It is anticipated that global eCommerce sales will reach $4 trillion by the year 2020 since multiple small businesses are reserving their spot in this industry. Thanks to the plug-and-play WooCommerce platform that allows quick and easy setup of the website to sell your products online. It’s quite easy to use and you can set up a professional-looking website to sell your products online in just a few clicks without spending too much money.
And the brownie point is that: These simple WooCommerce tips will help you to build a premium WooCommerce site without even hiring a designer.
In this post, we’ve shared some quick and simple tips for your WooCommerce website to improve your online store. In simple words, we’re going to tell you the ways to improve your WooCommerce website to a premium WooCommerce website driving traffic, sales, and conversions and meet your business goals.
So, are you ready to implement the WooCommerce tips shared by us? Let’s get started.
1. Make Sure to have Flat Navigation for your WooCommerce Website
In a nutshell, I recommend you to have a flat navigation system. But, what does it mean, and why it’s so important?
A flat architecture reduces the number of clicks a visitor needs to perform to reach their desired landing page. You can simply consider sites like ASOS and Myntra that display the link of their popular categories or highly relevant content (related to sales, marketing, limited edition product, etc) on the homepage to reduce the number of transitions for users.
With the help of this flat and concentrated menu, the number of clicks between the homepage and the deepest layer of the page is reduced. As a result, the visitor to your online shop will find their product easily with a soothing checkout experience. It’s a great way to improve your website SEO and for bots to crawl your website.
2. Make products easily discoverable with categories and subcategories management
Though it seems like a very simple tip if implemented correctly, you’ll be shocked to see the results. One of the most common mistakes people often commit while designing the WooCommerce website is adding proper categories and sub-categories to find the item. Whenever a customer visits your online store, it is very likely to sort the items during their search and categories help them to get their desired product. You can even include appropriate subcategories to further narrow down the results.
But, what’s the need for category pages when everything can be displayed on the homepage?
The first and the biggest reason is ranking in SEO. The more specific pages with long-tail keywords your website will hold, the more it will appear in the search result queries. So, having a dress category is great by adding subcategories like “Festive Dresses” will give you better rankings in search engine results.
3. Integrate the “Live Search” feature to your WooCommerce Website
To make it easier for your customers to get what they want quickly; it is recommended to integrate the “live search” feature. With this, your customers will be able to view the most popular and relevant results based on their query in real-time which will speed up the online shopping process.
You can add this feature to your existing website using the “WooCommerce product search extension “to narrow down the results as you type.
4. Add a price comparison plugin
Adding a price comparison plugin to your WooCommerce website is an excellent way to reduce abandon rates. Since customers are not sure about the actual value of their chose product, this feature will help them to see where the value lies and helps them in making a correct purchasing decision.
If you haven’t integrated this feature, you can take guidance from an experienced WooCommerce development company and get it integrated with your website.
5. Do not forget to offer live chat functionality
Customers are always looking to get quick solutions to their problems. And, a live chat functionality makes it easier for them to share their concerns and get quick feedback that eliminates manual processes like phone and email.
You can make use of a chatbot service to make sure that you don’t spend your precious time answering those obvious questions that your bot can answer. Questions that require human intervention will only be routed to your customer executive personnel.
6. How will you handle out-of-stock products?
Every eCommerce stores come across such a situation. If it’s for a few days, then there won’t be such an issue but what if it remains out of the stock for a few months?
Deleting the out of the stock products will reduce your website rankings in Google. In such a case, you can redirect such products to different but similar ones. This will help you offer goods and an opportunity to re-activate that old product. If you’re using a Yoast SEO plugin, this option is available. If you think that the product won’t come back, redirecting to 301 is highly recommended.
7. Boost up your Store speed
Does your website take forever to load? Does your product page load within seconds? If your website takes more than seconds to load, you’ll probably lose potential customers.
Apart from that, Google gives high ranking to the websites that load quickly with lesser bounce rate. So, the first step is to use Google’s Page speed tool to identify the ways to boost your website performance.
Apart from that, you can re-compress the large-sized images, remove the excess clutter from the repository, embed the videos, and remove junk files.
Any more WooCommerce tips?
So, I hope these above tips will help you to create a marvellous WooCommerce online store. As you can see, they aren’t complicated and can be handled even without prior development experience. However, if anything complex situation pops up, you can take the assistance of the WooCommerce development services to ensure a quick loading website.
So, get started towards making a better WooCommerce store today!
