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3 Reasons WordPress is the Right Choice for Your Startup Website

Gone are the days when WordPress was meant to be just for blogging. Now it is much more than that and hence, in demand too. WordPress is contemplated as one of the most sought-after platforms to build a business website, and there are reasons for the same. The first one is, it is easier to avail WordPress website development services than earlier, and second, it has quite a few benefits you cannot count on your fingertips. That is why, according to a recent Forbes article, WordPress powers 35.7% of the web now.

WordPress can be the right choice if you are simply a blogger or want to build a business. This article will further help you to know and understand why availing of WordPress website development services is the best decision you should ever make. 

1. WordPress trends

Every platform would often update functionalities, plugins, features, and themes while offering its services for business start-ups. WordPress has shown how you can build a powerful yet stunning website at a nominal time. It surely has made significant changes to take over the competition and to impress users. Here are some of the trends (get ready for an advanced future!) you must follow:

– Motion UI 

You would be aware of UI – User Interface but Motion User Interface. With the web flooding with these many sites, it is imperative to grab users’ attention and make them stick around. With the help of Motion UI, you can add transitions or animated segments to web design for better engagement of the users. It is not about making a site extra fancy, but it also helps direct visitors to the site. Motion UI displays signs like what to do and where to go. For example, a moving list of the products or services so that you can pick one easily or horizontally moving FAQ or categories. 

– Chatbot 

One of the ideal ways for users to be in touch with the business is by integrating chatbot on your WordPress site. According to a myth, customers want to talk to a human rather than a robot (which is a chatbot!). However, a recent survey states that most users do not care if it is a human or a robot as long as they acquire the help they need. 

Chatbots are popular for the convenience they provide to the customers, and WordPress has a number of chatbot plugins that are easy to implement. Current chatbots will be transformed to be more advanced in the near future, which will help a business to understand complicated queries and conversations. Ultimately, it would help a business grow by providing quick responses and solutions to its customers’ problems. 

– A speaking website

As the fame of voice-enabled devices like Amazon Alexa, Google Home, and the recently launched Apple HomePod mini has risen, it won’t be surprising if you see talking websites as well. Voice-activated websites will be a new trend at the end of 2020 or in 2021. Hence, one can use the voice to search rather than to type or click. It would not just help websites to draw more visitors but also to rank higher in Google voice search.

2. WordPress to build business

We live in an era where people believe in a business’s existence only if they can find a website for it. Hence, for every business, the first and foremost thing to have is a website; and what is the better option than WordPress? No, we are not talking about those self-made websites. We are talking about full-fledged custom WordPress development services that create a magnificent website, leaving an impact on visitors. WordPress is practically the best platform to build your start-up website.

– Simple to use

Unlike the alternatives, using WordPress is more about smooth-sailing, which can be noticed right after its installation. It is undoubtedly an overwhelming feeling to see a website dashboard rich with colors, features, and facilities; however, you would shortly find your way around as you initiate. The backend dashboard permits you to make the required changes as per your interest. It could range from changing the comment settings to creating new posts or pages. Moreover, you would get plenty of online video tutorials if you ever get stuck while exploring the website; that’s the power of WordPress popularity. 

– Safe and secure

Cyber-security is a rising concern, and every business owner would want the website safe from threats. WordPress has never failed to provide safer use, which is why multiple companies and big business names are using the platform. Our team is always looking for a website’s vulnerable parts and is capable of building a robust website of your dream. Also, team WordPress covers minor updates and keeps looking for security ambiguity to protect your site from any threats you are unaware of.

– SEO friendly

Well, which website does not need that? WordPress is built in a way that makes it quite SEO (Search engine optimization) friendly. The platform manages a plethora of SEO functions and is easily adaptable to plugins like Yoast SEO to help you further. Nevertheless, the way you treat your website is also responsible for your website’s ranking and well-doing. You can always ask for custom WordPress development services to have the desired website. It will substantially support CMS (Content management system) and hence the SEO, which we would discuss further in the article.

Read more: Grow your E-Commerce business with best Woocommerce Development Services

3. WordPress is the best CMS

One of the most fundamental reasons for WordPress’s popularity is its versatility and adaptability for content management. Hence, our developers can create a fully functioning site for any industry and with as many categories as you want. WordPress will be the wise choice if you wish your website to rank sooner than your competitors, as it is an ideal CMS for SEO. 

– Built-in SEO boosts

Elaborating on the point discussed above, most of the traffic comes from various search engines. These search engines are highly capable of bringing thousands of visitors to your website if your page is ranking. Search engines like Google have certain parameters that help a website rank, and WordPress handles these parameters quite impressively. In fact, it takes care of several important elements to support on-page optimization, such as Perfect HTML markup, Permalinks (yes, you have a choice to get rid of those ugly looking web addresses!), image optimization, proficient content creation, and much more. 

– Ample themes and plugins

WordPress is a kind of platform where developers can experiment with new things in order to meet clientèle demand. WordPress has an abundance of themes, and yet our developers are coming up with new ones every day. These themes can be chosen as per one’s interests and requirements; it could be anything from blogging to business or eCommerce.

WordPress offers plugins for all your needs, along with attractive themes, and that is why it is highly demanded among business start-ups. If you want a website with great features or want to increase your existing WordPress website’s performance, our developers can assist you in reaching your success goals.

The real advantage of these plugins is, you can deactivate or disable them anytime you think they are unnecessary. Nevertheless, the augmented functionalities of themes and plugins add up to search engine optimization, user-interface, dynamic layouts, and smooth loading on any device. 

– Mobile optimization

Smartphones are handy and fast to use, and hence, any website that is easy to open on a computer must load as quickly on the phone too. WordPress has some built-in functionalities and competent themes, which makes the website mobile-ready right from the beginning. Whether it is about image scaling or graphics, WordPress’s responsive themes would make everything natural and smooth on a mobile device. Regardless of screen size, it is beneficial to both, the user and the owner as it can be accessed from any device. Also, for ranking criteria, Google prioritizes mobile user experience. So, if you are keen on your website to show up in mobile search results, you must consider WordPress.

