Is Magento the most preferred ecommerce business platform?

Is Magento the most preferred ecommerce business platform?

by Pratik

In business, numbers speak for themselves and that’s the case with Magento. There are a million sites which get designed on the open-source platform thanks to its rich features and flexibility. Right from 2007, when it was first introduced, Magento has been ahead of its time and has been constantly improvising with several versions and updates. With its comprehensive framework, the platform has supported various businesses including some of the top Fortune 500 Companies which use the platform as its content management system (CMS).

Over the past few years, eCommerce has been evolving rapidly and so has the buying pattern of consumers. This, in turn, has offered an array of opportunities to small and large businesses. Magento has filled the gap by providing online merchants with one of the best flexible platforms to base their business on. More and more businesses are relying on the CMS and hiring top eCommerce development companies to build a successful store. With Magento leading the game with its impressive framework, we list down some of the noteworthy reasons which make Magento the most preferred platform for running your online store.

Adaptable Content Management System

Magento has been designed considering all the aspects and functions related to managing an online store. With hundreds of features to offer, the user or the Magento eCommerce development company gets to choose what works best as per the need of the business. The platform is designed to cater to any size of the business, be it small or a large enterprise. Depending on the scale of business, one can choose between a free community version or an enterprise version which is payable annually. The open-source platform allows the users to customize and modify the source codes or use third-party tools to their advantage. If you are building a website or planning to make some changes to your existing website, then either you should have strong PHP skills since the platform is based on PHP or else you could seek support from a Magento eCommerce development company

Efficient platform

The two factors which affect any website are glitches and slow response. Magento fixes both the issues to ensure the end-user has a seamless experience and the business doesn’t suffer. It also allows the websites to be compatible on any device and brings down the page load time, even if the website has heavy traffic thus increasing the site performance. The framework is built to power your business regardless of the amount of business coming in. Therefore, the online store can run effortlessly even if there are hundreds of products to manage and orders to fulfil. Moreover, with its scalable options, the platform grows with you, extending support throughout.

It caters to SEO

The platform comes with an in-built SEO feature which helps in optimizing your pages along with product descriptions, URLs, keywords and other related features. Another noteworthy feature is that it supports HTML5 which maximizes the shopping experience on handphones and also helps in ranking the web pages amongst Search Engine Result Pages (SERPs). With the enhanced SEO features, Magento helps in driving inbound traffic but also has effective tools for upselling and cross-selling.  

Multiple storefronts controlled by a single back-end

Regardless of managing one online store or many, you can do so with ease through one common dashboard. This feature assists multi-national companies who are acquiring or setting up a business in other countries. Store owners can also use the feature to create independent websites for their various categories of products while also controlling the theme and design or experimenting with different variations for different locations. Magenta gives you the option to choose from several preset themes and designs however if you want to customize the look and feel in line with your brand then you can choose to hire a custom Magento development services provider.

Easy third-party integration

With the number of features available on the user-friendly platform, Magento still allows easy integration of third-party tools for store owners to use their website more effectively. Built-in Google tools, payment methods such as PayPal, etc are some of the options which store owners can easily integrate. In case of any configuration assistance, the Magento community is a trustful resource of developers, programmers and other knowledgeable professionals who can be of assistance in providing step-by-step instructions. If that’s not the alternative that suits you then you can hire some of the top eCommerce development companies to do the job for you.  

Data Security

Like any other website, Magento too works towards keeping customer and user data safe from any kind of infringement. Store owners don’t have to worry about constant threats like phishing, spamming, etc since the secure platform goes to great lengths to reinforce security. Compliant with PA-DSS, the platform follows 14 important protection measures along with globally accepted standards for security.

The latest version of Magento has been recently launched to replace the older version for good. Magento 2 promises to be a faster, secure platform along with an array of offerings which makes it stand apart. If we talk about email campaigns and targeting customer base, Magento 2 can integrate with several email marketing platforms and social media channels, thus boosting your eCommerce sales. Even if you consider yourself not to be a tech geek, the user-friendly platform has been designed keeping basic skills in mind. However, if you’re planning to redesign or migrate to the advanced version, then it’s advisable to reach out to some of the custom Magento development services providers and build a website which certainly stands out. Lastly, setting up an eCommerce business takes a lot of planning, research and the right strategy. With so many businesses switching online, it’s imperative that the business is based on the right tools which sustain the operations in the longer run. Magento is an ideal partner when considering online commerce, not only for the varied features which no other platform can match up to but also the extended support for which Magento leads the way.

