Why businesses should have responsive web design- A complete guide!

by ketan patel

Many businesses believe that the digital marketing trend has been a blessing for many enterprises, spending a fortune on getting conversions and engagements online. But now these companies are encountering a new challenge, which is creating a compatible website design across a host of devices.

Let’s face it! The age of the desktop as the sole Internet factor is long gone. People now essentially use mobile phones with iOS, Android and other operating systems. Then there are tablets, Kindles, laptops, iPads, netbooks, etc. And at the essence of it, all extended the use of these devices in accessing the Internet for various purposes.

Although it seems like an extensive task, websites now have to be created compatible with all these devices. Resolutions and graphics need to be adjusted to fit the screen of any device and provide the user with the best website experience. This is where responsive web design comes into play.

What do you mean by Responsive Web Design?

Responsive web design reacts to the users’ device and provides a positive viewing and browsing experience. The website adjusts itself in terms of size and resolution based on the device that you’re using. So if you’re using a cell phone, you’ll be viewing the mobile-friendly version of the site where the content and images are resized to suit the smaller screen. This is what makes responsive web design the most resilient of all.

Google has started giving more preference to mobile-friendly websites in its search results algorithm, which additionally draws attention to the use of responsive website design. Earlier, developers used to create separate websites for desktops and mobile use, when mobile phones weren’t common materials. However, this wasn’t a very positive approach as it sent maintenance costs through the cover, not to mention the annoyance of controlling various websites and managing the SEO for each of them.

Ethan Marquette is recognized for inventing the term ‘responsive web design’ and describing it. So, how to use it? This type of web design runs on the following 3 primary principles.

  • Flexible Grids: This technique makes use of ‘relevant sizing’ to resize the content and fit seamlessly to the screen. It makes use of CSS and percentages preferably than pixels for images.
  • Media Queries: Media queries let the website to identify your device and implement the page on to the screen. The page adapts as the screen size changes or the screen is extended.
  • Flexible Media: This feature makes use of scaling or CSS overflow to have images load uniquely depending on the screen size.

A responsive web design stops blurring or pixilation of images, the undesired struggles of having to scroll around the screen for reading or viewing the site and content scattering over the page. In short, it modifies the screen size and changes itself accordingly.

  • Responsive Website Themes from WordPress

You may be speculating that a web design like this needs a lot of coding and development. But thankfully, to make things easier, you hire web design developers or choose WordPress. This framework has come up with a number of responsive website themes to simplify the workload of businesses and developers.

  • Free Responsive Theme

The name of this theme explains it all in terms of what it is regarding. The Responsive theme utilizes flexible grids to adjust the website layout depending on the screen size. The foremost purpose of this theme is to make your website responsive to various devices. It has a very flexible layout that doesn’t lose its impact even on a smaller screen. And, it cost nothing!

  • Responsive Pro Theme

This is the premium version of the Responsive theme that contributes more features and customization options. This theme enables you to personalize the widgets and menus, add various call-to-action buttons, change the layout, offers numerous color schemes, typographies, fonts, and a lot more. The Responsive Pro theme is quite easy to use.

  • Responsive Business Theme

Responsive Business is the minor theme of the free Responsive theme. According to its name, it is quite obvious that the Responsive Business theme is for business and professional websites, besides creative business types. It has several features that improve the appearance and functionality of a website, besides remaining 100% responsive.

  • Responsive Blog Theme

This is another minor theme of the free Responsive theme meant for bloggers or blogging websites. The Responsive Blog theme gives a number of blog templates with different features to allow updating and personalizing the website’s look and functionality. Its responsiveness feature enables blogs to be presented on many devices without seeming skewed.

How to Create a Responsive Website?

Creating a website that is 100% responsive isn’t a very huge task these days because nearly everyone out there is performing it. However, if you already own a website, then you must investigate whether it is responsive or not. Making your website responsive comes with its set of dos and don’ts that must be understood.

There are many web design testing tools accessible on the Internet for testing the responsiveness of your website. You can check all features and demands regarding the responsiveness of your site applying these tools. More so, you can Hire Responsive Web Design Company that can accomplish the process on your behalf at economical prices.


In a nutshell, responsive website design is essentially important in today’s dynamic market. It is greatly important for increasing your customer base online. If you’re looking for a reliable responsive web design company, then your search ends here! Contact our team of experts today to get the best responsive design for your business website.