Team Size
3Platform
WebsiteIndustry
Healthcare & MedicalRegion
US
Gen to Gen operates in a specialised area where visitors may have questions about genetic cancer testing before deciding whether to proceed. The business needed a website that could communicate its offering in a way that felt credible and understandable, without making the subject feel overly technical or difficult to follow.
The website also needed to establish Gen to Gen as a credible point of reference for people seeking information about blood based cancer testing. This meant bringing the right content together, presenting the testing offering the context, and creating a clear path for visitors who wanted to learn more or make an enquiry.
Gen to Gen is a specialized platform that focuses on offering cancer testing. The project involved creating a professional website that brings the organization’s testing offering, educational content, and supporting information together in a structured format for its audience.
Developed using HTML and WordPress, the website provides a content driven platform for publishing and managing information related to cancer testing. Its structure gives Gen to Gen a dedicated space to communicate its work, explain its offering, and keep relevant website content organized as the platform evolves.
The project involved translating a specialized subject into a website that could serve both informational and business needs which is quite difficult.
Cancer testing involves terminology that can be difficult for general audiences, requiring content to be organized in a more approachable manner.
Information needed to follow a logical order so visitors could build their understanding without having to search across unrelated sections.
The website had to provide meaningful information while avoiding overlay technical presentation that could make the content difficult to follow.
The design and content structure needed to create an appropriate level of trust for a service involving sensitive and highly specialised information.
Informational pages needed to connect naturally with relevant contact opportunities without making the experience feel overly promotional.
The WordPress setup needed to give the team a practical way to maintain and update the website as information and offerings develop.
Professional digital presence for cancer testing.
Easy navigation through structured content.
Created clear pathways for visitors looking for further assistance.
Established a dedicated section for testing related information.
WordPress based setup for ongoing content administration.
We have precisely chosen the fonts and their arrangements to clearly define the brand voice, which adds a unique touch to the visual identity.
Now Gen to Gen clearly convey their approach towards cancer testing while serving patients, healthcare providers, and representatives through dedicated content paths. The results is a structured healthcare website that combines testing information, a guided testing process, and enquiry opportunity in one place.
WEDOWEBAPPS did an excellent job turning a complex healthcare concept into a website that feels clear, professional, and easy to navigate. The team took the time to understand our requirements and created a platform that communicates our testing services effectively.
CEO
