Cannelliocakes

A Creative eCommerce Platform for Bakery & Custom Cake Designs

Designed to showcase custom cake toppers and bakery products through a bright, engaging, and easy-to-use shopping experience that reflects the brand’s creativity.

Team Size

Platform

ECommerce Web App

Industry

Bakery Retail

Region

About the project

Cannellio Cakes is a bakery retail brand specializing in creative and custom cake toppers. The client needed an eCommerce web app that reflects their artistic identity while staying simple, friendly, and easy for customers to use. The goal was to clearly showcase custom designs, support personalization, and ensure a smooth ordering experience without friction.

We designed and developed a visually engaging eCommerce platform using React, Next.js, GraphQL, and Magento to combine performance with flexibility. The storefront emphasizes strong visual presentation through well-structured product pages, while the underlying architecture ensures fast browsing and seamless interactions. The final solution balances creativity and functionality, allowing customers to explore, personalize, and purchase bakery products with ease and confidence.

Technical Stack

Highlights

Visually rich product showcase for custom cake designs

Simple and intuitive shopping experience

Clear presentation of customization options

Smooth and secure checkout flow

Mobile-friendly design for on-the-go browsing

Feature Set of Cannelliocakes

Online Product Catalog with Filtering & Categories

A structured online store showcasing a wide variety of edible cake toppers and decorations by shape, theme, and category (e.g., unicorns, superheroes, sports), enabling users to browse and find the perfect topper for any occasion.

Custom Photo Upload & Personalization Options

Users can upload their own photos or images to create custom edible cake toppers, which enhances the personalization experience for birthdays, weddings, and themed events.

Secure eCommerce Checkout & Order Management

Full eCommerce workflow including account login/register, shopping cart, checkout, and order tracking, letting users place and manage orders securely from browsing through delivery.

Global Shipping & Delivery Tracking

Integrated shipping options with order tracking support, allowing customers to track the progress of their edible topper delivery after purchase.

Responsive UI with Dynamic Product Search

The platform supports search and filtering by keywords, shape, and theme, making it easier for users to find specific toppers quickly, enhancing usability on both desktop and mobile devices.

Typography

We have precisely chosen the fonts and their arrangements to clearly define the brand voice, which adds a unique touch to the visual identity.

Color Palette

We developed an aesthetic and attractive color palette that perfectly aligns with the brand identity. The warm, inviting color tones encourage customer engagement and complement the brand's visual language.

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Linear Gradient

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End Result

Cannellio Cakes now has a bright and engaging eCommerce platform that reflects the brand’s creativity and makes shopping enjoyable for customers. The website effectively showcases custom designs, simplifies the ordering process, and provides a strong foundation for future product growth. The client appreciated the team’s responsiveness, patience, and ability to translate their creative vision into a seamless digital experience.

WEDOWEBAPPS helped us create a website that matches the creativity of our cake toppers. The team understood our style and built a platform that feels bright, easy to use, and perfect for showcasing custom designs. They were responsive, patient, and made the whole process enjoyable. We love the final result.

Rob Hooker

Founder