While most businesses are shifting online and several are being launched, eCommerce business owners have an array of choices to opt for the right platform. However, online stores which have been running successfully for the past few years vouch for WooCommerce for being the best. Online merchants and developers who have worked extensively on the platform are aware of its advantages. However, for those who are building everything from scratch could use some concise information from the following article to help you make the right decision.
What is WooCommerce?
WooCommerce is an open-source WordPress plugin that enables online merchants to build their eCommerce websites. WordPress is a content management system, whereas WooCommerce is a plugin built for WordPress. Through a WooCommerce online store, eCommerce business owners can manage their store in a more flexible manner. If we look at the numbers, at least five million stores use WooCommerce for the daily operations, making it one of the best platforms which give any business a steady foundation.
Let’s look at the various reasons which make WooCommerce one of the superior platforms.
Free to use
The word free will attract anyone’s attention, especially if you are building a website from scratch. This makes it an ideal choice for big and small business owners who can leverage their capabilities without spending much. However, the base framework is free to use and if the owner or the developer opts for additional plugins and add ons, that might come at a different cost. While opting for the platform, keep a reserve for additional costs which you might need when your business starts growing and you require plugins and extensions to enhance your WooCommerce online store.
User and Customer-friendly
WooCommerce has been designed keeping in mind business owners who have very little knowledge or skills for setting up a website. This is another advantage of WooCommerce which attracts small scale merchants who run their business with a small team. With the majority of websites being powered by WooCommerce proves that the platform is not only easy for the store owner but is also pleasing to the consumer. The user-friendly platform has a very straightforward approach for setting up a website which can be done without any professional expertise. However, if you feel the need for an expert to handle the job then let experts from WooCommerce development services assist you with the overall setup.
Customizable and Scalable
WooCommerce allows online entrepreneurs to manage their website on the basis of their business needs. With hundreds of free and paid extensions ranging from payment gateways, reporting, accounting, business owners can add these extensions for additional functionality depending on how and when they need them.
Powerful Analytics
WooCommerce has an in-built analytical system that helps in providing clear statistics of various aspects related to your online business. The more you understand how your business functions, the easier it is to manage it well and take necessary actions. The intuitive interface gives a complete analysis of your customer shopping patterns and how it’s affecting the business. Google Analytics is another preferred extension amongst many others, which can be easily integrated in case an in-depth analysis is required.
SEO-friendly
The built-in SEO functions help search engines discover your website with ease. However, there are basic steps which can be taken to make your website gain more visibility in search results. Relevant and unique descriptions, alt tags, meta tags need to be added with well-researched keywords in order to gain on search rankings and have your website feature on the topmost spot.
Superior Content Management System
WooCommerce is based on WordPress which is a content management system. Being powered itself by one of the best Content Management System, WooCommerce exceeds expectations with regards to the content. WooCommerce comes with an array of content management options which assist in building the ranks of your website through SEO optimization and also assists in several marketing activities. Content can be effectively optimized for search engines through blogs, product descriptions, landing pages etc.
Its Sales Oriented
WooCommerce offers a complete eCommerce solution which covers all the important aspects of the business. From SEO to Marketing to customer satisfaction, WooCommerce combines and presents all functionalities which a retailer would benefit from. WooCommerce gives the flexibility to choose from an array of themes or build a customized theme to match the overall design of your brand. Moreover, the retailer can control refunds, orders, stocks and a lot more through the dashboard. The platform also gives you access to over 100 payment gateways that can be incorporated with the store. If this seems like a daunting task, then hire WooCommerce developer to help set up the website along with other functionalities.
Marketing Engagements
Marketing helps in increasing the visibility of the brand through various strategies. Any business would be incomplete without marketing. Therefore in order to boost sales on your website or particular products, WooCommerce allows the online owner to run various promotions thus increasing the overall sales. The WooCommerce features allow the online retailer to run campaigns, promotions, etc to attract a wider audience.
Security
The open-source platform is designed to offer a secure environment both to the consumer and also to the online merchant. WooCommerce eliminates all vulnerable loopholes to present a highly secure online store. The security measures of the platform make it easier for consumers to share personal details along with financial details without having to worry about any data hack or infringement.
Conclusion
WooCommerce is one of the widely used platforms by big and small businesses for the simple fact that it caters to the needs of eCommerce business owners. It offers several features, easy customization, user-friendly framework, built-in tools, which make it easier for owners to set up the online site and start focusing on growing the online business. If you wish to completely concentrate on the growth of your business, leave the technicalities for companies offering WooCommerce development services or else hire WooCommerce developer to build an interactive and powerful online store.
