A User Guide of Shopify Statistics, Revenue and Usage

Posted on by Tarun

Shopify is one of the most popular eCommerce development platforms, has a huge amount of businesses now adapting Shopify Website Development. Due to its interesting and useful features, Shopify has a huge fan base in the online business industry. Read the blog further to know more about various interesting Shopify statistics, revenue, and usage numbers in 2022.

You’re probably aware that Shopify Website Development and its Shopify development services are a big deal. Every day, millions of merchants use it. On a global scale, it has developed from a small Canadian start-up to a colossal eCommerce platform. But just how large is Shopify Inc.?

Shopify is a well-known eCommerce development platform with over 1.75 million users. Shopify, which was founded in 2006, exceeded $1 billion in gross merchandise volume (GMV) in 2013. In just the first six months of 2021, they processed $79.5 billion in eCommerce sales. In 2021, the company made $2.10 billion in sales. Every year, 457 million customers place orders with Shopify merchants. Since 2014, there has been a 16.23x rise.

Quick Facts About Shopify

– Shopify, Started in Ottawa, Canada by three Canadians in 2006. These Canadians were inspired by the poor shopping experience with snowboarding equipment.

– With over 7000 employees and contractors working with the company, Shopify has become one of the most popular eCommerce platforms with a 23 percent market share in the US.

– Shopify is used by many of the startups. Therefore, you don’t need to be an expert to use it for development.

– Considered second only to WooCommerce, it outpaces various popular platforms like Squarespace, Wix, Weebly, Magento, and BigCommerce

– Shopify is a highly flexible and easy to use eCommerce platform. It has over 6000 applications on the Shopify store to tailor the customer experience.

– There are more than 100 free and paid Shopify themes available.

– In any retail establishment, the Shopify POS system enables the integration of an online store.

– The Shopify Plus enterprise edition, among other things, provides for more customisation.

– Most business owners can afford Shopify’s pricing levels, which start at just $29 per month for the basic package.

– Affiliates can earn an average of $58 for each user that signs up for a paid plan through Shopify’s extensive affiliate network.

– Shopify has a big pool of Shopify professionals who can help with marketing and Shopify SEO.

Shopify Gross Merchandise Volume (GVM)

Gross merchandise volume is calculated using the dollar amount of merchandise sales numbers from all Shopify stores. These figures don’t directly contribute to Shopify’s full-year income (because of the fact that the money went to merchants), but they do demonstrate the rise of payment processing revenue and usage from Shopify’s perspective.

Shopify facilitated transactions worth $119.58 billion in the year 2020. As of June 2021, it generated a gross merchandise volume of $79.5 billion. The Gross Merchandise Volume of Shopify has increased by $12.01billion i.e., 40% over the past year which comes out to be a very great statistic.

Shopify’s Gross Merchandise since 2012 has been represented below in a chart:

Shopify Sales and Revenue Statistics

Shopify’s revenue was $1.124 billion in the third quarter of 2021.

When the sales reports for the first and second quarters were combined, total Shopify revenue for 2021 was $3.231 billion, making it the company’s highest-earning year ever.

Shopify’s revenue increased by 57% as compared to the past year. In fact, it wasn’t until 2021 that Shopify’s quarterly revenue surpassed a billion dollars.

Shopify’s revenue has continuously climbed over the last few years, frequently more than double its previous year’s performance:

$3.2 billion in 2021

$2.9 billion in 2020

$1.6 billion in 2019

$1.1 billion in 2018

$673.3 million in 2017

$389.3 million in 2016

$205.2 million in 2015

Recurring Monthly Sales Revenue of Shopify

Shopify categorizes recurring income as a subset of total revenue since it includes merchant subscription fees that are paid on a monthly basis. They arrive at this figure by multiplying the monthly subscription cost by the total number of merchants who are actively using the system.

The recurring revenue of $98.8 million at the end of the third quarter in 2021 was up from $82.61 million in 2020. Although substantially lower than total sales, this is a figure that Shopify considers in order to maintain steady cash flow and merchant growth.

Take a look at how monthly recurring Shopify revenue has changed over the past few years:

– 2021: $98.8M

– 2020: $82.6M

– 2019: $53.9M

– 2018: $40.9M

– 2017: $29.9M

– 2016: $18.5M

– 2015: $11.3M

Shopify Revenue by Region

Shopify looks into merchant locations to see where its revenue comes from. Given that they only focus on continents, and they already know that North America generates the majority of income, it’s a rather broad look into regional revenue (primarily the United States).

North America accounts for 73 percent of Shopify’s sales, with 56 percent of its merchants based there.

Other sources of income include the following:

– EMEA (Europe, Middle East, and Africa) accounts for 16% of the company’s revenue.

– APAC (Asia Pacific, Australia, and China) accounts for 10% of the company’s revenue.

– LATAM (Latin America) has a 1% of total revenue.

According to the most recent data, the following are the income breakdowns by region:

– $2.2 billion in North America

– $454.3 million in EMEA

– APAC: $292.2 million

– $36.1 million in Latin America

Shopify Revenue for Subscription Solutions

Shopify income for “subscription solutions” includes any subscription payments, such as platform subscription fees, themes, applications, domains, and POS Pro costs. It’s a one-of-a-kind revenue breakdown that shows investors how Shopify makes money.

Shopify reported $336.3 million in subscription solutions sales in Q3 2021, with a total of $654.9 million for the previous two quarters combined, for a total of $991.2 million in subscription solutions revenue in 2021.

This represents an increase in subscription solutions revenue over the previous year, and it’s apparent that this segment of Shopify’s business has increased over time:

– 2021: $991.2M

– 2020: $908.7M

– 2019: $642.2M

– 2018: $465M

– 2017: $310M

– 2016: $188.6M

– 2015: $111.9M

Shopify Revenue for Merchants Solution

Shopify Payments provides payment processing services to many of its merchants, which the business categorises as “merchant solutions” in its financial reports. Advertising revenue, referral fees, and point-of-sale hardware purchases are all part of the merchant solutions revenue. Essentially, this combines the company’s income from non-recurring services that nonetheless help merchants.

Surprisingly, merchant solutions account for approximately 68.9% of Shopify’s total revenue, owing to the steady inflow of payment processing fees. Merchant solutions will create $2.287 billion in sales in 2021.

The final quarterly report for Q3 2021 was 787.5 million dollars.

The number of merchant solutions has increased over time, similar to the revenue from subscription solutions:

– 2021: $2.287B

– 2020: $2.02B

– 2019: $933.9M

– 2018: $608.2M

– 2017: $363.3M

– 2016: $200.7M

– 2015: $93.25M

The Future View of Shopify Revenue and Growth

According to recent sources, Shopify intends to continue growing in the coming years, but at a slower pace than in 2020. Various variables, including the COVID pandemic, pushed sales significantly higher over that time period, and things are now levelling out. Shopify website development is a future of development. Therefore, one should hire Shopify developers from a professional Shopify Development Company if they are planning to grow their business online.

Take a look at what Shopify has to say about the future:

– As they employ additional engineers, expand into more commercial skills, and better marketing, they foresee a substantial increase in gross profit dollars in the near future.

– Adjusted operating income is predicted to be greater in 2021 than it was in 2020.

– Shopify anticipates that the fourth quarter will be the most profitable of the year.

– Shopify expects revenue growth in the subscriptions solutions space to flourish as more global merchants join the Shopify platform.

– They expect future growth rates of merchant and subscriptions solutions to be closer to each other (in percentage terms) than the higher figures reported in 2020, which were higher due to the COVID pandemic’s increase in online (and offline) entrepreneurs. The year 2020 was a one-off, and they don’t expect it to happen again.

– Growth in the merchant solutions sector will be driven by GMV growth from new merchants joining, current merchants, and developing product offerings like Shopify Shipping and Shopify Capital.

Number of Customer Buying from Shopify Store

Have you ever thought that how many people go to the Shopify Store to buy from there? According to Shopify, in 2020, 457 million people went to the Shopify store to make a purchase. This represented an increase of 53.33% in customer spending as compared to the previous year.

There were around 300 million Shopify buyers in 2019, 216 million in 2018, and 163 million in 2017.

Statistics for the Number of Themes and Apps on Shopify

Shopify’s Theme Store hasn’t grown all that much, instead focusing on curating a library of high-quality themes with many style variations. In essence, Shopify has a collection of 100 themes that refresh once a year. Many of the themes have two or three style versions that are vastly different from the initial design, therefore we’d say Shopify has around 300 different theme designs.

On the other hand, the App Store is continually growing. 7000 apps are available for retailers to download and use on their Shopify stores in the Shopify App Store. On the other hand, the App Store is continually growing. They had only 3700 apps in 2019.

The Shopify App Store had 900 apps in 2015, 1400 apps in 2016, 2300 apps in 2017, and 2500 apps in 2018.

Number of Shopify Sites

The United States accounts for 69.67 percent of Shopify sites. The Shopify eCommerce platform is currently used by over 3.76 million live websites around the world.

The United Kingdom and Australia are the second and third most popular Shopify destinations, with 153k and 99k sites, respectively. As you can see, Shopify caters to US merchants for the majority of its market share.

