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Month: October 2022

Responsive Website Design: Know the Fundamentals

Posted on by Peggy

Almost each and every client we handle demands for a mobile version of their website. Gone are the times when people used to use laptops and desktops for browsing any website. Mobile compatible websites have now become the basic necessity of every business to increase their customer base. And why not? Over 50% of website traffic is derived from mobile devices.

With new devices launching almost every day, it’s merely impossible to keep up with the numerous new screen resolutions. Imagine you have to design a website for several screen sizes and resolutions. Did you like imagining it? Of course Not. It is the worst nightmare for every designer to create separate web designs for different devices. 

Now think of a website that is well-structured and looks and works just the same on every device. Doesn’t this sound amazing? Well, one sure short thing is that no one develops different websites for different screen resolutions. Then what exactly is it?

Well, this is responsive web design: Responsive design is something that makes your website look good on every device available in the market. A responsive web design company is highly in demand because every business needs a website that is highly responsive to all devices. 

Well, there are many benefits of a responsive website, but before that, what is a responsive website? Read the detailed description further to know more. 

What is a responsive website?

It is pretty imperative for websites to load and immediately adjust according to the prevalence of website browsing from various devices like mobiles, desktops, and tablets. Earlier the only solution was to create multiple stylesheets for different devices. Now, you can create a single stylesheet that can serve on multiple screen sizes with responsive web design. 

With responsive design, you will have less code to look after, and it reduces the hassle of serving different stylesheets for every device. However, it still uses the regular practice of detecting the device of the user first. 

Responsive web design is an approach where the web designer creates a website that adjusts the web pages according to the device. In this, design and development respond as per the user’s behavior and environment. This technique is a blend of flexible images, flexible grids and layouts, and fine use of CSS media queries. 

For instance, if the user moves the website from laptop to iPhone, the website should immediately adjust for image size, resolution, and scripting capabilities. Briefly speaking, the website should have the ability to respond automatically according to the user’s device. 

This reduces the need to develop different websites for each new device launching in the market.                                                          

How does a Responsive Website Look Different from a Traditional Website?

The reason for having a responsive design is to have a single website that resizes itself according to the screen size of the device in use. If you look at a traditionally structured website, when you open such websites on a smaller screen, you need to scroll sideways to look at the elements that are hidden from your sight. This becomes frustrating at times. This is because the website is not compatible with the device in use. 

It becomes more frustrating with the tablet as the content can be viewed either in portrait or landscape orientation. With mobile devices, navigation becomes even more difficult as the website may be difficult to view on a tiny display. This may increase the load-time, and large images may break on small screens. 

With responsive website design, the tablet or mobile version may adjust accordingly and display only one or two columns, making the website content easy to navigate and display.

Instead of getting the content cut off or spoiling the layout, the media files and font sizes adjust accordingly, maintaining the attractive layout and user-friendly interface. Hence, improving the user experience of the website. 

How Does a Responsive Web Design Work?

The base of all the responsive web designs is the use of fluid grids. All the page elements except the pixels are sized properly by proportion. Let’s say you have multiple columns in a website; when we talk about responsive websites, you will plan how wide one column will be as compared to the others rather than determining the width of each column. 

Images or other media files are resized as well so that the image can stay within the column or the particular design element. The website first detects the device it is being viewed on and then adjusts accordingly. Thus, taking the website development towards progressive enhancements. 

Advantages of a Responsive Website Design

1. More mobile traffic

Over half of the traffic to the top websites in the US comes from mobile phones. Therefore, it is important for companies to understand the importance of a responsive website. It renders on small screens efficiently so that the users can use the website on any device. Even though some businesses still choose to have separate websites for every device, responsive websites are essentially becoming important in today’s time. 

2. Development at lower costs

Making a responsive website takes less money as compared to developing a separate mobile site with a standard desktop website. Since we are developing only one website for all the devices, thereby saving a huge amount of money. Even if the initial cost of developing a single responsive website costs you more than creating two standard websites, it will save you money in the long run, saving maintenance costs, special configuration costs, etc.

3. Lower Maintenance Needs

Maintaining a separate mobile website demands additional support and maintenance. On the other hand, the process of responsive website design uses standard testing techniques to ensure the same look and performance on all the screens. Having two different sites also requires two different content strategies, development teams, and two administrative interfaces. Therefore, responsive websites require low maintenance and are cost-effective as well. 

Disadvantages of a Responsive Website Design

Since it is said that every coin has two sides, everything that has certain advantages will have some disadvantages as well. The same goes with responsive website design, and here we go with the disadvantages of a responsive website design.

1. Slow Page Loading

Though maintenance of responsive websites is easier, it takes a long time to load the page. Responsive websites include some high-resolution images and videos that sometimes take a longer time to load the page. 

2. Tough Navigation

Responsive websites are specially designed to adjust to small screens. But developing large websites for smaller screens sometimes becomes difficult. This is because small screen sizes have lesser space, which makes the website difficult to navigate on small devices. 

3. Time-consuming Development

Responsive websites have become a necessity of today’s rapidly growing industry, but developing a responsive website takes more time as compared to developing two standard websites. This is because, while developing a responsive website, you will have to optimize your website for almost every device in the market, ensuring a good user experience for the customers. 

Following were the strengths and weaknesses of a responsive website design. Now that you know the basics of responsive websites, we will discuss the essential principles to be followed to develop a highly optimized responsive website. 

Major principles to be followed for Responsive web design development.

There are many things to be taken care of when it is about responsive website design and development. Some are insignificant yet essential, whereas some are the foundation of the whole design system. There are three crucial principles that bind a responsive design as a complete package. Although some other principles should be included in the play, these three are the core of a responsive design. These are the concepts that bring comfort and convenience to user experience by meeting desktop or mobile device’s needs successfully.

1. Fluid images

Fluid images are the images that scale in order to fit into the respective container. The most simplest way of handling fluid images is by utilizing CSS command, img { max-width: 100%; }

This command notifies the browser about how an image should be maximal of 100% of its pixel value. It should be scaled according to the container. The reason behind the ideas is, even though when a container outgrows the image size, images are bound to remain the same. The command prevents an image from stretching when the screen size is bigger than the image. It shows the quality of the image and eliminates the degradation. 

Well, you can use images with higher pixel density which is another option. You can have an image larger than the screen size, which is twice as wide than the container. It limits the stretching and provides your users with clear images, which is a plus point for any website out there.

2. Fluid grid system

In older times, people had printers and physical copies to read in the absence of the internet. So when the internet came into existence, designers took the same path for developing pixel-perfect pages. The size, the display, and the width, everything would be carefully measured and pre-determined. 

Nevertheless, with the inception of responsive web designs, the idea started fading away. The reason is acceptable as absolute sizes do not work when it comes to responsive web designs, but relative sizes can be used. A fluid grid system needs target size and context in order to define the relative size, and once it is done, you can see the magic!

3. Media queries

You know that responsive design can fit in any screen size, but do you know how? Well, thanks to media queries which are responsible for altering the layouts  in specific situations. So, this concept can be used when the screen size is rearranged. You might think that this is where one uses the ‘mobile first’ approach. True, because once you know what you want on a mobile site, you are ready to scale up. 

Designers and developers can use a series of CSS commands for various ‘breakpoints.’ This is how layouts break to mold themselves into particular screen sizes. A designer needs to contemplate the content in order to note where breakpoints happen and plan them accordingly. In due course, a designer is capable of predicting the breakpoints on the basis of the screen resolution of any device. 

Remember that framework is something critical to consider, and it is better to work out with the existing framework for responsive web design projects. You can look for one online to find a free version and download which suits best to your design requirements.

To sum up, keep in mind that there is more to responsive web design services rather than just reading. The best way to get it right is by consistent practice and guidance. The internet is filled with an enormous number of design ideas, so do not hesitate to look for help. If you think you are bored with existing ideas, find one of your own and work on that idea to turn it into reality. 

This blog can be helpful to a layman or a novice designer entering the giant world of creativity and dedication. Believe it or not, catering to manifold devices and focusing on better users’ experiences will stay here for a long time. Designers should fasten the seatbelts to enjoy the ride as long as there is learning, unlearning, and relearning of responsive website designs. 

What Makes Magento Better Than Other Ecommerce Platforms?

Posted on by Pratik

Ecommerce is here to stay! In fact, Ecommerce is the future of trade. 

It’s time to make peace with the fact that ecommerce is not going anywhere. Unlike the seasonal trends, ecommerce introduced tremendous changes in commerce and will continue doing the same. Even people have the belief that ecommerce will ruin the traditional market completely! 

On the other hand, some people consider technology as an aid to the practice of traditional commerce and leveraging its benefits to scale their business globally.

Every day more and more businesses are coming online, and customers are coming on board due to the wide variety of goods that they get. The spread of pandemic has contributed even more to this.

Why Is Magento Everyone’s Favorite? 