4 Top Reasons to optimize images for your WordPress website

4 Top Reasons to optimize images for your WordPress website

by Tarun
Creating websites has become a lot easier with WordPress, which runs almost 35% of the internet. As a Content Management System (CMS) service, WordPress has been a disruptive leader. Meanwhile, developing a website, the visual aspect of your web development, is essential to the UX (user experience). Image optimization for WordPress websites helps in enhancing this visual aspect for better UX and higher traffic. Advertising your content on the website needs a visual attraction. If you are developing an e-commerce WordPress website, you need to have product images that can keep your customers engaged and involved in the online shopping experience. Photographs are the most popular elements in WordPress, and many businesses, especially e-commerce business owners, look for WordPress image optimization. A WordPress development company offers web development services like conversion of PSD to WordPress to businesses, where PSD stands for Photoshop Document and is an image file. Therefore, image optimization for WordPress is quintessential to your WordPress website development, and there is no denying that. So, why would you need image optimization on WordPress? Loading Time: Who would like a slow website? Maybe someone from those cabinet type desktops? No, they hated it! As a business, developing a website that remains slow can kill your business. Slow loading times are the moments when a visitor will leave your site. Even slow landing pages or web pages can increase your website bounce rates. Slow loading times are due to large-sized images that take time to load on your landing page or other web pages. This issue can be solved through WordPress image optimization through appropriate usage of image optimization WordPress plugins. Resolutions: Think of your images as being blurry or unclear for the audience to view. This happens when you don’t resolve your image resolution issues according to the screen size it is exposed to. A standard laptop or desktop would need 100 PPI (pixel per inch) or DPI (dots per inch) images. As you can see, there is no need to provide a 300 DPI image. For web pages, the standard resolution for an image display is 70-72 PPI. If you still want that eye-catching resolution, you can go up to 100 PPI. But going for an image of 300 DOI will only slow down your web pages. Manipulating the images: What are the standard image file formats developers use to manipulate image size? It’s JPEG, GIF, and PNG. They can compress images with low bytes and reduce the size of the file. Further, manipulation can be done by reducing the overhead of metadata stored with the pictures, reducing the size of images. Synchronous Loading: Your web pages often synchronously load HTML, CSS, and images altogether, creating a high render time and slowing the page loading. You can fix this issue by using a WordPress plugin or load them asynchronously after the synchronous loading or rendering of HTML and CSS. You may use Javascript to load these images conditionally below the fold to help your website visitors scroll down to relevant sections of the page. If the above options are technically tricky for you, then here are some WordPress plugins that can help you with your quest on; How do you optimize images? Imagify Image Optimizer: This WordPress image optimization plugin can automatically optimize your images that are uploaded on the WordPress website. It reduces the size of images to optimize it for your website. It offers three levels of image optimizations and converts your image files into WebP files. It will help you optimize the size of your image files to up to 25 M.B. sizes with a total of 250 images per month. It offers paid plans which you need to upgrade after your limit is over, which in case of WordPress gets over fast as WordPress itself adds images with each image you upload. Smush: An all-in-one solution to your image optimization on WordPress. Smush is the most popular WordPress plugin for image optimization, as it’s easy and hassle-free. You can do image compression, lazy loading, optimize 50 images at once through bulk smushing, and many more image optimizations. There are more than a million installments with images optimized in the number of billions. It processes PNGs, JPEGs, and GIFs on its servers, and these superfast servers help freeing-up resources and keep your servers less overloaded. There is no limit to the number of images you can optimize through the free version though there is a limit with a maximum file size of 5MB for smushing. EWWW Image Optimizer: Optimize your current image files and the once already uploaded on your website automatically with an EWWW image optimizer. It helps faster load your WordPress websites with the conversion of the image files into formats with the lowest possible file size. It is a free WordPress image optimization plugin that can be used with your servers. If you can’t access the exec() function on your servers, this may cost you some money with the usage of EWWW I.O. APIs. Cropping Up: WordPress web development has gained popularity among businesses from different domains, and there is no doubt that by hiring WordPress developers, you can undoubtedly create highly responsive and interactive websites. Image optimization can help developers keep sites responsive across screen orientations. If you are looking to develop a WordPress website with a mobile-first approach, you will need a WordPress web development company that can optimize your images for better UX and higher rankings.  
Why should you consider Shopify for your eCommerce website?