Merchants in the following countries have the highest concentration of Shopify-created websites:

– United States: 2.5 million

– United Kingdom: 153k

– Australia: 99k

– Canada: 91k

– Germany: 76k

– France: 58k

– Brazil: 43k

– Netherlands: 33k

– India: 31k

– Italy: 25k

Shopify Plus, on the other hand, has a much less worldwide reach. That’s partly because most small and medium-sized online stores don’t require Shopify Plus, but also because Shopify Plus is a more recent addition to the Shopify product lineup. Over 6,000 online websites are powered by Shopify Plus, the majority of which are in the United States.

Below is the list of the top nations having live Shopify Plus sites:

– United States: 5.5k

– United Kingdom: 600+

– Canada: 400+

– Australia: 400+

– Germany: 100+

– France: 100+

– Netherlands: 60+

– New Zealand: 50+

– Denmark: 40+

– Spain: 40+

Final Words

Shopify is securely positioned in third place with 10.98 percent, despite WooCommerce having the greatest e-commerce market share at 28.24 percent and Squarespace coming in second at 17.69 percent.

This puts them well ahead of competitors such as MonsterCommerce, WixStores, Magento, and others. And, at this rate, they should soon be giving WooCommerce and Squarespace a run for their money.

Stay ahead of the curve with our expert ecommerce development solutions, leveraging the latest Shopify statistics and trends.

To summarise, Shopify is used by over one million enterprises in 175 countries, contributing $319 billion in worldwide activity to date.

And, unlike many other businesses that have had their expansion stifled by the pandemic, Shopify has thrived during the COVID era. In fact, the 90-day free trial they offered in 2020 to assist struggling business owners was vital in their success.

While there are other high-quality e-commerce platforms to choose from, the numbers from these Shopify statistics speak for themselves, indicating that Shopify should be at the top of your list when it comes to selecting a partner.

For the past couple of years, WeDoWebApps has emerged as the number one Shopify partner with a solid portfolio of both foreign and domestic Shopify App Solutions. We have access to powerful tools and have hands-on expertise with them to design the best Shopify app for your eCommerce business model.

As a result, enriching WeDoWebApps – the best Shopify Development Company in India providing Shopify Development services to national and international clients – is in your best interest. We will help you design the greatest Shopify App that will take your business to the next level if you hire Shopify App Developers from us.

Grow your E-Commerce business with best Woocommerce Development Services

Posted on by Tarun

Introduction:

Woocommerce, as a part of WordPress, has been the top priority choice for the business people who are willing to start their retail business online. The Woocommerce development services offer plenty of features and functionalities, in addition to a variety of themes, plugins, and other resources. In addition to these advantages, some of the technical pros include the easy implementation of the external or 3rd party APIs and the powerful extension of the web development platform for future updates. A woo-commerce development company will offer you a wide range of designing and developing solutions at affordable rates that provide tailor-made solutions to the business people to set up their businesses online. Following the statistics, there are more than 5 million downloads of the Woocommerce platform, and it has built a dominant position in the e-commerce development market. Secure and easy checkout options, efficient gateways integrated to enable online payments, powerful widgets, implementation of Google Analytics tool, etc. These are some of the functionalities of an e-commerce platform that are already covered when you opt for Woocommerce development services. Business owners can have full control over their e-commerce platform with the help of readily available and paid resources. Also, you can stay one step ahead by following latest WordPress and WooCommerce trends. Woocommerce development companies offer the services such as the conversion of provided PSD files to the Woocommerce web pages, migrating the hosting services, development of Plugins for Woocommerce, upgrading the already existing Woocommerce platforms, integration of third-party libraries and external plugin support, maintenance of the platform that is available 24×7, deployment of error-free codes designed as per the standards mentioned by the W3C and finally the agile model-driven workflow for developing the Woocommerce platform for businesses.

Benefits of using the Woocommerce Development Services:

Let us discuss the pros of opting for a Woocommerce platform to develop an e-commerce site for your retail business.

Free of cost:

Woocommerce, a plugin of WordPress, is available openly for the developers as a free platform to develop e-commerce platforms. This is incredibly beneficial for the start-up companies that are just launched in the online retail market.

According to the ecommerce trends more than 25% of the total websites on the internet are developed using the WordPress framework. Hence, it proves that most of the e-commerce platforms designed on WordPress use WooCommerce CMS, and thus it becomes the most recommended platform for e-commerce applications.

The time and cost of developing the e-commerce application are negligible compared to all other frameworks, even though the web application to be built is much complicated or extensive.

Customization of themes become easy:

It is being observed that once you launch the website, it becomes hard for you to customize it. Hence, if you want to change your design or theme, it becomes a tedious task. But in the case of WordPress development you can easily make the changes and reset the previous designs. You can change the current design using either paid or freely available themes to make your E-commerce platform attractive to its users.

Fully-fledged with features:

They are starting from displaying products on the listing to placing the order, sending the merchant’s notifications, accepting online payments, etc. All the functionalities are included in the Woocommerce application.

Be it a physical thing or an online readable version of a book or software, and anything can be sold on the platform. However, the platform does not get overloaded with the features all at a time, making it simple and modular.

Hence, one can interpret the time taken by the webpage to load relatively lesser when compared with other platforms. Let us list down some of the features of the Woocommerce platform as follows:

⇒ No restrictions on customization of designs

⇒ Blogging features available in the platform itself

⇒ Categorization of a product can be done easily

⇒ Manageable attributes and relevant tags

⇒ Manage the product reviews as well as ratings

⇒ Filters on the products can be applied easily

⇒ Multilingual platform with easy conversions of currency overseas.

⇒ No limit on the number of products supported on the listing for a business.

You are the sole owner of your Woocommerce market:

In some instances, the products are being sold in the market using third-party sellers, who can be defined as affiliates. The business owners and the affiliates abide by specific rules and regulations and agree to the product sale. Hence, when you have developed your online store with Woocommerce, you don’t need to worry about any agreement or rules and regulations for selling the product with the affiliates. Hence, the deal is sealed directly between you and your customer. Moreover, unlike platforms like Shopify where you do not own the server, in WooCommerce you are the sole owner. This means you have more freedom to do things that you want.

Secure platform:

Sucuri.net, one of the security expert tools, is collaborated in the WooCommerce platforms that ensure its customers the safest experience while shopping online. You may find frequent security upgrades on the platform, and implementing these upgrades is as easy as a single click. All you need is to be punctual in installing these security updates to create your online store a reliable place to shop.

All the extensions are developed in-house:

As per the recent market, there are about 400 extensions that are officially available on the Vocomers platform, either for analytics, online payment, marketing, shipping, business account keeping, and more.

These all types of extensions are developed and maintained by the technical team of Woocommerce itself. Moreover, a large number of third-party extensions are supported by the platform, and hence one can easily integrate them into their online shop.

Also, even if the extensions available are paid ones, it won’t cost you much more than 20 or 30 USD, while the other web development firms might charge you a ransom of hundreds or thousands of dollars for each extension.

The most significant advantage of using these extensions is that they can be integrated easily on the existing website.

Strong support for SEO techniques:

As we all know that WordPress is fully-fledged with the advanced applications of search engine optimization techniques, and so is Woocommerce. This makes your products easily searchable on the internet as you don’t need to work hard to make your every product search engine optimized.

There is an interface available on Woocommerce, which allows the business people to enter their product details along with the relevant information about the SEO techniques to be applied. The built-in SEO support, but the external SEO plugins are also supported on Woocommerce, which helps optimize every web page and the posts updated regularly.

Useful information retrieved from analytics:

One can launch a business product at a rocket’s speed if their action plan for selling the product is highly efficient. This action plan can be defined from the previous analytical information, such as total sales, frequently purchased products, often viewed products, customer information, buying patterns, etc.

All the analytics mentioned above can be interpreted using a pie chart to simply build-in tools available in the Woocommerce platform. Even if you want more in-depth analytical data for your online store, you can easily activate Google Analytics in the platform.

More considerable community support available:

As the e-commerce application developers prioritize undertaking any project in Woocommerce, the number of developers worldwide has increased. This led to a larger community of developers and more support available if there is an issue in the maintenance and execution of the e-commerce applications.

Scalable and lower at a price:

Depending on the size of the e-commerce application, the website can be designed, developed, tested, and launched in a few days only compared to the other platforms that usually take a few months to execute. This makes the development process faster, and hence the business owner needs not to pay extra charges to the developer. Also, the platform available is open source, and therefore, there is no hidden charge while installing the platform to develop and deploy the application. Also, one can add features, add-ons, etc., to the existing application easily without any extra hustle of redeveloping the application. You must know all the effective ways to speed up WooCommerce stores.

So, these were some of the advantages of why one should opt for Woocommerce Development Services. Now, in the next section, let us see what a WooCommerce Development Company has to offer.

Find out why businesses choose WooCommerce for their online stores and how it can help grow your e-commerce business effectively.

Services provided by a Woocommerce Development Company:

These were some of the essential services provided by a Woocommerce development company. If you are a business owner, and looking for Woocommerce development services, we are here for you! A Woocommerce development company provides the following services to the business people willing to start their retail business of selling goods online:

Customized applications development:

The company’s business executives and analyzers counsel the business owner about his requirement of features and functionalities and pass on the same to the development team that will create the web application as per the criteria mentioned in the business owner, from scratch.

