development cost depends on various aspects. What are the features you're looking for, how complex would the app be, the platform the app will be based on are few of the questions basis which any mobile app development agency would share a figure. The starting range for app development is $ 50,000 which includes basic features and necessities. As you keep adding multiple pages and asking for a custom design and complex infrastructure, the development cost multiplies. Moreover, the cost also depends on the region where it’s being designed. North America and Australia are the most expensive countries demanding between $ 150-180 per hour for IOS and Android. In India and Indonesia, developing an app is relatively cheaper which falls between $ 10-30 per hour. So let’s head on to understand what are the factors which affect the app development cost and how to reduce unnecessary costs. 

Investment in the platform

The first question which helps an agency to determine the cost for building an app is finalizing the platform on which the app will be built on. There are two frameworks which can be used to build an app:

  • Native mobile app development
  • Hybrid or cross-platform app development. 

Native app development means that the app will be coded in the language which is particular to the platform however a hybrid or a cross-platform app is when an app is built through a shared operating environment and is supported by several mobile platforms. As compared to Hybrid or Cross-platform apps, Native apps offer superior performance, the interface built is compliant to the platform which means the app is scalable and various features and functions can be improvised in the future. Hybrid apps, on the other hand, do give you the benefit of building one app for all platforms simultaneously however the flipside to it is that applications might run slower because of the slow response of the interface and problems with debugging. 

Android vs iOS or both

While developing an app, another question that we spend a considerate amount of time getting an answer to is which operating system should we choose for our application? Factors like market share, development cost and complexity, app maintenance, etc need to be thought over before making the final decision. Developing applications for both platforms differ significantly. From different programming languages to development environments, both platforms differ greatly. If you're planning to go ahead with Native mobile app development and choose one particular operating system, the price difference for creating an app between the two platforms remains the same. However, if you're planning for your app to be present on both the platforms, then there will be a relative increase in the cost of development. 

Category of the Mobile App

The type of app that you are designing also makes a difference to the overall cost. A basic app will have limited functions whereas a social networking app will have more various other functions to be incorporated like chats, data sharing which in turn will require a wider wireframe to operate. 

App Development Time and Resources

Before the work starts, app development companies share the total number of hours in which the app will be built basis the requirements they have received regarding the app features, design elements, etc. A simple app with basic features will take 500-700 hours on average for development whereas a complex app with custom designing will take more than 1000 hours. Depending on the complexities of design, a team is put together which generally includes a project manager, UI/UX designer, app developers, business analyst to count a few. The more complex the app is, the greater will be the resources used. Like we earlier discussed, different regions have different costs for developing apps, therefore it’s a smarter decision to outsource the work to a country like India or Indonesia which charge a lesser per hourly rate as compared to North America or Australia. App development has four stages wherein each stage has its own cost budgeted costs. 

Pre-development stage

This is the most initial stage for planning and researching how the app needs to be built, the features it needs to incorporate, the timeline for the project, etc.  

App development stage

As the header suggests, the developers and the supporting teams start building the wireframe of the app. 

  • Pre-release stage

Once the app is ready, it’s thoroughly tested for glitches, bugs, etc post which the necessary changes are made. These changes can either be incorporated within a short span of time or can delay the launch of the app if a lot of work is needed to rectify the functionality. 

  • Post-release stage

This is where the complete app is ready and is available for users to experience the application. It also includes maintenance costs and various updates an app might need to stay relevant to the changing trends. 

All four stages have their own additional costs which are additional to marketing costs, third-party integrations, backend development and other related costs. These are some of the factors which will help define the total cost for an app although an app development company along with your research for the app will be able to help you allocate the right budget for building an app. Find out more on how to shortlist on the best mobile app development company. 

Does your business need a compatible e-com website to grow?

Does your business need a compatible e-com website to grow?

by Peggy

Irrespective of how big or small your business is, one needs the right tools to showcase the products to the right user. In a world of digital advancement, the right avenues need to be leveraged effectively to gain maximum potential. Rather than having physical stores, businesses today are moving online. With everything available on the internet, it’s very common for consumers to shop for last-minute purchases at a click of a button. As a seller, this pattern of buying opens millions of opportunities to market goods through other mediums. It also gives the seller the convenience of selling the goods online and running the business from the comforts of his home. With the online market growing rapidly, it’s the right time to shift your business to an eCommerce website and start selling direct. However, the shift also depends on the category of the product amongst other factors. Before we delve deeper on the importance of having an eCommerce website, let’s understand what the core functionality of an eCommerce website is and also look into technicalities like design, the role of eCommerce website developers and other custom eCommerce website development services.

