In an eCommerce space, increasing sales means everything. Undoubtedly it takes a lot of resources and effort to set up and run an online business successfully. And becomes even more frustrating if a visitor leaves your website without really buying anything. A high-traffic website is pointless if it does not convert visitors into customers, regardless of the source of the client.
This is why creating a responsive website design, optimizing your website and landing pages is essential. If you lack technical knowledge and want a highly optimized website for your online business, availing of responsive web design services is the best thing you can do.
Anyways, if you can optimize your eCommerce website and its conversions, you can easily increase the annual revenue for your business, thereby increasing the market shares. Therefore, the eCommerce conversion rate is the key metric you should focus on improving if you have an eCommerce store.
Your entire growth funnel will be improved if you focus on optimizing your conversion rate. But, how come you know the outcome of your updated strategy without tracking the changing behavior of the users. For that, you need to measure the conversion rate of your website.
In this blog post, we are going to talk about What conversion rate is, why it is crucial, and how you can improve it to accelerate your business. This post will definitely help you track the progress of your eCommerce website in a simple way.
Necessities of a Powerful eCommerce Store
- Driving the right traffic
- Having a reasonable conversion rate
- Delivering high-quality products with support
No matter your business niche, every eCommerce business should necessarily have the above three elements for success. The right traffic means your targeted audience, and conversion rate refers to what we are going to discuss in this article.
What is eCommerce Conversion Rate?
Conversion Rate can be defined as the percentage of visitors landing on your website and making a successful purchase. This creates a significant impact because the conversion rate of the industries is as low as 3 percent. This is pretty good, but it results in hundreds of conversions as most of the big websites get thousands of visitors daily.
Understanding it by doing a little math,
Assume you get 10,000 visitors daily, and your conversion rate is 2%, which means only 200 of these 10,000 visitors are making a purchase. There are numerous ways of improving this number. If you optimize your website, fortunately, this number can increase surprisingly.
There are various tools that will help you optimize your eCommerce Conversion Rate. Read further to know more.
Tools for Optimizing eCommerce Conversion Rate
Website Development is important for online business, but optimizing it with the best user experience is even more critical for converting clients. Not only user experience, but your website should also be compatible with all screen sizes, be it smartphones and tablets or even laptops.
A mobile website should function properly on every mobile device regardless of the operating system. Also should be optimized according to the search engines in order to get ranked on Google. Here are the various tools that will help you optimize your website’s conversion rate.
- Google Analytics 360 Suite
As compared to Google Analytics, the Google Analytics 360 Suite gives you the more advanced details to track each and every step of your conversion process by event measurements such as the number of clicks on your website’s CTA buttons.
When you use 360 Suite, you no longer need to check the conversions based on URLs. Instead, you can just calculate the difference between the CTA buttons clicked and the number of successful conversions. Also, unlike regular Google Analytics, your data is updated every 10 mins rather than 24 hours.
Moreover, you can also create customized funnels to analyze the journey of your customers more precisely.
Shoppimon is an eCommerce Conversion Optimization tool that analyzes, monitors, and tests the issues related to your eCommerce website. These issues can hinder the user experience and can affect your conversion rate. Issues like visuals not loading, responsiveness, broken links, site crash, server issues, etc., are the issues detected by Shoppimon.
Hotjar is one of the fastest ways of understanding your users and making necessary changes according to the user’s preference. This online software provides instant visual feedback, and you can see how people use your website to make changes accordingly. Hotjar uses heat maps to let you know what your customers want, expect, and do on your website on the basis of their visit patterns.
This is a conversion optimization platform providing solutions for the audience to research and design roadmaps, run A/B testing and Optimization on their eCommerce websites.
These were the tools for optimizing your eCommerce store’s conversion rate. Now moving forward, let us discuss the tips to proliferate your Website’s Conversion Rate.
Proliferate your Conversion Rate with these Verified Tips
1. Not More than 2 Seconds to load
Even Though 2 seconds is a very short time, but if your website is taking more than 2 seconds to load, you need to worry. If your website loads in more than 2 seconds, approximately 53% of the users lose interest.
A delay of just 1 second can result in a 7% loss of conversion. There are many things you can do to improve your website’s performance. You can test your website speed by using tools like Google PageSpeed or Pingdom to figure out your website’s speed. You can even optimize images and change your hosting plan to improve the speed.
2. Be Friends with SEO and CRO
If you want to drive traffic to your website and increase conversion, you need to make SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization) your friends. Doing this is ideal for an eCommerce website.