Your ecommerce store is a virtual brick and mortar store for you to market and sell your offerings. You might own a service-based business or product based, but you want the best possible solution to get you an online store, and Magento grabs top rank in the same. Here are the reasons that make Magento the most preferable ecommerce shopping cart software. 

Stability & Compatibility 

Even when Magento is open-source software, it is stable enough to hold with the updates. Be it the security updates or the software updates, the community cares checking for the effect of implementation on the third-party plugins that offer integration along with the Magento store. 

There are free themes as well as paid themes available for your ecommerce store, you can count on the ones that implement your business idea at its best. All Magento themes are designed to be responsive across all platforms and show well across different screen sizes. This minimizes the worries of Magento developers for web optimization and enhances the user experience on any device they like to explore your website from. 

Scalability 

Most if not all businesses have different seasons in which they sell heavily. You might be getting 100 orders/hour, and you know it’s the season, so you start implementing your marketing strategies, and you see in the coming week that you get 1000 orders/hour. The demand can increase anytime, and your ecommerce platform must be ready for it. Not every customer will be crazy enough to try buying again if your website fails for the first time unless you turn to a renowned brand. Scalability comes handy with Magento, as it is capable of handling more than 80, 000 orders per hour. You can imagine how profitable Magento Development can be for your ecommerce business. 

Flexibility  

You think of the functionality you feel like adding, and Magento developers can implement the same for you. From the basic to advanced filters, hundreds of attributes you like to highlight at your store to ease every customer’s journey and offer as much as product information as possible can be updated. It’s your store, and it’s your choice whether you like to add a hundred products, thousand or ten thousand, Magento is ready to have your products managed across categories. You can have that mega menu on your store for easy navigation through different product categories. Magento supports multi-language and multi-currency features that let you sell in different countries and offer a seamless experience in every demography. 

Security

Magento is determined to offer the top-notch security for your ecommerce store. Though it’s open-source, the updates whenever they are implemented will never impact the other plugins you have installed to support your business. Earlier, the security of your store was taken care of by the Enhanced Magento Security Scan tool, which is soon going to be replaced by the new Magento Quality Patch tool. The latest policy updates are scheduled for Quarter 1 of 2021, which is intended to ease the implementation and planning of your Magento store. The latest & actively supported Magento version, Magento 2.3.6 is slated with the security line changes and quality updates latest in October 2020. Now, Magento will be releasing quarterly security patches for stringent security updates. 

Read more about NopCommerce Development Services

Can I develop my Magento store on my own? 

Now that’s where you will be stuck and bump your head on the wall for zillions of times to get into the codes. Magento is a shopping cart software exclusively designed for developers to ease the development of ecommerce stores. To take your business to the next level & add the wealth of features, you will need constant support. Whether you want an online store or native mobile app, ecommerce development services can design either of them as per your choice.
Join hands with WeDoWebApps LLC to get your custom ecommerce store developed. To discuss more your business, write to us at sales@wedowebapps.com.

How to Leverage Social Media to Boost eCommerce Conversions

Posted on by Jose

Social Media is now a boon for eCommerce business owners. If you want your business to grow online, website development and social media marketing are the two very important things you should do. About 3.81 billion people are connected to social media platforms, among which Instagram and Facebook are the two most famous social media channels. These platforms are the leading pathways to market or advertise your products or services.

With a massive customer base, social media will help you reach your target audience and will also assist you in increasing the eCommerce conversion rates of your brand. However, marketing on these channels is not an easy task. Simply posting the pictures of the products/services you are offering won’t help you much. 

Regardless of what you are selling, creating a social media presence for growing your eCommerce business is essential. You might have a fantastic product and a great website, but if you are not marketing your online store properly, there would be a significant loss in your eCommerce sales. People spend more than 2 hours a day on social media, which gives you an excellent opportunity to reach your potential customer to boost eCommerce sales. 

There are tips that are proven to work for eCommerce stores. Put these tips in place, and they will help you get better conversions. Most of these tips focus on the ways to attract, interact with, and build trust in your customers. Other recommendations are focused on enhancing the customer’s experience with your brand and making the purchasing process much simpler. 

In this blog, we will discuss why you use social media for eCommerce conversion and the advantages of social media for your eCommerce business. But before that, what is social media eCommerce marketing?

What is Social Media Online Store Marketing?

Social Media Marketing Strategy is a bunch of tactics that you can use to market your offerings. Depending on your business plan and aim, your strategy may focus on:

  • Promoting an eCommerce business which means driving traffic to your website or application
  • Selling your offerings directly on social channels
  • Interacting with your customers, both before and after purchase
  • Collecting the relevant information about your industry (your audience, competitors, etc.)

Or combine all of the above. 

How to Leverage Social Media for Webstore Marketing

Leverage Social Media for Webstore Marketing

Here are all the ways that would help you create a brand on social media and sell more products. 

  1. Building Brand Awareness 

If you are launching a new online business, you need to start creating a buzz around before launching. It is sad but true that if people do not know about your offerings, you won’t be able to generate sales. 

Now that it is 2021, social media is crowded with brands. However, there is still a chance for new launches to make a good position on the social media channels. A unique idea and sharing content consistently can help you reach your target audience and grab a significant position.

Making people aware of your brand is a process, and it takes time. If you want to speed up the process, you can start paid ads. This will help you let more people know about your company and its offerings.

  1. Advertising to Boost eCommerce Sales 

Recent stats show that 190 million, 140 million, and 170 million can be reached by Facebook, Instagram, and Linkedin advertising respectively in the US itself. Clearly, all of those cannot be your target audience, and your budget can get in the way of reaching these many people. So to help you filter the perfect audience out of this bulk, social media offers several targeting tools. 

  1. Selling Products Directly on Social Media 

Another great eCommerce business tip is to sell your products and services directly on Instagram and Facebook. These social media optimization platforms have introduced unique features that help you get more sales easily and quickly. For instance, customers can buy your product without leaving the platform and avoiding the hassle of long checkout processes. This ultimately increases the conversion rates. 

  1. Instagram and Facebook are the Master Players 

All the social media platforms are not good for eCommerce. For example, you will get all the B2B buyers on LinkedIn, whereas Facebook and Instagram are perfect for eCommerce. Customers are highly likely to engage and buy products from Facebook and Instagram. 

By using Facebook and Instagram, you can reach a larger number of audience in your locality. Moreover, the advanced targeting options let you target customers of a specific segment, thereby increasing the chances of conversion. 

However, to leverage the benefits of these social media platforms, you should make a business account. A business account will give you access to some of the features that you won’t be able to use in your standard account. 

  1. Shake Hands with Social Media Influencers to Promote your Brand

Influencer Partnering is about reaching out to social media influencers who have a good amount of followers or are experts in their niche. Ensure that the influencer you have hired has a following similar to your business niche. For example, if you are selling food, you should hire food bloggers who make more sense.

You can also partner with other brands of the same niche and offer exciting giveaways to your combined audiences. Partnering with influencers having a significant following can get you more visibility, but that doesn’t mean you cannot hire influencers with less following. Even these influencers can have more engagement. 

  1. Post User-generated Content 

Posting user-generated content can help you build trust in your potential customers. Moreover, it gives you extra content to post with less effort. This will enable you to stay active on social media without spending so much time creating various types of content. 

Hence, encourage your buyers to share photos and videos with your product on their accounts. Resharing that feedback on your social channels will help you get more engagement. As a result, the customers will feel more valued, and it would be easy to build trust and long-term relationships.

Advantages of Social Media eCommerce Marketing

Advantages of Social Media eCommerce Marketing

It is worth spending only 6 hours a week increasing your brand awareness, traffic and ultimately generating more sales. About 90% of the marketers declared that social media generated a massive exposure to their brand; this is one of the most significant advantages social media offers to eCommerce businesses. 

Social Media Marketing is now an essential part of every digital marketing strategy, and any business not implementing this cost-effective marketing strategy is missing a great opportunity to grow its brand. 

You can easily see the importance of social media marketing, and many entrepreneurs realize the potential of social media for business growth. Apart from these, there are many significant advantages of using social networking channels for boosting eCommerce sales. Read further to know various boons of social media.

  1. Increased Brand Awareness

Social Media is one of the most cost-effective marketing strategies that is used to associate content and increase brand awareness. Implementing a well-structured social media marketing strategy will definitely increase your brand recognition as you will be engaging with a broad range of users. 

Get your employees, business partners, and sponsors to and like your page. By getting more people to interact with your content, you will be able to increase your brand awareness, thereby building a significant reputation in the market. Introduce each and every post of yours to a network of people, and these people can become your potential customers. 

The more people are aware of your offerings; the better your business will be. It is undeniable that constant use of social media can proliferate your eCommerce business by targeting a wider audience. 