What is an eCommerce website?

The most common answer would be an online platform where one can buy or sell directly. However, when you look at the functionality, an eCommerce website is more than that. Apart from the buying and the selling, businesses can engage in online marketing, collect customer data, introduce offers and deals and lot more. Ecommerce primarily started with engagement between business and consumers (B2C) and business to business (B2B). However, as the internet grew bigger, the avenues forayed into consumer to consumer (C2C) for which OLX can be a good example followed by consumer to business (C2B). Be it any medium, an eCommerce website is divided into two parts, one with which the consumer interacts is called a front end and back end is which consists of various features to support the business, overall operations and also ensure the consumer has a seamless experience. 

Does your business need an eCommerce website?

The first question you need to ask yourself to answer this correctly would be – do you have an extensive product catalogue that people would like to purchase from you online without any customizations being made. If yes, then you have the answer. Moreover, if your competitors are selling online directly, then that’s a clear indication that the demand is already there and needs to be utilized. However, if your product calls for certain customizations before being shipped to the consumer, in that case, the designing and developing costs get affected since the eCommerce website will need customized solutions. The more complex the product is, the greater are the intricacies of the website which further reflects in the designing and building. The next step would be to connect with agencies offering custom eCommerce website development services that can assist in building an eCommerce website design to start with followed by other important components.

Is it the right time to make the switch?

Well, that’s where the demand is! The online market is booming for the right reasons, offering the potential for businesses to transform and increase their profitability. Every year there are countless stores which close down their shutters, for the only reason that the consumer shopping trend has changed drastically. In a busy world, nobody has the time to go from store to store especially if they are looking out for a specific item which is difficult to find, let’s assume an XL t-shirt. With easy access and everything available to the consumer at the touch of a button, he might as well search online where the user is bound to get unlimited options to choose from. Ecommerce websites are favourable not only for big companies instead small scale businesses are also penetrating the market. With easy connectivity and multiple options for transporting/delivering packages, eCommerce is the most effective medium to sell goods.  

How to develop an eCommerce website?

There are many tools available online which can help you in creating an eCommerce website. However, creating a website is no small task and needs dedicated time to build a platform which is equivalent to your brand. If you need very limited features in your website then referring to an online platform to help you build your online store is the best way to go however if there is something specific on your mind which needs extensive work then it’s best to refer to a professional. Several eCommerce website developers can do the job for you. These skilled professionals oversee all the aspects of a website ranging from the eCommerce website design to the platform on which the site will be built, customization of any particular services, themes etc. 

What are the advantages of having an eCommerce website?

Having covered all the prospective questions related to having an eCommerce website for a particular business, let’s see how effective an online store can be in boosting your business. Not only does it meet the demand and supply curve perfectly, but it also helps in saving expenses in running and maintaining a physical store. Regardless of the hour, the customer has direct access to the store at any given time which results in a higher conversion rate. The online store by design has a larger reach than compared to a physical store and is not limited to only one city. The consumer benefits with the product information which is provided before making the purchase. For example, a product will have reviews, images, presentations with which the user can make the final decision. With so many consumers searching for items online, businesses benefit with the larger audience wherein consumers are targeted through geo-tagging, social media and various other marketing tools. The customer data can also be used to your advantage by attracting top spenders through personalized offers, deals categorized as per their demographics. The eCommerce platform increases your brand awareness and offers another avenue to market your website. 

Improve SEO for your Shopify store

Improve SEO for your Shopify store

by Jose

Shopify is one of the top-rated ecommerce solutions which enables a store owner to setup an online store with built-in features, countless themes and the most important an effective framework. If you’ve chosen Shopify platform for your online business, then you’ve done your research well and are aware of the capabilities and features the platform boasts about.

Understanding importance of SEO and its impact on my business.