Read also:- Important Segments An Android Application

– Image optimization is simple and effective

Images are crucial for any website content or blog. It separates content, making it more interesting and readable. It is not just about capturing a reader’s attention; images are remarkably imperative for SEO as well. WordPress lets you create an alter text for the image; thus, you can put keywords in the image description. If the image ranks, so do the content and, ultimately, the website. You can always decide the size of the image that does not slow down the page’s loading speed.

Bottom line:Once started as a blogging platform, WordPress has evolved so much since its inception. The points mentioned above have truly and exceptionally worked wonders for many start-ups as well as existing businesses. If you want to start or expand your business or just want to rank the website higher, you should avail of our WordPress CMS development services as soon as possible. WordPress community keeps growing due to its users’ success ratio, and it will get even better in the future. Be a part of it with our assistance and watch your business thrive.

Common Pitfalls to Avoid while Developing an eCommerce Store

Are you set to start an eCommerce store? But wait, jumping into the eCommerce industry without any preparation is like driving a car without knowing the directions. The eCommerce industry is gaining immense popularity because of which more and more business owners are planning to sell online with an eCommerce website

While there is no doubt that you can earn a lot with an eCommerce business, it is not as easy as it sounds. Believe it or not, most small businesses can stand post 5 years of their establishment. Why? The simple answer is that they do not focus on a lot of aspects of online marketing. If you don’t want to fail like them, then learn from their mistakes and try to prevent them. 

If you desire to win the race of being the best online business, you should avoid the pitfalls that will affect your business and cause you to lose sales. Even Though mistakes are the opportunity to learn new things, it is better not to make mistakes in the first place. Mistakes would take your customers in the direction opposite to the checkout window, ultimately throwing them straight in your competitor’s arms. 

So, if you are planning to start an eCommerce store or even if you already have one, a few common mistakes should be avoided or fixed to grow your eCommerce business or gain more sales. But before directly jumping on to the mistakes, let us first know the characteristics of an eComm website. 

Characteristics of an Online Store

Characteristics of an Online Store

Shifting your business to the digital world is an exciting step for a business. However, if you want to attract online customers and convert visitors into potential customers, eCommerce websites need to be developed right. Following are the characteristics that any website which sells should have. 

1. Clear, Easy Navigation

If visitors cannot find what they are looking for on your website, they would probably be disappointed and return back. Customer Satisfaction is significantly improved if the buying process is fast and efficient. Therefore, you need to make sure that your website is easy to use and explore. 

How can you offer an excellent user experience to the customers visiting your site? By regular side and top navigation bars; clickable and meaningful labels; significant drop downs and addition of a search bar. 

2. Fast Loading Time 

What if the loading time of your website is slow? The visitors will stop shopping and walk away from your website to the competitors’ website. This will make you lose potential customers. There are many things you can do to ensure a high loading speed of the website. 

The very first thing is to stick to the simple design, use online tools to compress the file size, reduce the use of plugins and redirects, and enable browser caching. This will help you increase the website’s speed. 

3. Secure Payment Gateways 

A payment gateway is a connection between your eCommerce store and your merchant bank. It sanctions your customers’ debit and credit card payments just like a cashier in some physical store. Being necessary for online transactions, it can be another reason for cart abandonment if not set up correctly. 

Online customers want their personal data to be safe, so eCommerce stores follow the best practices to ensure that the customer data is encrypted and protected. For this, they ensure obtaining and installing SSL certificates on their website. 

Read more: Grow your E-Commerce business with best Woocommerce Development Services

4. Strong Social elements 

These days, customers do not prefer buying anything without seeking assurance from others. So, to make sure that your customers convert to buy, you need to offer several directions to fulfill this need. 

Include social media links on your website so that people can comment, like, and share the experience with your products. Additionally, you can add reviews and customer testimonials to your website. The more positive social proof you showcase, the higher level of trust you will perceive. 

5. Multichannel Customer Support 

Professionally providing exceptional on-time customer support is very important for your business’s success. It is pretty frustrating to see a website with no clear contact details, and that walks you through long FAQ channels. 

The key to success is offering your customers a wide range of options to get in touch with you. For example, a phone number, email address, or live chat feature can be the most effective solution for your customers to contact you directly.

6. Effective Call to Actions

Even if your web store looks perfect and works smoothly, it has a problem if your customers do not know where to click. This is where the call to action buttons come into the realm. They tell customers where to click, what to do, and what to buy. Examples are “proceed to checkout”, “click here”, etc.

7. Mobile Responsiveness

Every year more and more people are shifting on to their phones for shopping. So, if you don’t have a mobile-friendly website that offers your customers a great experience, you will probably be left behind. 

Responsiveness is essential because if your website isn’t responsive, it will likely be slow to load. In addition, it will have an awkward layout, and the website will ask for zooming and scrolling to see the website’s content. This will significantly stop them from converting into customers.

Read more about How to Choose the Best Responsive Website Design Services

These were the essential characteristics of an eCommerce store, and now let’s come to the main point that is “Common Mistakes to Avoid while developing a web store.” 

Pitfalls to Avoid While Developing an eCommerce Store

Pitfalls to Avoid While Developing an eCommerce Store

From offering limited payment options to not offering multiple shipping options and not having a mobile-friendly website, there are a lot of things that can lead to a drop in sales. Due to this, you will also fail to drive quality traffic to your website. Moreover, you may also lose your customer’s trust. 

So, let’s go through a few eCommerce mistakes that a business website should avoid in order to boost sales and stay ahead in the competition in the eCommerce industry. 

1. Not Doing a Proper Research 

Developing and running an eCommerce store efficiently demands a lot of time and effort. However, you need to make sure that you are investing your resources intelligently, as some of the things you are doing may go to waste. How will you prevent this?

You can prevent this issue by doing thorough research about your business niche. Not only eCommerce, but before you start anything, you need to do extensive research of the target audience, market demand, and many more things. Identify what may get clicks and whatnot. This will definitely help you reduce some of the problems. 

2. Communication Gap

Make sure that your consumers can easily reach to communicate with you. Yes, it is a bit difficult, but if you are always available for your customers, it will build a sense of trust in them. Also, this will increase your business efficiency. 

As discussed above, most of the business owners forget to add reliable contact information to their website or create a trustable helpline for the customers to contact them. This is a widespread eCommerce mistake that can significantly affect the sales of your online store. 