  1. Boost Conversions

Having an easy-to-implement yet powerful social media marketing strategy will help you generate higher conversions for your business. To achieve this, one thing you can do is to engage with your customers each time they leave a comment on your social media posts. 

Every time they reach out to you, make them feel like they are talking to a person, not merely a robot. Doing this will make your customers feel valued and have a better perception of your brand. 

  1. Drive Website Traffic 

When you are posting on social media, inserting website links on the main keyword will help you drive traffic to your website. Your website is the very first thing that creates an impression in the customer’s mind. So, whatever you post on social media, make sure that it directly relates to your website.

To drive traffic to your website, you need to use the 80/20 rule. Now, what is the 80/20 rule? It means 80% of your content should educate and inform your audience, and 20% of the content should be promotional.

Doing this will drive traffic to your website and boost your Google rankings by using keywords crucial for SEO. 

  1. Impact Buying Choices 

The way your customers interact with your social media accounts plays a vital role in their buying choices. This is why you need to come up with unique and compelling content at every phase of the shoppers. Just ensure that the content is related to your niche, and come up with ideas that quickly grab your audience’s attention. 

Social Media Platforms are the best tool to create hype for a product before launch. Give your customers a clue and excitement for your upcoming product and create hype around that.

  1. Social Media Gives a Boost to Your SEO Efforts

These days, search engine optimization is not just about optimizing your website, blogs, and individual pages. Social media is an essential part of Digital marketing that plays a crucial role in positively or negatively affecting your search engine rankings. 

Putting this in simple words, as per the social media strategy on your online store, Google grades you on whether or not you are a trustable source over the web. Therefore, social media is very beneficial to give a boost to your SEO practices. 

  1. Building Customer Loyalty

One of the best things about social media is that it is a pathway to connect to your customers directly. The more you stay connected to them, the more they will think about your brand while purchasing. The more the customers interact with your brand and develop a good impression of you, other good things will happen automatically. 

According to some surveys, it is said that 53% of the users who follow you on social media are more likely to be loyal to your brand. This is where you have it. When social media is a connecting bridge between the brands and the customers, it is a sure-shot way to increase your brand loyalty.

The benefits of social media are endless. You might not achieve your goals quickly and easily, but you will ultimately get the results you desire with consistent efforts, grip, and dedication. In addition, creating a social media strategy will help you win enough leads and drive higher revenue for your eCommerce business. 

Integrate Social Media to Build the Best eCommerce website

Google drives approximately 20% of the eCommerce sales, but social media platforms like Facebook and Instagram are no less. Social Media drives an impressive approximation of 10% traffic to your website. This makes the use of social media very important to grow your business. Read Website Conversion Rate.

It is said that the eCommerce store is the base, just like a physical store, and social media is the arms that reach out to the customers to expand the business. The ultimate goal is to make all the stages of your sales and marketing strategy work as smoothly as possible. You need to integrate social media and strive to make online shopping the most seamless experience for the customers. 

Social eCommerce allows business owners to sell their products where the consumers spend a lot of time, i.e., Social Media. While social platforms offer major returns, they still lack the essential benefits of an eCommerce website. So the best solution is to integrate both to make them work together. 

If you are looking to develop a website for your business, WeDoWebApps LLC is among the leading responsive web design companies also offering the best digital marketing services to develop and integrate your eCommerce and social account for high eCommerce sales.

Website Speed Testing – Importance, Types, and Tools

Posted on by Mike

We all have used websites at least once in our lifetime, and we know how impatient we are when it comes to the loading speed of a website. Thus, the performance and ability of your website to load quickly are essential for its usability and success. 

Just understand it by taking your example. Have you ever visited a website and waited for a long time for it to load? You felt frustrated, right? The same thing happens when visitors come to your website, and it takes longer than usual; they will probably feel frustrated and return back searching for your competitor’s website. 

Loading speed not only affects user experience but directly impacts your website’s SEO. So, whether you are a jewelry merchant, a school, or a college, or in any other industry, your website should be optimized for search engines. Therefore, Website Speed and Performance are crucial.

What is the Importance of Website Speed?

Speed can either make your website or break it. This is the reason why website developers, marketers, analysts, and IT departments are more focused on website speed testing tools. Improving your website speed and performance metrics can significantly impact your overall website performance, thereby helping you achieve your success goals. 

Page speed impacts your website in almost every area, from user experience to search engine optimization. We have seen that most of the website users will not wait for more than 4 seconds on a web page to load before moving on to some other store. And this is a fact that faster loading websites will perform better in the market.

But how to determine the speed of your website? Just sitting in front of your computer, looking for your website to load in order to determine the speed. Is it the solution? Absolutely Not. That is why most of the developers and testers will take advantage of the wide range of performance testing tools for thoroughly testing scenarios. 

Before knowing various tools for speed testing your website, you should know that there are many other kinds of performance tests that need to be performed on a website. Read further to learn more about types of website performance tests. 

Types of Website Performance Tests

Performance tests are the non-functional tests done to check the responsiveness, scalability, and throughput of the website under test. This mainly helps in increased revenue generation and enhanced user experience. Below is the wide range of performance tests that can be done on your website. 

  1. Performance Test: Performance testing means checking the website’s scalability, responsive website design, and speed.
  2. Load Test: This test is done to check and verify how the website performs under load. 
  3. Stress Test: This helps the tester note how the system works under extreme load conditions. Stress tests help identify the issues related to synchronization, memory leaks, etc. 
  4. Capacity Test: This is to identify how many users/transactions a website can handle at a particular time. 
  5. This test is done to ensure whether the system will be able to take an expected load for a more extended period. 

How to Perform Web App Performance Testing?

Before you start testing your website or web application performance, you should keep a few things in your mind. Following are the considerations:

  • Understand the website’s purpose, identify whether it contains any payment gateways, web services, or anything related.
  • You should always know the reason behind testing the website. Always understand the things to be measured, such as speed, number of customers, volume, response time, etc. 
  • Know the expectations of your customers. 
  • Project schedule and the QA Window
  • Availability of resources and QA tools 

Steps to Perform Website Testing

  1. Setup the Physical Test environment like hardware, software, tools required for testing your website.
  2. Design Test plans according to the criteria, ensure covering all possible testing scenarios
  3. Now, test the website for one user to ensure that the setup is correct
  4. Imitate the workload as per the plan. Then execute the test with different workloads. Now monitor the tests for Resource utilization.
  5. Now that you are done with testing, analyze the results, and identify the areas having bugs and errors.
  6. The issues should be reported with as much detail as possible. There are many website testing tools that also provide the remedy for the bugs. 

This was all about website testing, its importance, and the steps to test the website or a web app. Now that we know how important it is to test the website before launch, there are many tools that would help you test your website and get it ready for launch. Read further to gain some knowledge about Website Speed and Performance Testing Tools. 

Free Website Speed and Performance Testing Tools

Website Speed and Performance Testing

Now that you have a lot of understanding about website testing, check out these tools for testing your website’s speed. Each tool offers its unique features, reporting, and different ways to show results. 

It is essential to know that the DNS lookup will be slower when you are running these tools for the first time. Therefore, it is recommended to run the tests multiple times and take an average of the overall results. 

  1. Pingdom

Pingdom is a well-known website speed testing tool. The test results in Pingdom are usually divided into four sections: waterfall breakdown, performance grade, history, and page analysis. The page analysis features a website overview with additional information like size analysis, size per domain, requests per domain, and what type of content had more requests. 

Pingdom’s speed test tool enables you to test your website from around 70 different locations. The results are provided with the speed insights that tell you where you need improvements. The result is broken down into four sections: Page size by domain, page size by content type, requests by domain, and requests by content type.

  1. Site 24×7

Your page speed is often determined by the amount of HTML, CSS, and JavaScript you have implemented on the front-end. In other cases, your host or the server environment can directly impact your page speed. The site 24×7 page is specially designed to evaluate server environment performance. 

It integrates with other system administrator tools and provides a readable waterfall graph that displays what and when loading every page. Its integration with system administration tools can make it a great addition to the list of top website speed testing tools. 

  1. Dotcom-Monitor

Dotcom-Monitor offers you 25 different locations and 7 different browsers, including blackberry. Once you run the test on the dotcom monitor, you will get the results based on the load time and get details on your server response. With this tool, you will also be able to check how your website looks to the people visiting for the second time and have cached resources on their system. 

It helps you see how your load time varies as per the location and what difference users are experiencing on your website worldwide. It is a perfect tool if you want to know how people experience your website from different geographical regions of the world.  

  1. Google PageSpeed Insights 

Google PageSpeed Insights is a website page speed testing tool that grades your website from 1-100. The more grade it gives you, the more optimized your website is. If, after testing, you get a grade of more than 85, that means your website is performing well. In addition, it gives you reports for both mobile and desktop versions of your website. 

You can view suggestions for improvements, such as the need to minify your CSS, optimize your images, or any other enhancements required. In addition, the mobile version report includes an extra section known as “User experience” that is involved in the scoring of your website. 