Today, when most of the businesses are moving online and ecommerce is booming thanks to the robust platforms powering it, there is nothing holding back your business from success and a generous profit. But success never comes easy! It’s one thing to build; it’s another thing to make it work. Your Shopify website design team has built an online store which you think meets all the prerequisites but what good is a website if there is no traffic coming in. That’s where SEO comes in. If SEO is an unfriendly term, it simply means Search Engine Optimization. Google and Bing, the two primary search engines work on a lot of algorithms which push the most referential content to the top. It’s well understood that any user will click on the top few links with lesser chances of going to the second page of SERPs (Search Engine Result Pages). Until unless your Shopify store is not SEO optimized for Google and Bing, there are very low chances of your business picking up any pace.

Here, we learn a few tips on how to optimize an online store and to have your site feature on top of the pages. The more visible your business is, the more traffic you will receive. Shopify is an SEO friendly platform which is equipped with the necessary features to help you rank your website on top however it still requires a little work to make it fully SEO optimized.

Keywords are important

Many a times we take keywords lightly. These small phrases of three to five words can really change your business operations. Stronger the keyword is, stronger is the SEO optimization. In order to use the right keywords in your product descriptions, website content, you need to invest some extra time to research on various aspects. Firstly, know the kind of products you are selling. Now think like a customer who would be searching for a particular item, what specific words he would type in order to search for it. Before you finalize the keyword, make certain that the keyword is relevant and has an adequate monthly search. There are various tools online like Google Keyword Planner, SEMrush, Keyword Tool and many more which can help you with the right statistics. If all this seems like a hassle, you can opt for professional SEO services that are skilled in website optimization.

Optimize your pages

Once you have your keywords ready, it’s time to use them for meta tags, title tags, descriptions and also in your URL. Meta description should be relevant and engaging enough which will make the users click on the link. Google and Bing not only use the content while indexing your site, the algorithms use the images too. Therefore it is important to have an image description also known as alternative text or alt text. Well written alt tags will help images to appear in various searches thereby increasing the CTR (click through rate) for your site. This step is technically more advanced than keyword research. If you’re up for some challenge go ahead and make some changes or else you can push the envelope to the experts who deliver a complete range of Shopify ecommerce website development services.

Connect your store’s sitemap with Google and Bing

Before you submit the sitemap, it’s beneficial to register your Shopify site on Google Search Console and Bing Webmaster Tools. By registering your site on these major search engines you are enabling your site to get crawled which means that the search engine will recognize your site and might index it which then increases the chances of ranking in searches. Further to this, submit your sitemap which is a file containing all individual pages of your website. A sitemap enables the search engines to index and appear in relevant searches. Shopify stores can automatically generate the XML file for your sitemap.

Build backlinks directed to your store

Backlinks are a great way to increase traffic to your site. Ranking your page is all about building trust for your website. The more relevant the content is, more is the traffic and the time spent on the site before the user decides to go back to the search results. All these factors increase your chances to rank higher. Having backlinks for your website is like creating a network of relevant data spread over various websites. This can be through mentions on social media, citations, blogs etc. When it comes to security, search engines are very particular about it, therefore it’s advisable to have an SSL certificate if you want your site to get an added advantage on rankings on both the search engines.

Maintain best practices

For any business to launch or sustain, social media is the most important tool to communicate with its audience. It’s another channel to push out information about various products and have the social media accounts linked back to the online store. If you’re looking at increasing traffic through paid mediums, then social media accounts can help you reach a wider audience. Additionally, the main reason SEO gets hampered is due to slow speed. Like consumers, search engines too prefer fast loading websites and give it more preference. Boost the speed of your website by reducing the size of the images, using common fonts and lesser custom codes. Investing in Google paid ads is also another tool through which you can attract a wider audience and also gain some credibility by Google.

Lastly, if these tips are incorporated for your Shopify website design, not only will your business yield results but gain visibility and traffic as well. One way to ensure that you’ve ticked the right boxes in building and sustaining your site is to take assistance from professional SEO services or connect with experts who provide Shopify ecommerce website development services. It’s not every day you build your business from scratch for that reason the right tools need to be used effectively.

Is Magento the most preferred ecommerce business platform?