Integrating design themes:

The client’s design themes (business owner) can be integrated easily with the application under development. Hence, the functionalities can also be enhanced in accordance with the selected theme.

UI/UX designing:

Suppose the client has opted for the custom designs. In that case, the UI/UX teams will design the application with continuous input from the client, get his approval, and start the further development process.

Developing the Woocommerce Plugins:

Suppose a client already has its Woocommerce website, and he wants to add specific functionalities to the same website. In that case, the Woocommerce Development company also provides services to develop those plugins and integrate them with the same website.

Apart from the services mentioned above, a Woocommerce development company also holds expertise in the below-listed services like:

Creation of responsive web pages
Upgrading the existing Woocommerce website
Security of the website
Maintenance and support to the clients
The migrating website from one host to another
Implementing PWA on the Woocommerce website.

These were some of the basic services provided by a WooCommerce development company. If you are a business owner, and looking for ecommerce development services, then we are here for you!

Tips for Growing Your WooCommerce Website

Are you looking to growing a woocommerce website into a successful business? It can be a challenging task, but with the right strategies, you can increase the traffic to your site and boost your sales. Here are some tips to help you grow your WooCommerce website:

Optimize Your Website

Make sure your website is optimized for search engine visibility. Use keywords that are relevant to your products and services, and use them strategically throughout your website. Also, keep your Sydney website design and navigation simple and easy to use, as this can improve the user experience and help visitors find what they’re looking for.

Utilize Social Media

Social media is a great way to reach a wider audience and drive more traffic to your website. Post regularly on the platforms that your target audience uses, and consider running paid campaigns to increase your reach.

Offer Discounts and Promotions

Discounts and promotions are a great way to attract new customers to your website. Consider offering discounts for first-time customers, or free shipping for orders over a certain amount.

Focus on Customer Service

Ensure that your customers have a good experience on your website. Respond promptly to any customer inquiries, and consider offering personalized customer service. Growing your WooCommerce website can be a challenging task, but following these tips can help you increase your traffic and boost your sales. Make sure your website is optimized for search engines, utilize social media, offer discounts and promotions, and focus on customer service to help your website succeed.

5 Tips for Growing Your WooCommerce Business

Are you looking to growing a woocommerce business and make it more successful? There are a number of strategies you can use to increase your sales, but here are five tips to help you get started:

Offer Quality Products

Make sure you are offering quality products that your customers will be satisfied with. This will help to increase customer satisfaction and keep them coming back for more.

Provide Excellent Customer Service

Excellent customer service is essential for any successful business. Respond promptly to any customer inquiries and make sure you are providing helpful and friendly support.

Create a Brand Identity

Creating a unique brand identity can help you stand out from the competition and attract more customers. Consider creating a logo, Web Design Melbourne, and other materials that help convey your brand’s identity.

Utilize Social Media

Social media is a great way to reach a wider audience and promote your business. Make sure you are active on the platforms that your target audience uses and consider running paid campaigns to increase your reach.

Offer Discounts and Promotions

Discounts and promotions are a great way to attract new customers and encourage existing customers to keep coming back. Consider offering discounts for first-time customers, or free shipping for orders over a certain amount. Following these tips can help you grow your WooCommerce business and make it more successful. Offer quality products, provide excellent customer service, create a unique brand identity, utilize social media, and offer discounts and promotions to help your business stand out from the competition.

Get Started With Your Online Business

Are you looking to start your own online business? There are a number of steps you need to take to build a successful online business. Here are some tips to help you get started:

Do Your Research

Do your research to determine the type of business you would like to start. Consider your interests and skills, as well as your target audience and the types of products or services you could offer.

Develop Your Business Plan

Once you have decided on your business idea, develop a business plan. This plan should outline your goals and objectives, as well as your marketing and operational strategies.

Build Your Website

Your website should be the hub of your online business. Make sure it is optimized for search engine visibility and has a user-friendly design. You can either build your own website or use an online platform.

Utilize Social Media

Social media can be a great way to reach a wider audience and promote your products or services. Post regularly on the platforms that your target audience uses, and consider running paid campaigns to increase your reach.

Monitor Your Progress

Keep track of your progress by monitoring your website analytics and customer feedback. This will help you determine which strategies are working and which need to be adjusted. Starting an online business can be a challenging task, but with the right strategies, you can make it a success. Do your research, develop a business plan, build your website, utilize social media, and monitor your progress to help your business succeed.

5 Tips for Starting a WooCommerce Store

Are you looking to start a WooCommerce store? WooCommerce is a popular ecommerce platform that allows you to build an online store quickly and easily. Here are five tips to help you get started:

Choose the Right Theme

Choosing the right theme is essential for creating a successful online store. Opt for a theme that is visually appealing and user-friendly, and make sure that it is optimized for mobile devices and compatible with your business so you can scale effortlessly.

Add Advanced Features

Advanced features, such as product reviews, wishlists, and customer accounts, can help make your store more attractive to customers.Consider adding these features to your store in order to stand out from the competition. Learn how to speed up your WooCommerce store and boost its performance with effective strategies.

Optimize for SEO

Optimizing your store for search engine visibility is essential for getting more visitors to your store. Make sure your website is following best practices for SEO and that you are using relevant keywords in your product descriptions.

Utilize Social Media

Social media is a great way to reach a wider audience and promote your products. Make sure you are active on the platforms that your target audience uses and consider running paid campaigns to increase your reach.

Analyze Your Data

Analyzing your store’s data is essential for understanding what works and what needs to be adjusted. Monitor your website analytics and customer feedback to determine which strategies are working and which need to be improved. Following these tips can help you create a successful WooCommerce store. Choose the right theme, add advanced features, optimize for SEO, utilize social media, avoid common mistakes while developing an eCommerce store, and analyze your data to help your store stand out from the competition.

5 Tips for Email Marketing on WooCommerce

Are you looking to increase your sales with email marketing on WooCommerce? Email is a great way to reach new customers and engage with existing customers, but it can be difficult to get started. Here are five tips to help you get started with email marketing on WooCommerce:

Develop a Customer Segmentation Strategy

Develop a customer segmentation strategy to ensure you are targeting the right customers with the right messages. Consider factors such as location, purchase history, and interests to determine the best way to reach your target audience.

Create Engaging Emails

Create engaging emails that will help drive sales and encourage customers to take action. Highlight relevant products and offers, and include compelling copy and visuals.

Use Automation Tools

Use automation tools to streamline your operations and automate your business.

9 App Marketing Strategies That Business Should Consider For Their Business!

Posted on by Mike

Marketing is one of the significant aspects of any business; therefore, it is not an exception to the app business. Goods that are marketed well are sold well. And everyone is well informed of that, and conventional marketing is something everyone is aware of, but what about digital marketing or app marketing? We are here to help you with the best app marketing strategy:

Competitor analysis-

We should accept the reality that we sometimes take motivations or strive to do better things than our competitors. We do a competitor analysis, and it’s better to do it and have the report to know what exactly our competitors have that we don’t. And how can we be better than them? What is their app marketing strategy? Once we have keys and other useful information about them, we will understand precisely the opportunities which they have not yet explored and which we can. Things that work globally!

Do a research work on your target audience-

For every business, it’s essential to understand who their target audience is. Depending on these target audiences, you would be able to do several things to determine your marketing strategies. But on what factors should you define your target audience?

Age
Geography
Interest
Political views
Gender

Once you have the audience specified, it should assist you in creating strategies for branding or advertising.

Develop a landing page according to the app-

A landing page is compelling, and it should present the customer with a summary of what the app is all about and its essential features. Also, it’s suggested to insert the screenshots and download links into the landing page.

To understand app development costs, review the insights shared in our guide on top app marketing strategies for business.

Create referral programs for your users-

We should be honest about one thing; many of us would have received the referral program message and might have sent those messages to other people to get some Freebies. And its human intellect to be cheering on things which they get free! So this is a sought and tested approach to drive more traffic, so put this to good use. Execute highly effective referral programs that are beneficial for both the user & the new user.

App store optimization-

App store optimization is a very complicated thing to do, but its also a precious something. Around 50% of people who explore an app on the iOS or Google Play store require a better user experience with quick load time. More so, users seek for right information without wasting their time, and so you should be top of your app navigation. Could you keep it simple yet elegant?

Get reviews for your app-

Every techie user checks for reviews of the app before downloading it into their smart device. The android app store is flooded with apps. And intentionally or unintentionally, you end up installing the app, which displays odd full-screen ads that makes it very uncomfortable. So being you as an app owner, approach this issue. Well, the easy answer is getting the review. People believe in the reviews of the user. Thus, timely ask users to add reviews of the app to the play store or app store. But make sure you don’t annoy your customers while asking for reviews.

Design camps to enhance app installs-

This seems to be the toughest part of all. We recommend using the target audiences’ data and creating the Facebook Ad campaign, which primarily focuses on the app installs. Run various advertisement exercises to accomplish more click-through ratios. You could probably use Facebook & Instagram paid stories as well, to run through the app installs. Likely, use the landing page to encourage users and empower them to download the app. You could develop the specific landing pages as well, to offer particular joining advantages to the users, and run a separate ad campaign.