3. Too Much of Pop-Ups

It is a fact that ads, if used efficiently, can be a great way to earn money. Unfortunately, these days, customers lack the patience to wait for what they want. Therefore, you have significantly less time to catch the attention of your customers. That is why Pop-up ads are used. They are very classy and fabulous at grabbing customer attention.

However, what many business owners do is overuse the pop-up ads, which ultimately take over their original content. Overuse of pop-ups can be very irritating for your customers and may lead the customer to quit the website sooner or later. You need to give some space to the customers to let them access your website. 

4. Having no SEO Strategy

You might have heard a lot of times about the importance of SEO for online businesses. You can find this term in almost every checklist of the business looking to grow online. There’s no point repeating the things you’ve already heard a lot of times as it is the most crucial part of digital marketing services. 

No matter how exclusive your website looks or how valuable your products are, every effort of yours comes down to how your eCommerce website is performing the search engines. Therefore, the search engine rank of your website is very important.  

5. Not Optimising your Site for Mobile Devices 

These days most people prefer mobile devices for shopping online or accessing any other kind of website. Now, this is a situation to think about. Just Imagine you have developed a website that is compatible only with desktops but not smartphones. Now what? You will likely lose a potential customer, thereby decreasing sales.

As an online entrepreneur, you should always think of a solution that will give you maximum sales. We would suggest you avail of responsive website designing services to develop a website that is optimized for all the devices and can respond immediately to the user’s action. 

6. Not Following the Trends 

“Eureka” – This means the joy of discovering something out of the box. However, unless you have a life-changing idea, do not try to do anything unique from the very start. Instead, stick to the basics of eCommerce and try exploring the best approach for you and your storefront. 

Doing this might help you discover your Eureka moment with the pathway to direct your marketplace towards success. 

7. Lack of Descriptive Product Information

What is the primary purpose of creating an online marketplace? To start selling your offerings, right? Creating a business plan, developing an engaging website with the best eCommerce platform; everything is necessary. But when you upload your product on your website, it should have detailed information along.

Customers only buy the products when they know about them. And if you don’t write a description of the product, you will probably lose your customer. Online Marketing eliminates the interaction between the customer and the business owner. 

As the customers cannot touch, feel, or sense the product, your description is the only thing that can convince them to buy. Therefore, never miss writing descriptive and creative details about your product. 

8. Poor Navigation

It is yet another common eCommerce mistake that most of the business owners commit. A good-looking, engaging website is a secondary thing, but if your users cannot find what they are looking for, then there’s no point in your good-looking website. 

Always remember to develop a website that is easy to use and navigate. Give your customers the best and easy experience on your website. This will definitely help you convert your website visitors into potential buyers. 

9. Lack or No Effective eCommerce Policy 

Even in this advanced time, many people are still scared to buy anything online. That is because they are concerned about security. However, trust is the most important thing between a seller and a buyer, and it is the truest in the case of eCommerce websites. There are a lot of things that build trust. 

One of those things is an effective marketplace policy. Many buyers are concerned about the shipping method, return and exchange policy, and payment methods. Hence, you should have a clear eCommerce policy for all these things in order to build trust in your consumers. 

10. Overlooking Website’s Security 

Being the owner of the website, you are not only concerned about the security of your data but also the security of your customer’s personal information. You will need everything that can keep your website data safe and secure all the time. 

Overlooking the website security is a blunder that can pull you down on the search engines and affect your sales in the end. Therefore, always remember to include everything in your website that will keep your and your users’ data safe. 

Final Words

Making a mistake while developing your business storefront can cause you to pay a considerable amount in the long run. Therefore, it is essential to create a business plan to avoid blunders. Prepare yourself beforehand to avoid the eCommerce mistakes that other entrepreneurs have committed and are now suffering from a considerable loss. 

If you successfully avoid these mistakes from the start itself, you will save a lot of time and money. However, if you have already made these mistakes earlier, it’s not too late to fix those issues. 

If you want to develop a website from scratch or fix the eCommerce mistakes in your existing website, WeDoWebApps LLC can help you. We have been offering responsive web design services for a decade now, and we are experts in developing websites, avoiding every blunder that can cause you a huge loss. Contact us to get your error-free and responsive website created by the experts.

Website Usability – Definition, Importance, and Tips to Improve

With the search engines updating their algorithms constantly, it is essential for business owners to focus on the core elements. These days more and more people are shifting on mobile devices from desktops. Therefore, it becomes imperative to enhance website usability. 

But first, What is actually Website Usability?

Simply put, website usability defines the website’s ability to be accessed seamlessly and efficiently on various devices. In other words, website usability is the measure of efficiency, effectiveness, and satisfaction with which the users can achieve their goals on a website. 

Since the search engines focus on providing the best user experience, it has become crucial to redesign your websites. With easy navigation, user-friendly responsive website designs, you can provide your customers with the best browsing time on your website. Whether an eCommerce business, enterprise, or brand, improving the usability of the website is the key to online success. 

When businesses improve web usability, it helps them boost their SEO practices and increase conversion rate. 

Why is Web Usability Important?

Why is Web Usability Important

There are various benefits of improving website usability for your business to achieve success. Following are the sure-shot benefits of enhancing the usability of your website:

1. More Traction

Several businesses, usually budding startups, struggle a lot to generate more traction and traffic to their websites. The best way to overcome this is to resolve all the technical issues on your website and let more traffic come in. Since the search engines also focus on technically stronger websites, you will get more organic results making you more visible on the internet. 

Whether your main focus is more sales, branding, or generating traffic, enhanced usability can help you achieve your goals when you focus on more traction, the overall authority of your business increases. 

2. Brand Awareness

Many businesses these days struggle to get recognized against their competitors on the internet. This might happen because of the higher bounce rate of your website. Due to the high bounce rate, it becomes challenging for visitors to navigate through the web pages. So, with improved web usability, you can ensure a minimum bounce rate and provide a smoother browsing experience to the users. 

When you offer a good user experience to the customers, the overall branding of your website improves significantly. Whether you drive traffic from social media, website, or organic results, brand awareness will ultimately increase irrespective of any factor.

3. Higher Loading Speed

Website loading speed is the most significant running factor that affects the overall credibility of the business. To increase your website usability, ensure that your website loads faster without hassle on both desktop and mobile devices. In addition, if you are adding new web pages to your site, make sure that those pages also load faster and seamlessly. 

