9 App Marketing Strategies That Business Should Consider For Their Business In 2020!
Marketing is one of the significant aspects of any business; therefore, it is not an exception to the app business. Goods that are marketed well are sold well. And everyone is well informed of that, and conventional marketing is something everyone is aware of, but what about digital marketing or app marketing? We are here to help you with the best app marketing strategy:
We should accept the reality that we sometimes take motivations or strive to do better things than our competitors. We do a competitor analysis, and it’s better to do it and have the report to know what exactly our competitors have that we don’t. And how can we be better than them? What is their app marketing strategy? Once we have keys and other useful information about them, we will understand precisely the opportunities which they have not yet explored and which we can. Things that work globally!
Do a research work on your target audience-
For every business, it’s essential to understand who their target audience is. Depending on these target audiences, you would be able to do several things to determine your marketing strategies. But on what factors should you define your target audience?
Once you have the audience specified, it should assist you in creating strategies for branding or advertising.
Develop a landing page according to the app-
A landing page is compelling, and it should present the customer with a summary of what the app is all about and its essential features. Also, it’s suggested to insert the screenshots and download links into the landing page.
Create referral programs for your users-
We should be honest about one thing; many of us would have received the referral program message and might have sent those messages to other people to get some Freebies. And its human intellect to be cheering on things which they get free! So this is a sought and tested approach to drive more traffic, so put this to good use. Execute highly effective referral programs that are beneficial for both the user & the new user.
App store optimization-
App store optimization is a very complicated thing to do, but its also a precious something. Around 50% of people who explore an app on the iOS or Google Play store require a better user experience with quick load time. More so, users seek for right information without wasting their time, and so you should be top of your app navigation. Could you keep it simple yet elegant?
Get reviews for your app-
Every techie user checks for reviews of the app before downloading it into their smart device. The android app store is flooded with apps. And intentionally or unintentionally, you end up installing the app, which displays odd full-screen ads that makes it very uncomfortable. So being you as an app owner, approach this issue. Well, the easy answer is getting the review. People believe in the reviews of the user. Thus, timely ask users to add reviews of the app to the play store or app store. But make sure you don’t annoy your customers while asking for reviews.
Design camps to enhance app installs-
This seems to be the toughest part of all. We recommend using the target audiences’ data and creating the Facebook Ad campaign, which primarily focuses on the app installs. Run various advertisement exercises to accomplish more click-through ratios. You could probably use Facebook & Instagram paid stories as well, to run through the app installs. Likely, use the landing page to encourage users and empower them to download the app. You could develop the specific landing pages as well, to offer particular joining advantages to the users, and run a separate ad campaign.
Work on SEO for the landing page-
SEO or search engine optimization is the most critical and crucial aspect when it comes to digital marketing. And SEO needs more time and patience. It’s not only that anything you do wrong, maybe your biggest mistake, but it will also take ample time to resolve that. Imagine you picked the wrong keyword, and if you understand the same, all your efforts to bring that keyword in top rank would be trashed. And you have to start from 0 that nobody wants to do it. So ensure you work hard on SEO and get everything done right.
Manage bad reviews and satisfy your customers-
It’s a well-known fact that there would be a criticism of the app. There would be people who would not prefer your app. It’s fine to have those users, and they are precious to us who can provide honest reviews and feedbacks. People would leave reviews in the situation of a bad experience that includes the app crashes, the issue with inadequate to do certain things in the app, problems with some severe flows in the app, or some external effects, such as wrong delivery of food by your food app. It would help if you tried to approach those issues in a better way and post the resolution as a response to that comment.
With the help of the strategies mentioned above, you can develop a better marketing strategy for your mobile app development and earn better ROI. So if you’re looking for reliable app development companies that can help you with development as well as app marketing strategy, then drop us an email, and we will get back to you within 24 business hours. Contact us now to know more.