Why should you consider Shopify for your eCommerce website?

by Peggy
eCommerce Websites empower your business to have an excellent customer base. They grant an opportunity to the customers to conveniently deal online with handy devices. The traditional way of making eCommerce portals has been restored with the advanced cart generating software. These online development applications come with different features as well as properties. Reduced development effort, time, physical server cost, and staff cost are some of their benefits. Among the several e-commerce platforms available, Shopify is the first name most company recalls when it comes to designing high-performing eCommerce websites. Undeniably, Shopify is famous globally, but here are the few important reasons that prove these words correct.

What Shopify exactly means?

Shopify is a leading eCommerce platform comprising everything you need or look for your eCommerce store comprehensively. It is a secure eCommerce software that works as a perfect package for your eCommerce website. It enables you to create different pages with an inbuilt online editor quickly, trade-in multiple places with local language support integration, and customize online stores. This platform controls over 500,000 businesses in 175 countries. It is a one-stop destination for eCommerce merchants who like to leverage their online store. There is a myriad of purposes why Shopify is the best eCommerce platform.
  1. Hosted solution
If you’re beginning your online business, web hosting can be a real hurdle. Hosting a shopping cart requires some technical support and sufficient time, which startups can’t afford. However, Shopify is a cloud-based platform that offers a hosted solution where you don’t have to worry about servers or databases. You can access your store from anyplace with admin login details & an internet connection. The most significant thing is it assists you in handling payment gateway, which makes your work seamless and seamless. You can hire Shopify developers to accomplish the task for you.
  1. Inbuilt Marketing Tools
Shopify incorporates built-in marketing tools that reduce the costs of a startup. It lets you add the Meta titles, page title, unique URLs, make pages visible & invisible, Meta description, and redirect pages whenever required. It also empowers you to optimize the store as per your preference. Furthermore, it integrates into Facebook, Twitter, and Pinterest, the most popular social media platforms that pave the way to raise product promotions.
  1. Excellent Technical Support
You will need some technical assistance while operating an online store with an eCommerce shopping cart. Shopify offers 24/7 technical support. Hence, you can contact customer care whenever any issues arise. They will either direct you on live chats, or the Shopify developer will pick your call.
  1. Speed & Security
Speed is an essential factor for the success of an eCommerce site as it serves to excite your sales. The faster your web pages load, the more your site maintains the users. Shopify also extends the best service in terms of security as well as integration amongst the payment providers. With a built-in speed checker, it allows the users to perform payments seamlessly.
  1. Reduces Errors & Data Duplicity Problems
In the matter of inserting information in multiple fields and forms, the manual data entry introduces the chance of errors and duplications. Furthermore, issues arise when the errors are not accurately tracked. Shopify comes with automated solutions to analyze the data entry process and eliminate data duplicity.
  1. Advanced Functionality
Shopify provides advanced functionality with a plugin/application style platform that allows you to download, install, and modify the site. Besides the features to improve sales and social media promotion, it also contributes to inventory management, business reporting, and accounting. It also has the benefit of setting email autoresponder integrations that can help you to automate as well as run your company on autopilot.
  1. Own Payment Gateway
Maintaining an efficient payment process is an indispensable step for the eCommerce store to get paid by customers. Shopify offers a variety of payment methods. Besides being integrated with lots of payment gateways, it provides its own as well. Its payment gateway gives no transaction fees and cheaper credit card fees.
  1. 14-Days Free Trial
If you want to experiment with the features of Shopify, you can practice its free trial pack. All you need to do is create an account by providing a few contact details and respond a few questions about your enterprise. After creating the account, you will get a 14-days free trial where you can examine all the features of Shopify. This trial gives you the flexibility to add the product, change storefront design, create product variations, create collections and link them, language support, Store setup, etc. The only action that is limited in free trial is proclaiming your domain live, but Shopify gives its default primary area, that is, “examplestore.myshopify.com.”
  1. Visually Appealing Online Store
Shopify is furnished with an array of professional templates, which empowers you to create a unique as well as visually appealing online stores. It covers a variety of themes, but it is not restricted to the online theme editor. Shopify developers and designers can develop the Shopify themes narrowly with Theme kit.

Why should you hire Shopify Developers?

Building a successful online store is supported by the ease of browsing and last appearance. Still, it requires constant support from the developer to make the store more accessible and driving among its competitors day by day. A logical approach is to opt for the Shopify Development Company if you are seeking assistance for developing an online store. We at WeDoWebApps offer highly qualified and experienced developers for your business. Contact us now and know more.
How to maximize your e-commerce business with a native android app?