  1. GTmetrix

GTmetrix goes into detail, assigning your website a grade from F to A. Its report is divided into five sections. It includes metrics from Google Lighthouse Tool, video, history, and waterfall breakdown. By doing a free registration, you can test your website from different locations. You can test your website across various browsers, connection types to see how it impacts your website.

GTmetrix replaced YSlow and PageSpeed metrics in 2020 with tabular data from Google Lighthouse. Lighthouse is the golden standard for modern website performance improvements. You only need to create a google account, and most of the features are free to use. 

  1. Uptrends 

Uptrends offer 226 different locations to choose from when you are executing your speed test. You can even choose to test it with a desktop or a mobile device. You can select the different screen sizes and whether or not to throttle the virtual connection speed. 

Uptrends used to be a very basic tool, but they have upgraded their services with time. Uptrends’ website testing report is broken down into two sections: waterfall graph and domain groups. The domain group comes with a different perspective, i.e., it categorizes the resources into other sources. 

  1. WebPage Test

WebPage Test is an open-source tool for website performance testing. It allows you to test your website across 40 different locations and a vivid range of devices. Additionally, the tests can also be executed over both slow and fast 4G mobile networks. The test reports will include a grade from F to A. 

It will also include additional information like compression information, caching, TTFB, waterfall charts for the load speed, etc. It also has a unique feature where the test is executed 3 times, and data sets of all the 3 times are displayed. This will help you identify whether the DNS or CDN is causing any delay. 

  1. DareBoost 

DareBoost is a performance testing tool that gives a detailed analysis across multiple locations around the world for both mobile and desktop versions. It has a simple dashboard yet shows various information like the moment it starts testing the page to the end and gives tips on how you can improve to get it search engine friendly. 

The above-mentioned were some of the top Website Speed and Performance testing tools that will help you to test your website and optimize it according to the search engines. 

But, don’t you think this is kind of manual work for you to do. Since the industry is rapidly growing, testing has also been automated. What is meant by an Automated test? 

What is meant by Automated Website Testing?

Automated Website Testing is meant by the process of automating the user scenarios on a website to test its behavior on multiple aspects. The QAs make these user scenarios with an automation framework such as Selenium to mimic user interaction on the UI of a website. 

A website undergoes various modifications during the entire development lifecycle. After each change, a website needs to be tested across numerous hardware configurations and different OS. Performing such complicated tests manually can be time-consuming and very expensive. Therefore, Automation is essential for testing your website. 

Improve Your Speed, Attract Audience, and Win the Race

The tools above-mentioned can be very helpful for you to travel on the pathway of improved website performance. However, each of the tools mentioned above has its unique features, and it is up to you to test these tools and figure out which one works best for your requirements. We think that speed testing is something that should be done right after you have finished developing the website.

Testing the website makes it more responsive, scalable, and optimized to search engines. Over time, things are going to change, and if you use these tools, you will be a step ahead of your peers. Hiring a Website Speed Testing Company will help you tackle different challenges, improve website performance, and deliver the best user experience to the customers. WeDoWebApps LLC can efficiently help you with that journey. 

Not only testing, even if you are looking for full-cycle website development and testing services, WeDoWebApps LLC can help you with your requirements. We offer the leading responsive website design services across the globe. Feel free to contact us anytime you have a query related to our services. 

Website Development Process – 7 Phases to Perfection

Posted on by Jose

Great websites do not appear magically in an hour. Instead, the websites developed so fast look like templated copied websites like every other website on the Internet. Templated websites are good if you have less time. However, it misses some crucial steps in the web development process that further make it difficult to market your website. 

The reason behind not being able to market such carbon-copy websites is that these skip some essential components needed to convert clients. According to you, what would be the most prominent missing element in such websites? 

The biggest missing elements are the sales funnel needed for lead generation and SEO Strategy to drive traffic. If you just want a business card/web page on the Internet to let the targeted audience know about your business, a carbon copied website developed in 30 minutes will do good. But if you want to generate leads from your website, you will need a perfect website design and development process.  

Fortunately, we have spent more than a decade perfecting our website development process. Our development process will create a website or a web application in just 30 minutes; instead, our websites have been the best performing websites over the Internet. We have been offering responsive web design services for years and have been the best in the industry. 

Since you all need a website that drives traffic and generates high revenue and not a business card that only a few people may know. Below are the phases of web development that we have been following for a decade for building the most enticing and responsive websites. 

Responsive Websites and their Importance?

Before diving deeper into the phases of web development, we earlier mentioned responsive websites. What are they? Why are they Important?

A responsive website is the one that automatically scales its elements and content as per the screen sizes on which it is operated. The ultimate goal of a responsive website is to eliminate the unnecessary hassle of scrolling, resizing, panning, or zooming that occurs when the websites are not optimized for different screen sizes. 

A responsive website is essential because it may cost you potential and long-term customers if your website is not optimized for different screen sizes. In addition, they may get frustrated with trying to figure out what they are looking for. Hence, it is crucial to develop a responsive website for the growth of your customer base.

Why should you invest in Building Responsive Websites?

The latest trends suggest that it is a wise decision to keep in mind both desktop and mobile visitors. The number of mobile visitors is now greater than desktop visitors, and this will continue to grow over time. Hence, here are the following reasons why you should invest in Responsive Websites:

  1. Cost-effectiveness
  2. Flexibility
  3. SEO gains
  4. Ease of management 
  5. Improved User experience 

Now that you know the importance of responsive websites, let us come back to our primary focus, i.e., the key stages of the Website Development process. 

Key Stages of Website Development Process

Key Stages of Website Development Process

Designing a website, an application, or any web-based product requires dedication, planning, and organization. A web development process incorporates different skills and disciplines to design and develop a functional website. Different stages of web development include graphic design, user interface design, user experience design, coding, and search engine optimization. In short, it is a step-by-step process to develop a responsive website. 

Following are the steps that will help you understand the overall design process:

Step 1: Requirement Gathering

Requirement gathering is one of the most important steps of the overall development process. Understanding the scope, expectations, and available resources makes both the developer and the customer ready for future success. This is important because any type of business should be started with the aim of a win-win situation for both parties. There are a few types of requirements you should keep in mind during this step:

> Technical Requirement: While gathering the project requirements, think of every technical aspect related to it. Domain Name, Web Hosting, CMS, and email should be the primary requirements and each priced accordingly. If the client is not educated about the technical stuff, offer them to do it with their company credit card.

> Provide a Rough Estimate: Once you have gathered all the technical requirements, you should have an approximation of the 10% of the entire fee in your mind. Remember, when you tell the customer your estimate, they will try to convince you for low prices. 

In that case, either convince them to scale down the project size or reduce any specific functionality that costs higher. Do not get convinced or go below your basic fee. 

Step 2: Proposal 

Formalizing things is essential. Call it a contract, estimate, proposal, or anything else, but it is vital to have a document. The fact is to have a document for both the developer and the client to understand what is being delivered under the estimated timeline and price. A proposal is also helpful in project management.

It helps project managers understand the client’s requirements to avoid any misconceptions during the development. A minimum project proposal should include an introduction of the project, expectations, sitemap and Wireframe, functionalities, development process, deadline, and fee. 

Step 3: Creating a Sitemap and Wireframe 

A sitemap means creating your website’s architecture and organization that features the pages, placement, and relationship with other website pages. It only includes the elements related to users and web crawlers. It includes defining and organizing web content that helps developers and designers dive deep into planning the look and functionality of each page. 

The Wireframe is the layout of each website page. It outlines all the elements from a headline to CTAs and subscription boxes. Typically web design companies create the Wireframe for both desktop and mobile versions. 

Creating a sitemap and Wireframe will enable you to plan the buyer’s entire on-site journey, adjust the features and functionalities, and picture the final result. 

Step 4: Design

Now is the time for the most complex part. Once you have roughly sketched the sitemap and Wireframe, it is time to determine the look and feel of the website. Using the information gathered up to this point, you can plan to design your website’s user interface to finalize your website’s complete look.

It would not be wrong to say that 90% of the website visitors bounce due to poor website design. This is where your final website look comes into play to ensure your online presence is consistent with all other website elements. The website designers will apply your company logo, preferred color palette, icons, images, and other elements to strengthen your website’s look. 

Step 5: Content Creation

Done with creating the framework of the website? It’s now the time to get started with the foundation of the web design process. Yes, that is content creation. If your website’s front-end is captivating, then you can easily catch the attention of the visitors. If the content of your website is worthy and alluring, then you can easily retain the customers to make a purchase. 

Website content is the most value-adding website design trend in 2021 and will remain the same in the future as well. Apart from driving customers, it also boosts the website’s visibility for search engine optimization. Hence, never try to ignore the content part if you want your design process to be smooth and effective. 

