ECommerce is the right way to put your products or services in front of the growing digital market. ECommerce has been a blessing to several businesses, irrespective of startups or giant enterprises. Online shopping has become an integral part of our day-to-day life and hence the various eCommerce platforms. Shopify is one of the top eCommerce platforms that help businesses build a brand image and offer a one-of-a-kind user experience. By giving a sense of security and exceptional performance, Shopify web development has won many hearts worldwide. Shopify aims to make eCommerce a better and richer experience for both providers and users. To conquer the purpose, Shopify relies on expert, efficient developers to create a world full of rewards and possibilities for startups and small businesses. Shopify makes complex things simple for its users; developers can build the rest of the items.
In this blog, we will be discussing Shopify Unite 2021; it is an annual conference that brings Shopify developers and global partners together for revolutionary advancements and announcements. Shopify comes up with the latest enhancements in technology and product updates through this conference. Shopify Unite 2021 has introduced some most significant and innovative changes for Shopify investment and set of infrastructure. After observing the gains in the eCommerce shift during the pandemic, Shopify is all set to open outstanding opportunities for SMEs – Small and Medium Enterprises. Your brand or business can have unlimited customization and provide a best-in-class customer experience to users. Nonetheless, the recent announcements of Unite are in favor of merchants’ experience as Shopify comes up with extra powerful and feature-rich eCommerce solutions. Read ahead to know more:
1. Customized store with desired aesthetics and layouts
As Shopify itself says while launching the ‘Online Store 2.0′, it is the most significant update the platform has ever had so far. Combined with brand new features and enhancements, this up-gradation enables merchants’ to make substantial and personalized changes in their online stores. If you are a merchant, Online store 2.0 expands your ability to control the layouts of your store, which makes Shopify website development easier. You can remove or rearrange the content according to the personalized design (without touching the original code) and use Shopify GitHub integration and Theme Check to deploy outstanding themes. With incredible flexibility and access to data, you can render an exceptional experience for your customers.
2. Flexibility of displaying store content
You can change or edit details of orders, products, customers, and other relevant objects with the help of Metafields. These extra pieces of data aid you in storing details that would not have a home in Shopify admin otherwise. For example, back-order dates, fabric care instructions, delivery dates, etc., can be displayed on the store regardless of the pages or product information section or checkout. Metafields can be directly defined or edited in the admin; anyone can access it once the metafields are connected with an app or a theme.
3. Faster and better themes
Customer experience has been a priority for Shopify, and it begins with a perfect theme. ‘Dawn’ is all about a fast, fantastic, and beautiful storefront for conversions. You can express any brands or services with an impressive shopping experience as Dawn is intentionally built for striking aesthetics. Whether you have to show products focusing on images or product grids or it is about smart and effective color combinations, Dawn loads a page 35% more than other popular themes of Shopify. Available soon in the market, Shopify Web Developers will love it as more themes are coming to theme stores with high-speed performance to improve users’ experience.
4. Draw, repeat, and retain with Shopify Email
Shopify email is a peculiar marketing tool as it allows you to obtain, engage and retain customers. You will have a new gallery containing ready-made templates for new product/services launches, to share restocks of products, and for sale. These templates can automatically pull your product images, logos, descriptions, discounts, and prices from your store without any third-party intervention. Boost your email campaigns with personalized email marketing and custom fields. Shopify email remains integrated with your online store, and hence, engagement metrics, conversions, add-to-cart, everything can be tracked at once.
5. More and better payment options
With a diverse range of shoppers come the diverse preference of payment modes; some prefer credit cards, some prefer cash on delivery, after pandemic and trending cashless payment, many prefer QR codes as well to make a purchase. No matter what your buyers choose, multiple payment options are convenient for any shopper as it helps you with improved checkout conversion. With Shopify’s brand new ‘Payment Platform,’ you discover more opportunities to grow in your niche market and business. Payment provides can build integrations into Shopify which unlocks a better ecosystem of various gateways offering great functionalities. It augments business value as merchants can sell frequently and quickly with plenty of safe payment options.
6. Increase order value with buy now, and pay later option
When a customer gets to check out with larger cart sizes, the conversion rate can be pushed 50% further that ultimately raises the average order value. ‘Shop Pay Installments’ allows your shoppers to buy now and pay later in small installments with 0% interest and without any hidden or additional fees. It gives buyers convenience as they can place orders without being worried about immediate payments, which benefits merchants because they get to sell more at once.
7. Scaling up with customization
Shopify is an open space of eCommerce where your ideas, practical, and technical skills grow in order to create a never-before buyer’s experience. Using ‘Storefront API,’ you can build a customized storefront that increases business capacities such as international pricing, subscription selling plans, curbside pick-ups, etc. Now you can craft a non-liquid storefront with your current framework and tech stack so that any screen can turn into a shopping channel for your brand using Shopify’s storefront APIs. It includes wearable technologies to desktop, mobile phones, and mirror technology; create an outstanding brand impression with your desired business logic and tech stack required for your business.
There is more to it as we come to a conclusion; for example, optimized pick-up locations, seamless wholesale marketplace created by Shopify, new product discovery and selling, etc. Shopify has come up more potent than ever before and pushing boundaries to help you make the best of your investments and well-deserved ROI. With online marketing and shopping at the peak of the time, these features can do wonders for SMEs as well as enterprises. So choose the right Shopify website development company and get your desired online storefront; with Shopify, you can thrive in this competitive digital market.