SEO is essential in the digital world.
To understand this, let’s take an example.
You have thousands of products on your site and yet no customer?
Most likely reason is broken SEO.
However, migration from Magento to Magento PWA can have negative impacts if not handled well.
So, in this blog, we will be discussing an ultimate SEO checklist for businesses looking to migrate from Magento to PWA.
So, if you’re planning to migrate from Magento to PWA, this blog is a must-read for you.
What’s The Concept of Magento PWA and Why It Makes Sense To Migrate Magento to Magento PWA?
PWAs are web applications that provide a native app-like experience to users and are designed to work offline.
They are faster, more responsive, and provide a better user experience than traditional websites. This is why many businesses are now migrating from Magento to PWA Magento migration.
Moving your frontend to PWA provides increased flexibility and the potential for increased conversion rates. You will no longer be restricted by the design limitations of the CMS your store runs on, giving you the freedom to optimize the frontend for better user experience and conversion. Alibaba, for instance, experienced a remarkable 77% increase in conversion after transitioning to PWA.
Make Quick Tweaks Effortlessly
By separating the frontend from the backend, you can make quick modifications to the design without disrupting the backend operations. This provides ample opportunities for testing and finding the most effective design choices, leading to improved performance.
Override app store restrictions
Progressive web applications offer a unique advantage for businesses as they don’t have to comply with the limitations and restrictions imposed by the App Store and Play Market.
So, this can be a great opportunity for companies that are not yet prepared to invest in native app development. Furthermore, moving to PWA can be a viable solution for businesses operating in niche markets that fall under the “gray” eCommerce category.
Don’t Forget SEO: Importance of SEO during the migration process
SEO (Search Engine Optimization) is an important consideration during the migration process as it can have a significant impact on the website’s search engine visibility.
Businesses should take steps to ensure that the migration process does not negatively impact their website’s search engine visibility.
- Conducting a Thorough SEO Audit is an important first step in identifying any issues that may be impacting the website’s search engine visibility. This can include identifying any technical issues, such as broken links or duplicate content, as well as any issues related to the website’s content and structure.
- Analyzing website traffic data can help businesses understand how users are interacting with their website. This Google Search Console data includes information such as the number of visitors, where they are coming from, and which pages they are visiting. This information can be used to identify areas of the website that may need to be optimized.
- Identifying high-performing pages can help businesses understand which pages are driving the most traffic and engagement. This information can be used to inform the migration process and to ensure that these pages are preserved during the migration.
- Identifying areas for improvement can help businesses understand what changes need to be made to the website in order to improve its search engine visibility. This can include making changes to the website’s structure, content, and technical elements.
Let’s have a look at the SEO checklist;
1. On-page SEO
On-page SEO is an essential aspect of any website, and it becomes even more important when migrating from Magento to PWA. This is because, during the migration process, it is crucial to ensure that the website’s search engine visibility is not affected.
On-page SEO includes optimizing the website’s content, meta tags, and meta descriptions, which can help improve the website’s rankings in search engine results pages (SERPs).
Steps to optimize content
- One of the first steps in optimizing content is conducting keyword research. This involves identifying the keywords and phrases that people use to search for products or services related to your business. Once you have a list of keywords, you can use them to optimize your website’s content, meta tags, and descriptions.
Don’t Forget The Tags
It’s important to review your tags after determining your indexing strategy to ensure proper implementation.
Meta tags and descriptions are HTML tags that provide information about your website to search engines.
Rel canonicals should be present for all products, directing towards themselves and any other CMS pages that are unique.
Additionally, images should be equipped with ALT tags to give search engines a better understanding of their content
For multi-store websites that have varying location targets, it’s crucial to implement hreflang tags across the store. This notifies Google of the existence of alternative versions of your main store and helps to ensure that the correct version is displayed to the right customers.
So, it’s important to keep in mind that all on-site activities should align with your search engine marketing strategy.
- Internal linking is a technique that helps search engines understand the structure of your website and the relationship between its pages. It also helps visitors navigate your website more easily. It is important to use internal linking throughout your website, as it can help improve the website’s visibility in SERPs.
Tips to improve user experience
A clear navigation structure can help visitors find the information they need more easily. It is important to organize the website’s content logically and to use a simple and consistent navigation structure throughout the website.
A clean and simple design can help visitors focus on the website’s content and find the information they need more easily. It is also important to ensure that the website’s design is responsive, so that it looks good on all devices.
Improving website load times: Website load times can have a big impact on user experience. It is important to optimize the website’s images and code to reduce load times. This can be done by compressing images, minifying code, and using a content delivery network (CDN). By improving website load times, you can help ensure that visitors have a good experience when they visit your website.
2. Off-page SEO
Off-page SEO refers to the optimization techniques that are used outside the website to improve its ranking in the search engine results pages (SERPs). It is an important aspect of SEO, as it helps to increase the visibility and credibility of a website. In the context of Magento to PWA migration, off-page SEO is crucial as it helps to establish the new PWA as a reputable and trustworthy source of information.
Steps to improve link building
- Acquiring backlinks from reputable sources – Backlinks are links from other websites that point to your website. They are important for SEO because they signal to search engines that other sites consider your content to be valuable and relevant. To improve link building, it is essential to acquire backlinks from reputable sources such as industry-specific blogs, news websites, and other high-authority sites.