SEO optimizes content for the search engines to get your website ranked on the top, while CRO optimizes content for the users with the aim of taking them to hit the CTA. If you are availing of responsive website design services, make sure to avail SEO and CRO services as well.
However, using these two together isn’t easy. You might have seen websites with merely unreadable content due to SEO efforts. The sole purpose of such websites is to drive traffic to the website.
To optimize your website according to the Google search engine, you need to include these things to your website – keywords and on-page SEO, quality content and improved data usage.
3. Smooth Navigation
If you want to convert more visitors to your eCommerce store, you should have a website that is easy to navigate. Most often, the websites are disorganized, and the visitors are unable to find what they are looking for.
If you walk into a brick-and-mortar store that has its products disorganized, you will probably turn around and walk out immediately. The same is the case with the online store. If your visitors are not able to find what they are looking for with just one click, they will probably navigate to your competitor’s website.
The more products you offer, the more crucial it is for your website to be easily navigable. Visitors can easily find the desired product category page using the navigation bar at the top of the screen. From there, they will be able to find the specific product they were looking for.
However, this is the solution for the people who are just browsing the website for the products they may like. Therefore, you need to offer a powerful search solution for the people who know exactly what they want.
4. Responsive Web Development
Responsive website development means developing a website that fits every device the visitor is using. If your website is responsive, it will provide an enhanced user experience reducing the need to scroll, resize, or pan. Website pages should load quickly, and the visitors should be able to do what they want to on your website.
Moving to a mobile-first design strategy is the key for your eCommerce store. Since Google is shifting towards mobile-first indexing, your website will be lost in rankings if you do not adapt to the strategy.
These days mobile phones are the most preferred device for online shopping; therefore, they target mobile users first over tablet or desktop users. The design and development of the website should be such that it is compatible with every device, no matter mobile, laptop, or desktop.
Don’t lose a customer to another website just because they include a mobile website and you don’t. Instead, hire a responsive web design company for top-notch development services, and enjoy the growth in your business.
5. Improve your Copy
According to the study done by Referral rock, a copy is the most vital element that significantly impacts website visitors. This is something that helps you to convince the visitors to buy from you and puts a significant impact on the conversion.
When people shop online, they do not have the same advantage of touching and checking the product. Therefore, it is important to convey your story to the customers. They are dependent on the written text to know more about your brand and products.
Do not rush while writing your copy; take time to make each word meaningful and trustworthy.
6. Target Abandoned Carts
Even if you have the most simplified checkout process, cart abandonment is unpreventable to some extent. However, this nowhere means you should give up. There are people who add the product to their cart, hence, are already familiar with your brand and product. It is much easier to sell your products to them as compared to educating a complete stranger.
Just send a follow-up email to the targeted abandoned carts. Cart abandonment email campaigns have a massive 45% open rate, approximately 11% of which are converted. So just by targeting abandoned carts, you can boost your conversion rate up to 11%, which is a considerable number.
7. Convert through Social Posts
Social Media is one of the greatest networks for all people to meet anywhere, anytime. There were more than around 3.6 billion social media users in the world till 2020, and the number is estimated to increase to 4.41 billion by 2025. With such a great number, it becomes an opportunity for the eCommerce owners to grab this potential number to promote their brand.
Social Media has become one of the most famous eCommerce conversion hacks, and there is a rare chance to find a brand that does not promote its products on social media. However, it is not at all necessary that every brand that is using social media is leveraging its full potential. There are various ways social media can help you with an increased conversion rate.
8. Use Robust Call to Actions
The Call-to-action button tells users what action you would like them to perform on your website. It encourages a particular response and helps in boosting the conversion rate. Even though CTAs have an average conversion rate of 4.23%, many websites still do not have proper CTAs.
Customers do not always know what you want them to do on your website; therefore, you must include CTAs wherever necessary. It should not necessarily be in a button form; it can also be a video, hyperlink, phrase, or infographic.
Another important factor is the placement of CTA. Placing a CTA on the top cannot always be an effective option. You should always put the CTAs where they are more likely to be noticed by the customers.
The most crucial hack to implement all the other eCommerce growth hacks is consistency. Being consistent is the key to being successful, and if you break the chain, you won’t be able to survive longer in the industry. The eCommerce tips mentioned above directly influence your customer’s thought process and actions towards your online business.
Ensure using these eCommerce conversion tips at the right time, right place, and consistently. Using one hack too many times may keep you over-occupied, and using one hack rarely may not produce the desired outcome.
If you are looking for a responsive web design company to design and develop your website, or if you are looking for more such expert eCommerce Conversion Tips, feel free to contact us anytime. We will be happy to deliver the most satisfactory results for your requirements.