Is Magento the most preferred ecommerce business platform?

by Pratik

In business, numbers speak for themselves and that’s the case with Magento. There are a million sites which get designed on the open-source platform thanks to its rich features and flexibility. Right from 2007, when it was first introduced, Magento has been ahead of its time and has been constantly improvising with several versions and updates. With its comprehensive framework, the platform has supported various businesses including some of the top Fortune 500 Companies which use the platform as its content management system (CMS).

Over the past few years, eCommerce has been evolving rapidly and so has the buying pattern of consumers. This, in turn, has offered an array of opportunities to small and large businesses. Magento has filled the gap by providing online merchants with one of the best flexible platforms to base their business on. More and more businesses are relying on the CMS and hiring top eCommerce development companies to build a successful store. With Magento leading the game with its impressive framework, we list down some of the noteworthy reasons which make Magento the most preferred platform for running your online store.

Adaptable Content Management System

Magento has been designed considering all the aspects and functions related to managing an online store. With hundreds of features to offer, the user or the Magento eCommerce development company gets to choose what works best as per the need of the business. The platform is designed to cater to any size of the business, be it small or a large enterprise. Depending on the scale of business, one can choose between a free community version or an enterprise version which is payable annually. The open-source platform allows the users to customize and modify the source codes or use third-party tools to their advantage. If you are building a website or planning to make some changes to your existing website, then either you should have strong PHP skills since the platform is based on PHP or else you could seek support from a Magento eCommerce development company

Efficient platform

The two factors which affect any website are glitches and slow response. Magento fixes both the issues to ensure the end-user has a seamless experience and the business doesn’t suffer. It also allows the websites to be compatible on any device and brings down the page load time, even if the website has heavy traffic thus increasing the site performance. The framework is built to power your business regardless of the amount of business coming in. Therefore, the online store can run effortlessly even if there are hundreds of products to manage and orders to fulfil. Moreover, with its scalable options, the platform grows with you, extending support throughout.

It caters to SEO

The platform comes with an in-built SEO feature which helps in optimizing your pages along with product descriptions, URLs, keywords and other related features. Another noteworthy feature is that it supports HTML5 which maximizes the shopping experience on handphones and also helps in ranking the web pages amongst Search Engine Result Pages (SERPs). With the enhanced SEO features, Magento helps in driving inbound traffic but also has effective tools for upselling and cross-selling.  

Multiple storefronts controlled by a single back-end

Regardless of managing one online store or many, you can do so with ease through one common dashboard. This feature assists multi-national companies who are acquiring or setting up a business in other countries. Store owners can also use the feature to create independent websites for their various categories of products while also controlling the theme and design or experimenting with different variations for different locations. Magenta gives you the option to choose from several preset themes and designs however if you want to customize the look and feel in line with your brand then you can choose to hire a custom Magento development services provider.

Easy third-party integration

With the number of features available on the user-friendly platform, Magento still allows easy integration of third-party tools for store owners to use their website more effectively. Built-in Google tools, payment methods such as PayPal, etc are some of the options which store owners can easily integrate. In case of any configuration assistance, the Magento community is a trustful resource of developers, programmers and other knowledgeable professionals who can be of assistance in providing step-by-step instructions. If that’s not the alternative that suits you then you can hire some of the top eCommerce development companies to do the job for you.  

Data Security

Like any other website, Magento too works towards keeping customer and user data safe from any kind of infringement. Store owners don’t have to worry about constant threats like phishing, spamming, etc since the secure platform goes to great lengths to reinforce security. Compliant with PA-DSS, the platform follows 14 important protection measures along with globally accepted standards for security.

The latest version of Magento has been recently launched to replace the older version for good. Magento 2 promises to be a faster, secure platform along with an array of offerings which makes it stand apart. If we talk about email campaigns and targeting customer base, Magento 2 can integrate with several email marketing platforms and social media channels, thus boosting your eCommerce sales. Even if you consider yourself not to be a tech geek, the user-friendly platform has been designed keeping basic skills in mind. However, if you’re planning to redesign or migrate to the advanced version, then it’s advisable to reach out to some of the custom Magento development services providers and build a website which certainly stands out. Lastly, setting up an eCommerce business takes a lot of planning, research and the right strategy. With so many businesses switching online, it’s imperative that the business is based on the right tools which sustain the operations in the longer run. Magento is an ideal partner when considering online commerce, not only for the varied features which no other platform can match up to but also the extended support for which Magento leads the way.

