6 Stellar Tips for Web Design to Inspire your Website
Outdated and Gaudy websites won't win anymore. No visitor would trust an obsolete website; even big brands keep modifying and updating their website to please their customers. Therefore constantly modifying and revamping your design and content is a key to making potential relationships with the consumers. Below are some inspiring tips that help you to craft beautiful and modern designs for your website.1. A Powerful Yet Limited Color Palette
It might sound fundamental, but the color scheme and choice of colors play a crucial role when it comes to developing a website that impresses your website visitors. A strong color palette would put the contrast between everything, and your business would protrude. There are several companies that have both primary and secondary colors on their website design; they have the flexibility to work on creating new designs for their websites. However, keeping so many colors on your website is also visually distracting. Therefore, people choose to keep two or at most three colors on their website. For instance, if you look at big brands' websites, you won't find more than two colors - one background color and one contrasting color. Simplifying the color scheme makes it easier for the customers to focus. Therefore, choosing minimal color palettes when you plan to develop or revamp a website is always good.2. White Spaces Makes a Clean Design
Things uploaded on your website should have a space to breathe. If there are a lot of things uploaded on your website, it would be challenging for the visitor to direct the attention to what is required. White spaces act as a buffer between two elements on your page and give the elements room to breathe. Plenty of white spaces goes along with the modern website design trends. Additionally, plenty of white spaces gives an attractive look to your website and leaves a strong impression on the consumer within 5 seconds. These days, people are more attracted to a more minimalistic design; therefore, keeping enough white spaces on your website helps visitors easily navigate what they are hunting for.3. Website Responsivity
According to the statistics in Hubspot, approximately 48% of the website visitors are from a mobile or a tablet. And around 93% of the people leave the website because it does not show up properly on their devices. As a result, website sales drop. Therefore, to survive in the technically growing industry, you need to have a website optimized for all the devices people use across the globe. This is known as a responsive design in technical language. To achieve a highly responsive website design, you need to have a well-structured website that is made considering different devices be it a mobile, tablet, or laptop. Hiring a web design company can be a great option as the designers and developers there are experts in developing well-structured responsive designs. Read also about 7 Best Practices for Responsive Business Website Development Services4. Simplified Navigation
A famous study at Harvard Business Review (HBR) says that more isn't always better. To prove this point, they did an experiment known as Jam Study. At a Grocery Store at a local market, consumers were presented with 24 jams to sample in one day. The greater display on the first day attracted 60% of the consumers, but the vendor could make 3% of sales. On the second day, a smaller collection of jams attracted 40% of the consumers, but 30% of those made a purchase. The same is the case with websites. The more options your website's menu will have, the more difficult it would be for the visitors to hunt for what they want. By limiting the choices in the menu, conversions would be 10 times higher.5. User-friendly Landing Pages
According to some studies, landing pages have more conversion rate than homepages. In order to have more conversions on your website, design your website in such a way that when someone is looking for some information about a product, they land directly on the page dedicated to that subject. But the question is How to Build a Great Landing Page?- Build Actionable Headlines
- Good Call to actions
- Scannable Pages
- Path to conversion should be made simpler
- Create Tailored Content
- Engage with the conversions