If you need, you can also use Google’s free website speed testing tool to check whether your website loads faster on every device or platform.

4. Improved Sales

If we talk about an eCommerce business, then website usability is the most important factor to take into account. There are many functionalities of a website that should work seamlessly in order to regain customers. 

For example, eCommerce businesses are directly connected to so many online transactions, and you need to make sure that your website works fine on all the platforms. You need to necessarily focus on website usability to significantly increase your sales. When you combine SEO tactics with website usability principles, you tend to get more sales. 

5. Security 

Security is yet another important aspect to be considered for web usability. When you ensure that your website and visitors’ personal data are safe, you gain more recognition among your competitors. Therefore, always integrate the SSL certificate and other necessary documents to give your customers the most secure user experience. 

Ensuring your customers that you care about the safety of their data will help you gain more traction and sales, thereby increasing the usability of your website. 

After knowing about the key benefits of improving the website’s usability, you might have realized how vital website usability is for your business to grow. Many web design companies worldwide will offer you the best web design services for your website development. 

Tips to Improve Website Usability 

Tips to Improve Website Usability 

One of the greatest tips to improve website usability is to keep your website design consistent. Apart from this, there are many other tips that will help you improve the way the users interact with your website. Some of which include:

1. Strive to Have a Scannable Website content 

These Days, people are hardly free to read every single piece of content on your website. In most of the cases, customers just scan your website and find the content that is valuable to them. If they don’t see what they are looking for, they will probably not be returning back. 

The best way to improve usability is to make the website content scannable. Achieve this by using bold letters for important information and bullet points to enhance your website’s usability. Doing this will make your website easy to scan, and you will potentially gain more customers for your business. 

2. Use Good Images 

Using good images is a notable tip for increasing site usability because these help you break up the content. For example, instead of writing content for a point, try using images that add relevant information for that particular point. 

Even though images play a vital role in the website’s usability, avoid using poorly optimized images or so many images as it can compromise your site’s usability. Instead of overdoing it, use properly optimized and limited images on your website.

3. Simple and Clean Navigation

A well-functioning website can improve usability but ensure giving a simple layout to every web page. Additionally, always try to avoid horizontal scrolling as users get irritated while horizontally scrolling the websites. A responsive website that fits every screen resolution can help you avoid horizontal scrolling.

What’s more important is to avoid the use of many navigation elements. Also, don’t use so many links within the headlines as users will hardly find what they want, which will significantly impact your website’s usability. 

4. Split your Content into Heading and Subheadings 

As we said earlier, visitors hardly read all the text written on your website. Therefore, catchy headlines are the most important for your website. Writing creative headlines can be beneficial as it is the very first thing a customer notices and builds interest in reading your content. 

Apart from headings, structuring your website plays a crucial role in usability. Structuring your website with H1 and H2 tags will make your website look more appealing to your customers. It is an excellent way of resulting in long clicks and increasing engagement levels. 

5. Improve your Website’s Loading Speed 

The slow loading speed can affect your website’s usability as it can cause you to lose a potential visitor. This is because a visitor gets irritated and leaves the website before it gets loaded fully. Additionally, search engines like Google use website loading speed as a significant ranking factor. This means you will lose an opportunity to rank higher on Google, ultimately losing customers. 

Therefore, to resolve this issue, optimize your images and videos by reducing the file size before uploading them on the website. This will significantly increase your website’s loading speed. 

6. Ensure developing a Responsive Website

With an increase in the number of smartphone users, having a mobile-friendly website is not an option but a crucial part of web usability. Still, if you fail to incorporate responsiveness in your website it will affect your Google ranking and usability, thereby losing a high volume of traffic.

As you implement responsiveness to your website, ensure it maintains the same theme as the desktop version, regardless of the user’s device. For instance, the layout of a casino website will be different on both the desktop and the mobile versions. But, you need to make minor changes like changing the image size and maximum width of the page to have a responsive website. 

If you have a website and want to incorporate responsiveness or are a business looking to develop a responsive website, we can help you offer cost-effective, responsive website design services

7. Add a Homepage Link as Part of your Main Navigation

Adding a homepage link on the top of your website will increase your site’s usability as it will enable the users to access the homepage easily. Definitely, the younger professionals know that the website logo acts as a link which eliminates the need to add the homepage link. 

However, if your target audience is the older demographic, they may be confused about getting back to the homepage. If they do not see the home button, they won’t be able to recognize the logo as a link to the homepage easily. 

8. Repair Broken Links

Broken links are terrible for website usability, but the good thing is that they can be fixed easily. There are several free and paid tools on the internet that may help you find the broken links on your website, so you can check and fix them. 

9. Use Varied Multimedia

Even Though it is said that content is king, images, audios, and videos play a vital role in appealing to the customers. Deliver the content that best suits your business and your users, and remember not to forget to optimize your multimedia to increase the site’s usability. Upload the content that provides value for the users. 

10. Include Outbound Links 

Adding some outbound links to your website will make the visitors feel valuable. This will make the content more relevant and useful for the customers. Linking your content with the high authority sites will not only make your website look trustworthy but will also make your web content more meaningful and relevant. 

Now you know what you can do to improve the website’s usability. So, if you think that your website is not easily accessible for the users, implement these tips to enhance your site’s usability. 

You can achieve a clear and usable website by

  1. Simplicity – Focus more on developing simple websites. If you do not distract the customers with tacky web designs, they will likely be able to do what you want them to do on your website. 
  2. Consistency – Keep your visitors minds at ease. Maintain consistent experience across the entire website to keep them engaged with your website for a longer time. 
  3. Direct Feedback – Giving valuable feedback to any interaction is essential. The moment a visitor starts interacting with your website, give them a success or a failure indication of their actions.
  4. Familiarity – Offer your customers what they already know. Taking inspiration from your competitor’s website is nothing wrong. Even Though new things attract customers, sometimes it can even confuse the customer about what to do. Therefore, offer them something they are familiar with.
  5. Guidance – Hold your visitor’s hand. Do not expect the customers to explore your complete website on their own. Instead, give them a website tour and show them what and how you want to offer. 
  6. Good Information Architecture – Understand the mental models of your visitors. This will help you understand how the visitors want you to structure the content on your website. 

