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9 Mar, 2022 | Custom Web Development

Why businesses should have responsive web design- A complete guide!

Why businesses should have responsive web design- A complete guide!
Many businesses believe that the digital marketing trend has been a blessing for many enterprises, spending a fortune on getting conversions and engagements online. But now these companies are encountering a new challenge, which is creating a compatible website design across a host of devices. Let’s face it! The age of the desktop as the sole Internet factor is long gone. People now mainly use mobile phones with iOS, Android, and other operating systems. Then there are tablets, Kindles, laptops, iPads, netbooks, etc. And at the essence of it, all extended the use of these devices in accessing the Internet for various purposes. Although it seems like a colossal task, websites have to be created compatible with all these devices. Resolutions and graphics need to be adjusted to fit the screen of any equipment and provide the user with the best website experience. This is where responsive web design comes into play.

What do you mean by Responsive Web Design?

Responsive web design reacts to the users’ device and provides a positive viewing and browsing experience. The website adjusts itself in terms of size and resolution based on the method that you’re using. So if you’re using a cell phone, you’ll be viewing the mobile-friendly version of the site where the content and images are resized to suit the smaller screen. This is what makes responsive web design the most resilient of all. Google has started giving more preference to mobile-friendly websites in its search results algorithm, which draws attention to the use of responsive website design. Earlier, developers used to create separate sites for desktops and mobile application, when mobile phones weren’t common materials. However, this wasn’t a very positive approach. It sent maintenance costs through the cover, not to mention the annoyance of controlling various websites and managing the SEO for each of them. Ethan Marquette is recognized for inventing the term ‘responsive web design’ and describing it. So, how to use it? This type of web design runs on the following three primary principles.
  • Flexible Grids: This technique makes use of ‘relevant sizing’ to resize the content and fit seamlessly to the screen. It makes use of CSS and percentages, preferably than pixels for images.
  • Media Queries: Media queries let the website to identify your device and implement the page on to the screen. The page adapts as the screen size changes or the screen is extended.
  • Flexible Media: This feature makes use of scaling or CSS overflow to have images load uniquely depending on the screen size.
A responsive web design stops blurring or pixelation of images, the undesired struggles of having to scroll around the screen for reading or viewing the site, and content scattering over the page. In short, it modifies the screen size and changes itself accordingly.

Responsive Website Themes from WordPress

You may be speculating that a web design like this needs a lot of coding and development. But thankfully, to make things easier, you hire web design developers or choose WordPress. This framework has created several responsive website themes to simplify the workload of businesses and developers.

Free Responsive Theme

The name of this theme explains it all in terms of what it is regarding. The Responsive theme utilizes flexible grids to adjust the website layout depending on the screen size. The principal purpose of this theme is to make your website responsive to various devices. It has a very flexible layout that doesn’t lose its impact, even on a smaller screen. And it cost nothing!

Responsive Pro Theme

This is the premium version of the Responsive theme that contributes more features and customization options. This theme enables you to personalize the widgets and menus, add various call-to-action buttons, change the layout, offers numerous color schemes, typographies, fonts, and a lot more. The Responsive Pro theme is quite easy to use.

Responsive Business Theme

Responsive Business is the minor theme of the free Responsive theme. According to its name, it is quite apparent that the Responsive Business theme is for business and professional websites, besides creative business types. It has several features that improve the appearance and functionality of a website, besides remaining 100% responsive.

Responsive Blog Theme

This is another minor theme of the free Responsive theme meant for bloggers or blogging websites. The Responsive Blog theme gives several blog templates with different features to update and personalize the website’s look and functionality. Its responsiveness feature enables blogs to be presented on many devices without seeming skewed.

How to Create a Responsive Website?

Creating a website that is 100% responsive isn’t a huge task these days because nearly everyone out there is performing it. However, if you already own a website, you must investigate whether it is responsive. Making your website responsive comes with its set of dos and don’ts that must be understood. There are many web design testing tools accessible on the Internet for testing the responsiveness of your website. You can check all features and demands regarding the responsiveness of your site applying these tools. You can Hire a Responsive Web Design Company that can accomplish the process on your behalf at economical prices.


In a nutshell, responsive website design is fundamentally important in today’s dynamic market. It is hugely important for increasing your customer base online. If you’re looking for a reliable, responsive web design company, then your search ends here! Contact our team of experts today to get the best responsive design for your business website.

Frequently Asked Questions

What is responsive web design?

Responsive web design is an approach to web design that aims to provide an optimal viewing experience across a wide range of devices, from desktop computers to mobile phones, by using a flexible grid, images and CSS media queries.

How do I know if my website is responsive?

You can test your website's responsiveness using a variety of tools, such as Google's Mobile-Friendly Test or BrowserStack. Alternat

How much does it cost to create a responsive website?

The cost of creating a responsive website can vary depending on a number of factors, such as the complexity of the website, the design elements required, and the experience level of the web designer or developer. However, in general, a responsive website can cost anywhere from a few hundred to several thousand dollars.

How often should I update my responsive website?

It is important to regularly update your website, both in terms of content and design, in order to keep it fresh and relevant. The frequency of updates can vary depending on the type of website and the industry, but as a general rule, it is a good idea to update your website at least once every few months.

What are some examples of businesses with great responsive web design?

Some examples of businesses with great responsive web design include Airbnb, Starbucks, and The Guardian. These websites all provide a seamless user experience across different devices and screen sizes, while maintaining their brand identity and design elements.

Written by Mike

Mike is a Graphic Designer at WEDOWEBAPPS LLC. Having demonstrated experience in UI/UX graphic designs, his work is well appreciated by clients. He enjoys exploring different design trends and designing research for different projects.