Woocommerce, as a part of WordPress, has been the top priority choice for the business people who are willing to start their retail business online. The Woocommerce development services offer plenty of features and functionalities, in addition to a variety of themes, plugins, and other resources. In addition to these advantages, some of the technical pros include the easy implementation of the external or 3rd party APIs and the powerful extension of the web development platform for future updates.
A woo-commerce development company will offer you a wide range of designing and developing solutions at affordable rates that provide tailor-made solutions to the business people to set up their businesses online.
Following the statistics, there are more than 5 million downloads of the Woocommerce platform, and it has built a dominant position in the e-commerce development market.
Secure and easy checkout options, efficient gateways integrated to enable online payments, powerful widgets, implementation of Google Analytics tool, etc. These are some of the functionalities of an e-commerce platform that are already covered when you opt for Woocommerce development services.
Business owners can have full control over their e-commerce platform with the help of readily available and paid resources. Also, you can stay one step ahead by following latest WordPress and WooCommerce trends.
Woocommerce development companies offer the services such as the conversion of provided PSD files to the Woocommerce web pages, migrating the hosting services, development of Plugins for Woocommerce, upgrading the already existing Woocommerce platforms, integration of third-party libraries and external plugin support, maintenance of the platform that is available 24×7, deployment of error-free codes designed as per the standards mentioned by the W3C and finally the agile model-driven workflow for developing the Woocommerce platform for businesses.
Benefits of using the Woocommerce Development Services:
Let us discuss the pros of opting for a Woocommerce platform to develop an e-commerce site for your retail business.
Free of cost:
Woocommerce, a plugin of WordPress, is available openly for the developers as a free platform to develop e-commerce platforms. This is incredibly beneficial for the start-up companies that are just launched in the online retail market.
According to the ecommerce trends more than 25% of the total websites on the internet are developed using the WordPress framework. Hence, it proves that most of the e-commerce platforms designed on WordPress use WooCommerce CMS, and thus it becomes the most recommended platform for e-commerce applications.
The time and cost of developing the e-commerce application are negligible compared to all other frameworks, even though the web application to be built is much complicated or extensive.
Customization of themes become easy:
It is being observed that once you launch the website, it becomes hard for you to customize it. Hence, if you want to change your design or theme, it becomes a tedious task. But in the case of WordPress development you can easily make the changes and reset the previous designs. You can change the current design using either paid or freely available themes to make your E-commerce platform attractive to its users.
Fully-fledged with features:
They are starting from displaying products on the listing to placing the order, sending the merchant’s notifications, accepting online payments, etc. All the functionalities are included in the Woocommerce application.
Be it a physical thing or an online readable version of a book or software, and anything can be sold on the platform. However, the platform does not get overloaded with the features all at a time, making it simple and modular.
Hence, one can interpret the time taken by the webpage to load relatively lesser when compared with other platforms. Let us list down some of the features of the Woocommerce platform as follows:
⇒ No restrictions on customization of designs
⇒ Blogging features available in the platform itself
⇒ Categorization of a product can be done easily
⇒Manageable attributes and relevant tags
⇒ Manage the product reviews as well as ratings
⇒ Filters on the products can be applied easily
⇒ Multilingual platform with easy conversions of currency overseas.
⇒ No limit on the number of products supported on the listing for a business.
You are the sole owner of your Woocommerce market:
In some instances, the products are being sold in the market using third-party sellers, who can be defined as affiliates. The business owners and the affiliates abide by specific rules and regulations and agree to the product sale. Hence, when you have developed your online store with Woocommerce, you don’t need to worry about any agreement or rules and regulations for selling the product with the affiliates. Hence, the deal is sealed directly between you and your customer. Moreover, unlike platforms like Shopify where you do not own the server, in WooCommerce you are the sole owner. This means you have more freedom to do things that you want.
Secure platform:
Sucuri.net, one of the security expert tools, is collaborated in the WooCommerce platforms that ensure its customers the safest experience while shopping online. You may find frequent security upgrades on the platform, and implementing these upgrades is as easy as a single click. All you need is to be punctual in installing these security updates to create your online store a reliable place to shop.
All the extensions are developed in-house:
As per the recent market, there are about 400 extensions that are officially available on the Vocomers platform, either for analytics, online payment, marketing, shipping, business account keeping, and more.