How to maximize your e-commerce business with a native android app?

by Tarun
E-commerce economy has been on the rise, and with the excess use of smartphones, the focus has shifted towards mobile app development. The retail market has seen a radical shift, and 40% of total worldwide internet users now use it for purchasing products. Mobile apps have been the epicenter of disruption in the mobile universe. Of all the time users spend on mobile devices, 90% is spent on mobile apps. E-commerce has understood this scenario well, and they have started exploring the mobile app universe through an android mobile application development company. Android app development has gained traction among e-commerce businesses due to its freemium concept. The platform allows free app usage with in-app purchases used for revenue generation, and it is the sole reason android apps have a 74.3% market share among other giants like iOS and Windows. If your e-commerce business needs a platform like the mobile app to grow, know how you can build with an android app? Mobile-First Approach: E-commerce business is about shopping for goods online, and with 3.2 billion smartphone users worldwide, e-commerce businesses need a mobile-first approach. Android has already been a disruptive force in the app market, and with Android 11, there is more to look upon. Mobile-First approach is vital for your business. It is simple; the market is driven through revenues, and for e-commerce, revenues come from purchases a user makes. With the ease of mobile devices and their digital payment features provide higher incomes for e-commerce development. Native Features: Why are natural features beneficial to your business? Natural elements are platform-specific, and they help your apps perform well on that platform. Android platform has an excellent native platform with a native environment to enhance your app performance. Benefits of a native android app for your e-commerce business. Ease of navigation with excellent UI/Ux support on the native environment. Secure payments with state-of-the-art data regulation and data security. Faster checkouts than e-commerce website for the ultimate shopping experience. The mobility factor dictates traffic as the accessibility to your products can be anywhere and anytime. A native android app can help your e-commerce business reach more customers through its more massive userbase. Mobile app marketing can help your business achieve more organic traffic and improve your business generate more leads with the better conversion. Better Customer Journeys: Pleasant customer journeys create loyal customers and build customer associations with brands. With an android app developed through android mobile app development company, will help you generate more magnificent customer journeys. You can introduce in-app customer support with interactive features. You can develop different categories of products and services through product pages on your app. Ease of login and digital payments makes android apps more attractive or e-commerce businesses. Building Trust: Android 11 rollout later this year will redefine security in the Android versions over the years. With this rollout, Google is introducing new security measures that will allow users to determine whether they want to provide data access to an app or not. It will enhance the user’s trust over android apps, and for e-commerce business, faith is a huge factor. Users need to have confidence in your android apps to share their financial data with your app. User Engagement User engagement is all about customer experience for any e-commerce business. If an e-commerce business earns $1 billion annually, it can expect to receive an additional $700 million with investment in customer experience for three years. An android app developed through frontend development using XML and a backed development in Kotlin can provide a better user experience for your business. If you are not well-versed with such technical expertise, you should look for an android development company. Innovative Integrations: Android apps have always been innovative in integrating new technologies. For e-commerce businesses, leveraging Google’s innovative integrations can be fruitful for the business. Google introduced AR/VR(Augmented Reality/ Virtual Reality) developer SDKs for any android developer or android development company to develop AR/VR based android applications. E-commerce businesses can leverage such technology integrations to enhance their UX and provide customers with real-time product experience through AR/VR. Further, companies can even use Google’s speech to text technology for better voice commerce opportunities. Signing Off: E-commerce economy is reaching for the moon, with soaring revenues and exponential growth. But, it also means that you are up against many competitors in the market. So, you need to buckle up and be ready with the entire arsenal. The biggest arsenal today in the age of the digital era is a mobile app and what to choose better than an android app for your business. So, if you are looking to scale up, choose the best android mobile application development company and develop a highly interactive native android app for your business.
A complete guide to WordPress Web Development

A complete guide to WordPress Web Development

by Jose
Young entrepreneurs accede WordPress to be an exceptional platform for creating websites for small businesses and even startups. As a highly acknowledged Content Management System (CMS), WordPress is currently used by more than 100 million users across the globe. Many business owners who have determined to take their ventures online are accomplishing it on WordPress. In the present scenario, over 400 million websites are being powered globally by WordPress. These statistics cover more than 100 million sites that currently rest on the WordPress platform in the United States solely. As per the global analysis, reports show that job posts are usually published every 17 seconds from the world’s top one million websites that are being managed and powered. Hence, WordPress web development cannot be excused to businesses of all sizes since it plays a crucial role as a great content management system. Surprisingly, more than one-quarter of the whole population of websites that are available on the web is powered by WordPress. This division includes all sorts of sites, ranging from simple to compound portals, blogs to business websites, and applications. Out of all the available content management systems in the dynamic market, fortunately, WordPress continues to be one of the simplest and easiest CMS that endures free to use today. This is because when you hire a WordPress developer, they offer rich and robust features with lots of beautiful, exciting themes to choose from. WordPress has moved from merely being a blogging platform to more of a prominent website that can be employed for websites, social networking sites, E-commerce sites, Web directories, and various other uses. These features make it the best CMS platform for building an online business.