Summarizing Website Usability 

Website usability is the most significant element that cannot be achieved overnight. However, this is something every business website should primarily focus on. Avoiding website usability may cause you to drop down on the search engines and ultimately lose your potential customers. 

Achieving website usability requires hard-core research and a repetitive approach of constantly testing and enhancing. Keep the above points in mind when you start developing or optimizing your website to offer the best user experience to your customers. 

Designing an optimized website is a crucial part, but when the website is developed, website usability testing is highly recommended. If you are a non-tech geek having trouble creating or optimizing your website for usability, avail responsive web design services and let the professionals do their job. WeDoWebApps LLC has handled various design projects and can help you achieve success the way you want.

Outsourcing WordPress Development: Benefits and How to Find the Right Company

Hiring a WordPress Development Company? Here’s your ultimate guide

As the craze of working out everything through the Internet increased, business enterprises, regardless of their size and location, have wanted to be there. It is easy to reach out to a broader market through the online business for which one needs a website or an application. Well, the application comes later in the list, though. Rare are the people who have not heard about WordPress. It has been dominating the industry for a decade now after its establishment in 2003. Startup businesses are more inclined towards using WordPress as their business site rather than other platforms in the competition.

You might think, oh, it’s WordPress and easy to commence blogging on it. Truth to be told, it is so much more than that. Following are the names of the industry WordPress has been serving:

  • Blogs
  • Online shops and eCommerce platform
  • Brand website
  • Corporate website
  • Digital media publishers
  • Portfolio
  • SaaS solutions
  • Podcasting
  • Online communities

The concern is, when you need a website that is fully functioning, loaded with all the necessary features and attractive themes; What to do? The answer is simple: Contact one of the WordPress development companies. Here is the catch: why do you need developers? Or how to know the company you have chosen is the right one? These questions are complicated but reasonable. However, the answers are pretty straightforward; read ahead to learn more:

Why do you need to hire developers?

Anything related to technology keeps evolving, and WordPress is no exception. Experts know how to keep their knowledge updated and walk with the vogue. It is one of the fundamental reasons you need developers to create a stunning website. Other causes are as below:

To get a kind of a website that works smoothly to draw customers

How many times has it happened with you that you opened a website, scrolled down a bit, and then exited? Because it happens many times due to multiple reasons, such as: if the website is taking too much time to load or images are taking longer to appear. If the design or theme is not captivating, the fonts are too big or too small, or the website lacks a good layout.

Developers can offer you the quality your business website needs. Although WordPress gives steps or guidelines to set up a website, there are plenty of technical terms and little details only developers can understand. Thus, to get a smooth working website, you need a team of WordPress developers.

You can have a customized website that matched your business requirements

A potential platform like WordPress has got enough number of themes and plugins to escalate traffic. Nonetheless, a developer can create new plugins or themes to match your business’s unique requirements. Such customization helps your website work with better functionalities for branding and marketing purposes. SEO or social media sharing, customized websites are plus for any business; it is also about the look and the feel of the website, making it suitable to meet business goals.

To avail excellent support and maintenance

Developing a website could be a one-time task but maintaining it is not. If it is not well-maintained and look after well, chances are your hard work and investment go vain. Our team of developers takes full responsibility even after proving your desired outcome. Quality maintenance makes sure your site works seamlessly and protects it from all the risks as well as malware threats. It also helps users for a safer transaction, which creates an impressive stature in the market.

To ensure the website’s SEO friendliness

It is the most important thing to have for any business website in this competitive environment. In order to boost ranking, a website must be SEO friendly to fetch prospective customers. A developer knows how to put crucial meta tags on web pages and uses proper tools to improve loading speed, effortless movements, and accurate performance. The best thing is, a developer knows how to install the best SEO plugins to boost ranking in the search engine. He can work on the images and scripts being used in the search engine for maximum optimization. A WordPress theme is the backbone of any website, and a developer knows which one is right for your business utility.

All in one, when you have a one on one conversation with a developer, he understands what and how exactly you want your website to be. It’s the right way to have a WordPress site with all the required measures.

How to pick a WordPress web development company?

Being the supreme CMS in the tech world, WordPress is a highly demanding platform for small or big businesses or for simply blogging and making a portfolio. You absolutely do not have to prepare a questionnaire, but you should have a sound idea about if a company offers exactly what you need. With umpteen number of wordpress development company in the pool, it becomes a bit difficult to choose the right one. But, it’s not that difficult with the guidelines given below:

Experience and background knowledge

A company might be new in the industry, but people working in it might not be. Choose an agency with developers having sufficient knowledge and experience for creating a website. Ensure that developers are well trained and know all the tricks for technical integration, making an effective WordPress website. A company should meet technical competence with required skill sets. The team should know how to host a website and how to optimize, including social platforms on the website. If they are aware or possess the knowledge of WPCS – WordPress Coding Standards, it is a plus point for you.

The best thing to do is to go through their portfolio and customers’ testimonials. It gives you an impression of their work and expertise. You can also find out about similar projects completed in the past or recently completed projects with trending features.

Read also: How to Hire a WordPress Development Company

Cost-effectiveness

As the platform itself is a cost-effective tool, the design and development should be too. Before you spend money, know the worth. Whether you are just an individual seeking help or an organization, there is nothing wrong with talking about the pay. As long as you are getting what you need within your budget, stick to it. However, it is all right to be a little generous if the team is quite advanced with years of experience and offers solutions best in the industry. The right company with your choice of payment structure is not a myth; it exists. So make a way through communication, trust your instincts, and follow your heart to get the desired outcome.

Strategic management

One of the most imperative things a WordPress development agency can commit to is the timeline. A company lacking strategic management can cause a delay in delivering the project. Explain to the team what you want, give them some time to figure out the deadline. Ask them if they can understand and demonstrate what you want from them. Without a solid plan, creative ideas, and time management, everything is a waste. If you are getting all three along with an explanation of how they will achieve your desired task, go on; shake hands with such a custom WordPress development company.

Maintenance and security

Your website needs support and maintenance post-development. Make sure in advance that the company provides user support once the web development is over. You would always need it to save the website from hacking threats, technical glitches. Small or big, you would not want to lose any tiny piece of data as it took your time, efforts, and money. You need to know whether this maintenance would be free of cost or chargeable? If free, for how long? Etc. Some companies have plans about how frequently they can help you with updates or for necessary alterations.