These all types of extensions are developed and maintained by the technical team of Woocommerce itself. Moreover, a large number of third-party extensions are supported by the platform, and hence one can easily integrate them into their online shop.
Also, even if the extensions available are paid ones, it won’t cost you much more than 20 or 30 USD, while the other web development firms might charge you a ransom of hundreds or thousands of dollars for each extension.
The most significant advantage of using these extensions is that they can be integrated easily on the existing website.
Strong support for SEO techniques:
As we all know that WordPress is fully-fledged with the advanced applications of search engine optimization techniques, and so is Woocommerce. This makes your products easily searchable on the internet as you don’t need to work hard to make your every product search engine optimized.
There is an interface available on Woocommerce, which allows the business people to enter their product details along with the relevant information about the SEO techniques to be applied. The built-in SEO support, but the external SEO plugins are also supported on Woocommerce, which helps optimize every web page and the posts updated regularly.
Useful information retrieved from analytics:
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One can launch a business product at a rocket’s speed if their action plan for selling the product is highly efficient. This action plan can be defined from the previous analytical information, such as total sales, frequently purchased products, often viewed products, customer information, buying patterns, etc.
All the analytics mentioned above can be interpreted using a pie chart to simply build-in tools available in the Woocommerce platform. Even if you want more in-depth analytical data for your online store, you can easily activate Google Analytics in the platform.
More considerable community support available:
As the e-commerce application developers prioritize undertaking any project in Woocommerce, the number of developers worldwide has increased. This led to a larger community of developers and more support available if there is an issue in the maintenance and execution of the e-commerce applications.
Scalable and lower at a price:
Depending on the size of the e-commerce application, the website can be designed, developed, tested, and launched in a few days only compared to the other platforms that usually take a few months to execute. This makes the development process faster, and hence the business owner needs not to pay extra charges to the developer. Also, the platform available is open source, and therefore, there is no hidden charge while installing the platform to develop and deploy the application. Also, one can add features, add-ons, etc., to the existing application easily without any extra hustle of redeveloping the application. You must know all the effective ways to speed up WooCommerce stores.
So, these were some of the advantages of why one should opt for Woocommerce Development Services. Now, in the next section, let us see what a WooCommerce Development Company has to offer.
Services provided by a Woocommerce Development Company:
These were some of the essential services provided by a Woocommerce development company. If you are a business owner, and looking for Woocommerce development services, we are here for you!
A Woocommerce development company provides the following services to the business people willing to start their retail business of selling goods online:
Customized applications development:
The company’s business executives and analyzers counsel the business owner about his requirement of features and functionalities and pass on the same to the development team that will create the web application as per the criteria mentioned in the business owner, from scratch.
Integrating design themes:
The client’s design themes (business owner) can be integrated easily with the application under development. Hence, the functionalities can also be enhanced in accordance with the selected theme.
UI/UX designing:
Suppose the client has opted for the custom designs. In that case, the UI/UX teams will design the application with continuous input from the client, get his approval, and start the further development process.
Developing the Woocommerce Plugins:
Suppose a client already has its Woocommerce website, and he wants to add specific functionalities to the same website. In that case, the Woocommerce Development company also provides services to develop those plugins and integrate them with the same website.
Apart from the services mentioned above, a Woocommerce development company also holds expertise in the below-listed services like:
Creation of responsive web pages
Upgrading the existing Woocommerce website
Security of the website
Maintenance and support to the clients
The migrating website from one host to another
Implementing PWA on the Woocommerce website.
These were some of the basic services provided by a WooCommerce development company. If you are a business owner, and looking for ecommerce development services, then we are here for you!
Tips for Growing Your WooCommerce Website
Are you looking to growing a woocommerce website into a successful business? It can be a challenging task, but with the right strategies, you can increase the traffic to your site and boost your sales. Here are some tips to help you grow your WooCommerce website:
Optimize Your Website
Make sure your website is optimized for search engine visibility. Use keywords that are relevant to your products and services, and use them strategically throughout your website. Also, keep your website design and navigation simple and easy to use, as this can improve the user experience and help visitors find what they’re looking for.
Utilize Social Media
Social media is a great way to reach a wider audience and drive more traffic to your website. Post regularly on the platforms that your target audience uses, and consider running paid campaigns to increase your reach.
Offer Discounts and Promotions
Discounts and promotions are a great way to attract new customers to your website. Consider offering discounts for first-time customers, or free shipping for orders over a certain amount.
Focus on Customer Service
Ensure that your customers have a good experience on your website. Respond promptly to any customer inquiries, and consider offering personalized customer service.