Top benefits of using WordPress:

WordPress has dramatically grown from a platform that was used for blogging to a CMS platform. Presently, many online business websites prefer WordPress as a hosting platform, while many individuals who are not informed of the various benefits to which WordPress is associated with still opt for static pages. Here are some benefits of WordPress that are worth considering.
  • Search engine optimization-
This works as one of the most typical benefits that come along with WordPress development. There is no uncertainty that search engines quickly identify websites built with WordPress. This is because WordPress uses several techniques and principles that are search engine-friendly. Also, a WordPress website SEO can be improved by downloading and installing plugins and extensions that enhance SEO.
  • Quick Installations-
When it comes to building a WordPress website, you can develop through an easy one-click installation of the CMS. In reality, you can avoid opting for WordPress development services. More so, you don’t have to download WordPress installation files or using FTP to upload on the site. WordPress can be installed within a few minutes by touring the control panel from the hosting provider, and the site will be live and running.

How to get to begin?

When it comes to WordPress development, there are a few things to learn. A website that wants to enjoy the right amount of traffic or exposure must have a custom URL or domain name. A custom domain name serves to support a site with high exposure in search engines. This is because search engines prefer to index domains, preferably than subdomains.
  • Optimize your website-
Many small businesses and startups prefer WordPress because of its relaxed social media integration and the excess of amazing themes it has got. However, before you can begin using WordPress for your business website, there are certain things you need to consider. WordPress boasts an extensive network of users that include plugin creators, bloggers, theme developers, and webmasters. So, anyone can effortlessly find quick help at any time. There are a lot of free resources for WordPress, whether it is their support forum or YouTube. Most web owners have found WordPress, easy-to-use, and straightforward. It offers a high level of flexibility, which makes it suitable for bloggers, freelancers, creative artists, and even entrepreneurs. This is why beginners are advised to adhere to WordPress.
  • Hosting-
When it comes to creating a website, hosting is one crucial factor that should be considered. To ensure that your website is always live and running all times, you should search for hosting assistance that WordPress managed. Additionally, daily updates and backups should be provided.
  • Website configuration-
Configuring your website is the second step after WordPress has been successfully installed. It should be done equally. For example, you should be involved in the way, and manner permalinks are set up, comments are supervised, and ensure to implement other best practices. With WordPress, these tasks are reduced and can be initialized right from the beginning.
  • Theme quality-
WordPress has plenty of amazing themes for everyone who wants to establish a WordPress-based website. But, proper research must be done before choosing an item for your startup business website. A flexible, convenient, and reliable theme is all you require to make changes whenever you want.
  • Ensure security-
Do you know that WordPress is typically created with robust security features; however, it is also right that you use more advanced security measures by installing some security plugins and optimize other best practices to protect against possible threats such as spyware or malware.

 Conclusion

We hope the factors mentioned above will help you to understand how seamless and flexible WordPress development is for every business industry. It is one of the economic platforms with the ability to deliver high-performing websites. Want to develop your WordPress website? If yes, drop us your details, and our manager will get in touch with you soon.  
Which is the best eCommerce platform for your business- Woocommerce or Wix?

Which is the best eCommerce platform for your business- Woocommerce or Wix?

by Milan
Online stores are a highly popular alternative if you’re looking for a viable business model. It brings some great benefits to entrepreneurs who want to get the upper hand and offer their products to a broad audience. That’s why today we’re comparing the top platforms available in the market: WooCommerce VS Wix. We’ve analyzed every significant aspect that will help you develop a business in the eCommerce space. But before proceeding, let’s quickly glance over the short introduction of both the eCommerce platform.

What is WooCommerce?