5 Unique Ways to Boost Your App’s Download Count
From ordering the food to playing your favorite games, from accessing content on desktops to sharing global classrooms from anywhere and from downloading songs and movies to streaming them anytime, you want; mobile applications have greatly revolutionized our interaction with each other and with the information. The development in technology has enhanced our craving for getting the things done, right at the moment it's said or asked. So, gone were the days when we use to access desktop computers for everything, especially when you can access the majority of things from your mobile devices. No doubt that our dependability on the technology and especially on the smartphones is grown too much. But, do you think getting a fully functional mobile app for your business is enough to drive profit to your company? Well, to everyone's surprise, the answer is NO!!! It would help if you tried a lot of tactics to let people discover your business app as a solution to their problems. And that's for sure that it will be a fierce competition. Wondering, why? When the apple store alone counts 1000 new apps every day, you can imagine what would be the count of the apps on the play store. That's why you need to follow some novel and creative ideas to attract your potential app users. Let me share five frequently used stunning ideas that you can try to boost the count of app downloads, once done with the mobile app development :
App Store Optimization:
Like SEO for websites, App Store Optimization (ASO) is the crucial factor that can improve the ranking of apps in the play store/app store. If you are worried about the technical prospects behind it, don't worry. It's more a generic and non-technical process to boost your app visibility. Here are specific practical tips you can try to improve the rate of app downloads: App Name: It is always advised to keep your brand name small. However, when naming your mobile app, it's not only about the brand name. You need to follow the app name conventions as well. When calling an app, avoid using special characters and symbols. Add URL-friendly characters to the application title; this makes it easier to search for users. The title of an app must not be more 50 characters for the Play Store, whereas, the count is 30 characters only for App Store. Enrich your app content: After Android app development, you must care for adding justified and high-search volume keywords to the content of your smartphone application. The app content includes title, subtitle, as well as the app description. Unlike websites, you don't have to add a lot of content, but here you need to be precise and accurate. Emphasize more on the first three lines; this will be the reason to fetch readers to go further to read the expanded description. It also improves the ranking of the app in the play store. Add effective screens only: While listing your app on the app store or the play store, you need to add some of the screenshots of your app. You may be thinking that's the most natural thing, but every user doesn't check all of those screenshots before downloading. And, that's why don't add all the screenshots, instead show some 2-3 best screens, at least in the first two images. Such compelling designs can attract customers to download your app.
When designing useful apps is one of the ways to attract new customers and to grow more business, you have to take care of all the platforms on which your customers are available. If you design the cross-platform compatible apps, it will be surely a profitable deal for your business. However, if you enable interoperability, it can be a better idea to gather the larger target. Along with the cross channel, if you allow the cross-device compatibility like accessing the same applications through multiple devices like tablet, smartphones as well as desktops; you can acquire more users.
Introduce your app with complimentary services:
In today's aggressive competition of technology, there are so numerous alternatives to a single problem. In the same way, there are so many apps like yours, so it isn't straightforward for you to grow your business. So, even if you have a sound user base, you need to make people aware of your product. At the same point, if you make your app free initially when you launch, it can be a profitable deal for you. It will add curiosity among users to download the app. We know that getting equal things isn't easy, but believe me that people still get attracted to anything that comes free. Let's trade your app for the email addresses. Yes, the email address is a huge marketing tool. Once collecting them for the free version of your app, you can use them to communicate about your users and educate them about the product features you are offering to them. If you are confused what's more it can bring, well that's the consumer engagement. And, what can be more rewarding than real customers and authentic reviews.
Request your users to share their views:
Getting customer reviews may seem a straightforward idea, but believe us it is not that easy! You can't restrict your customers to review your app anyway. So, even if your app got hundreds of downloads, you can't be sure about getting even ten reviews. But, the review is the real voice of users that the potential buyers consider good enough to trust. The android app algorithms can't justify the need of the customer. User reviews not only help people in downloading the app instead help you in understanding the loopholes of your app. A positive response can be fruitful for your business. It encourages users to review the app and rate it. However, that's not a legal practice to ping customers consistently. You can try to push notifications to ping customers to rate the app. It can be an adequate strategy to enhance user engagement. So, it doesn't matter how fancy app you design, if you don't find results instantly, you need to try other tactics to acquire customers. However, promotional efforts can benefit your business and boost the rate of downloads. From mobile app development to pushing it to the market to acquire success, WeDoWebApps can help you throughout your journey.