Shopify Vs. WooCommerce: What is best for building your online store

Shopify Vs. WooCommerce: What is best for building your online store

by Tarun

We would like you to launch your own e-commerce store, but you are wondering which platform to use. You may have heard of Shopify and WooCommerce, as both platforms have emerged as a popular option for building e-commerce stores. Explore the features of these website builders and learn how to build a mobile e-commerce store without compromising features or security and making a hole in your pocket.

Choose from Shopify or WooCommerce?

Both e-commerce platforms and WooCommerce have their advantages and limitations, and there is no sure way to declare which is better. Your requirement will help you to determine which platform is best for you. We can help you to decide which platform to choose for your online store.

Shopify: Simple and smooth website builder for you

Shopify is perfect for those who want to manage everything in one place and start from scratch. You can create and publish a Shopify ecommerce development store in just a few clicks, and the best thing is that the store will be supported with more features and applications. WooCommerce development is suitable for those who already had a website and want to convert it into an online store with plugins. The bottom line is that if you're going to sell your products online, you need an e-commerce store to support you, and with free website builders, designing the store becomes easy.

Powerful Shopify Store

Shopify is a unique solution that caters to every need to run an online store. The building of an e-commerce store offers technical maintenance services, hosting plans, and more for its users. It is scalable, meaning that even though a load of visitors to the web store increases, it can manage the flow without glare. For all, it is an easy, efficient, and hassle-free way to run an e-commerce store.

24 *7 Support

You do not need technical knowledge to run and manage the Shopify, as it provides 24 * 7 technical support. Whether you are experiencing problems with the store's operation or any other performance issues, the Shopify support team will take care of this.

Multichannel integration

The objective of being an e-commerce store is to sell anytime, with multi-channel integration making it easy to connect with markets and social media networks. The more you engage with people and platforms, the more you can sell.

Shopify limitations

Small changes are easy to make and customize in the Shopify store, but for significant changes, you must know the coding language of Shopify Liquid. Only then can a complex optimization be planned.

WooCommerce: A Great Website Builder

Unlimited Customization

WooCommerce offers you unlimited customization options, considering the most customizable e-commerce platforms in the world. You can make more and more changes, thanks to this open-source platform, and it becomes easier to work with the available code!

Responsive Mobile Theme

This WordPress platform gives you the option to choose responsive mobile themes that work flawlessly with WooCommerce.

SEO Friendly

WordPress is known for its SEO pro leanings. One can easily modify the metadata and integrate SEO plugins, which will make your web store more friendly. If your ecommerce store is designed on a WooCommerce store, you don't have to worry about SEO.

WooCommerce Limit

WooCommerce technical support is not available 24 * 7. As it does not provide telephone support, the user must submit a ticket or may take issue on the platform. It takes longer than its rival Shopify, which provides 24 * 7 online support.

Decide the right one for you?

Technically, there is nothing like a good or bad platform, and both platforms have their strengths and limitations. Consider your budget, technical capacity, and your requirement.

Shopify vs. WordPress is a major battle between two e-commerce site builders. However, Shopify is a quick alternative, especially for those who are new to coding. At the same time, WooCommerce offers extensive customization, and the SEO attitude makes it an ideal option for those who find less coding.

WEDOWEBAPPS is the one of the best web solution company, which can take care of your eCommerce development need. Have you thought of any website or online store development ideas? Share with us at [email protected]

Best frameworks for building progressive web apps

Best frameworks for building progressive web apps

by Daniel

As technology started to evolve, it gave us the most effective communication tool of its time- the website. It immensely helped businesses in sharing important information with their customers and brand loyalists. Soon after, the mobile industry grew by leaps and bounds giving us the power to develop applications which could fit into small handheld devices opening an array of opportunities. Businesses which saw the trend incorporated it in their marketing strategy and benefited from the decision. Today, technology is presenting something new and worthy of our time every minute. One of the outcomes is the Progressive Web Apps (PWA), a remarkable combination of web and mobile apps. 

What are Progressive Web Apps?