Work on SEO for the landing page-

SEO or search engine optimization is the most critical and crucial aspect when it comes to digital marketing. And SEO needs more time and patience. It’s not only that anything you do wrong, maybe your biggest mistake, but it will also take ample time to resolve that. Imagine you picked the wrong keyword, and if you understand the same, all your efforts to bring that keyword in top rank would be trashed. And you have to start from 0 that nobody wants to do it. So ensure you work hard on SEO and get everything done right.

Manage bad reviews and satisfy your customers-

It’s a well-known fact that there would be a criticism of the app. There would be people who would not prefer your app. It’s fine to have those users, and they are precious to us who can provide honest reviews and feedbacks. People would leave reviews in the situation of a bad experience that includes the app crashes, the issue with inadequate to do certain things in the app, problems with some severe flows in the app, or some external effects, such as wrong delivery of food by your food delivery app. It would help if you tried to approach those issues in a better way and post the resolution as a response to that comment.

Explore app revenue strategies to maximize earnings and see how they relate to top app marketing strategies for business.

Final words

With the help of the strategies mentioned above, you can develop a better marketing strategy for your mobile app development and earn better ROI. So if you’re looking for reliable app development companies that can help you with development as well as app marketing strategy, then drop us an email, and we will get back to you within 24 business hours. Contact us now to know more.

A Complete Guide to WordPress Web Development

Posted on by Jose

Young entrepreneurs accede WordPress to be an exceptional platform for creating websites for small businesses and even startups. As a highly acknowledged Content Management System (CMS), WordPress is currently used by more than 100 million users across the globe. Many business owners who have determined to take their ventures online are accomplishing it on WordPress.

In the present scenario, over 400 million websites are being powered globally by WordPress. These statistics cover more than 100 million sites that currently rest on the WordPress platform in the United States solely. As per the global analysis, reports show that job posts are usually published every 17 seconds from the world’s top one million websites that are being managed and powered. Hence, WordPress web development cannot be excused to businesses of all sizes since it plays a crucial role as a great content management system.

Surprisingly, more than one-quarter of the whole population of websites that are available on the web is powered by WordPress. This division includes all sorts of sites, ranging from simple to compound portals, blogs to business websites, and applications.

Out of all the available content management systems in the dynamic market, fortunately, WordPress continues to be one of the simplest and easiest CMS that endures free to use today. This is because when you hire a WordPress developer, they offer rich and robust features with lots of beautiful, exciting themes to choose from.

WordPress has moved from merely being a blogging platform to more of a prominent website that can be employed for websites, social networking sites, E-commerce sites, Web directories, and various other uses. These features make it the best CMS platform for building an online business.

Top benefits of using WordPress:

WordPress has dramatically grown from a platform that was used for blogging to a CMS platform. Presently, many online business websites prefer WordPress as a hosting platform, while many individuals who are not informed of the various benefits to which WordPress is associated with still opt for static pages. Here are some benefits of WordPress that are worth considering.

Search engine optimization

WordPress uses several techniques and principles that are search engine-friendly. Developers can also refer to the WordPress Codex for best practices in optimizing site visibility and functionality.

This works as one of the most typical benefits that come along with WordPress Website Development. There is no uncertainty that search engines quickly identify websites built with WordPress. This is because WordPress uses several techniques and principles that are search engine-friendly. Also, a WordPress website SEO can be improved by downloading and installing plugins and extensions that enhance SEO.

Quick Installations

When it comes to building a WordPress website, you can develop through an easy one-click installation of the CMS. In reality, you can avoid opting for WordPress development services. More so, you don’t have to download WordPress installation files or using FTP to upload on the site. WordPress can be installed within a few minutes by touring the control panel from the hosting provider, and the site will be live and running.

How to get to begin?

When it comes to WordPress development, there are a few things to learn. A website that wants to enjoy the right amount of traffic or exposure must have a custom URL or domain name. A custom domain name serves to support a site with high exposure in search engines. This is because search engines prefer to index domains, preferably than subdomains.

Optimize your website

Many small businesses and startups prefer WordPress because of its relaxed social media integration and the excess of amazing themes it has got. However, before you can begin using WordPress for your business website, there are certain things you need to consider.

WordPress boasts an extensive network of users that include plugin creators, bloggers, and webmasters. For businesses aiming to retain branding consistency, a WordPress white label plugin can be an excellent tool to customize features while maintaining a professional look. Anyone can effortlessly find quick help at any time. There are a lot of free resources for WordPress, whether it is their support forum or YouTube.

Most web owners have found WordPress, easy-to-use, and straightforward. It offers a high level of flexibility, which makes it suitable for bloggers, freelancers, creative artists, and even entrepreneurs. This is why beginners are advised to adhere to WordPress.

Hosting

When it comes to creating a website, hosting is one crucial factor that should be considered. To ensure that your website is always live and running all times, you should search for hosting assistance that WordPress managed. Additionally, daily updates and backups should be provided. For businesses seeking enhanced backend performance, partnering with a Zend development company alongside managed WordPress hosting can provide a more robust and secure website experience.

Website configuration

Configuring your website is the second step after WordPress has been successfully installed. It should be done equally. For example, you should be involved in the way, and manner permalinks are set up, comments are supervised, and ensure to implement other best practices. With WordPress, these tasks are reduced and can be initialized right from the beginning.

Configuring your WordPress website can be straightforward, but for developers familiar with advanced coding practices, tools like Laravel collection methods can provide additional support for handling data efficiently.

Theme quality

While WordPress offers plenty of amazing themes, businesses evaluating WordPress vs custom website options should ensure their chosen solution meets their specific needs for flexibility and scalability. A flexible, convenient, and reliable theme is all you require to make changes whenever you want.

Ensure security

Do you know that WordPress is typically created with robust security features; however, it is also right that you use more advanced security measures by installing some security plugins and optimize other best practices to protect against possible threats such as spyware or malware.

Conclusion

WordPress remains a cost-effective platform for high-performing websites, but for businesses requiring more customization, exploring popular backend frameworks can complement WordPress’s capabilities. We hope the factors mentioned above will help you to understand how seamless and flexible WordPress development is for every business industry. It is one of the economic platforms with the ability to deliver high-performing websites. Want to develop your WordPress website? If yes, drop us your details, and our manager will get in touch with you soon.

React Native Developers Hiring Guide for 2024

Posted on by Tarun

We all know how hard it has become to find the perfect react native developer. While tech giants like Instagram and Airbnb have developed their mobile applications with the help of React Native, it is gained a lot of popularity in the past few years. Even it won’t be too wrong to consider, that for mobile app development, React Native is becoming the industry standard.

React Native: A Brief Introduction

If you want to hire react native app developers, you need to understand how react native can be deemed beneficial for your development. Back in January 2015, React Native as created by Facebook. The whole idea behind it was, they create a reliable framework based on JavaScript instead of using HTML. Further adding, with every single year, the community around React Native is gradually increasing, all thanks goes to the flexible and easy to use a framework.

Some of the salient features of using React Native includes:

React Native can be easily used to develop an app for both Android and iOS-based devices.
It provides excellent sustainability with cross-platform functionality.
React uses JavaScript as its core programming language.
The developers can avail the benefits of React, which is s JavaScript library to create user interfaces.
With an easy to navigate UI, React Native makes the entire user experience seamless.
React Native can make your apps lighter while proving faster performance.
It helps to use lesser resources as compared to that of any other native apps.
With the automated code update feature, you can always release faster app updates.
Any developer can tweak around with React Native and create a mobile app out of it.

Hard Skills Considered before Hiring React Native Developers

Down below are some of the mandatory hard skills that every React Native programmer should be aware of. Before you get started with your recruitment process, make sure that you understand the skills that are to be required for the programmer.

1) Good Stronghold on JavaScript

While being a React Native app development company, you need to opt for employees who have in-depth knowledge of JavaScript. The JavaScript can always help the developer to create better app logics, building components, and services.

2) Understanding ES6

While you are looking to hire for React Native developers, make sure that they have profound knowledge on what exactly is ES6. You can also test their skills on how they can convert ES6 code into an ES5 one. Further adding, you can also evaluate your programmer while asking the features of ES6 for JavaScript.

3) Knowing the Native iOS and Android Development Commands

Apart from being a React Native Developer, one needs to work on native tools to get the job done. Under such instances, it shall be far better if the individual is well versed with all the native Android and iOS developments.

4) Having Backend Skills

No matter how much a programmer is versed with the front-end skills, it shall be of no use if the entire backbone of the app is not strong enough. Due to these reasons, always look for the hunt of programmers who has the backend skills to get their program done.

5) Debugging

Resolving bugs is yet another reason, you should be vigilant enough to ask for React Native Programmers who are well equipped with their debugging skills.

Soft Skills Considered before Hiring React Native Developers

It is quite understandable if you want to hire a React Native developer, there are specific hard skills that the programmer needs to possess. But, apart from that, having a certain degree of soft power can help your company to continue with the development process seamlessly. Down below are some of the soft skills that every programmer should require:

1) Strong Communication Skill

Make sure to understand that by hiring a developer with strong communication skills, you can always add value to your company and the project they are directly involved. Communication skills are still required to convey the message better and making sure that everyone is on the same page.

