22 Oct, 2022 | Internet Marketing

How to Leverage Social Media to Boost eCommerce Conversions

Social Media is now a boon for eCommerce business owners. If you want your business to grow online, website development and social media marketing are the two very important things you should do. About 3.81 billion people are connected to social media platforms, among which Instagram and Facebook are the two most famous social media channels. These platforms are the leading pathways to market or advertise your products or services. With a massive customer base, social media will help you reach your target audience and will also assist you in increasing the eCommerce conversion rates of your brand. However, marketing on these channels is not an easy task. Simply posting the pictures of the products/services you are offering won’t help you much. Regardless of what you are selling, creating a social media presence for growing your eCommerce business is essential. You might have a fantastic product and a great website, but if you are not marketing your online store properly, there would be a significant loss in your eCommerce sales. People spend more than 2 hours a day on social media, which gives you an excellent opportunity to reach your potential customer to boost eCommerce sales. There are tips that are proven to work for eCommerce stores. Put these tips in place, and they will help you get better conversions. Most of these tips focus on the ways to attract, interact with, and build trust in your customers. Other recommendations are focused on enhancing the customer’s experience with your brand and making the purchasing process much simpler. In this blog, we will discuss why you use social media for eCommerce conversion and the advantages of social media for your eCommerce business. But before that, what is social media eCommerce marketing?

What is Social Media Online Store Marketing?

Social Media Marketing Strategy is a bunch of tactics that you can use to market your offerings. Depending on your business plan and aim, your strategy may focus on:

Promoting an eCommerce business which means driving traffic to your website or application
Selling your offerings directly on social channels
Interacting with your customers, both before and after purchase
Collecting the relevant information about your industry (your audience, competitors, etc.)

Or combine all of the above.

How to Leverage Social Media for Webstore Marketing

Here are all the ways that would help you create a brand on social media and sell more products.

Building Brand Awareness

If you are launching a new online business, you need to start creating a buzz around before launching. It is sad but true that if people do not know about your offerings, you won’t be able to generate sales. Now that it is 2021, social media is crowded with brands. However, there is still a chance for new launches to make a good position on the social media channels. A unique idea and sharing content consistently can help you reach your target audience and grab a significant position. Making people aware of your brand is a process, and it takes time. If you want to speed up the process, you can start paid ads. This will help you let more people know about your company and its offerings.

Advertising to Boost eCommerce Sales

Recent stats show that 190 million, 140 million, and 170 million can be reached by Facebook, Instagram, and Linkedin advertising respectively in the US itself. Clearly, all of those cannot be your target audience, and your budget can get in the way of reaching these many people. So to help you filter the perfect audience out of this bulk, social media offers several targeting tools.

Selling Products Directly on Social Media

Another great eCommerce business tip is to sell your products and services directly on Instagram and Facebook. These social media optimization platforms have introduced unique features that help you get more sales easily and quickly. For instance, customers can buy your product without leaving the platform and avoiding the hassle of long checkout processes. This ultimately increases the conversion rates.

Instagram and Facebook are the Master Players

All the social media platforms are not good for eCommerce. For example, you will get all the B2B buyers on LinkedIn, whereas Facebook and Instagram are perfect for eCommerce. Customers are highly likely to engage and buy products from Facebook and Instagram. By using Facebook and Instagram, you can reach a larger number of audience in your locality. Moreover, the advanced targeting options let you target customers of a specific segment, thereby increasing the chances of conversion. However, to leverage the benefits of these social media platforms, you should make a business account. A business account will give you access to some of the features that you won’t be able to use in your standard account.

Shake Hands with Social Media Influencers to Promote your Brand

Influencer Partnering is about reaching out to social media influencers who have a good amount of followers or are experts in their niche. Ensure that the influencer you have hired has a following similar to your business niche. For example, if you are selling food, you should hire food bloggers who make more sense. You can also partner with other brands of the same niche and offer exciting giveaways to your combined audiences. Partnering with influencers having a significant following can get you more visibility, but that doesn’t mean you cannot hire influencers with less following. Even these influencers can have more engagement.

Post User-generated Content

Posting user-generated content can help you build trust in your potential customers. Moreover, it gives you extra content to post with less effort. This will enable you to stay active on social media without spending so much time creating various types of content. Hence, encourage your buyers to share photos and videos with your product on their accounts. Resharing that feedback on your social channels will help you get more engagement. As a result, the customers will feel more valued, and it would be easy to build trust and long-term relationships.

Advantages of Social Media eCommerce Marketing

It is worth spending only 6 hours a week increasing your brand awareness, traffic and ultimately generating more sales. About 90% of the marketers declared that social media generated a massive exposure to their brand; this is one of the most significant advantages social media offers to eCommerce businesses. Social Media Marketing is now an essential part of every digital marketing strategy, and any business not implementing this cost-effective marketing strategy is missing a great opportunity to grow its brand. You can easily see the importance of social media marketing, and many entrepreneurs realize the potential of social media for business growth. Apart from these, there are many significant advantages of using social networking channels for boosting eCommerce sales. Read further to know various boons of social media.

