Most Common Mistakes to Avoid Before and After the App Launch

by WeDoWebApps

The mobile app is recognized as an essential tool in this era. From reading the news to playing games, navigating, shopping, information, social media, and far more, the best mobile development companies have changed the landscape of the present era. 

According to a survey, 20% of apps fail as they’re either not seen by users or searched by users. But that doesn’t mean those failed apps are bad! It’s just they might not pull themselves out of failure they fall under. If you have worked hard building an app, then it’s not that you have achieved everything. The half battle is remaining!

#  Mistakes to Avoid Before the launch 

  1. Do not grab pre-launch opportunities

Before the app launch, grab the pre-launch marketing opportunity. While it’s essential to create a high performing app, marketing efforts are even as crucial to make sure success once your app has launched to the app stores. Sometimes, people start marketing too late, and as a resultant, there is less time to build up your brand upon release. For promoting your mobile app, start advertisements on various channels, social platforms, pre-launch events, and even encourage industry influencers and reporters to speak about your app. Put your maximum amount of effort to make it visible to your targeted audience before lunch. 

  1. App release date not planned

 Plan the app launch date before you finish up the coding. Keep track of upcoming tech events and news so that the discharge date doesn’t crash. This may increase the expected response on your app. Gain more attention for your app as soon as it’s ready.

  1. No Beta-testing

 Beta testing isn’t almost finding bugs in an app. it’s all about the way to confirm an app can honestly be taken care of so that it can have the type of impact on the users the corporate is thinking. In other words, an independent trial of software or an app or product reached the final stages of development. Within the case of an app, it’s not much of a difference here because the main task for developers is to seek out the proper group of end-users to check the app that’s almost complete, that’s why Beta-testing is a wise decision for the best mobile development.

  1. Do not focus on the targeted audience 

Understanding the targeted audience is key to successful mobile app launch. After knowing the audience, your task will become a focus, and it will increase higher conversion and retention rates. Suppose, if you have no idea about what exactly your audience wants, then it won’t be an easy task to understand what they dislike about the already available apps within the market. 

Set your marketing plan with these questions: 

Why is your app built for? 

What issues is your app solving for your users? 

How is the value your app will offer to users? 

Once to possess the answers to those questions, you’ll center your marketing plan around those users.

  1. Not choosing the proper platform

But, first, learn the pros and cons of every platform and consider where to launch first. Before selecting the platform, first, believe the timeline and priority.

 # Mistakes to Avoid Post-launch: 

  1. No focus on the update release

 Publishing or launching the app isn’t just the end! Instead, the work begins. Updates are significant as they’re made after the interaction with the specified audience, bugs fixing, lack in core functionality, battery usage, etc. such problems motivate users to update the app with a replacement release. Regularly and timely update app version. 

  1. No track of user engagement

 If we talk at the end of the day, the main focus should get on the user’s involvement factors. It’s essential to stay vigilance on several downloads, comments, and reviews. You ought to also keep track of users dropping faraway from the app. you’ll have a thought of users coming in and going out. Through proper check, you’ll target users who contribute their involvement to apps.

  1. Ignoring user reviews

 You need to believe the factors that are necessary for creating an app successfully. If you ignore reviews and constructive criticism for your app, you’ll find yourself not having enough support from the end-users as they’re going to consider you as a non-professional company, not brooding about their users. You need to reply to both positive and negative reviews to form sure you’re hospitable criticism and appreciation at an equivalent time.

  1. Avoid app security

The primary focus should get on before and after app development security as security breaches can leak customer and company data at an equivalent time. It’s easy and economical to include security at the initial stage. Security is the main factor in gaining the customer’s trust. 

  1. Bug fixing after app launch

Sometimes what happens, bugs may come after the app launch; thus, fixing them with an update to build trust among customers. Neglecting a bug is often dissatisfying and should undo all the efforts done at the time of developing the app. There are many bugs like app crash, functional bugs, UI bugs, slow response, and many more.

  1. Low customer support

 Every user is vital. It’d be possible you’ve got thousands of users during this competitive market, but handling every user carefully is critical. Poor customer support can harm your business. Though this feature is out there but very fewer developers use it to supply timely assistance to customers when required.

Concluding words

By avoiding the common pitfalls, you’ll make sure the growth of your mobile application. So, if you are looking to scale up, choose the best mobile development companies and want to develop a highly interactive app for your business. Contact us at sales@wedowebapps.com  and know more.