2) Making the Code Clear to Understand

While someone might be a genius when it comes to writing code, but that the time of debugging, they can’t even understand their lines. This is certainly not how one should approach coding. That is precisely why you need to hire someone obvious and concise with the lines of code they write.

3) Adaptability

Your React Native developer must know their way around, how to interact with different hardware and software. Being someone in the technological industry, it is widespread to expect, yet the majority of them always stick to their personal preferences. And if your developer doesn’t know how to use particular software, they should always be humble enough to learn about such.

4) Dedicated Work Approach

Dedication is yet another essential aspect when it comes to a React Native developer. Unless you have the eagerness to learn and grow yourself, you shall stay in the same positions for the years to come. It is only through the dedicated work approach that your developer can add value to themselves and your company.

5) Fostering Teamwork

While the majority of the developers prefer to work alone, there are certain instances where they will need to work as a team. During such cases, it is essential to understand that you need to hire someone who can foster such teamwork.

Follow our guide to hiring the best React Native developers and leverage our React Native development services for your next project.

Wrapping Up

In conclusion to the above-discussed article, our idea was to describe all the aspects one needs to look for to hire react developers. With each passing year, react native is becoming more of a go-to-framework for the majority of the development companies. To smoothen the development phase, React Native offers a variety of easy to access libraries and plugins. So, once you have gained a clear overview of what to look for such developers, you can quickly get the employees you require.

Woocommerce VS Magento- Choose the right platform for your e-store!

Posted on by Tarun

If you are planning to begin your own eCommerce business and couldn’t settle on the platform to get started with, you are really in a difficult situation. Don’t worry; we are here to help you out with that.

You may already have done some analysis and found out the big names in the eCommerce software industry. However, there are some other big players, including Big Commerce, Shopify, etc.

But, if you’ll overview the total market share of the eCommerce platforms, you will notice that WooCommerce is staring at approx. 47.3% and Magento are in second place with 13.1%. That’s how popular these two E-commerce platforms are.

Therefore, it is common that you’ll struggle between Magento vs Woocommerce- which one to choose. In amid of launching your eCommerce store development and selecting the right plugin, this blog we’ll greatly help you to make a better decision.

A quick overview of Magento vs Woocommerce:

Introduced in the year 2011 by Woo themes, WooCommerce began its journey to capture the WordPress industry with its interactive E-commerce features. WooCommerce app development is considered as the most technically sound e-commerce software for its users. Supporting around 30% of the whole E-Commerce market, WooCommerce now has about 1o million+ active users worldwide.

If we talk about WooCommerce themes in Theme Forest, WooCommerce has about 1144 items. In the list of WordPress.org, it has around 567 WooCommerce Themes, and in mojo-themes, there are approx. 240+ WooCommerce themes are available. In total, it contributes over 1800+ themes. So WooCommerce will never fail on delivering intriguing themes when it comes to redesigning your E-commerce websites.

Magento begun journey in the year 2008, developed & founded by Varian, Inc. In the present scenario, the Magento market is currently ruling over 8% of the total E-Commerce market. Undoubtedly, Magento is one of the vast & robust E-Commerce applications available in the market. Presently, the active user of Magento app development has reached 25, 0000+.

Magento also offers a good number of themes to enhance the website. There are around 890+ Magento themes in Theme Forest, giving its users absolute freedom to design the e-store the way they want.

Now let’s explore the core features of Woo-commerce and Magento:

Prominent features:

WooCommerce:

As we know it’s a WordPress plugin it can manage all E-commerce related problems from the WP-Admin dashboard of your site.
It also empowers marketing campaigns such as coupon codes, discounts, usage limitations, and a lot more.
WooCommerce has excellent reporting facility of the level of inventory, sales income, overall store performances, product, and customer reviews.
It supports several popular payment gateways that include Cash on delivery, PayPal, and Stripe for credit card payments.
Ability to fix free or flat rate shipping for product delivery.
You get options to control tax settings with local tax rates.

Magento:

It offers exclusive and customizable templates to design your e-store.
Magento can deliver customer segmentation, target marketing, and merchandising.
It also provides alternatives to set more than one wish list.
Magento applications are highly portable device responsive.
It allows you to add many product attributes.
One can take leverage of the privacy feature in selling a product to a particular customer.
Has an integrated content management system.

Limitations-

WooCommerce:

If not maintained well, it becomes vulnerable to security concerns.
A variety of plugin clashing with one another.
Various severe developer risks.
It requires self-hosting & consistent updates of core plugins.
It is usable only on WordPress hosted platform.

Magento:

For operating Magento, developers need appropriate knowledge as the system is complex to manage.
It is costly to use and maintain.
Executing themes & third party apps are tough.
It needs regular software updates.
To overcome higher developer risks, it requires incredibly skilled employees to manage and control the application.

Pricing-

WooCommerce: This plugin is free to download and use.

Magento: Magneto’s community plan is also free to download and use, but for the enterprise plan, it requires around $18000 per year.

Ease of use:

WooCommerce:

Well, WooCommerce is quite straightforward and easy to use interface on your WordPress. If you’re familiar with using WordPress even without any developing knowledge, one can quickly learn to use and maintain this plugin. The platform is highly customizable from your WP-Admin dashboard.

You can instantly test the site and make several changes until you are contented. It makes the journey of WordPress user a whole lot easier when it comes to building their e-commerce site.

Magento:

If you’re a beginner, then it does require a little bit of time to get used to the system of Magento. This platform is developed under a complicated method of usability. Entrepreneurs not familiar with these applications may find it quite challenging to manage it. Many would find the admin area of Magento troublesome for some people in the beginning.

So the framework itself comes with a complex frontend to maintain. It is more robust for people without much tech knowledge as well.

Site performance-

When it comes to the performance of your E-commerce store, you can’t stand to have a website that takes a lot of time to load. This annoys the customers, and they leave your site quicker, resulting in significant losses of your online business. So the performance of a site depends mainly on the hosting provider and the size at which you are loading files to your website.

For both WooCommerce and Magento, the performance of it will have mixed results considering its size and functionality. So despite the platform, the performance of your E-Commerce site primarily relies on numerous other factors that include web-hosting providers, and the posted images are optimized, etc.

Bottom line

Magento vs WooCommerce boast a fantastic feature, which makes it challenging to choose the right platform for your business. Both are strong contenders, and so we suggest you understand your business goals and evaluate the platforms for selecting the right fit.

If you’re looking for a reliable company that can help you make a better decision, then get in touch with us.

Difference between Native Vs Hybrid App Development

Posted on by Peggy

With every passing moment, the worth and usefulness of the smartphone are increasing at a rapid speed. And this need for smartphones has also elevated the app development market. Today, every business prefers to hold a security check on the digital presence for their brand, and nothing suits better this demand, then a mobile app technology. However, app development has reached another level of convenience with the introduction of different platforms. In this run, the most debatable topic is the Hybrid App vs Native App that creates a different aura around the app development field. For a non-technical person, this debate leads to a jigsaw puzzle that needs to be solved further. Are you confused too? To help you find out the most suitable answer to pick the best out of bot, we have brought this topic here. So just read this post further to compare both native vs hybrid app development and decide which platform is best for your app development needs. Let’s take a tour of hybrid app vs native app pros and cons, further with this post…

A quick look at Native App Development

A native mobile app is a process wherein the apps are created separately for iOS, Windows, Android, and Blackberry. The apps built on the native platform, are supposed to run only on one specific operating system. Although the development process of this platform requires the developer to create different versions of an app for various systems. With the help of native apps, developers can provide optimized performance and take advantage of the latest technology. In the Native App, developers have to write code in Swift or Objective-C for iOS applications, Java for Android Native applications and C# for Windows. The development of native apps can be done with mobile device features, such as a microphone, camera, location detection, etc. Also, with the help of native apps, it becomes much easier for the users to experience the seamless user experience when compared to hybrid apps. On the other hand, the pricing for the native app development is little on the higher side, as it involves the specific expertise of the developers.

Native App Pros

Seamless Performance The essential requirement of the native app, suggests the developers need to write different codes for different operating systems. Due to this fact, the app is made only for a specific operating system and gives a smooth performance. High-Speed A native application is optimized as per the requirements of a particular platform. This ensures to provide higher speed and performance. Also, during the development, developers take care of every aspect, and this helps in increasing the speed. User Experience Native apps are known for offering a smooth and engaging user experience. This helps your users to be more connected with the app interface. Better Flexibility With the native apps, you can access inbuilt devices such as GPS, camera, calendar, and other mobile device functionalities.

Native App Cons

Higher Development Cost For a Native app, developers are supposed to hold expertise in a specific platform. This leads to increased app development costs. More Development Time Since Native apps work according to a particular operating system, hence they take more time to get developed. A quick look at Hybrid App Development As the name suggests, Hybrid apps, are that app, which is created for different platforms. With the help of one single Hybrid app, it can run smoothly on iOS, Android, Windows or Blackberry. In other words, hybrid apps are the fusion of native and web apps. These apps are created to work on different operating systems without fail. On using you may find these apps to look and feel like a native application, but are run by a website. The hybrid apps are built on different languages, including CSS, HTML5, and JavaScript. On the other hand, it is a web-based app that is covered in the native app and is further connected to the device’s hardware. Hybrid apps are often being picked, due to their cost-effective nature, which fits into the tight budget as well. On average, the cost of developing hybrid apps is less compared to any other platform.