WooCommerce is an open-source WordPress plugin that adds e-commerce functionality to your WordPress website so you can have an interactive online store. This plugin easily integrates into your existing WordPress site, converting it into a full-featured eCommerce store. Here are the top benefits:
  1. Free plugin: This eCommerce plugin is free and comes with a robust set of features and tools to kick-start your eCommerce business.
  2. Support: The WooCommerce team support efficiently, and you also get help from user communities and forums.
  3. Open source code: As we’ve mentioned before, WooCommerce is an open-source platform, which means the code is readily available for anyone to view and modify.
  4. Powered by WordPress: As we know that WooCommerce is a WordPress plugin and as per stats, 28% of websites are powered by WordPress in the online world.
  5. Modern and powerful interfaces: WooCommerce concentrates on making the process of establishing your online store as simple as possible.

What is Wix?

Wix is a huge cloud-based website development platform. It is a free service, but you can improve your websites by subscribing to Wix’s premium plans. Wix is simple and the best eCommerce platform that offers an array of templates to design your website beautifully. Here are the benefits:
  1. Mobile optimization: The significant advantage of using templates of Wix is, all are mobile optimized. Yet these are not responsive.This means that after you’re done working on your website, you will have to work on your mobile site individually to ensure that things go well. It is effortless to perform but does require some extra time and effort.
  2. Artificial Design Intelligence & Code:This is a unique service offered by Wix. Its artificial design intelligence and code enable you to create a premium website. It would help if you answered a few simple questions like who you are and what you do. And then provide the content you wish to include on the website. Based on this information, they will create a professional and personalized website, and you can go live quickly.

WooCommerce vs Wix- Which one to choose?

  • SEO- friendly-
WooCommerce: As far as SEO is concerned, fortunately, WooCommerce is SEO friendly and out of the box. You can install WooCommerce extensions and plugins, for instance, Yoast to experience the functionalities like writing a Meta description, alt text image, rich snippet, and so on. Wix: Wix also offers some basic features with regards to SEO, which available in the website settings. More so, you’ll get access to the premium App from their App Market. From there, you can add many marketing and SEO apps that will help you boost your website in search engines and market it to your target audience.
  • Customer support-
WooCommerce: The developer’s team of WooCommerce is doing an excellent job of maintaining and updating WooCommerce regularly. That’s why you won’t require customer support for WooCommerce. As you know that it’s a WordPress plugin, so a large community is waiting for you to assist you during obstacles. Wix: Wix also provides its users with a lot of comprehensive support. You can hit the Knowledge Center, browse and search review boards and tutorials to find the answers you’re seeking. In their video tutorial, you will get complete help about the site builder and how to use its features.
  • Speed and security-
WooCommerce: ECommerce business owners using WooCommerce are habitually a bit target for attackers as the platform runs on WordPress. Although the CMS itself is secured, if you don’t update sites, themes, and plugins regularly, your website will be vulnerable to attackers. Wix: Fortunately, websites build on Wix are hosted on their servers. This means that the servers are optimized for unique Wix websites. Wix specialists are in charge of making sure your site is quick to load and secure at the same time. As you know that Wix’s sites run on JavaScript, so their speed tests are quite different than the others. Their sites respond quickly, but also take a while to load fully.

Final Words

Making the right choice seems to be complicated. And switching platforms later can be a nightmare, so you need to consider every point of the comparison. Though Wix has some excellent powerful features, even WooCommerce also offers some great features. The first thing to consider is the price. WooCommerce is free, and you will get some astounding features, which are innovative. In the end, it heavily depends on your business needs. So choose the platform according to your requirements. Are you looking for a web developer that can suggest you better and serve you with an exceptional eCommerce development store? Contact our team of experts.  
Woocommerce VS Magento- Choose the right platform for your e-store!

Woocommerce VS Magento- Choose the right platform for your e-store!

by Tarun
If you are planning to begin your own eCommerce business and couldn’t settle on the platform to get started with, you are really in a difficult situation. Don’t worry; we are here to help you out with that. You may already have done some analysis and found out the big names in the eCommerce software industry. However, there are some other big players, including Big Commerce, Shopify, etc. But, if you’ll overview the total market share of the eCommerce platforms, you will notice that WooCommerce is staring at approx. 47.3% and Magento are in second place with 13.1%. That’s how popular these two E-commerce platforms are. Therefore, it is common that you’ll struggle between Magento vs Woocommerce- which one to choose. In amid of launching your eCommerce store development and selecting the right plugin, this blog we’ll greatly help you to make a better decision.