Step 6: Development 

Finally, it is time for the developer to show the technical skills for building a functional website. This involves the actual website development It is bifurcated into two parts: front-end development and back-end development.

Front-end Development – The designs made in the above stages are now transformed into the active elements of the website. For building a website, web developers integrate components and functions to the skeleton of the website using framework and development tools. 

HTML, CSS, and generally JavaScript are used by web developers to create a responsive website. However, if you want to stay with the competition, user-friendly mobile website development is also recommended. 

Back-end Development – This stage involves developing the actual features of the website. While the front-end designs the visual elements for the user side, the back-end codes the instructions to make all the elements function properly. 

This is the process of creating the server-side website, developing databases, coding the website logic, and integrating the client and server-side functions. If you are a non-technical person, it is highly recommended to avail of responsive website design services from an established website development company. 

7. AB testing/Pre-launch

Once the website is developed, it undergoes rigorous tests to eliminate any bugs present in the website. The QA testers repeatedly perform various tests like unit testing, load testing, and stress testing to ensure the website’s compatibility, performance, usability, and functionality. 

Being a responsive web design company, our quality assurance testers perform testing of your website’s usability and functionality across:

  • Cross-browser testing: Testing the website on the latest versions of the major search engines like Internet Explorer, Google Chrome, Safari, Firefox, and Edge
  • Cross-device Testing: On multiple devices like PC (Mac and Windows), Mobile (Android and iOS), and tablets.
  • Functional Testing: Repeatedly checking the features according to the requirements to ensure they are successfully met. 

Once the testing is done, your website is ready to be launched on the server. 

8. Prototype Submission

However, before getting the website live on the Internet, client approval is absolutely important. Just after the testing is done, you should send the prototype link to the client so that they can test and review the website from their end. With the same submission, do remember to write the list of instructions for them to follow.

9. Launch

Once the client is satisfied with the overall development, it is finally time to launch the website. It is a fascinating time for you and the client but still requires proper planning. Then, with the approval of all the designers, developers, other team members, and the stakeholders involved click deploy and send it to the live servers. 

It is a huge milestone achieved with the hard work of every team member, but the job is still not done – a website launched doesn’t mean that the work is done. The next step is Maintenance. 

10. Maintenance

Even after the launch is done, our process continues. First, you may need to sort any additional bugs if encountered. Second, the user’s needs constantly keep on changing over time, so your website needs to. We don’t leave our clients stranded. We stay involved with our clients and keep a check on their website’s progress. 

We ensure that the goals identified by the clients are hit. If not, we roll our sleeves and start working back to improve the functionality of their website. 

This was the website design process we follow for building websites with enticing user experience, responsiveness, and the latest features and functionalities. 

Website Development is essential. Agreed! But why is it crucial to develop a responsive website?

Want to turn your website vision into reality? We provide comprehensive website development services to guide you through every step of the process, from planning and design to development and launch.

In a Nutshell: Ready to ensign your Website?

Designing and developing a website and that too a responsive one is not an overnight job. It is clear that the steps mentioned above in the website design process take time, and all the steps need to be performed on point to get things done correctly. Strong communication between the client and the company helps to reduce it to some extent. 

If you follow the above steps with dedication, you will surely be able to create a robust digital presence on the Internet. Still, if you feel that you want a technical expert, you can always get in touch with the best Responsive Web Design company – WeDoWebApps LLC. We offer fantastic web design services within your budget and in minimal time.

Whether you are looking for an eCommerce website, single-page web application, responsive web design, or development of any web-based product, you can always take help from the experts. 

Also, if you found the above points exciting and informative, share them with the people looking to develop excellent websites to stand out from their peers.

Magento Website Maintenance Checklist

Posted on by Pratik

Building a website is one thing: maintaining that website is the next major step that many tend to ignore. Once you are done with the extensive procedure of developing a website, it is imperative to monitor the website’s growth. A website developed by Magento is a high performing and high-fidelity website. To keep the good work going, you need to meet the support and maintenance requirements of the website from time to time. It keeps the issues in check and makes sure that your customers are happy and increasing.

Magento Website Maintenance Checklist

No customer using your website would seek the lenience of a Magento web development company. They want their website to run bug-free and without any hassle. The populace today does not have much patience to wait for a website, caters to their needs. They expect the website to run freely, without any issues, and the Magento web development company shall ensure issues are resolved as quickly as possible. Magento development needs great efforts from the developer’s side. Thus, there is a need to check regularly from his checklist that we’re providing whether your Magento website is running smoothly or not.

Various steps for Magento Maintenance:

Here we are providing a few things that you must inculcate in your Magento maintenance schedule. First, hire a dedicated Magento developer to keep your website under supervision. The dedicated developer must be aware of the things required to maintain a general website and the differences between Magento. For example, Magento store performance is primarily based on how well you maintain the website developed on it. 

A website will deliver the desired results only if the sustenance of the website is done correctly and with regular care. Entrepreneurs ignoring this aspect of website development often finds themselves in hardship. The growth of a website is somewhat proportional to the amount of time and effort put into its supervision. Look at the following steps and see how many of these you are following. Obey these steps, and you will find your website thriving in just a few months.

  • Analyze the performance of your website: 

Taking a look at the website’s performance will be beneficial in understanding the issues related to its functioning. Regular follow-up on the performance portal will help you comprehend potential issues of the future. Use tools like Google Analytics to monitor the performance and overall execution of your Magento website. Hire a dedicated Magento developer to get this work done if it seems tedious. 

Make sure the page loading speed is average. Today users do not have much patience with digital devices and platforms. If they find a crack in the speed of a website or an application, they’re ever ready to shift to another one. Hence, to not lose out on your customers, ensure the performance is speedy and durable. Form submissions, content display speed, and spam traffic all should be well in control.

  • Website speed: 

The significance of the website loading speed is well comprehended by a Magento web development company. A fast-loading website facilitates the users with smooth page navigation, store views, and view page aspects of the website. 

On the other hand, digital visibility is negatively impacted if the web loading speed is slow as it proliferates the chances of cart abandonment. Therefore, this comes under a significant heading of the monthly checklist of the Magento maintenance website. Running a test of speed is thus essential for the Magento web development company.

  • Security at its peak: 

Executing various security measures is a crucial step of website development and maintenance. Especially if you have an e-commerce platform wherein the user is bound to share necessary sensitive information with the website, taking responsibility for such sensitive data is imperative. 

The world runs on trust. Acquiring your user’s faith is the foremost step in building an excellent user-developer connection. Thus, ensure a secure rollout of your website to confide users by your website. A slight inadequacy in security measures can lead to the loss of thousands of customers just over a few days or even hours. 

Take the example of WhatsApp here. The moment it rolled out its new “Whatsapp privacy policy 2021”, people suspected a breach in its security measures. The application is bound to provide a vastly secure platform for its worldwide users, and it lost a lot of customers in just a few months. It was only after the new policy and several advertisements that the public was reassured of its security.

Customers get attracted to secure, fast-loading, and relatable websites more than appealing websites based on their looks. This makes security, safety, speed, and performance primary facilitators of website traffic, not design and appearance. Although, of course, appearance does make a huge difference. But it is not everything. While the opposite is true for other aspects discussed.

So that you know, search engines are programmed to prioritize safe websites over unsecured ones. So any gap in the security measure might lead your website to rank down in the list, thereby putting your business growth at risk.

  • Broken links should be checked: 

Broken links should be checked:

Another issue that needs to be addressed while maintaining a Magento website is broken links. Magento 2 migration often witnesses this issue. Magento store leads the users to a dead-end in this condition. As a result, user experience is compromised, and users are more likely to abandon your website for their goodwill. Google and Bing webmaster are some tools that come in handy to search for the broken links in your website. Pick them out and fix them with all the expertise from Magento web development company.

  • Website forms need testing: 

The forms in your website that are required to be filled, such as the credentials of the user, the personal details, etc., are likely to have bugs and cause trouble sometimes. A user does not want to be stuck on a single page for long. Sometimes, putting in the required information can get tricky, especially the username, passwords, etc. This negatively impacts the user’s mindset, and they are likely to get ahead without taking the hassle of the website. A minor mistake in this area is expected to ruin the ranking system for your website. Make your get this one right.

  • Order processes: 

The next thing in line is to make sure the orders process is lined up correctly. User experience gets affected as a result of faulty offer processing. The processing of an order is quite a lengthy process for the customers. That’s why it is essential to do well. The features like add to cart, wish listing, payment gateway, and address addition are all to be checked regularly for their proper functioning. Unfortunately, most websites do not perform well in this aspect. If your website stands out in the order processes, It generates the potential of attracting more customers and returning customers.

  • Backing up of data: 

Backing up the stored data of the website is essential and needs to be taken care of with utmost responsibility. If, by chance, anything happens to the website, there has to be a backup of all the stored data on the website. This way, your website is more secure than others. As a result, you can ensure the excellent performance of your website, and no need to worry about losing customers.

