In business, numbers speak for themselves and that’s the case with Magento. There are a million sites which get designed on the open-source platform thanks to its rich features and flexibility. Right from 2007, when it was first introduced, Magento has been ahead of its time and has been constantly improvising with several versions and updates. With its comprehensive framework, the platform has supported various businesses including some of the top Fortune 500 Companies which use the platform as its content management system (CMS).
Over the past few years, eCommerce has been evolving rapidly and so has the buying pattern of consumers. This, in turn, has offered an array of opportunities to small and large businesses. Magento has filled the gap by providing online merchants with one of the best flexible platforms to base their business on. More and more businesses are relying on the CMS and hiring top eCommerce development companies to build a successful store. With Magento leading the game with its impressive framework, we list down some of the noteworthy reasons which make Magento the most preferred platform for running your online store.
Adaptable Content Management System
Magento has been designed considering all the aspects and functions related to managing an online store. With hundreds of features to offer, the user or the Magento eCommerce development company gets to choose what works best as per the need of the business. The platform is designed to cater to any size of the business, be it small or a large enterprise. Depending on the scale of business, one can choose between a free community version or an enterprise version which is payable annually. The open-source platform allows the users to customize and modify the source codes or use third-party tools to their advantage. If you are building a website or planning to make some changes to your existing website, then either you should have strong PHP skills since the platform is based on PHP or else you could seek support from a Magento eCommerce development company.
The two factors which affect any website are glitches and slow response. Magento fixes both the issues to ensure the end-user has a seamless experience and the business doesn’t suffer. It also allows the websites to be compatible on any device and brings down the page load time, even if the website has heavy traffic thus increasing the site performance. The framework is built to power your business regardless of the amount of business coming in. Therefore, the online store can run effortlessly even if there are hundreds of products to manage and orders to fulfil. Moreover, with its scalable options, the platform grows with you, extending support throughout.
It caters to SEO
The platform comes with an in-built SEO feature which helps in optimizing your pages along with product descriptions, URLs, keywords and other related features. Another noteworthy feature is that it supports HTML5 which maximizes the shopping experience on handphones and also helps in ranking the web pages amongst Search Engine Result Pages (SERPs). With the enhanced SEO features, Magento helps in driving inbound traffic but also has effective tools for upselling and cross-selling.
Multiple storefronts controlled by a single back-end
Regardless of managing one online store or many, you can do so with ease through one common dashboard. This feature assists multi-national companies who are acquiring or setting up a business in other countries. Store owners can also use the feature to create independent websites for their various categories of products while also controlling the theme and design or experimenting with different variations for different locations. Magenta gives you the option to choose from several preset themes and designs however if you want to customize the look and feel in line with your brand then you can choose to hire a custom Magento development services provider.
Easy third-party integration
With the number of features available on the user-friendly platform, Magento still allows easy integration of third-party tools for store owners to use their website more effectively. Built-in Google tools, payment methods such as PayPal, etc are some of the options which store owners can easily integrate. In case of any configuration assistance, the Magento community is a trustful resource of developers, programmers and other knowledgeable professionals who can be of assistance in providing step-by-step instructions. If that’s not the alternative that suits you then you can hire some of the top eCommerce development companies to do the job for you.
Like any other website, Magento too works towards keeping customer and user data safe from any kind of infringement. Store owners don’t have to worry about constant threats like phishing, spamming, etc since the secure platform goes to great lengths to reinforce security. Compliant with PA-DSS, the platform follows 14 important protection measures along with globally accepted standards for security.
The latest version of Magento has been recently launched to replace the older version for good. Magento 2 promises to be a faster, secure platform along with an array of offerings which makes it stand apart. If we talk about email campaigns and targeting customer base, Magento 2 can integrate with several email marketing platforms and social media channels, thus boosting your eCommerce sales. Even if you consider yourself not to be a tech geek, the user-friendly platform has been designed keeping basic skills in mind. However, if you’re planning to redesign or migrate to the advanced version, then it’s advisable to reach out to some of the custom Magento development services providers and build a website which certainly stands out. Lastly, setting up an eCommerce business takes a lot of planning, research and the right strategy. With so many businesses switching online, it’s imperative that the business is based on the right tools which sustain the operations in the longer run. Magento is an ideal partner when considering online commerce, not only for the varied features which no other platform can match up to but also the extended support for which Magento leads the way.