The other crucial thing is website security, and you must ask about how the risk of hackers of scams can be eliminated or reduced. WordPress is an open-source CMS, and hence it is essential to put security measures for website safeguard. Also, ask the agency if they can assist with additional security or with security plugins. The earlier you ask, the better the performance of your website.

Read also: WordPress Website Development Services

In the end, choose a company that has a reputation in the community. Their relationship with their clients says a lot about their work ethics, presentation, and trust they have formed in the industry. The company should firmly believe in customer satisfaction when it comes to delivering the desired outcomes. We, at WeDoWebApps LLC, have learned a long way about our customer needs and are determined to cater our services to an extensive range of clients from various industries 

Benefits of Customization in PHP

As a result of several new applications relating to the Web and mobile

technology, the recent interventions ensure fulfilling the outdated core platforms, as well as enterprise software with advanced structural frameworks, architectures and capabilities, are imperative. All the modern organizations continuously turned inclined towards PHP framework to provide customization and integration capabilities with regards to a modern high-end user interface, critical application and website performance, credible functionalities, reliability in quality, and at the end, the commercial as well as individual support expected in the enterprise.

Laravel, Cake PHP, CodeIgniter, Yii, Cake PHP and Symfony are some frameworks gaining popularity among developers. All of the above structures are similar in supporting the PHP versions, Model-View-Controller (MVC), multiple databases as well as in terms of supporting templates. Interestingly, in addition to PHP flexibilities and custom PHP development, one of the main reasons for PHP development preferences is the time required for web application development. According to a survey, the reason for larger organizations opting applications written in PHP is a quick turn around of the PHP frameworks for delivering software, implementation of new features, customer satisfaction as per requirements. This takes the consideration of the fact that everyone in the business or every stakeholder gains profit when the process of delivering product or services is least with the high-efficiency score.

Compared to early years of PHP after its introduction and today, observing the PHP framework usage, it is valid to state that the mobile and web developing organizations have tremendously used the framework and gaining overall expertise over it. All the applications and websites built with the custom PHP are critical in business applications and therefore, increased the productivity of the corporates and individuals by appreciating the Information Technology applications with the task. With this regards, custom CMS development in PHP has gained importance to an extent where every modern functionality requires integration capabilities, reliability, commercial support and modern User Interface.

With recent interventions on the internet, as per the requirements of the growing business functional needs not only of the corporate clients having own backend admins to ensure the reliable working of the website but also the individual users having a small or mid-sized business, the website frameworks, as well as platforms, keep on changing. With this regards, the recent utility of Content Management Systems (CMS), because of easy manageability even by non-technical users, has increased. At present, nearly 60% of the applications and website are based on the PHP framework. Surprisingly, the demand for PHP custom development remains most reliable on the track of future amends.

With shorter development cycles, PHP development and customization are as per the needs of Scalability, Performance, Cloud readiness, and security are the unique selling points (USP) of Custom PHP development.

Custom CMS development

Tips for Choosing the Right company For Responsive Web Design

Too many options often create confusion, whether it’s about selecting clothes, ordering food, buying groceries or home appliances, or choosing a web design company for design services! 

The number of choices has significantly increased over the years, and the design industry is booming with the latest trends and technology. With such a highly competitive market and ample design and responsive web design companies, making a decision is a difficult task. Nevertheless, you can eliminate some points in accordance with your business requirements and include some points. To be more precise, read further and know how to choose the right responsive web design services from the pool of so many responsive web designing companies.

1. Required technologies

The first thing to contemplate is the technologies you need for your website. If it is a simple brochure site, you will not need too many features. Just one page of information and contact details are enough. However, if you need to build something with a high level of functionalities, you need to filter your requirements with priority. 

Hiring a web designer is not sufficient in such a scenario as some designers work with front-end developers exclusively, whereas some work with back-end developers. Pure-play web designers help out using Photoshop as their primary task is to focus on the branding, the feel, color palettes, and user experience. But, again, it is possible only while working with front-end developers. 

Nonetheless, it is essential to have knowledge of working with front-end and back-end developers in order to execute innovative designs. Thus, it is better to hire a web design company rather than an independent web designer. An award-winning design is always search engine friendly and search engine optimization shouldn’t hinder the  benefits of the design process.

While you look for web design services, consider things like what all functionalities you need. How often will you need to manage or edit site content? How do you want the site to grow, and how soon? Your web designing company and respective designers should be flexible, understanding, and skilled to design a site according to your business requirement.

2. Required design criteria

When you think of your website, what colors come to your mind? How does it look and feel in your imagination? You might not know this, but transforming a vague idea into an accurately designed picture-perfect website is a whole lot of tasks. Some clients articulate it better, while some have it better in their brain only.

Effective communication and brainstorming are the keys to understanding one’s design requirements. You can make a drawing with the most random colors you can come up with that shows the fundamental imaginary design. You can also enlist a few websites you really like and are compelled to have something similar but with a dash of change or modernization. 

Stay tuned with your designers while your website is under development. It is easy to point out what you do not like midway instead of after the completion of a design project. You can also bring your favorite photographs, logos, color schemes to narrate how you want to implement the design. Then, once you are specific with what you need in your plan, you can have what you want.

You can ask your designers to let you know about achievable color layouts, features, looks, and feels. Think about the most important pages of design. Do you want an update at every stage, or are you trusting enough to see the whole when it is ready? Remember to consider your budget and deadline for the project for a satisfactory outcome. 

You would come across millions of designs every day, so be sure not to change your mind and be lured to new concepts. Desktop or mobile website, ensure to have responsive websites. Do not involve your emotions and stick to the decision you have made for your website design.

3. Understand your business needs

Take this; you saw an appealing website of a Restaurant; it has enticing images, smooth navigation, and much more. Now understand, you cannot have a similar design for a site of your Yoga Studio. Your website is at the forefront of your business, and it should serve its purpose. 

We have talked about technology and design needs, and some of you may go back to the first two points but, business needs must be evaluated for website designs. Calculate your budget, how much you spend on marketing, what your targeted audience is, and what is the scope of improvement? Can you plan out to drive sales offline by just creating leads or distributing brochures? Or you can generate leads to attract customers online by visiting your website, blogs, or guest blogs.

