In all possibilities, there are still a considerable number of people who are unaware that Magento 2 has two versions—Open Source and Commerce cloud —and that it is very crucial to understand the differences between the two eCommerce platforms to make sound decisions for choosing one for the business which can have a significant effect on their company.
Now, this brings a new question to the forefront! “What is the difference between Magento 2 Open Source and Magento 2 Commerce Edition?”
Let’s explore in detail.
Difference Between Adobe Commerce Edition (previously Magento) and Magento Community Edition
This is one of the most frequently asked queries regarding Magento cloud. Of course, owners of businesses are perfectly normal to want to fully comprehend the investment in Magento’s business offering.
To answer the question of the difference between the two versions of the eCommerce platforms, Magento 2 Commerce and Magento community edition Open Source are as follows.
The “free” version of the Magento platform is Magento Open Source. It comes with several handy features. On the other hand, Magento 2 Cloud Edition, the paid version of Magento 2, has several impressive features to offer, along with the best of Magento Open Source. And it provides technical support.
Therefore, investing in Magento Migration towards the Magento 2 Commerce edition will not be a decision to regret later!
But how can businesses anticipate, and how might they take advantage of the new capabilities of the Magento platform? Here are some exclusive features and their roles below in helping you understand what you will work with.
21 Exclusive Features of Magento 2 Commerce Edition
Permission to access categories
Sellers can restrict customer group-based access to browse through categories, view prices, and “add to cart” for products in a class with Category Permissions.
Sellers can sell virtual, physical, or combined gift cards online using the Gift Cards feature. Through Gift Card accounts a record of gift card issuance and use can be kept through Gift Card accounts. The Magento community edition administrator dashboard is where these accounts can be accessed.
Advanced Search in the Catalog
Elasticsearch is supported in Magento for eCommerce, whereas MySQL search is only supported in Magento Open Source. Elasticsearch is a distributed search engine with a lot of power and scalability used by websites with a lot of traffic, like eBay, Wikipedia, and GitHub.
Banners in eCommerce Website Design
Vendors can use Banners to display images and blocks of content only visible to specific customer segments when applying price control terms and coupons or on a schedule. “Banners” differ from Content blocks (static blocks or CMS blocks), an Open Source feature that displays fixed information like text, images, embedded video, or dynamic data from a widget.
These features set “Banners” apart from CMS blocks in the eCommerce website design. In contrast to carousels, rotating banners can be viewed sequentially or randomly each time a page is viewed. Vendors can now conduct on-site marketing campaigns as a result of this.
Staging The Content
Products, Categories, Promotions (shopping cart and list price rules), CMS Pages, CMS Blocks, Widgets, and Promotions (shopping cart and list price rules) can all be easily changed using Content Staging.
When planning on-site marketing for a new promotion that needs to be published at a specific time, often at night or on the weekend, when your team may be out of the office, this is certain to be very helpful.
Additionally, Magento Commerce edition is the best eCommerce platforms that provides a user-friendly visual dashboard for planned content, the Staging Dashboard. This dashboard displays both currently active and upcoming “campaigns” in a timeline view.
Sellers on the eCommerce platforms can arrange content page hierarchy using this option. In addition, you can add menus, navigation, and pagination using a drag-and-drop interface.
Segments of Customers
Customers’ addresses, order history, cart contents, and other attributes can be used to dynamically display content (banners) and promotions (shopping cart price lines). In addition, customers can be linked to and divided into segments while shopping, thanks to the continuous updating of customer segment information.
With this, sellers using the Magento commerce edition can target campaigns based on how customers behave. In addition, sellers can export customer segment data and measure the number of customers in each segment using customer segment reports.
Reminders By Email
Customers receive automated emails based on their wish list or shopping cart using the email reminder feature in the Magento commerce edition. These can entice them to purchase again from the online store. When a shopping cart or wish list has been “abandoned for too long,” sellers can send automated emails. This is done in response to triggers like “total cart,” “item quantity,” “several days abandoned,” and others.
Register of Gifts
For special occasions, sellers can allow customers to create gift registries. Using Magento’s Gift Registry Search widget, customers’ friends and family can be invited to purchase gifts from the gift registry. The registered items through the Magento community edition that have been purchased, as well as the remaining quantities, are tracked by Magento.