Hybrid App Pros

Less development Cost Are you running on a tight budget? And want to have an app that works faster but within the budget? Then proceeding ahead with hybrid is the best choice. Maintenance On the hybrid apps, you can update the content as many times, and it doesn’t require high-maintenance. Faster development time Yes, you heard it all correct, hybrid apps don’t consume much time in development and helps you launch your app much faster in the market.

Hybrid App Cons

Poor Performance Within the platform of the Hybrid app, there is an addition of an extra layer between source code and the mobile target platform. This brings poor app performance. Complex Debugging Process The extra layer in the hybrid app leads to debugging issues as well. To make it work, developers need to rely on the framework to make it work on the targeted OS. User Experience Yes, the UX of a hybrid app is not that efficient.

Conclusion

No doubt, both the apps hold their share of pros and cons. However, something that cannot be missed here is that each of these platforms has an incredible set of features and functionalities. These are sufficient to create an app that can turn the heads of your audience. On the other hand, hybrid apps development are useful for budget app requirements, and if smooth UI/UX is your prime motto, then Native is the best choice. The choice is yours, so pick the right platform that fits your business needs.

Which is the best eCommerce platform for your business- Woocommerce or Wix?

Posted on by Milan

Online stores are a highly popular alternative if you’re looking for a viable business model. It brings some great benefits to entrepreneurs who want to get the upper hand and offer their products to a broad audience.

That’s why today we’re comparing the top platforms available in the market: WooCommerce VS Wix.

We’ve analyzed every significant aspect that will help you develop a business in the eCommerce space. But before proceeding, let’s quickly glance over the short introduction of both the eCommerce platform.

What is WooCommerce?

WooCommerce is an open-source WordPress plugin that adds e-commerce functionality to your WordPress website so you can have an interactive online store. This plugin easily integrates into your existing WordPress site, converting it into a full-featured eCommerce store.

Here are the top benefits:

Free plugin: This eCommerce plugin is free and comes with a robust set of features and tools to kick-start your eCommerce business.
Support: The WooCommerce team support efficiently, and you also get help from user communities and forums.
Open source code: As we’ve mentioned before, WooCommerce is an open-source platform, which means the code is readily available for anyone to view and modify.
Powered by WordPress: As we know that WooCommerce is a WordPress plugin and as per stats, 28% of websites are powered by WordPress in the online world.
Modern and powerful interfaces: WooCommerce concentrates on making the process of establishing your online store as simple as possible.

What is Wix?

Wix is a huge cloud-based website development platform. It is a free service, but you can improve your websites by subscribing to Wix’s premium plans.

Wix is simple and the best eCommerce platform that offers an array of templates to design your website beautifully.

Here are the benefits:

Mobile optimization: The significant advantage of using templates of Wix is, all are mobile optimized. Yet these are not responsive.This means that after you’re done working on your website, you will have to work on your mobile site individually to ensure that things go well. It is effortless to perform but does require some extra time and effort.
Artificial Design Intelligence & Code:This is a unique service offered by Wix. Its artificial design intelligence and code enable you to create a premium website. It would help if you answered a few simple questions like who you are and what you do. And then provide the content you wish to include on the website. Based on this information, they will create a professional and personalized website, and you can go live quickly.

WooCommerce vs Wix- Which one to choose?

SEO- friendly-

WooCommerce:

As far as SEO is concerned, fortunately, WooCommerce is SEO friendly and out of the box. You can install WooCommerce extensions and plugins, for instance, Yoast to experience the functionalities like writing a Meta description, alt text image, rich snippet, and so on.

Wix:

Wix also offers some basic features with regards to SEO, which available in the website settings. More so, you’ll get access to the premium App from their App Market. From there, you can add many marketing and SEO apps that will help you boost your website in search engines and market it to your target audience.

Customer support-

WooCommerce:

The developer’s team of WooCommerce is doing an excellent job of maintaining and updating WooCommerce regularly. That’s why you won’t require customer support for Woocommerce Development Services. As you know that it’s a WordPress plugin, so a large community is waiting for you to assist you during obstacles.

Wix:

Wix also provides its users with a lot of comprehensive support. You can hit the Knowledge Center, browse and search review boards and tutorials to find the answers you’re seeking. In their video tutorial, you will get complete help about the site builder and how to use its features.

Speed and security-

WooCommerce:

ECommerce business owners using WooCommerce are habitually a bit target for attackers as the platform runs on WordPress. Although the CMS itself is secured, if you don’t update sites, themes, and plugins regularly, your website will be vulnerable to attackers.

Wix:

Fortunately, websites build on Wix are hosted on their servers. This means that the servers are optimized for unique Wix websites. Wix specialists are in charge of making sure your site is quick to load and secure at the same time.

As you know that Wix’s sites run on JavaScript, so their speed tests are quite different than the others. Their sites respond quickly, but also take a while to load fully.

Choose the right platform and benefit from our expert ecommerce development services to maximize your business potential.

Final Words

Making the right choice seems to be complicated. And switching platforms later can be a nightmare, so you need to consider every point of the comparison.

Though Wix has some excellent powerful features, even WooCommerce also offers some great features.

The first thing to consider is the price. WooCommerce is free, and you will get some astounding features, which are innovative.

In the end, it heavily depends on your business needs. So choose the platform according to your requirements.

Are you looking for a web developer that can suggest you better and serve you with an exceptional eCommerce development store? Contact our team of experts.

React Native Vs Ionic- Which is a better framework for your app development?

Posted on by Nikki

The mobile application market is mounting up, and according to the current statistics, the number of apps has already surpassed 8 million. The race for the mobile app development industry is becoming more challenging as it can boost customer engagement. Most developers would accept that the adoption of a platform or framework plays an indispensable role in improving customer retention and magnifying its popularity. And there is no insufficiency of choices as far as the number of frameworks is concerned. If you are thinking to develop a cross-platform app, you’re on the same page as others. With plenty of options such as React Native, Flutter, Ionic, etc., you can choose the best framework that ideally suits your project requirements. However, in this blog, we would be comparing the two most popular platforms: React Native vs. Ionic. Before beginning the comparison, let’s start with a quick introduction about both React Native and Ionic.

What is React Native?

React Native made its first debut in the year 2015, developed, and widely supported by Facebook. It is a JavaScript framework used for building native mobile and web applications using Java as the programming language. It completely supports both Android and iOS platforms and applies designs similar to React, giving an interactive mobile user interface. However, don’t forget that React Native does not extend any support to HTML5 or hybrid apps.

React Native, created by Facebook, allows developers to build mobile apps using JavaScript and React. It enables code sharing across iOS and Android, providing a native-like performance and user experience.

Key Features of React Native:

Cross-platform compatibility: Share code between iOS and Android.
Native performance: Delivers a smooth, fast user experience.
Strong community support: Access extensive resources and libraries.

What is Ionic?

Ionic is one of the popular open-source platforms optimized for building exceptional hybrid mobile applications. It was initially introduced in 2013 by Drifty Co. Developers with extensive knowledge of JavaScript, CSS, and HTML5 choose Ionic as its ideal framework. The framework utilizes Angular and Apache Cordova, which is the primary reason why developers choose this platform. Similar to React Native, it also supports cross-platform app development. The tools like SaaS and CSS, etc., additionally assist in the development process.

Ionic, an open-source framework, uses web technologies like HTML, CSS, and JavaScript to build mobile apps. It’s known for creating hybrid apps that run on various platforms with a single codebase.

Key Features of Ionic:

Single codebase: Write once, run anywhere.
Web-based: Utilizes familiar web technologies.
Rich ecosystem: Offers various plugins and tools.

Pros and Cons of React Native

React Native Advantages

You can use JavaScript, the most used programming language in the world, while developing an app in React Native. Furthermore, if required, you can also use native modules like Kotlin, Java, Swift, or Objective-C.
Hot Reloading, one of the most important React Native features. Allows you to inject the latest version into your existing app without changing its state.
React Native-based code gets directly complied into the native UPIs, resulting in faster app performance.
React Native ensures good app performance by rendering components straight to native APIs
Pract Native is open-source which means it can be used by any developer free of cost.
React Native frameworks have many UI elements like buttons, modules, sliders, etc pre-installed which minimizes the time for an app’s UI development.

Disadvantages of React Native

When you are developing an application in React Native, the Write-Once-Run-Anywhere approach doesn’t work. You are required to create a bespoke version of each screen for each device. Hence, the development time for React Native applications is longer.
Learning React Native, especially for freshers, is a bit difficult.
React Native APKs’ size is larger than that of apps developed with native technologies of Java or Kotlin.
This framework allows using modules written in native languages to perform complex computations. If you are developing a complex application, you may require cooperation with native mobile developers.