Growing your WooCommerce website can be a challenging task, but following these tips can help you increase your traffic and boost your sales. Make sure your website is optimized for search engines, utilize social media, offer discounts and promotions, and focus on customer service to help your website succeed.
5 Tips for Growing Your WooCommerce Business
Are you looking to growing a woocommerce business and make it more successful? There are a number of strategies you can use to increase your sales, but here are five tips to help you get started:
Offer Quality Products
Make sure you are offering quality products that your customers will be satisfied with. This will help to increase customer satisfaction and keep them coming back for more.
Provide Excellent Customer Service
Excellent customer service is essential for any successful business. Respond promptly to any customer inquiries and make sure you are providing helpful and friendly support.
Create a Brand Identity
Creating a unique brand identity can help you stand out from the competition and attract more customers. Consider creating a logo, website design, and other materials that help convey your brand’s identity.
Utilize Social Media
Social media is a great way to reach a wider audience and promote your business. Make sure you are active on the platforms that your target audience uses and consider running paid campaigns to increase your reach.
Offer Discounts and Promotions
Discounts and promotions are a great way to attract new customers and encourage existing customers to keep coming back. Consider offering discounts for first-time customers, or free shipping for orders over a certain amount.
Following these tips can help you grow your WooCommerce business and make it more successful. Offer quality products, provide excellent customer service, create a unique brand identity, utilize social media, and offer discounts and promotions to help your business stand out from the competition.
Get Started With Your Online Business
Are you looking to start your own online business? There are a number of steps you need to take to build a successful online business. Here are some tips to help you get started:
Do Your Research
Do your research to determine the type of business you would like to start. Consider your interests and skills, as well as your target audience and the types of products or services you could offer.
Develop Your Business Plan
Once you have decided on your business idea, develop a business plan. This plan should outline your goals and objectives, as well as your marketing and operational strategies.
Build Your Website
Your website should be the hub of your online business. Make sure it is optimized for search engine visibility and has a user-friendly design. You can either build your own website or use an online platform.
Utilize Social Media
Social media can be a great way to reach a wider audience and promote your products or services. Post regularly on the platforms that your target audience uses, and consider running paid campaigns to increase your reach.
Monitor Your Progress
Keep track of your progress by monitoring your website analytics and customer feedback. This will help you determine which strategies are working and which need to be adjusted.
Starting an online business can be a challenging task, but with the right strategies, you can make it a success. Do your research, develop a business plan, build your website, utilize social media, and monitor your progress to help your business succeed.
5 Tips for Starting a WooCommerce Store
Are you looking to start a WooCommerce store? WooCommerce is a popular ecommerce platform that allows you to build an online store quickly and easily. Here are five tips to help you get started:
Choose the Right Theme
Choosing the right theme is essential for creating a successful online store. Opt for a theme that is visually appealing and user-friendly, and make sure that it is optimized for mobile devices and compatible with your business so you can scale effortlessly.
Add Advanced Features
Advanced features, such as product reviews, wishlists, and customer accounts, can help make your store more attractive to customers.Consider adding these features to your store in order to stand out from the competition.
Optimize for SEO
Optimizing your store for search engine visibility is essential for getting more visitors to your store. Make sure your website is following best practices for SEO and that you are using relevant keywords in your product descriptions.
Utilize Social Media
Social media is a great way to reach a wider audience and promote your products. Make sure you are active on the platforms that your target audience uses and consider running paid campaigns to increase your reach.
Analyze Your Data
Analyzing your store’s data is essential for understanding what works and what needs to be adjusted. Monitor your website analytics and customer feedback to determine which strategies are working and which need to be improved.
Following these tips can help you create a successful WooCommerce store. Choose the right theme, add advanced features, optimize for SEO, utilize social media, avoid common mistakes while developing an eCommerce store, and analyze your data to help your store stand out from the competition.
5 Tips for Email Marketing on WooCommerce
Are you looking to increase your sales with email marketing on WooCommerce? Email is a great way to reach new customers and engage with existing customers, but it can be difficult to get started. Here are five tips to help you get started with email marketing on WooCommerce:
Develop a Customer Segmentation Strategy
Develop a customer segmentation strategy to ensure you are targeting the right customers with the right messages. Consider factors such as location, purchase history, and interests to determine the best way to reach your target audience.
Create Engaging Emails
Create engaging emails that will help drive sales and encourage customers to take action. Highlight relevant products and offers, and include compelling copy and visuals.