A progressive web app is built using web technologies but its core function is of an app. Users can access any information in their browsers, without downloading any apps. Progressive web apps are a faster medium wherein users can access information without going through the ordeal of searching for apps and then downloading it. Progressive web applications are ideal for businesses that don’t have the bandwidth of developing an app. However they can benefit from such applications which use less data, load faster, offer a sturdy performance and improved user retention. 

Progressive apps offer an immersive experience and seamless performance which helps them stand out from native applications. With higher adaptability to various hardware, platforms and devices, its responsive design to scale full screen, offline accessibility and SEO compatibility are few of the advantages of progressive web applications. Social media giants like Facebook and Twitter along with multi-national companies like Samsung and Apple, all our investing in PWA and reaping its benefits.

What are the advantages and disadvantages of PWAs?

PWAs are lightweight and can be easily installed, have a fast load speed as compared to native and desktop applications. Moreover, PWAs are secured with HTTPS protocol which prevents the connection from altering its contents. Few brands have benefited with higher engagement and conversions through progressive web apps as compared to desktop websites. PWAs are identified as applications and have a URL, therefore, they can be indexed easily, which further helps search engines to use them in search results. Users don’t have to depend on app stores to download and install, PWAs can be found on search engines, social media channels and can be added to the home screen giving access to push notification, camera, geolocation, etc.

Moving on to the disadvantages, PWAs have limited functionalities which affect the user experience. Moreover, not all functionalities of progressive web apps are supported on iOS platforms. PWAs are written in high-level web code for which the phone consumes more battery to interpret the code. Technical options like NFC and Bluetooth cannot be applied to PWAs which makes it lag behind native applications.

Best PWA frameworks in 2020

As smartphone users are increasing worldwide, businesses too are benefitting from the trend and effectively using it as their strategy to reach out to their audience and market their products. Many businesses are still adapting to this change and moving their business to PWAs. There are several factors which need to be considered before opting for PWA, the first one being choosing the framework as per your business needs. Here, we list down the top five frameworks with their pros and cons.

1. Ionic

The most responsive open-source mobile UI framework which was introduced in 2013, has its foundation on the angular framework and Apache Cordova which lessen the learning curve. Ionic has components for both Android and iOS like badges, buttons, etc. It’s easily customizable and the apps built on the framework are compatible with Android, iOS and Windows. Ionic comes with an extensive library through which one can access APIs without having to code.

It works faster with just a single code base and runs everywhere.

The only disadvantage of Ionic is that the app needs to be modified often on the framework to keep up with the latest changes.

2. Angular

Angular has been powering various applications since Google launched it in 2010. The framework uses JavaScript to create reliable and sturdy applications. There have been recent versions which have been introduced with a couple of modifications which have boosted the built-in support of the framework and have offered a smaller learning curve. Along with Google support, Angular has a large community of developers to fix issues etc. Moreover, Angular includes IntelliSense and Typescript which makes life easy for developers.

When compared to other frameworks, Angular is complex and needs a high level of expertise. To use the framework, developers have to learn TypeScript.

3. React

React is yet another popular framework amongst developers. Supported by Facebook, the framework is highly functional and uses JSX to render functions for connecting HTML structures. React has a large community for support and offers extensive libraries and complete ecosystem. The applications built on React can be further used for native apps thus giving the power to create scalable and flexible applications.

In order to use React, the developer needs to know JSX apart from JavaScript therefore it becomes a little complex. In the absence of any defined methodology, implementation suffers.

4. VUE 

VUE is a new framework and has one of the fastest-growing libraries if compared to other frameworks. Developers prefer the framework for its high-speed rendering, simple coding and scalability. Since the framework functions on simple coding, new developers too can build apps. Vue can be combined with JSX and Typescript and offers the best results.

Vue has a very small support team which hinders many developers from using it. The flexibility often causes performance issues. 

5. PWA Builder

PWA Builder is powered by Microsoft and was built to convert websites into progressive web applications. The open-source framework has a strong community support and is compatible with Android and iOS. PWA Builder has extensive documentation and uses Vue.js for its web development.

PWA Builder has restricted flexibility and developers don’t have an option other than opting for the automated process or the pre-built features.

Before you choose one of the best PWA frameworks suited for your business, it’s best to explore all features and resources carefully. Opting for the best framework depends on the expertise of your developer and your business strategy.