E-commerce economy has been on the rise, and with the excess use of smartphones, the focus has shifted towards mobile app development. The retail market has seen a radical shift, and
40% of total worldwide internet users now use it for purchasing products.
Mobile apps have been the epicenter of disruption in the mobile universe. Of all the time users spend on mobile devices,
90% is spent on mobile apps. E-commerce has understood this scenario well, and they have started exploring the mobile app universe through an android mobile application development company.
Android app development has gained traction among e-commerce businesses due to its freemium concept. The platform allows free app usage with in-app purchases used for revenue generation, and it is the sole reason android apps have a
74.3% market share among other giants like iOS and Windows.
If your e-commerce business needs a platform like the mobile app to grow, know how you can build with an android app?
Mobile-First Approach:
E-commerce business is about shopping for goods online, and with
3.2 billion smartphone users worldwide, e-commerce businesses need a mobile-first approach. Android has already been a disruptive force in the app market, and with Android 11, there is more to look upon.
Mobile-First approach is vital for your business. It is simple; the market is driven through revenues, and for e-commerce, revenues come from purchases a user makes. With the ease of mobile devices and their digital payment features provide higher incomes for
e-commerce development.
Native Features:
Why are natural features beneficial to your business? Natural elements are platform-specific, and they help your apps perform well on that platform. Android platform has an excellent native platform with a native environment to enhance your app performance.
Benefits of a native android app for your e-commerce business.
Ease of navigation with excellent UI/Ux support on the native environment.
Secure payments with state-of-the-art data regulation and data security.
Faster checkouts than e-commerce website for the ultimate shopping experience.
The mobility factor dictates traffic as the accessibility to your products can be anywhere and anytime.
A native android app can help your e-commerce business reach more customers through its more massive userbase.
Mobile app marketing can help your business achieve more organic traffic and improve your business generate more leads with the better conversion.
Better Customer Journeys:
Pleasant customer journeys create loyal customers and build customer associations with brands. With an android app developed through android mobile app development company, will help you generate more magnificent customer journeys.
You can introduce in-app customer support with interactive features. You can develop different categories of products and services through product pages on your app. Ease of login and digital payments makes
android apps more attractive or e-commerce businesses.
Building Trust:
Android 11 rollout later this year will redefine security in the Android versions over the years. With this rollout, Google is introducing new security measures that will allow users to determine whether they want to provide data access to an app or not.
It will enhance the user’s trust over
android apps, and for e-commerce business, faith is a huge factor. Users need to have confidence in your android apps to share their financial data with your app.
Read also: Designing an Eye-catching Ecommerce Website using Magento
User Engagement
User engagement is all about customer experience for any e-commerce business. If an e-commerce business earns $1 billion annually, it can expect to receive an additional $700 million with investment in customer experience for three years.
An android app developed through frontend development using XML and a backed development in Kotlin can provide a better user experience for your business. If you are not well-versed with such technical expertise, you should look for an android development company.
Innovative Integrations:
Android apps have always been innovative in integrating new technologies. For e-commerce businesses, leveraging Google’s innovative integrations can be fruitful for the business. Google introduced
AR/VR(Augmented Reality/ Virtual Reality) developer SDKs for any android developer or android development company to develop AR/VR based android applications.
E-commerce businesses can leverage such technology integrations to enhance their UX and provide customers with real-time product experience through AR/VR. Further, companies can even use Google’s speech to text technology for better voice commerce opportunities.
Signing Off:
E-commerce economy is reaching for the moon, with soaring revenues and exponential growth. But, it also means that you are up against many competitors in the market. So, you need to buckle up and be ready with the entire arsenal.
The biggest arsenal today in the age of the digital era is a mobile app and what to choose better than an android app for your business. So, if you are looking to scale up, choose the best android
mobile application development company and develop a highly interactive native android app for your business.
