Woocommerce VS Magento- Choose the right platform for your e-store!

If you are planning to begin your own eCommerce business and couldn’t settle on the platform to get started with, you are really in a difficult situation. Don’t worry; we are here to help you out with that. You may already have done some analysis and found out the big names in the eCommerce software industry. However, there are some other big players, including Big Commerce, Shopify, etc. But, if you’ll overview the total market share of the eCommerce platforms, you will notice that WooCommerce is staring at approx. 47.3% and Magento are in second place with 13.1%. That’s how popular these two E-commerce platforms are. Therefore, it is common that you’ll struggle between Magento vs Woocommerce- which one to choose. In amid of launching your eCommerce store development and selecting the right plugin, this blog we’ll greatly help you to make a better decision.

A quick overview of Magento vs Woocommerce:

Introduced in the year 2011 by Woo themes, WooCommerce began its journey to capture the WordPress industry with its interactive E-commerce features. WooCommerce app development is considered as the most technically sound e-commerce software for its users. Supporting around 30% of the whole E-Commerce market, WooCommerce now has about 1o million+ active users worldwide. If we talk about WooCommerce themes in Theme Forest, WooCommerce has about 1144 items. In the list of WordPress.org, it has around 567 WooCommerce Themes, and in mojo-themes, there are approx. 240+ WooCommerce themes are available. In total, it contributes over 1800+ themes. So WooCommerce will never fail on delivering intriguing themes when it comes to redesigning your E-commerce websites. Magento begun journey in the year 2008, developed & founded by Varian, Inc. In the present scenario, the Magento market is currently ruling over 8% of the total E-Commerce market. Undoubtedly, Magento is one of the vast & robust E-Commerce applications available in the market. Presently, the active user of Magento app development has reached 25, 0000+. Magento also offers a good number of themes to enhance the website. There are around 890+ Magento themes in Theme Forest, giving its users absolute freedom to design the e-store the way they want. Now let’s explore the core features of Woo-commerce and Magento:

• Prominent features:

WooCommerce:

• As we know it’s a WordPress plugin it can manage all E-commerce related problems from the WP-Admin dashboard of your site.
• It also empowers marketing campaigns such as coupon codes, discounts, usage limitations, and a lot more.
• WooCommerce has excellent reporting facility of the level of inventory, sales income, overall store performances, product, and customer reviews.
• It supports several popular payment gateways that include Cash on delivery, PayPal, and Stripe for credit card payments.
• Ability to fix free or flat rate shipping for product delivery.
• You get options to control tax settings with local tax rates.

Read also: Finding the Right Magento Development Company USA for Your Business Needs Magento:

• It offers exclusive and customizable templates to design your e-store.
• Magento can deliver customer segmentation, target marketing, and merchandising.
• It also provides alternatives to set more than one wish list.
• Magento applications are highly portable device responsive.
• It allows you to add many product attributes.
• One can take leverage of the privacy feature in selling a product to a particular customer.
• Has an integrated content management system.

• Limitations-

WooCommerce:

• If not maintained well, it becomes vulnerable to security concerns.
• A variety of plugin clashing with one another.
• Various severe developer risks.
• It requires self-hosting & consistent updates of core plugins.
• It is usable only on WordPress hosted platform.

Magento:

• For operating Magento, developers need appropriate knowledge as the system is complex to manage.
• It is costly to use and maintain.
• Executing themes & third party apps are tough.
• It needs regular software updates.
• To overcome higher developer risks, it requires incredibly skilled employees to manage and control the application.

• Pricing-

WooCommerce: This plugin is free to download and use. Magento: Magneto’s community plan is also free to download and use, but for the enterprise plan, it requires around $18000 per year.

• Ease of use:

WooCommerce: Well, WooCommerce is quite straightforward and easy to use interface on your WordPress. If you’re familiar with using WordPress even without any developing knowledge, one can quickly learn to use and maintain this plugin. The platform is highly customizable from your WP-Admin dashboard. You can instantly test the site and make several changes until you are contented. It makes the journey of WordPress user a whole lot easier when it comes to building their e-commerce site. Magento: If you’re a beginner, then it does require a little bit of time to get used to the system of Magento. This platform is developed under a complicated method of usability. Entrepreneurs not familiar with these applications may find it quite challenging to manage it. Many would find the admin area of Magento troublesome for some people in the beginning. So the framework itself comes with a complex frontend to maintain. It is more robust for people without much tech knowledge as well.

• Site performance-

When it comes to the performance of your E-commerce store, you can’t stand to have a website that takes a lot of time to load. This annoys the customers, and they leave your site quicker, resulting in significant losses of your online business. So the performance of a site depends mainly on the hosting provider and the size at which you are loading files to your website. For both WooCommerce and Magento, the performance of it will have mixed results considering its size and functionality. So despite the platform, the performance of your E-Commerce site primarily relies on numerous other factors that include web-hosting providers, and the posted images are optimized, etc.

Bottom line

Magento vs WooCommerce boast a fantastic feature, which makes it challenging to choose the right platform for your business. Both are strong contenders, and so we suggest you understand your business goals and evaluate the platforms for selecting the right fit. If you’re looking for a reliable company that can help you make a better decision, then get in touch with us.