Pros and Cons of Ionic

Ionic Framework Benefits

With plenty of UI elements available in Ionic, you can develop an application that looks native on each platform.
You can test the code quality easily in the browser without the need for any heavy emulator loading.
It is very easy to learn and understand the Ionic mobile framework. You only need to have the proper knowledge of Angular, React, Vue, and Apache Cordova.
The Ionic platform provides a free Hobby Plan to create applications with a native feel and look. You can also use its Pro version which comes with bigger Ionic features.

Disadvantages of Ionic

The performance of the Ionic app framework is slower than that of native mobile apps. Nonetheless, many of the average programmers ignore the performance gap.
According to the developers, each Ionic version brings new potential bugs. Some of them may be updating the older plugins, moving to the latest versions, or accessing the native device functionalities.
Since the Ionic framework is a newbie, it is still in the development stage and its supports and standards keep changing. Also, its libraries can be rewritten at any time.

How to decide between React Native and Ionic – Tabular Comparison

Criteria	React Native	Ionic
Platform Supported	iOS, macOS, tvOS, Windows, Web, Android	iOS, Web, Android
Tech Stack	JavaScript, React, and Native modules	HTML, CSS, JavaScript (Web Technologies)
Functionality	Based on the dynamic runtime approach	Based on WebView Wrapper
Development Approach	Native App Development using Native Components, JSX syntax	Hybrid App Development using WebView, Web components, Angular or React bindings
Performance	Native performance, uses Native UI components	Web-based performance with a native wrapper
Popularity	Very powerful, backed by Facebook, huge community support	Popular among web developers
Code Reusability	Uses the same code to develop applications for any platform’s devices and OS.	High code reusability but with some platform-specific required changes
Rendering	Hot reloading features allow real-time rendering	Application refreshes instantly after implementing a change
User Interface	Uses native UI components offering a more native look	Uses web components and custom styling
Plugins and Modules	Native modules, rich ecosystem of third-party libraries	Cordova/ Capacitor for native device access
Access to Native APIs	Direct access to native APIs through native module	Limited, requires plugins like Cordova or Capacitor
Performance Tuning	Easier to achieve better performance for resource-heavy apps	Requires optimization for high-performing apps
Over-the-Air Updates	Strong support for OTA updates (through services like CodePush)	Limited support for OTA updates
Third-party Integration	Extensive support for third-party libraries and services	Supports third-party plugins but less extensive
Continuous Integration/Deployment (CI/CD)	Robust CI/CD pipelines supported out-of-the-box	Basic support requires extra configuration
Learning Curve	Moderate, easier for React developers or those with JavaScript	Easy for web developers familiar with HTML, CSS, JavaScript
Testing Tools	Detailed testing support (unit, integration, end-to-end)	Basic testing support requires external tools
Use Cases	Facebook, Bloomberg, Skype	MarketWatch, Pacifica, McLaren Automotive

React Native vs Ionic – Deep Comparison of React Native and Ionic frameworks

1. Popularity and Community

When we consider the popularity factor, React Native significantly outperforms the Ionic platform on GitHub with higher stars, forks, contributors, and version releases. Though Ionic is attracting developers, it still lags with over 238 versions available.
As per the developer survey from 2020, 86% of developers preferred to use Ionic SDKs for enterprise app development. While only 16% chose to use React Native SDKs. Furthermore, 72% of the developers use Ionic libraries and tools, compared to only 21% for React Native. Another 2022 Stack Overflow survey highlights this trend, showing that React Native has a popularity rate of 12.5% and Ionic still sits at 5.2%
Verdict: It is clear from the facts that React Native is better than Ionic in terms of popularity.

2. Performance

When it comes to App Performance comparison of React Native and Ionic, nothing can ever beat React Native. The aim is that it is recognized for its more familiar resemblance with native and relatively faster. However, the developers need to make some changes to the platform-specific element. React is also acknowledged for its stability and is suitable for developing large-scale apps. More so, creating native apps is more costly than hybrid apps. Ionic is quite slower than React Native due to WebView. It primarily uses the mobile-optimized CSS, HTML, and JavaScript components. When you want to add a hybrid factor to your native apps, you can pick Ionic App Development Company.
Verdict: Although in total, React Native possesses more similar features for native app performance than Ionic; thus, it could be much better suited for use on large projects scale. Still, although the hybrid solution is relatively cheaper on Ionic, it commonly is slower as it often relies on WebView.

3. Learning Curve

Reactive Native is easy to learn for those who are already familiar with React, however, beginners with no knowledge of React may find it challenging. Knowing JavaScript and mobile development principles is crucial.
Ionic React is generally easier to learn for developers with experience in web technologies. Ionic gives you the flexibility to use various web frameworks which means developers can use their existing skills to develop mobile apps.
Verdict: It is easy for React users, but very challenging for the newbies while Ionic React is easy for web developers while using existing experience.

4. User Interface Components

React Native platforms provide a set of native components that can be used to apply a native look and feel. Specific custom components may be created for the developer’s needs, which makes it possible to create an improved user experience.
Ionic offers a set of UI components that all have the styling applied by CSS. It gives the ability to deliver things faster, but appearance and the look are only as excellent as the customization done
Verdict: React Native outshines Ionic in that it uses native components for a truly native look. However, Ionic uses CSS-styled components that need customization.

5. Development and Deployment

React Native has the feature of hot reloading. This means the developer can see changes immediately without a new rebuild of the app. There will still be a binary to use on iOS and Android for deployments.

Like React Native, Ionic also supports live reloads, which helps implement changes in the solution developed immediately. Ionic provides one code base and tools, such as Cordova or Capacitor, to enable the same code to be available across multiple devices. Deployment is much easier compared with React Native.

Verdict: Ionic takes the lead from React Native in ease of deployment. It is friendly to live reload with a single codebase. However, React Native needs separate binaries.

6. Functionality

Functionality does make frameworks vastly different. Here’s a comparison of React Native and Ionic.

React Native uses a dynamic runtime approach in employing JavaScript that allows the interaction of mobile applications to directly function with native platform APIs on iOS and Android, making it possible to function like the native application in terms of performance.

Ionic, on the other hand, relies on a WebView wrapper to provide a web experience natively inside the native mobile app. It is based on Cordova and utilizes the component of WebView which is to render UI written with HTML and CSS. Cordova allows communication from WebView all down to native APIs. For example, you can use the device camera.

Verdict: Both React Native and Ionic enhance the native capabilities of an app and also give the developers easy access to the native code and APIs.

7. Technology Stack

It uses the popular JavaScript framework called React to build applications. All its UI components are written in JSX which supports all of JavaScript. Both were developed by Facebook so React was the natural choice for React Native.

Ionic, on the other hand, allows for more flexibility in terms of technology stack. It can be combined with React, Angular, or Vue and JavaScript, HTML5, and CSS. Of course, Ionic does need a Cordova wrapper to access native and supports TypeScript if you want better quality code. The new Ionic 4 version easily complements any web development framework, making it even easier for those familiar with Angular to adopt.

Therefore, the winner in this competition is Ionic because it offers a steeper and more flexible learning curve than React Native.

8. OTA Updates

Microsoft CodePush library is used by React Native, thus allowing a developer to publish applications and deliver the over-the-air (OTA) updates directly to devices immediately.

Ionic gives developers flexibility for switching easily between new versions and old ones. Its Ionic Display feature has made apps’ upgrading quite a simplified move and does provide on-demand updates in case of need sometimes.

Winner: Ionic. Upgrading will be quite easy for the developers.

9. Third-Party Integration

It has a lot of libraries and third-party plugins in which integration is very hard.

There is quite an extensive library provided by Ionic; hence, even plugins such as Ionic and Apache/Cordova can be easily found by developers and integrated. Creating custom modules in Ionic is also simpler than React Native, so it is very much ahead.

Winner: Ionic. The integration of third-party plugins is effortless.

10. Boot-Time

It simply states how fast an application can load. The two applications have closely similar boot times: the average of their cold boots being at 1.5 seconds and warm boots at 1 second.

11. Native Transitions

People generally tend to believe web-native apps lose the native feel when moved across between screens containing rich detail during transitions such as “push” and “pop.” This, however, is more of perception than fact.

The Ionic SDK was designed to fit right into this paradigm, thus showing smoothness of transition is not only possible through native UI frameworks but is also achievable with web-based applications.

12. Platform-specific or Unified Styling

React Native uses native UI components that focus on platform-specific styling, ensuring it integrates well with iOS and Android seamlessly.

Ionic makes use of adaptive styling with a wide variety of UI toolkits. This approach to style enables applications to adapt smoothly to several different platforms and still have that native feel without complex configurations. Ionic supports OS-specific and brand-centric styling and achieves flexibility through customizable CSS variables that allow overriding standard styles.

13. CPU Usage and Battery Drain

It possesses a great difference in the CPU use between both systems. Ionic and React Native will show a serious CPU strain for apps running on React Native, leading to faster battery drainage, while Ionic is less of a CPU stressor because of the faster use of the WKWebView engine compared to React Native’s JSCore.

What Sets Ionic Apart?

Ionic is cross-platform compatible with the web desktop app built with Electron, both iOS, and Android. This means developers will be able to compile the same code into all the different platforms with minimal changes.

What Makes React Native So Special?

It targets both iOS and Android, so in principle, the same codebase can be used to develop an app targeting both iOS and Android. Apart from some code reuse with React, all other things are limited.