Moreover, it saves your website from various online threats that can potentially crash your Magento website. Hire a dedicated Magento developer for this purpose as they are equipped with the skills to carry out this task.

  • Content should be updated regularly: 

Ensure that the content on your website is updated from time to time. Magento websites are all about updated and fresh content. A user should not feel monotonous when opening your website. The mediocrity in the monotonous content can lead to the failure of a vast Magento store. 

To avoid becoming the sheep of the hearing, you must revamp your website with fresh and innovative content. Move out of your comfort zone and create something out of the box. Do not settle for less, so your customers are not stuck with mediocre stuff. This helps improve the user interaction and user experience as a whole. Content should be developed according to the new digital marketing guidelines to be enticing. 

What else could be done?

Here are some pointers that might help your maintenance procedure of the magnetic website that you own. In addition, we have created some lists of daily, weekly, monthly, and yearly maintenance. Follow these checklists and discern your website back on track soon.

Daily checklist

  • Messages and inquiries from customers should be attended to.
  • Visual inspection of the website is an excellent way to alleviate any potential threats to its growth and sustenance.
  • Check updates of the e-commerce market daily.
  • Track orders and shipments for their decent functioning every day.

Weekly checklist

  • Backing up data keeps you ahead of time. Make sure your website is secured from future unexpected incidents.
  • New features in the market must be looked up to at least weekly so your website doesn’t lag amongst others in the market.
  • Content must be updated frequently.
  • Any errors occurring shall be paid heed to and fixed as soon as possible.
  • Availability and out-of-stock products should be tracked.
  • Take a step ahead and advertise your business via different platforms.

Monthly maintenance checklist

  • Security must be checked regularly
  • Page load speed should be checked for its tempo
  • Check your store online on different tools and analyze its performance.
  • Contact forms are to be appropriately tested.
  • Discounts and promotions always have your back on the website
  • Customers who have abandoned your store better be contacted and called back with enticing offers.
  • Services and products to be refreshed.

Yearly checklist

  • Accounts should be tracked.
  • Unnecessary data that’s not required anymore, along with the extension, to be removed.
  • Magento 2 migration is an excellent way to upgrade the e-commerce that you own.
  • Strategies shall be reviewed in the market.
  • Have plans ready for the future of your website.  
  • Analyze the market and know your competitors.

Takeaway:

Magento development, or any digital development for that matter, is more than just developing the app or website. Once the tedious development task is done, it is imperative to check the website or application to ensure its growth. A business will grow only if the website engages with its customers and is given much attention. Therefore, good service and excellent performance are the key ingredients to the success of Magento web development. So, get the right resources and experience with WEDOWEBAPPS LLC Magento development company; get in touch with us.

Effective eCommerce Conversion Tips to Proliferate your Website Conversion Rate

Posted on by Peggy

In an eCommerce space, increasing sales means everything. Undoubtedly it takes a lot of resources and effort to set up and run an online business successfully. And becomes even more frustrating if a visitor leaves your website without really buying anything. A high-traffic website is pointless if it does not convert visitors into customers, regardless of the source of the client. 

This is why creating a responsive website design, optimizing your website and landing pages is essential. If you lack technical knowledge and want a highly optimized website for your online business, availing of responsive web design services is the best thing you can do. 

Anyways, if you can optimize your eCommerce website and its conversions, you can easily increase the annual revenue for your business, thereby increasing the market shares. Therefore, the eCommerce conversion rate is the key metric you should focus on improving if you have an eCommerce store. 

Your entire growth funnel will be improved if you focus on optimizing your conversion rate. But, how come you know the outcome of your updated strategy without tracking the changing behavior of the users. For that, you need to measure the conversion rate of your website. 

In this blog post, we are going to talk about What conversion rate is, why it is crucial, and how you can improve it to accelerate your business. This post will definitely help you track the progress of your eCommerce website in a simple way. 

Necessities of a Powerful eCommerce Store

  1. Driving the right traffic
  2. Having a reasonable conversion rate
  3. Delivering high-quality products with support

No matter your business niche, every eCommerce business should necessarily have the above three elements for success. The right traffic means your targeted audience, and conversion rate refers to what we are going to discuss in this article. 

What is eCommerce Conversion Rate?

Conversion Rate can be defined as the percentage of visitors landing on your website and making a successful purchase. This creates a significant impact because the conversion rate of the industries is as low as 3 percent. This is pretty good, but it results in hundreds of conversions as most of the big websites get thousands of visitors daily. 

Understanding it by doing a little math,

Assume you get 10,000 visitors daily, and your conversion rate is 2%, which means only 200 of these 10,000 visitors are making a purchase. There are numerous ways of improving this number. If you optimize your website, fortunately, this number can increase surprisingly. 

There are various tools that will help you optimize your eCommerce Conversion Rate. Read further to know more. 

Tools for Optimizing eCommerce Conversion Rate

Tools for Optimizing eCommerce Conversion Rate

Website Development is important for online business, but optimizing it with the best user experience is even more critical for converting clients. Not only user experience, but your website should also be compatible with all screen sizes, be it smartphones and tablets or even laptops. 

A mobile website should function properly on every mobile device regardless of the operating system. Also should be optimized according to the search engines in order to get ranked on Google. Here are the various tools that will help you optimize your website’s conversion rate. 

  1. Google Analytics 360 Suite 

As compared to Google Analytics, the Google Analytics 360 Suite gives you the more advanced details to track each and every step of your conversion process by event measurements such as the number of clicks on your website’s CTA buttons. 

When you use 360 Suite, you no longer need to check the conversions based on URLs. Instead, you can just calculate the difference between the CTA buttons clicked and the number of successful conversions. Also, unlike regular Google Analytics, your data is updated every 10 mins rather than 24 hours.

Moreover, you can also create customized funnels to analyze the journey of your customers more precisely. 

  1. Shoppimon

Shoppimon is an eCommerce Conversion Optimization tool that analyzes, monitors, and tests the issues related to your eCommerce website. These issues can hinder the user experience and can affect your conversion rate. Issues like visuals not loading, responsiveness, broken links, site crash, server issues, etc., are the issues detected by Shoppimon.

  1. Hotjar

Hotjar is one of the fastest ways of understanding your users and making necessary changes according to the user’s preference. This online software provides instant visual feedback, and you can see how people use your website to make changes accordingly. Hotjar uses heat maps to let you know what your customers want, expect, and do on your website on the basis of their visit patterns. 

Read also: Website Usability – Definition, Importance, and Tips to Improve

  1. VWO

This is a conversion optimization platform providing solutions for the audience to research and design roadmaps, run A/B testing and Optimization on their eCommerce websites. 

These were the tools for optimizing your eCommerce store’s conversion rate. Now moving forward, let us discuss the tips to proliferate your Website’s Conversion Rate. 

Proliferate your Conversion Rate with these Verified Tips

Website's Conversion Rate

1. Not More than 2 Seconds to load

Even Though 2 seconds is a very short time, but if your website is taking more than 2 seconds to load, you need to worry. If your website loads in more than 2 seconds, approximately 53% of the users lose interest. 

A delay of just 1 second can result in a 7% loss of conversion. There are many things you can do to improve your website’s performance. You can test your website speed by using tools like Google PageSpeed or Pingdom to figure out your website’s speed. You can even optimize images and change your hosting plan to improve the speed. 

2. Be Friends with SEO and CRO

If you want to drive traffic to your website and increase conversion, you need to make SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization) your friends. Doing this is ideal for an eCommerce website.

SEO optimizes content for the search engines to get your website ranked on the top, while CRO optimizes content for the users with the aim of taking them to hit the CTA. If you are availing of responsive website design services, make sure to avail SEO and CRO services as well. 

However, using these two together isn’t easy. You might have seen websites with merely unreadable content due to SEO efforts. The sole purpose of such websites is to drive traffic to the website. 

To optimize your website according to the Google search engine, you need to include these things to your website – keywords and on-page SEO, quality content and improved data usage.

Read also: How to Leverage Social Media to Boost eCommerce Conversions

3. Smooth Navigation

If you want to convert more visitors to your eCommerce store, you should have a website that is easy to navigate. Most often, the websites are disorganized, and the visitors are unable to find what they are looking for. 

If you walk into a brick-and-mortar store that has its products disorganized, you will probably turn around and walk out immediately. The same is the case with the online store. If your visitors are not able to find what they are looking for with just one click, they will probably navigate to your competitor’s website.  

The more products you offer, the more crucial it is for your website to be easily navigable. Visitors can easily find the desired product category page using the navigation bar at the top of the screen. From there, they will be able to find the specific product they were looking for. 

However, this is the solution for the people who are just browsing the website for the products they may like. Therefore, you need to offer a powerful search solution for the people who know exactly what they want. 