Increased Brand Awareness

Social Media is one of the most cost-effective marketing strategies that is used to associate content and increase brand awareness. Implementing a well-structured social media marketing strategy will definitely increase your brand recognition as you will be engaging with a broad range of users. Get your employees, business partners, and sponsors to and like your page. By getting more people to interact with your content, you will be able to increase your brand awareness, thereby building a significant reputation in the market. Introduce each and every post of yours to a network of people, and these people can become your potential customers. The more people are aware of your offerings; the better your business will be. It is undeniable that constant use of social media can proliferate your eCommerce business by targeting a wider audience.

Boost Conversions

Having an easy-to-implement yet powerful social media marketing strategy will help you generate higher conversions for your business. To achieve this, one thing you can do is to engage with your customers each time they leave a comment on your social media posts. Every time they reach out to you, make them feel like they are talking to a person, not merely a robot. Doing this will make your customers feel valued and have a better perception of your brand.

Drive Website Traffic

When you are posting on social media, inserting website links on the main keyword will help you drive traffic to your website. Your website is the very first thing that creates an impression in the customer's mind. So, whatever you post on social media, make sure that it directly relates to your website. To drive traffic to your website, you need to use the 80/20 rule. Now, what is the 80/20 rule? It means 80% of your content should educate and inform your audience, and 20% of the content should be promotional. Doing this will drive traffic to your website and boost your Google rankings by using keywords crucial for SEO.

Impact Buying Choices

The way your customers interact with your social media accounts plays a vital role in their buying choices. This is why you need to come up with unique and compelling content at every phase of the shoppers. Just ensure that the content is related to your niche, and come up with ideas that quickly grab your audience’s attention. Social Media Platforms are the best tool to create hype for a product before launch. Give your customers a clue and excitement for your upcoming product and create hype around that.

Social Media Gives a Boost to Your SEO Efforts

These days, search engine optimization is not just about optimizing your website, blogs, and individual pages. Social media is an essential part of Digital marketing that plays a crucial role in positively or negatively affecting your search engine rankings. Putting this in simple words, as per the social media strategy on your online store, Google grades you on whether or not you are a trustable source over the web. Therefore, social media is very beneficial to give a boost to your SEO practices.

Building Customer Loyalty

One of the best things about social media is that it is a pathway to connect to your customers directly. The more you stay connected to them, the more they will think about your brand while purchasing. The more the customers interact with your brand and develop a good impression of you, other good things will happen automatically. According to some surveys, it is said that 53% of the users who follow you on social media are more likely to be loyal to your brand. This is where you have it. When social media is a connecting bridge between the brands and the customers, it is a sure-shot way to increase your brand loyalty. The benefits of social media are endless. You might not achieve your goals quickly and easily, but you will ultimately get the results you desire with consistent efforts, grip, and dedication. In addition, creating a social media strategy will help you win enough leads and drive higher revenue for your eCommerce business.

Integrate Social Media to Build the Best eCommerce website

Google drives approximately 20% of the eCommerce sales, but social media platforms like Facebook and Instagram are no less. Social Media drives an impressive approximation of 10% traffic to your website. This makes the use of social media very important to grow your business. Read Website Conversion Rate. It is said that the eCommerce store is the base, just like a physical store, and social media is the arms that reach out to the customers to expand the business. The ultimate goal is to make all the stages of your sales and marketing strategy work as smoothly as possible. You need to integrate social media and strive to make online shopping the most seamless experience for the customers. Social eCommerce allows business owners to sell their products where the consumers spend a lot of time, i.e., Social Media. While social platforms offer major returns, they still lack the essential benefits of an eCommerce website. So the best solution is to integrate both to make them work together. If you are looking to develop a website for your business, WeDoWebApps LLC is among the leading responsive web design companies also offering the best digital marketing services to develop and integrate your eCommerce and social account for high eCommerce sales.

Frequently Asked Questions

How can social media help boost eCommerce conversions?

Social media can help boost eCommerce conversions by driving traffic to a business's website, increasing brand awareness and engagement, and providing opportunities for customer interaction and feedback.

What social media platforms should a business focus on for eCommerce conversions?

A business should focus on social media platforms that are popular among their target audience and that offer relevant features for eCommerce, such as Instagram and Facebook.

How can a business use social media to drive traffic to their eCommerce website?

A business can use social media to drive traffic to their eCommerce website by sharing links to product pages and promotions, using hashtags and keywords to increase visibility, and leveraging social media advertising to reach a wider audience.

How can a business use social media to increase customer engagement and loyalty?

A business can use social media to increase customer engagement and loyalty by responding promptly to customer inquiries and feedback, offering exclusive promotions and discounts, and providing valuable content and resources related to their products and industry.

How can a business use social media to increase product visibility and sales?

A business can use social media to increase product visibility and sales by showcasing product photos and videos, using influencer marketing to reach a wider audience, and leveraging social proof such as customer reviews and ratings.

Written by Jose

Jose is a Project Leader at WEDOWEBAPPS LLC. He has knowledge about both project management and time management. His expertise includes analyzing the technical needs of the clients, proposing effective solutions and delivering large-scale projects on time.