Introducing one of its kind blogging platform guestcanpost
There is good news for all the blogging enthusiasts out there. We have noticed that many of our friends are into blogging. It is an obvious thing as Content Marketing is proven to be the best SEO strategy so far. Thus, even we thought to be the helping hand to the persons who are looking to contribute towards a growing, promising and a high potential blogging platform. WeDoWebApps is immensely proud to announce the launch of their new venture, yours truly “GuestCanPost”. Guestcanpost is a blogging platform for everyone! By everyone, we depict those people who firmly believe in sharing knowledge and adding value to the people. Apart from that, there is another pre-requisite that the contributor shall have Good English. We state one apparent reason for this; there is no wisdom without proper literature. If you can easily surpass these two checks, we welcome you onboard for contributing to our website. What is GuestCanPost? It is one of its kind of blogging platform, which accepts contributions in all the major categories. We have onboard subject matter experts from different fields including, but not limited to, Information Technology, Health & Beauty, Business, Education, Automobile, Event & Entertainment, Medical Science and many more. We are covering the following categories as of now. However, we feel free to add a few more classes. The world is continuously evolving, and so is we. Due to this, we will feel highly obliged to receive contributions from subject matter experts from any field. What do we do apart from blogging? In this ever-changing world, we also understand the importance of Video Marketing. Instead of Google and other search engines, people are now using YouTube as their one-stop solution for every problem. Realizing the need of an hour, we are also into Video Marketing. Our YouTube channel is also one of its kind Video Marketing platform for all the enthusiasts who love to create videos for themselves or their client. To get successful, it is necessary to have an excellent platform for support. If you are the one who is seeking a unique platform to showcase their talent, then GuestCanPost will serve as that platform for you. How can I contribute? Are you looking forward to contributing to our platform? If the answer is yes, be ready for the registration procedure. It’s merely tough, but we are still on our toes to help you. Following are the steps for registration:
Creating your Account
– Setting up an account on GuestCanPost is simple. First of all, you have to visit the My Accounts Tab. Here you will get an option to create your account.
Enter your details
– Once, you will click on Register, it will ask for your circumstances. We will expect that you carefully enter and remember all of your circumstances because we may use these details for future communications.
Activating your Account
– After adding all these details, you will get an account activation link on your registered mail id. By clicking on it, you will verify that you are the concerned person.
– As soon as the registration process is completed, you may proceed with writing and submitting your blog. Once you submit the blog, it may take us up to 24 to 48 hours for publishing the blog. (However, it depends on the volume of the blog we are currently handling. On some occasions, there might be some delay.) Perks of Contributing to GuestCanPost? If you are expecting any monetary affairs in return of the blogs, then apologize, we aren’t providing any remunerations to the writers. We have built up this platform, especially for those people who firmly believe in sharing their knowledge, experience and expertise to the world. But, contributing to GuestCanPost can still be beneficial to you in many ways. – You get an opportunity to showcase your talent before numerous people. – DoFollow Links to your website in case your content is good. – An effective way to reach out audience. – Leveraging the power of Content Marketing. If this finds useful to you, then you shall proceed right now for contributing to GuestCanPost. There is a lot more value addition you will get by contributing to our very own platform GuestCanPost. Thank you for reading through this blog. Now, it’s time to weave your own words and make people go crazy about what you will teach them. Team WeDoWebApps is awaiting your blog on GuestCanPost. See you there!
Link Building Strategies makes Search Engine more powerful
SEO is Search Engine optimization. It’s nothing but a methodology of strategies, techniques, and tactics used to increase the number of followers to a website by getting a high ranking place in search engines. There are several methods in SEO
Besides all these, Link building strategies is one most important section in SEO. Link building is a method of getting links from a different website to your own to improve search engine ranking.In the present date, link building is the method of obtaining links from higher authority, quality, and relevant sites. So it helps to improve ranking in search engines.The number of useful quality links from highly qualified websites is a significant factor in the google page ranking.Useful quality links which are very effective doesn’t mean building unlimited relationships, but it means getting a link from genuine, highly authorized websites. So these are the importance of better link building strategies.– A maximum viewer will be able to see your blog in the search result.– High quality, genuine links means your website is considered as a precious resource. This thing can be quickly done by writing high-quality content.– It also helps in getting indexed in the search result.– It’s also considered one of the important methods in SEO.– Helping you to get traffic from other websites links.To get all kind of SEO related plans and pricing, please contact [email protected]m.
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