- Social media is an effective tool for building brand awareness and driving traffic to a website. By creating engaging and shareable content, businesses can attract more followers and increase their reach. This can lead to more backlinks, which can improve link building and off-page SEO.
- Creating valuable content that is likely to be shared is another important aspect of link building. This can include blog posts, infographics, videos, and other types of content that are relevant and informative. By providing high-quality content that is likely to be shared, businesses can attract more backlinks and improve their off-page SEO.
3. Technical SEO
Technical SEO is crucial for ensuring that a website is easily accessible and crawlable by search engines.
During a migration from Magento to a Progressive Web App (PWA), it is important to ensure that all technical SEO considerations are taken into account in order to maintain or improve the website’s search engine rankings.
Steps to ensure proper website structure and architecture
- Proper website structure and architecture including the XML sitemap is essential for technical SEO. During a Magento to PWA migration, the following steps should be taken to ensure that the website’s structure and architecture is optimized..
- Properly redirecting pages: All pages that are being removed or replaced during the migration should be properly redirected to the appropriate new pages in order to maintain link equity and avoid 404 errors.
- Properly handling canonical tags: Canonical tags should be used to ensure that search engines understand which pages are the preferred versions of the content.
- Utilizing proper header tags: Proper header tags (H1, H2, H3, etc.) should be used to structure the content and make it easy for search engines to understand the hierarchy of information on the page.
- Ensuring mobile responsiveness: The website should be optimized for mobile devices to ensure that it is accessible to the increasing number of mobile users.
Tips to improve website speed and performance
- Website speed and performance is an important factor for SEO and user experience. The following tips can be used to improve website speed and performance during a Magento to PWA migration:
- Minimizing code bloat: Remove any unnecessary code and scripts that may slow down the website.
- Optimizing images: Optimize images by compressing them and using appropriate file types.
- Utilizing a Content Delivery Network (CDN): A CDN can help distribute website content to users based on their geographic location, which can help to improve website speed.
4 Preserving the URL Structure
Preserving the URL structure during the migration process is important because it can help ensure that the website’s search engine visibility is not negatively impacted. Search engines rely on URLs to understand the structure of a website and to determine which pages are relevant to a particular search query.
- Implementing 301 redirects is a way to redirect users and search engines from the old URLs to the new URLs. This can help ensure that users and search engines are directed to the correct pages, even if the URLs have changed. Preserving the existing URL structure of a website during the migration process is crucial to ensure that any existing backlinks and indexed pages are redirected to the new URLs.
It is important to ensure that the new URLs are as similar as possible to the old URLs to minimize any potential loss of search engine visibility.
For example, if a website’s old URL is “example.com/product/123”, the new URL should be “example.com/product/123” as well. By preserving the URL structure, businesses can ensure that any existing backlinks and indexed pages are redirected to the new URLs, preserving the website’s search engine visibility.
- Mapping the old URLs to the new URLs is an important step in ensuring that the website’s search engine visibility is not negatively impacted. This can include creating a spreadsheet that lists all the old URLs and the corresponding new URLs.
5 Utilizing Structured Data Markup Implementation
Structured data is a type of code that helps search engines understand the content of a website. When migrating from Magento to PWA, it’s essential to ensure that structured data is properly implemented and optimized.
Structured data helps search engines understand the content of a website, making it easier for them to index and rank the website in search results. In addition, structured data can also be used to enhance the appearance of a website in search results, making it more likely to be clicked on. Another benefit of structured data is your site can appear in rich snippets for further online store optimization.
Implementing structured data for PWA
When migrating from Magento to PWA, it’s essential to ensure that structured data is properly implemented and optimized. This can be done by using a structured data tool such as Google’s Structured Data Markup Helper to add structured data to the website’s code.
Testing structured data for errors
After implementing structured data, it’s essential to test it for errors. This can be done by using a structured data testing tool such as Google’s Rich Results Test to ensure that the structured data is properly implemented and free of errors.
6. Monitoring Analytics
Monitoring your website’s analytics is essential to understanding how your website is performing and identifying areas that need improvement. By tracking Google Analytics for key metrics such as traffic, bounce rate, and conversion rate, you can gain valuable insights into how your website is being used and what changes need to be made to improve it.
By analyzing your website’s analytics data, you can identify which pages are performing well and which pages are not. This information can be used to optimize your website’s content and structure to improve its overall performance.
By monitoring your website’s analytics, you can also identify which pages need optimization. This information can be used to make changes to your website’s content, structure, and design to improve its overall performance.
Migrating from Magento to PWA can bring many benefits, including improved user experience, increased website speed, and better search engine rankings. It can also help to increase conversions and revenue. However, it is important to ensure that the migration process is done in a way that does not negatively impact the website’s search engine visibility.
SEO should be a major consideration during the migration process. It is important to conduct a thorough SEO audit, preserve the URL structure, optimize for speed, utilize structured data, and monitor analytics.
The process of SEO is ongoing and requires continuous efforts. Even after the migration process is complete, businesses should continue to monitor the website’s search engine visibility and make adjustments as necessary.
So. by following the ultimate SEO checklist , businesses can ensure that their online store is successful and that their website continues to perform well in search engine results.
Contact WEDOWEBAPPS LLC if you are looking to migrate your store from Magento 1 to Magento 2.