A quick overview of Magento vs Woocommerce:

Introduced in the year 2011 by Woo themes, WooCommerce began its journey to capture the WordPress industry with its interactive E-commerce features. WooCommerce app development is considered as the most technically sound e-commerce software for its users. Supporting around 30% of the whole E-Commerce market, WooCommerce now has about 1o million+ active users worldwide. If we talk about WooCommerce themes in Theme Forest, WooCommerce has about 1144 items. In the list of WordPress.org, it has around 567 WooCommerce Themes, and in mojo-themes, there are approx. 240+ WooCommerce themes are available. In total, it contributes over 1800+ themes. So WooCommerce will never fail on delivering intriguing themes when it comes to redesigning your E-commerce websites. Magento begun journey in the year 2008, developed & founded by Varian, Inc. In the present scenario, the Magento market is currently ruling over 8% of the total E-Commerce market. Undoubtedly, Magento is one of the vast & robust E-Commerce applications available in the market. Presently, the active user of Magento app development has reached 25, 0000+. Magento also offers a good number of themes to enhance the website. There are around 890+ Magento themes in Theme Forest, giving its users absolute freedom to design the e-store the way they want. Now let’s explore the core features of Woo-commerce and Magento:
  • Prominent features:
WooCommerce:
  • As we know it’s a WordPress plugin it can manage all E-commerce related problems from the WP-Admin dashboard of your site.
  • It also empowers marketing campaigns such as coupon codes, discounts, usage limitations, and a lot more.
  • WooCommerce has excellent reporting facility of the level of inventory, sales income, overall store performances, product, and customer reviews.
  • It supports several popular payment gateways that include Cash on delivery, PayPal, and Stripe for credit card payments.
  • Ability to fix free or flat rate shipping for product delivery.
  • You get options to control tax settings with local tax rates.
Magento:
  • It offers exclusive and customizable templates to design your e-store.
  • Magento can deliver customer segmentation, target marketing, and merchandising.
  • It also provides alternatives to set more than one wish list.
  • Magento applications are highly portable device responsive.
  • It allows you to add many product attributes.
  • One can take leverage of the privacy feature in selling a product to a particular customer.
  • Has an integrated content management system.
 
  • Limitations-
WooCommerce:
  • If not maintained well, it becomes vulnerable to security concerns.
  • A variety of plugin clashing with one another.
  • Various severe developer risks.
  • It requires self-hosting & consistent updates of core plugins.
  • It is usable only on WordPress hosted platform.
Magento:
  • For operating Magento, developers need appropriate knowledge as the system is complex to manage.
  • It is costly to use and maintain.
  • Executing themes & third party apps are tough.
  • It needs regular software updates.
  • To overcome higher developer risks, it requires incredibly skilled employees to manage and control the application.
 
  • Pricing-
WooCommerce: This plugin is free to download and use. Magento: Magneto’s community plan is also free to download and use, but for the enterprise plan, it requires around $18000 per year.
  • Ease of use:
WooCommerce: Well, WooCommerce is quite straightforward and easy to use interface on your WordPress. If you’re familiar with using WordPress even without any developing knowledge, one can quickly learn to use and maintain this plugin. The platform is highly customizable from your WP-Admin dashboard. You can instantly test the site and make several changes until you are contented. It makes the journey of WordPress user a whole lot easier when it comes to building their e-commerce site. Magento: If you’re a beginner, then it does require a little bit of time to get used to the system of Magento. This platform is developed under a complicated method of usability. Entrepreneurs not familiar with these applications may find it quite challenging to manage it. Many would find the admin area of Magento troublesome for some people in the beginning. So the framework itself comes with a complex frontend to maintain. It is more robust for people without much tech knowledge as well.
  • Site performance-
When it comes to the performance of your E-commerce store, you can’t stand to have a website that takes a lot of time to load. This annoys the customers, and they leave your site quicker, resulting in significant losses of your online business. So the performance of a site depends mainly on the hosting provider and the size at which you are loading files to your website. For both WooCommerce and Magento, the performance of it will have mixed results considering its size and functionality. So despite the platform, the performance of your E-Commerce site primarily relies on numerous other factors that include web-hosting providers, and the posted images are optimized, etc.