Integrate your business needs with your design plan and explain everything to your designers. With a growing business, designers should take responsibility for using the latest trends and features to fulfill their needs. Assess your immediate future goals and mid-term needs for your business before laying a final design plan.

Think of the domain name, your emails, and online services as well. Then, create a plan for the incremental value of your business it will generate by the worth per lead it generates. Also, keep in mind to refrain from too complex designs. It may look appealing at first, but it is not worth spending money for if it interferes with seamless navigation.

Responsive website designs play a vital role in internet marketing. If you designers are unable to change your existing business methods and hinder growth, avoid them. Your designers should be able to explain how their design plan fits your business needs and how it will contribute to the company’s growth.

4. Note down your sources and alternatives

Websites with unique design concepts might be easy to find, but the designers for the same are not. The best thing is, your competitors do not know anything about it. So, all you need to do is put a little effort into finding the right team of designers or a web designing company that serves the purpose. Then, you can indeed find a great range of options without hurting your budget. 

Understand that giving a little extra money to a good designer is better than paying less money for poor quality and a long time of the procedure. Good designers would want to work with good clients. The qualities of good clients are having a clear vision of design, determination (one who does not keep changing opinions on a design and sticks to a design plan). The client should be specific with the progress a team of designers makes and cooperate with the project rather than finding faults. 

Also, prestigious designers have plenty of work, so if you are taking too much time to decide on them, they might move forward and get hired somewhere else. You will get as much return as you have put effort into. Do not expect more than what is reasonable from a person or a platform. 

Many of you might look for a local designer to whom you can talk in person. Nevertheless, a local designer might cost you more as they work in limited proximity and competition. Therefore, it is better to hire overseas resources providing full services or look for them online.

You can take references from local businesses that got their website designed from the designers they found online. They are inexpensive, and as they work with worldwide competitors, they can provide you with the best designs within your budget. 

If you are a startup or own a small business, it is okay not to spend a hefty amount on a designer website. Instead, you can opt for a simple, straightforward website that illustrates your services or products in an effective way to market them. However, do not forget that a good time spent searching for the right designer and the money invested in the same are the efforts that render fruitful results.

5. Set the budget range

You might set a budget but accept it, and it always costs a little more than the decided budget. So, set a budget in a way that going a little further won’t hurt your bank balance. You must have plenty of other expenses besides the responsive site design project. For example, you have to follow certain marketing strategies in order to boost social media marketing. Measure other expenses, and see where you can balance the usage of money. 

Think about how much money and time you are ready to spend on a website design project? It is crucial that you think of your website as an investment rather than an expense. It will change the way you approach the whole subject, which will lead you to your desired results. 

If you are thinking of having something as cheap as possible, you shouldn’t look for custom website designers. It is understandable that you want bigger returns but, for that, you should maximize your investment as well. So, first, make a note of your existing cash flow, the existing cost of a not so active website. Then, prioritize functionalities, features, and layout choices you want to include in your website design.

If you are making an investment by borrowing money or taking a loan from a bank, ensure when and how you will pay it off. Prioritizing things is essential because you cannot have everything, so be open to various options. Along with focusing on having one project and its outcomes, calculate ongoing costs of tools, staff, or designers to play safe. 

6. Creating proposals and questions

Now that you have enlisted a few designers, it’s time to make the right choice. You can send out proposals to them but, ensure to make it the right way of approach. Think of yourself as a designer and how you would like to receive proposals. Would it be a vague email asking for a web design service and its cost? Or a detailed description of the results you want to see with a fine line of budget range?

Before discussing the project, providing your budget is the simplest yet fastest way of knowing that you and the designers are on the same page. Just by telling the budget, you will know who you will talk to further about your design project. It is a way for designers to see whether you are looking for a Hyundai or Ferrari!

Make it easy for designers to talk and understand small details of your project. You can start by asking, “will you be interested to do this?” or “Do you need any other details or tools for the project?”. Take one step at a time; refrain from sending unnecessary emails or emails with fillers or too many questions. 

About questions, always ask for references; it is better to hire designers from people’s actual experience. It is more reliable that way as you can see their recent work or previous designs. Also, you can ask for their portfolio to find out if the designer has done projects similar to yours. 

Be upfront from the beginning; put your expectations and opinions from the initial days only. If the designer understands those and communicates clearly about step-by-step design progress, you are good to go. Note that communication does not improve over time, and if your designer is not on the same page as yours, things might worsen midway. Your requirements, questions, and information are your tools to understand your designer’s perspective and let them rule. 

Also, evaluate the designers’ capability by their questions because, as much as your questions talk about you, their questions will tell you about them. Finally, discuss your project thoroughly and let your designers do the rest instead of making them do it back and forth.

Read also about Hire Dedicated Shopify Developers

On a final note, do not forget to request a full-fledged project plan or a contract with a substantial deadline. Stay connected with your designers by taking timely follow-ups and communicating clearly. Choosing the right website designers or responsive web design services should not be a daunting task full of unknowns and frustration. By contacting the right responsive web design agency, you can have a site that works well irrespective of desktop or mobile devices.

All you need to know is clarity of what you want, how you want, and when you want. When you decide all these, make a decision and stay firm on it. The points given above are in your best interest, and following those steps will surely land you with a compatible team of designers or responsive web designers. Once it is done, you are all set to go!

Factors affecting the Mobile Development Company

Over the last few decades, the tech-markets have shifted from a more static to dynamic day-to-day lifestyle. In the event, the communication tech-toys have boosted their economy for multipurpose functionalities in private as well as business sectors. Mobile development companies have continuously evolved from monotone handsets of hardware and software to diversified varieties of devices. For surviving in such an environment, it is necessary taking some measures. Such as introduction to fast-paced and multi-channelized functions and apps for the customers and employees.

Factors affecting the choice of a Mobile Development Company

The expanding needs of the hour have shown that smartphones are by far the most economical and versatile devices. Their application has shaped the networking companies more towards dynamic growth. Mobile Development companies have emphasized their targets towards a more realistic approach to various factors, some of which include:

Platforms

Mobiles developed nowadays are functional on different mobile platforms. Some of them are commonly known are Android, Windows, iOS, BlackBerry, and much more. It has recently been the need to move across platforms, achieving advantageous benefits for business purposes to reduce the barriers of limited features and apps to a single platform.