Verdict: Ionic leaves the clear winner for performance due to cross-platform compatibility with desktop as well as web applications.

14. Architecture

Almost native and web-first are two phrases that centre the architectural gap between React Native versus Ionic applications.

React Native uses an architecture that supports multi-platform applications in mobile development. It is called “near-native” because the base application components are native iOS or Android widgets, yet the apps are actually developed in JavaScript and React. However, for such native components, a Java-Script bridge must be utilized, so it’s not fully native. The abstraction of this tool allows for fine-grained control of the UI modules on the platforms, which results in an appearance and feel very close to the native apps.

Unlike this, Ionic emphasizes the creation of web, cross-platform mobile, and desktop applications from a single codebase. A wrapper that takes HTML, CSS, and JavaScript to render it in a WebView is done. At runtime, the coordination relation between the WebView and the Ionic codebase is established using technologies such as Cordova or Capacitor to allow a mobile website to be turned into a mobile application.

Verdict: Apps, where native app-like features are required, will be best suited to React Native, while mobile applications that work according to web design or web frameworks would be more effective in cases of Ionic. It all depends on what one’s project is and which set of software they need.

15. Running Code and Performance

React Native relies on a JavaScript Virtual Machine-JSVM to render code components to native APIs. For iOS, it comes preloaded with the JSCore, but for Android, this requires an additional VM. This is how it manages to be able to use the native modules for both platforms for extended features apart from the standard JavaScript APIs, improving performance in editing images and video playback. It requires bridge APIs to connect with native modules and can share about 90% of its JavaScript codebase. React Native employs JIT compilation for Android but interprets JS for iOS.

In comparison, Ionic simply renders apps using web technologies, which may be slow at times. It depends on Cordova to talk native APIs and to adapt to the actual platform underneath. Ionic also provides some default components, making development a bit more straightforward and quick in-browser test capabilities. While it uses JIT compilation for Android, iOS relies on WKWebView for rendering, which does permit JIT conversion of JS into machine code, which affords more performance.

Verdict: Both these frameworks will churn out awesome codes, but performance is the priority, although Ionic will take a huge backseat against React Native when the complexity and feature-richness of an application are concerned.

16. Coding, Building, and Debugging

Both React Native and Ionic offer fairly similar functionalities for coding, building, and debugging mobile applications. The most popular editors include WebStorm and Visual Studio Code, with ALM, most of which support JavaScript ES6. React Native recommends using iOS and Android emulators to simulate actual device behavior in the course of testing.

The Chrome browser tool allows you to look at and trace JavaScript code for debugging purposes. Android development requires Java JDK, Android Studio, and updated SDK tools. With iOS, however, you would need a Mac, an iOS device, and an Apple ID or paid account with Apple Developer.

The bottom line, both offer quite an assortment of tools to help develop a mobile application. Just determine which best suits your needs for an IDE or code editor, and then use emulators and browser tools to debug applications.

17. Complexity of Framework

As Ionic apps can be developed on several web frameworks, it is actually quite difficult to compare the complexity of React Native and Ionic directly. If you have a background in web development, you would easily understand Ionic, as this technology relies on standard web technologies. Conversely, if you know about JavaScript and the architecture of React, then learning React Native would also be relatively uncomplicated. Learn how our React native app development company can help you choose the best framework for mobile app development.

Verdict: Ionic and React Native are about the same level in terms of difficulties considering that they mostly use JavaScript. However, developers may feel more at ease developing with Ionic as this uses standard web technologies.

18. Documentation

Documentation is one of the cornerstones of a developer-friendly framework, thereby helping people quickly resolve most of their issues and find answers to their problems.

Both Ionic and React Native have incredible documentation. React Native offers editable code examples with outputs; in contrast, Ionic compensates by providing enormous information, such as best practices for integrating many web frameworks into it.

Verdict: Tie. Both frameworks do incredible documentation work.

19. Developer Experience

As a mobile developer, you probably will feel much more comfortable working with React Native, given that it closely resembles native app development. Web developers might even feel more at home in the Ionic environment.

Judgment: There is no definite framework for the best experiences of development since that just depends strictly on personal judgment. Both React Native and Ionic have excellent documentation and many resources to troubleshoot issues available.

20. Development cost for React Native apps vs Ionic apps

Both offer cost and time savings for any business, but Ionic is typically less expensive than React Native. Because Ionic enables hybrid apps to be built off of one code base, it is also more efficient when working on multiplatform projects. Even though React Native is free, the cost of finding high-end developers starts at about $20 per hour.

Unlike this, Ionic has options at basic ($499/month), standard ($2499/month), and enterprise ($5999/month) plans along with an open-source free version and premium support.

Verdict: Though both of them require more investment, overall, the React Native framework takes the lead as a preferable choice for the development of high-quality apps which nearly replicate native app experiences.

21. CI and CD

React Native integrates via Jenkins CI, CircleCI, Bitrise, and Travis CI in terms of Continuous Integration and Continuous Deployment.

Ionic uses the services to a great extent. Services used range from Adobe PhoneGap Build, Semaphore CI, Jenkins CI, Travis CI, Codeship, and CircleCI for CI/CD.

Winner: Depends because both are on par with each other in relation to Continuous Integration and Deployment.

22. Ecosystem and Libraries

React Native has a very rich ecosystem with numerous libraries and third-party plugins, making it easy to extend functionalities for developers. However, some of the libraries may not be fully supported on every platform. Ionic software capitalizes on the rich ecosystem for web development and libraries. Developers can use any JavaScript library, making it extremely versatile for different use cases.

Verdict: React Native outshines Ionic in the rich ecosystem of its libraries. The latter offers versatility by using web development libraries.

23. Use Cases

React Native is best applied to heavy applications with high performance and native look and feel, social media apps, e-commerce, or simple user interfaces.

Ionic suits simpler applications, prototypes, or high-end enterprise-level apps, in which rapid development and cross-platform compatibility take the fore.

24. Enterprise Compatibility

React Native is very much compatible with enterprise-level applications and even fulfils the performance and features required for complex business functionalities that the company needs in order to meet their varying business requirements, all because it can even support integral coupling with existing native codebases.

Ionic is also suitable for enterprise apps, especially those that appreciate fast development and cross-platform compatibility. Hybrid by nature, though, might not always grant the exact access to certain native features based on the specific setup.

25. Testing

React Native includes a variety of testing frameworks, such as Jest for the unit testing of functions or components and Detox for end-to-end testing. The community also provides remarkable resources and libraries for very comprehensive testing processes.

Ionic supports testing using Jasmine and Karma. Integrates well with other testing frameworks established for web applications. The nature can help the web developer make tests more understandable.

26. User Interface

React Native helps in achieving a better native look and feel through the use of native components where it has highly customizable and interactive user interfaces which give way to a smoother and very responsive experience.

Ionic gives you a library of pre-styled UI components that are easy to use but also easily customizable. Whereby it lets you have rapid development, the interface may not always match the native aesthetic, particularly on iOS.

27. App Size

The sizes of the apps in React Native come out typically larger because they include the whole framework of React Native and native modules. The size, however, varies based on optimizations and libraries used.

Generally speaking, application size in Ionic tends to be relatively smaller, as it depends on the technologies in use by the web and may use lightweight libraries. However, bigger applications will still lead to significant dependency.

28. Development Time

The development goes relatively faster for teams familiar with React, because of hot reloading, along with a massive library ecosystem. However, some features might increase the development time due to the complexity of native modules.

Although the initial learning curve is more intense, applications built using Ionic can be developed and delivered in faster product development cycles, especially by web technology teams. The overall development time can be heavily reduced because a single codebase for multiple platforms can be built.

Key Similarities: React Native vs Ionic Framework

There is a great difference between React Native and Ionic but both these platforms also share some considerable similarities. Let’s know the similarities in brief.

For the freshers, both the platforms look quite similar from their basic descriptions. However, React Native enables you to develop a native mobile app with the ReactJs framework and Javascript.

On the contrary, with Ionic development, you can develop web, mobile, and desktop apps using HTML, CSS, and JavaScript.

Choosing between React Native and Ionic – React Native vs Ionic

Consider Using React Native When:

You have the time and resources to develop an app.
Your team is well-versed with the role and skills of Ionic Developers
You have already used React Native in your project.
You are backed by sufficient funds to cover the high development cost.
The reliance of your project on native platforms is important

Consider Using Ionic When:

You want to develop progressive web apps (PWAs)
You are experienced in web programming and creating an app for entrepreneurs
You want to use web development for giving web and mobile experience
You aim to create and expand enterprise-level, mission-critical apps
you are looking for a framework that will deliver high performance in future.

Conclusion

Both Ionic and React Native is the most desirable choices as far as cross-platform app development is concerned. However, they may be different in the project requirements. It is very tough to pick a distinct winner in between them as they both work excellently. If you’re looking for a company that can help you choose the right framework for your next app development project, contact us, and we will get back to you within 24 business hours.

Choosing between React Native and Ionic depends on your project needs. React Native is great for high-performance, native-like apps, while Ionic is perfect for web-based, cross-platform apps. Evaluate your requirements to make the best choice.