Bottom line

Magento vs WooCommerce boast a fantastic feature, which makes it challenging to choose the right platform for your business. Both are strong contenders, and so we suggest you understand your business goals and evaluate the platforms for selecting the right fit. If you’re looking for a reliable company that can help you make a better decision, then get in touch with us.  
Tips for Building a Successful E-commerce Website

Tips for Building a Successful E-commerce Website

by Tarun
These days, the world is driven by the internet, and hence people are more interested in shopping online than exploring the stores. Therefore, businesses need to sell their products and services online. For this purpose, you need to have a well-built e-commerce website. If you don’t have experience of building or designing websites, you will find the process scary. It is an easy task for expert e-commerce development services. However, for inexperienced people, it is never easy to launch a working website, especially an e-commerce website which facilitates the sales process. So, here are a few tips which will help you in building a website for your online store.
  1. Select the right platform- The first and the most crucial step is to choose the right platform for building the website. This platform is also called as the content management system. They are the engines that allow sites to run. Currently, there are three platforms that are popular among e-commerce development services; WordPress, Drupal, and Joomla. Among these three, WordPress is considered as the most comfortable solution with a streamlined interface, and you can access numerous exclusive themes and plugins through it. Drupal and Joomla also have useful features; however, you need to achieve expertise for using them. So, it would help if you made a choice wisely.
  2. Choose a hosting provider- Many of the people get confused at this step, so must take your own time and understand the details. After selecting WordPress as a building platform, now you need to choose a host, which will connect your website to the internet. You will find many options, but it is recommended to select a host that is specialized in e-commerce or host many e-commerce websites.
  3. Name the site- It is also a crucial step in the development process, and hence you should not make the selection in a hurry. If you don’t choose a correct and impressive name for your website, it will hamper your chances of getting success, while a perfect domain name increases the visibility of the site. Please don’t choose a complicated name and make sure you spell it correctly. It should be unique so that people remember it easily. The title should describe your niche adequately. Make a list of probable domain names and search for availability. If you find the available one, register it. You have to pay the fees for registering the domain name.
  4. Find a theme and create an outline- You can find many attractive e-commerce themes with WordPress. You can select a suitable one from free items, or you can go for some premium themes as they have a higher number of customization features. After choosing the topic, you must craft the outline before entering into the design phase. It not only helps you to know the estimated budget but also help you to decide if you can do it on yourself or need the help of e-commerce development servicesThe outline includes everything like content, design, structure, navigations and many other things.
  5. Designing- After crafting the outline, start designing the website accordingly. If you have followed each of the tips mentioned above, the designing process will not be stressful. While creating the site, stick to simplicity and concentrate more on the functionality to make it user-friendly.
The development of an e-commerce website requires patience, hard work and desire to win new things. Although it is a challenging thing to do, with disciplined efforts, you can get success.  
Shopify Website Design

Shopify Website Design

by Tarun
Shopify is an excellent platform for eCommerce website development. With an increase in the shops going online, there is also an increase in the number of shop owners who are wishing to start an online store. WeDoWebApps is an organization providing the services of Shopify Website Design to such clients wanting to enter the online World. If you too are among those shop owners, who want to establish their client base all over the World. Then, the Shopify website design services of WeDoWebApps are a must-have for you!

Why should you drop your choice on WeDoWebApps for Shopify Website Design?

Effective Website Designing

While designing a website, there are many things the web designer has to look after. It includes the graphics of the site, the use of better themes, templates, color combinations, and a lot more. It is of utmost essential for the website to appear as per the nature of the business. Perhaps, this is the reason why web designers at WeDoWebApps embark on the proper web designing. A website that appears well attract a more significant number of users and a higher ROI. Hence, you have to check the design of your site correctly.

Better Web Development

Knowing all the tools and techniques for website development, WeDoWebApps is creating an excellent website for our worldwide clients. When our developers take a project on hand, they take care of your requirements from the project. Developing the plan as per the clientele requires is our prime goal. We are keeping the sections and tabs as well as making it easier for the user to access the various functions. Our main aim is to make the website easily accessible from the front end.

Perfect Customization of Themes

Choosing an appropriate theme is a prerequisite for an eCommerce website. In such sites, the developers require handling a lot of data, including graphics, content, and other such details regarding the products. As a result, improper use of themes might make it difficult for the web pages to load correctly. It might also result in a tedious webpage that wouldn’t correctly display the products. With a wide variety of options available in the themes, it will be a simple task.

Order Management System

They are managing the orders from their order till delivery requires accuracy. WeDoWebApps are providing the services of developing an efficient Order Management System. With the help of such OMS, tracking the product at its place, it is reached in the delivery chain becomes extremely simple.

Innovative Developers

We take pride in our team of innovative developers who create excellent Shopify websites for the clients. They are always in touch with the changing technology. Apart from that, they are also keen on learning new things to offer you the best continuously.

Wish to discuss your next project on Shopify Website Design with us? Get in touch with our team of Consultants at WeDoWebApps.