Target area

A Mobile Development Company must consider the results and goals that are envisioned while developing any mobile apps. It is this factor that prompts the growth of any App towards success, be it for Business purpose, Gaming, Entertainment, Communication, Education, Art & Design, Shopping, and Travelling. Accordingly, the developers intend to bring out sober and straightforward applications and features into any smartphones for customers’ needs.

Cost-Efficient and Economic Services

With the Advent of market research and the ability to immediately adapt to customer requirements. Competing organizations are readily in the vicinity to grasp the opportunities for their business expansion. Though not everything that we obtain easily is cheap and cost-effective. There are inevitable economic setbacks where services are sold at prices off the mark. This shatters the growth of an app that is too expensive. Thus pulling down the costs of services offered due to competitive environment leads to customer-driven markets providing more benefits to the Company.

Read also: Understanding Android App Development Company in 7 Minutes

Developers Creativity

Every Mobile Development Company targets a full flow of ideas and creativity to attract the target customers for their services and products. Over thousands of varieties of Smartphones, all similar to each other, are merely developer setbacks. Thus making innovative changes, adapting to the customer requirements in their functionality proves its mark to replace older versions of itself and to move on with the technology. Developers are responsible for any loopholes in the handsets and their app functions. Therefore, they are always in for feedback and tests for the beta versions not to put the Company’s reputation on a stake.

Mobile Markets are significantly on the verge to Change-for-Better that would likely replace all E-commerce Web stores into Mobile driven App Stores growing with the need to diversify business on handsets. Mobile Development Companies henceforth outlook the barriers and expand their features and applications based on requirements that instigate the customer’s’ purpose more sophistically and professionally in every field. Perhaps, this is the evolution of the Digital World. The customers rely fairly more on smartphones due to these benefits that the Company offers.

Advantages of Native App Development

There are different businesses and prospective clients who approach for Native Mobile App Development as it reflects better and faster outreach through the platforms. The significant platforms dominating the smartphone devices in the market include Android, iOS, and Windows. A natural development process is for developing apps that are meant to run exclusively on a single platform.

Advantages of Native Mobile App Development

Most app-developing companies depict that their output is relevant to satisfy both platforms (Android and iOS) effectively. Native Mobile Development centers the functioning of apps and programs as per code and conduct of the operating system for which it is designed. In this regard, it is best to designate a Native Mobile App Development procedure to create a properly functioning and OS oriented application. Here are some more advantages of Native Mobile App Development;

Faster Code Processing

With Native apps, the process of programming the application’s codes is faster. The need to complete the timely processing of functions and development is essential in this competitive era. Clients would opt to process their app development with companies or firms that provide faster and effective results. Inducing Native apps will make the process easier and quicker as it OS oriented.

Effective Quality

Sure, apps house the native OS platform by a provision of various services. Google package is set up for the Android devices by default that defines quality services. Similarly, for iOS platforms, the Safari browser has been presenting apt services as a browser. Hence, in this manner, several new native apps hold a quality aspect of individual assistance. This, in turn, keeps the app’s position on the platform fixed if considered.

Aspect Ratios

Application design is another critical aspect that defines its success. Every application design involves the Aspect Ratio setup that manages the view or looks of the application. Users cannot enjoy the Tablet app view on the smartphone app view due to the difference in aspect ratio. With Native Mobile App Development, the critical aspect ratio for smartphones and other target devices is easy to manage.

Integrated Development Environment (IDE)

The ease of developing an application by the programmers also depends on the IDE. This is a unique environment that enacts the ecosystem for a particular OS while setting up the coding process. With the Native Mobile App Development, the use of IDE remains the same, and hence programming becomes easy. This also adds the advantage of time in speeding the testing process.

User Interface Interactions

With native app development, UI is one of the key advantages that make the processing of successful apps easier. Navigation of each tool on the native app makes the users comfortable for its use. Presenting native profiles for any application will immerse the ability to develop a usable experience to the users.

There are several more benefits that native apps turn to bring about for the clients and programmers. In terms of business perspective, the processes in Native Mobile App Development ensure timely, economical and effective integration of a successful application.

Necessities Android App Development

The smartphone industry is picking pace in a rapid manner these days. The use of smartphones also emphasizes the development of apps that users require for various purposes. Among the existing platforms, there is a strong and diverse opportunity to create Android apps. The market is booming with Android app development services as of now. So, how to choose the right one amongst them? Understanding what these services are capable of providing is essential for the clients to select the same for the intended purpose.

Characteristics of an ideal Android App Development

In order to recognize the best and effective services that serve the clients with optimum solutions on app development, research is an important step. The points listed below will guide all in understanding the features of an ideal service provider that they are looking for;

The need of Certified development team

Whilst researching for the appropriate developer, the clients must take into consideration the development team in service. The developer is selectable if they are capable of providing the valid proof regarding the certified development team. This includes the design team, programmers, testing unit, etc.

Diverse with all versions of Android

The Android platform has been upgraded from its initial self-several times until now. An ideal Android App Development will have to prove its versatile skills in handling apps for all versions of the Android platforms. It is important for the developers to have full knowledge of the previous Android versions too, so as to overcome obstacles that may arise in the process.

Timely Prosecution of development phases

Any service provider is known for completion of project or phases of development in stipulated are appreciated. Clients allow the development team to plan out the time frame for preparation of the complete package. However, few service provider overcomes hurdles in the given time and rest fall short at every stage. Hence, this factor also matters when it comes to the selection of ideal service provider in this regard.

Maximum Bug-Free output

All clients understand that there is no perfect app in the market. There are issues and errors in all at different levels. But, there are organizations that tend to bring out bug-free versions of the apps. Hence, it is wise to choose such target-oriented teams that can effectively manage to bring out the best products that users will approach.

Approval guarantee for Play Store spot

One of the most important factors that clients rely on is the guarantee for Google Play Store position. Getting the App on the Play Store market allows a large mass of Android users to access the app easily. This proves to be a “win-win” for the users and the production of the service. An ideal Android app developer that can guarantee the approval of a spot on the Google Play Store Is surely the one that clients should look out for.

These are the basic ‘mantras’ that the producers should look upon while submitting projects to different app developers. Hopefully, these guidelines will help most clients to access the right kind of Android App development services in the market.