Google Tag Manager
In addition, it is capable of retargeting, measuring engagement, customizing content, and external marketing initiatives. However, Magento for eCommerce version only includes by default support for Google Tag Manager and [Google Analytics Enhanced Ecommerce] (optimized e-commerce).
Private Sales And Events
With Events & Private Sales, sellers can create exclusive sale events for their clients on the digital commerce platforms. Events can be set up only to be accessible to customers who are logged in, which is an option.
The event sticker can display a countdown to the conclusion, which is common in time-based events. In addition, customers can send invitations to other potential customers. The success rate of each event’s invitations and the number of invitations sent, accepted, and discarded are shown in private sales reports when using the Magento commerce edition.
Products That Are Related To Rules
Instead of manually assigning product relationships in eCommerce website theme, this feature lets sellers specify which related products, up-sells, and cross-sells are conditionally displayed based on rules. For dynamic targeting, these rules can be linked to a customer segment.
Loyalty and Rewards
With the Rewards and Loyalty feature, sellers can provide customers with a loyalty program based on points. For example, customers can earn points for registering for a digital commerce platform account, signing up for the newsletter, making purchases, inviting other members to sign up for an account or place an order, and writing product reviews.
A site administrator can manage points, enabling sellers to better control point allocations, balances, and expiration times. In addition, reward Exchange Rates allow customers to use points toward purchases. Customers can also receive points based on a price line.
Merchandiser of Visuals
With the Visual Merchandiser feature, salespeople can visually create merchandise (i.e., determine the order in which products appear within a category) or use rule-based conditions triggered by “smart” features to create inventory in the eCommerce website theme.
Log of Admin Actions
All administrator actions are recorded in detail in the Admin Action Log. The IP address and user name are recorded in each record, along with a timestamp. In addition, information about the administrator user and changes made during the action is included in the log detail. If you want to have a look at such details, reach out to customer service representatives.
Manager of Customer Attributes
To support order, fulfillment, and customer management processes, Customer Attribute Manager makes it simple for sellers to add additional customer attributes to the standard features that Magento maintains.
An Assistant For Shopping
Customers registered for an account at their store can receive immediate assistance with their shopping cart. Sellers can edit the customer’s shopping cart from the administrator interface in real-time. While a customer is on the phone, customer service representatives can see what’s in the customer’s cart and see the changes as soon as the page refreshes.
Credit From The eCommerce Store
Sellers can reimburse customers for cash purchases by using Store Credit on the digital commerce platform. From the dashboard for the customer account, you can easily use this feature to make payments and keep track of refunds and company credit status.
Markets Without Heads
Magento 2’s Headless eCommerce feature separates the e-commerce store’s front-end and back-end headless e-commerce. It lets you customize customer experiences across multiple touchpoints.
All of the complex steps are taken by the backend layer. Therefore, the front end can be customized without breaking the backend system. Multiple storefronts can be created using the API-based method.
The features of the Magento 2 commerce edition version features are designed to improve the customer experience. For example, numerous buyers can be set up, and company accounts can be added.
Create individual catalogs for your business clients. Then, you can ensure buyers understand the contract terms when they buy. Order forms and requisition lists can be made. These functions assist in increasing customer loyalty and repeat orders.
Among the B2B functions are:
- Manage Quotes And Company Accounts.
- Allow numerous customers per business.
- Accept account payments.
- Bespoke Catalogs
- Facilitate quick ordering.
- Make lists of requests.
- Reorder items from earlier orders.
- On the dashboard, access B2B reports.
Management of Inventory And Orders
The inventory and the Magento 2 platform’s Order Management Features offer numerous steps to manage your inventory. Site wide analysis tool is available for both single stores and multiple warehouses.
There are pick-up and drop-off locations included as well. If lost, you can seek help from customer service representatives. The features can be used to keep product quantities constant. In addition, you can effectively manage orders with it.
There is a reason why Magento is one of the world’s leading e-commerce platforms. It constantly strives to improve its offerings and does not rest on its laurels.
There are many good reasons to choose Magento 2 Commerce Edition as your digital commerce platform right now, as Magento is helping to shape the future of e-commerce stores. Large companies offering all services in one location are looking for solutions. And that’s precisely what some eCommerce platforms like Magento 2 Commerce are doing.
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