4. Responsive Web Development

Responsive website development means developing a website that fits every device the visitor is using. If your website is responsive, it will provide an enhanced user experience reducing the need to scroll, resize, or pan. Website pages should load quickly, and the visitors should be able to do what they want to on your website. 

Moving to a mobile-first design strategy is the key for your eCommerce store. Since Google is shifting towards mobile-first indexing, your website will be lost in rankings if you do not adapt to the strategy. 

These days mobile phones are the most preferred device for online shopping; therefore, they target mobile users first over tablet or desktop users. The design and development of the website should be such that it is compatible with every device, no matter mobile, laptop, or desktop. 

Don’t lose a customer to another website just because they include a mobile website and you don’t. Instead, hire a responsive web design company for top-notch development services, and enjoy the growth in your business.

5. Improve your Copy 

According to the study done by Referral rock, a copy is the most vital element that significantly impacts website visitors. This is something that helps you to convince the visitors to buy from you and puts a significant impact on the conversion. 

When people shop online, they do not have the same advantage of touching and checking the product. Therefore, it is important to convey your story to the customers. They are dependent on the written text to know more about your brand and products. 

Do not rush while writing your copy; take time to make each word meaningful and trustworthy. 

6. Target Abandoned Carts

Even if you have the most simplified checkout process, cart abandonment is unpreventable to some extent. However, this nowhere means you should give up. There are people who add the product to their cart, hence, are already familiar with your brand and product. It is much easier to sell your products to them as compared to educating a complete stranger. 

Just send a follow-up email to the targeted abandoned carts. Cart abandonment email campaigns have a massive 45% open rate, approximately 11% of which are converted. So just by targeting abandoned carts, you can boost your conversion rate up to 11%, which is a considerable number. 

7. Convert through Social Posts

Social Media is one of the greatest networks for all people to meet anywhere, anytime. There were more than around 3.6 billion social media users in the world till 2020, and the number is estimated to increase to 4.41 billion by 2025. With such a great number, it becomes an opportunity for the eCommerce owners to grab this potential number to promote their brand. 

Social Media has become one of the most famous eCommerce conversion hacks, and there is a rare chance to find a brand that does not promote its products on social media. However, it is not at all necessary that every brand that is using social media is leveraging its full potential. There are various ways social media can help you with an increased conversion rate. 

8. Use Robust Call to Actions 

The Call-to-action button tells users what action you would like them to perform on your website. It encourages a particular response and helps in boosting the conversion rate. Even though CTAs have an average conversion rate of 4.23%, many websites still do not have proper CTAs.

Customers do not always know what you want them to do on your website; therefore, you must include CTAs wherever necessary. It should not necessarily be in a button form; it can also be a video, hyperlink, phrase, or infographic. 

Another important factor is the placement of CTA. Placing a CTA on the top cannot always be an effective option. You should always put the CTAs where they are more likely to be noticed by the customers. 

Final Words

The most crucial hack to implement all the other eCommerce growth hacks is consistency. Being consistent is the key to being successful, and if you break the chain, you won’t be able to survive longer in the industry. The eCommerce tips mentioned above directly influence your customer’s thought process and actions towards your online business.

Ensure using these eCommerce conversion tips at the right time, right place, and consistently. Using one hack too many times may keep you over-occupied, and using one hack rarely may not produce the desired outcome.  

If you are looking for a responsive web design company to design and develop your website, or if you are looking for more such expert eCommerce Conversion Tips, feel free to contact us anytime. We will be happy to deliver the most satisfactory results for your requirements.

Laravel Trends That You Should Never Miss Out

Posted on by Jose

Laravel is one of the fantastic PHP frameworks used for web and mobile development. Along with it comes scalable and robust codes. Hence, it is widely used to develop an e-commerce website. Currently, approx 10,384,504 websites are using Laravel. 

Laravel has some appealing trends, qualities and remarkable reasons behind its popularity today. Our article gives you a brief about those appealing trends that can be useful for website development processes. In our article, we give a brief about those appealing trends that can be useful for website development processes.

What is Laravel PHP Development?

Laravel is a type of PHP framework which is open source. Therefore, it is the framework that is highly accessible to develop a web-based or mobile application. The web and mobile applications developed through this framework have numerous appealing features, such as the relational database and modular packing system that possess an avid security dependence.

Laravel accesses you with multiple things. Some of them are authentication, HTML, and routing. It is highly preferable by most developers due to its performance and high accessibility in numerous developmental processes. Laravel is a beautiful framework that makes the development enjoyable to many of the developers.

Since the year of its invention, Laravel has grown more and more in the PHP framework of the website and mobile development.

Let’s Start With Benefits of Laravel Framework

1. Protects from Cross-Site Attack

In contemporary times, hackers can hack your website by cross-scripting. Laravel can protect the site from multiple hackers and can refrain from the act of cross-scripting in your site. Along with it, Laravel can also detect any unusual activity on the website with the help of its syntax. Hence it assures safety from malware cyberattacks and maintains high cyber security.

2. Highly scalable and progressive

Laravel has the most scalable and progressive framework as it develops with your business’s scalability and other modifications. In addition, it contains guides, videos, and a library that may be helpful to create a progressive application for your business. Hire our dedicated PWA developers for your upcoming project.

3. Enriched Performance of the web Apps

The most prominent feature of Laravel that inclines the developer to choose itself for development purposes is the enhanced performance of web apps.

Numerous factors can affect the web application’s functionality, but Laravel comes up with features that can enhance the app’s performance. There are inbuilt tools within Laravel. These tools may be helpful for the developer to improve the performance of the app. Memcached and Redis are the two tools that need to be combined and used within the app development process to make the development process easier for the developer and enhance the app’s performance using Laravel.

Read also: Laravel Website Development Company

4. Develop the advanced apps

This is the appealing benefit of Laravel that it is helpful to develop future-ready apps. You can quickly create apps that contain multiple functions that can help to create advanced apps. You can develop an app with a futuristic view using Laravel. These apps will be capable of sustaining themselves in the changing and advanced technology.

5. Multilingual Apps

If you want to expand your digital venture worldwide, you have to develop a multilingual app to increase your reach. With Laravel, you can create a multilingual App and hence can increase the reach of your business. Moreover, the multilingual app can further help you expand your business to a large area of customers.

6. Developer Friendly

Laravel makes the development processes intensively easy because it comes with complete guides and tutorials for various functionalities to access the developer in the best way. With this, a developer can develop the app with ease and convenience.

7. Database Migration

Another significant feature of Laravel is that it allows data migration. With this feature, a developer can easily migrate the data of a web application.

Let’s have a glance over the Laravel Application Trends.

 PHP Outsourcing 

Since Laravel is an open-source framework, the outsourcing of PHP is widely common among start-ups and companies. Many companies benefited because of it. For example, suppose a company outsources PHP or Laravel website development services to a third party. Then, the company can save a lot of money from the Laravel development process. You can also outsource the PHP development services to reliable development companies or hire dedicated Laravel developers to develop highly functional PHP websites for your digital enterprise. 

PHP for Chatbots

Chatbots are essential for live conversations with customers.It can improve the user experience of your customers. It allows you to know the views of your customers. 

Laravel is accessible to develop excellent chatbots for any application. The newest Laravel PHP frame allows the developer to create the chatbot in the web application. 

Development of business apps

Laravel is the most appropriate platform for developing any business app. It is highly accessible to create a durable and excellent business app to deal with heavy data. Furthermore, a Laravel app can help you to create significant hype in your business. From Laravel, a developer can develop a professional or personal application.

Laravel offers many appealing facilities for the business app because its framework deals with a modular approach, high security, and many other facilities. With this framework, the developer can quickly customize some features while developing complex business applications. It is highly flexible as per the different sizes and types of business. Laravel is helpful to create apps with unique characteristics. As per the current scenario, it is the most effective framework due to its futurist approach.

Vast Library

Laravel has a mesmerizing feature in that it offers a free inbuilt library to the developers. Their collection of libraries consists of numerous libraries that can be accessible in the act of development. The most prominent library among all other libraries is the authentication library. 

The most astonishing thing about these libraries is that they have a vast database with free login access.

Microservice Architecture

In the domain of e-commerce, microservice architecture is most important. It includes the different functional modules, and all that combined contributes to developing practical and scalable applications. Laravel processes the microservice architecture and is hence helpful to craft a multifunctional app.

Best for the business expansion

In this time of high competition, you may need an effective strategy to create significant hype in your business by reaching more and more targeted audiences and promoting your brand’s services and products. Laravel is accessible for the scalability of your business because of the microservice architecture. Hence, using Laravel, a developer can create a website that can highly reach your products and service.

Read more about New Trends In Mobile App Development

Over to you

Wrapping up our post, we say that Larval is indeed the best platform to develop your website. Therefore, we recommend you choose It for your e-commerce business platform. In addition, you may get in touch with a reliable Laravel development company to hire dedicated Laravel developers and develop an excellent web app for you.

