Why do businesses prefer WooCommerce to run their online store?

Why do businesses prefer WooCommerce to run their online store?

by Tarun

While most businesses are shifting online and several are being launched, eCommerce business owners have an array of choices to opt for the right platform. However, online stores which have been running successfully for the past few years vouch for WooCommerce for being the best. Online merchants and developers who have worked extensively on the platform are aware of its advantages. However, for those who are building everything from scratch could use some concise information from the following article to help you make the right decision.

What is WooCommerce?

WooCommerce is an open-source WordPress plugin that enables online merchants to build their eCommerce websites. WordPress is a content management system, whereas WooCommerce is a plugin built for WordPress. Through a WooCommerce online store, eCommerce business owners can manage their store in a more flexible manner. If we look at the numbers, at least five million stores use WooCommerce for the daily operations, making it one of the best platforms which give any business a steady foundation.

Let’s look at the various reasons which make WooCommerce one of the superior platforms.  

Free to use

The word free will attract anyone’s attention, especially if you are building a website from scratch. This makes it an ideal choice for big and small business owners who can leverage their capabilities without spending much. However, the base framework is free to use and if the owner or the developer opts for additional plugins and add ons, that might come at a different cost. While opting for the platform, keep a reserve for additional costs which you might need when your business starts growing and you require plugins and extensions to enhance your WooCommerce online store.

User and Customer-friendly

WooCommerce has been designed keeping in mind business owners who have very little knowledge or skills for setting up a website. This is another advantage of WooCommerce which attracts small scale merchants who run their business with a small team. With the majority of websites being powered by WooCommerce proves that the platform is not only easy for the store owner but is also pleasing to the consumer. The user-friendly platform has a very straightforward approach for setting up a website which can be done without any professional expertise. However, if you feel the need for an expert to handle the job then let experts from WooCommerce development services assist you with the overall setup.

Customizable and Scalable

WooCommerce allows online entrepreneurs to manage their website on the basis of their business needs. With hundreds of free and paid extensions ranging from payment gateways, reporting, accounting, business owners can add these extensions for additional functionality depending on how and when they need them.  

Powerful Analytics

WooCommerce has an in-built analytical system that helps in providing clear statistics of various aspects related to your online business. The more you understand how your business functions, the easier it is to manage it well and take necessary actions. The intuitive interface gives a complete analysis of your customer shopping patterns and how it’s affecting the business. Google Analytics is another preferred extension amongst many others, which can be easily integrated in case an in-depth analysis is required.

SEO-friendly

The built-in SEO functions help search engines discover your website with ease. However, there are basic steps which can be taken to make your website gain more visibility in search results. Relevant and unique descriptions, alt tags, meta tags need to be added with well-researched keywords in order to gain on search rankings and have your website feature on the topmost spot.  

Superior Content Management System

WooCommerce is based on WordPress which is a content management system. Being powered itself by one of the best Content Management System, WooCommerce exceeds expectations with regards to the content. WooCommerce comes with an array of content management options which assist in building the ranks of your website through SEO optimization and also assists in several marketing activities. Content can be effectively optimized for search engines through blogs, product descriptions, landing pages etc.

Its Sales Oriented

WooCommerce offers a complete eCommerce solution which covers all the important aspects of the business. From SEO to Marketing to customer satisfaction, WooCommerce combines and presents all functionalities which a retailer would benefit from. WooCommerce gives the flexibility to choose from an array of themes or build a customized theme to match the overall design of your brand. Moreover, the retailer can control refunds, orders, stocks and a lot more through the dashboard. The platform also gives you access to over 100 payment gateways that can be incorporated with the store. If this seems like a daunting task, then hire WooCommerce developer to help set up the website along with other functionalities.

Marketing Engagements

Marketing helps in increasing the visibility of the brand through various strategies. Any business would be incomplete without marketing. Therefore in order to boost sales on your website or particular products, WooCommerce allows the online owner to run various promotions thus increasing the overall sales. The WooCommerce features allow the online retailer to run campaigns, promotions, etc to attract a wider audience.

Security 

The open-source platform is designed to offer a secure environment both to the consumer and also to the online merchant. WooCommerce eliminates all vulnerable loopholes to present a highly secure online store. The security measures of the platform make it easier for consumers to share personal details along with financial details without having to worry about any data hack or infringement.

Conclusion

WooCommerce is one of the widely used platforms by big and small businesses for the simple fact that it caters to the needs of eCommerce business owners. It offers several features, easy customization, user-friendly framework, built-in tools, which make it easier for owners to set up the online site and start focusing on growing the online business. If you wish to completely concentrate on the growth of your business, leave the technicalities for companies offering WooCommerce development services or else hire WooCommerce developer to build an interactive and powerful online store.