E-commerce economy has been on the rise and with the excess use of smartphones; the focus has shifted towards mobile app development. The retail market has seen a radical shift and 40% of total worldwide internet users now use it for purchasing products.
Mobile apps have been the epicenter of disruption in the mobile universe. Of all the time users spend on mobile devices, 90% is spent on mobile apps. E-commerce has understood this scenario well and they have started exploring the mobile app universe through an android mobile application development company.
Android app development has gained traction among e-commerce businesses due to its freemium concept. The platform allows free app usage with in-app purchases used for revenue generation and it is the sole reason android apps have a 74.3% market share among other giants like iOS and Windows.
If your e-commerce business needs a platform like the mobile app to grow, know how you can grow with an android app?
E-commerce business is about shopping goods online and with 3.2 billion smartphone users worldwide, e-commerce businesses need a mobile-first approach. Android has been already a disruptive force in the app market and with Android 11, there is more to look upon.
Mobile-First approach is vital for your business. It is simple, business is driven through revenues and for e-commerce, revenues come from purchases a user makes. With the ease of mobile devices and their digital payment features provide higher revenues for e-commerce business.
Why native features are beneficial to your business? Native features are platform-specific and they help your apps perform well on that platform. Android platform has an exquisite native platform with a native environment to enhance your app performance.
Benefits of an android native app for your e-commerce business.
Good customer journeys create loyal customers and build customer associations with brands. With an android app developed through android mobile app development company, will help you create greater customer journeys.
You can introduce in-app customer support with interactive features. You can develop different categories of products and services through product pages on your app. Ease of login and digital payments makes android apps more attractive or e-commerce businesses.
Android 11 roll-out later this year will redefine security in the Android versions over the years. With this rollout, Google is introducing new security measures that will allow users to determine whether they want to provide data access to an app or not.
It will enhance the user’s trust over android apps and for e-commerce business, trust is a huge factor. Users need to have trust in your android apps, for them to share their financial data with your app.
User engagement is all about customer experience for any e-commerce business. If an e-commerce business earns $1 billion annually, it can expect to earn an additional $700 million with investment in customer experience for 3 years.
An android app developed through frontend development using XML and a backed development in Kotlin can provide a better user experience for your business. If you are not well-versed with such technical expertise, you should look for an android development company.
Android apps have always been innovative in integrating new technologies. For, e-commerce businesses, leveraging Google’s innovative integrations can be fruitful for the business. Google introduced AR/VR(Augmented Reality/ Virtual Reality) developer SDKs for any android developer or android development company to develop AR/VR based android applications.
E-commerce businesses can leverage such technology integrations to enhance their UX and provide customers with real-time product experience through AR/VR. Further, businesses can even use, Google’s speech to text technology for better voice commerce opportunities.
E-commerce economy is reaching for the moon, with soaring revenues and exponential growth. But, it also means that you are up against many competitors in the market. So, you need to buckle up and be ready with the entire arsenal.
The biggest arsenal today in the age of the digital era is a mobile app and what to choose better than an android app for your business. So, if you are looking to scale up, choose the best android mobile application development company and develop a highly interactive native android app for your business.