If you like our efforts, share this blog with others also. So they can also gain insight into appealing Laravel trends. You can book the Laravel website development service by dropping a mail on sales@wedowebapps.com.

Web Development & Developers Guide: Types, Tools, and Benefits

Posted on by Nikki

A business without a website is like a citizen without an identity card, and no one would believe that you exist. Web Development Services have become one of the most demanded services in the digital era. It spreads your business awareness and increases sales at sky-rocket speed. Nevertheless, web development is a tricky thing; the more you know, the better it gets for your business.

You must have heard about plenty of programming languages. But, the concept of front-end web development, back-end app development, and full-stack app development is unknown to many. So, what does a web developer do? What are the types and duties? What tools do they use? And how is web development beneficial for startups or small companies? Everything you need to know and understand is here in this blog article. So, read ahead to stimulate your brain with interesting information about the web world. Let’s start with web development and web developers:

What is web development?

In simple language, web development refers to building a website or web app that works with the help of the internet. It could be a single web page with plain text or a complex and significant web application. It serves multiple purposes such as personal blogging, business, social networks, etc. A web development company provides services like programming, rendering, and maintaining websites. It also includes various responsibilities like database management, web design development, and website publishing.

Types of Web Developers

Types of Web Developers

Generally known as programmers, web developers are the brains behind innovative and feature-rich websites you see on the internet. They take the web design from designers and convert it into a full-fledged website using various tools. By using different web development tools such as JavaScript, PHP, Node JS, Python, etc., programmers create a website with smooth navigation and excellent performance. They collaborate with designers, content writers, and companies requiring web apps to create and publish a website. Web developers can be divided into three categories given below:

1. Front-end developer

As the name suggests, front-end development is the part of a website that interacts with users directly. It is also termed as a ‘client-side’ web application as it includes user experiences such as colors, fonts, images, buttons, navigation, graphs, styles, and tables. JavaScript, HTML, and CSS are used for front-end development, and front-end developers are responsible for providing customers with a seamless user experience.

So, right after opening a website, you notice the design, structure, behavior, number of pages and sections, and content. Front-end developers implement everything that appears in front of your eyes. A website must be responsive and highly functional, and a front-end web developer is responsible for ensuring the same. A front-end developer knows how to create a web page that fits all sizes of screens irrespective of devices.

2. Back-end developer

You might have heard or read the word ‘server-side’ website or web apps. It can be said to be the key to front-end development. It is responsible for data storage and arrangement to ensure the client-side web page works smoothly. It is the side of web development that remains out of reach from users but plays a vital role at the forefront.

Back-end web developers create fundamental characteristics that contribute to user experience. A back-end developer develops parts that are directly accessible by users. Back-end developers work on writing APIs, adding plugins, system components, and creating libraries. The role of a back-end developer is hidden yet highly imperative for a website with remarkable performance.

3. Full-stack developer

Full-stack developers are skilled and capable of developing both front-end and back-end websites. In addition, full-stack developers possess a solid understanding of both sides of web development and how they function in a parallel line. So, along with creating APIs – application programming interfaces, they have the caliber to use HTML, CSS, and JavaScript and for setting up and configuring servers.

Duties and skills of a web developer

Web developers take the design from web designers and transform it into a live, authentic, and interactive website for its customers. It includes an array of responsibilities, from creating libraries to incorporating the latest facets for a future-ready web app solution. They test and debug a code before launching it on the world wide web. Web developers should have the efficacy to maintain and manage the site post launching it across the internet. With web app developers types mentioned above, here are some of the traits and skillsets they need to have to do their job efficiently:

  • Creating search engine optimized web app solutions
  • Knowledge of content management system
  • Back-end development and database
  • Accurate programming OR neat coding
  • Knowledge of primary coding languages like Javascript, CSS, HTML, Python, and PHP
  • Testing and debugging

Read ahead to know details in brief about the required skills of web developers to satisfy clients’ needs.

Technical knowledge

Programming languages lie in the core of web developers’ mind, heart, and hands (and trust me when I say ‘hands). Their fingers create wonders with their tech stack, which particularly includes CSS, HTML, and JavaScript. HTML is directly responsible for the structure of a web page, whereas CSS works well for style, color, fonts, etc. JavaScript is the best for crafting an interactive web solution. These three are the foundation language of web development, and their libraries play an important role in generating an exceptional web development solution.

Effective communication

To be a strong communicator, a web developer needs to be a good listener first. They have to understand the client’s perspective, their business objectives and be patient to obtain practical solutions. A developer also needs to convey his ideas in a way that compels a client to take action for the website development. The art of communication proves to be important when it comes to expressing complex ideas in simple methods. Web development is a web developer’s niche, and a client may not understand the ABC of the same. Nonetheless, communication establishes trust and helps clients to understand how web development can boost their business lines.

Hunger to learn

Like any other technology, programming languages, frameworks, and libraries are constantly evolving. With updated technology, a web developer also has to be prepared for learning and upgrading skills. What you know today as a website developer may not be useful tomorrow. A web developer should be a passionate learner in order to improve their skills and capabilities as a professional. So, when a new library or framework is launched, and potential clients demand it, a web developer would not have to play a catch-up game. They will be ready with upgraded skills to fulfill clientele business requirements with practical web development solutions.

Along with some of the technical skills required for web application development, developers need some genuine expertise and professionalism. There are other general skills such as analytical thinking, problem-solving, and an eye for debugging, which can be helpful. Developers must have a collaborative nature to communicate and work with clients from across the world.

Tools to be used for various web development projects

Tools for Front-end web development

Tools for Front-end web development

There are a specific set of tools for every web development type to accomplish the website development project. Under the title given above, you will find some of the most used and affordable front-end development tools. Remember that tools should be chosen as per the project requirements and ongoing trends. They should not be chosen on the basis of past experience or reviews given online. These tools should provide result-oriented and scalable web app solutions by keeping the core purpose of website development in the focal point.

Angular JS

Suitable for both small businesses and enterprises, Angular JS is a free and open-source platform for web development. It will help you extend HTML vocabulary as HTML works well with static documents but Angular is better with dynamic web development. With Angular, you get an environment that is clean, readable, expressive, and fast to develop a code.

This fully extensible toolkit allows you to collaborate with other libraries, which ultimately gives you the freedom to replace or modify various facets of the code. It works parallel to the flow of your web development project. It has several impressive features, and some of them are as below:

  • AngularJs allows you to have server communication for navigation, form validation, and deep linking for back ends.
  • Angular Js provides components that are reusable, directive, and localized. It also has a built-in testing capacity.
  • It provides some other features such as plain javascript, controller, and data binding that helps in reducing or eliminating DOM manipulation.

SaaS

SaaS is an extension language of CSS, a free and highly stable platform for web development. SaaS allows you to share designs with and within the projects and use variables. Frameworks such as Bourbon, Compass, and Susy are constructed with the help of SaaS. In addition, you can build your own functionalities or use provided functionalities by SaaS. Some of the features include:

  • It allows you to organize large style sheets.
  • It comprises features of variables, arguments, nesting, and loops.
  • It is exceptionally compatible with CSS and has a substantial community.
  • SaaS also supports manifold inheritance.

Chrome DevTools

As the name suggests, Chrome DevTools are built into Google chrome. It helps you to increase the website’s loading speed, edit a page on the fly, view messages, debug and run JavaScript in the console, and identify an error quickly. The facets include the following:

  • You can monitor Network activity.
  • You can optimize and analyze speed and performance.
  • You can also identify forced synchronous layouts with the help of a performance panel.
  • It includes various aspects for security panels such as memory panel, understanding security problems, network panel, element panel, and console panel.

Grunt

A Task Runner of JavaScript, Grunt is a useful tool for automation. Most repetitive tasks can get done with its help, like compilation, unit testing, and minification. Some of the facets are as below:

  • It provides multiple plugins and lets you automate anything with minimal effort.
  • You can create your own easy-to-install Grunt plugin to Npm.
  • You will need an updated Npm as it helps in installing Grunt and its plugins.
  • Grunt provides a ‘Getting Started’ guide that has proven to be valid.

CodePen

Codepen is a popular online tool that aids in sharing and designing front-end web apps. Moreover, one can use it to build the whole web solution as it gives almost all the facets of IDE in a browser. Features are provided below:

  • It offers a customizable editor.
  • It will allow you to keep your pens private.
  • It will let you drag-and-drop CSS, and JSON files, images, as well as SVGS and Media files.
  • It comes with a collaborative model which allows multiple coders to write and edit a program in a pen alongside.
  • CodePen provides an environment for the front-end that helps you with efficient testing and sharing.

GitHub

GitHub is a well-known Software development platform that helps in managing projects. GitHub will let you craft a review process for your programming and fits it into the workflow. It can also be integrated with other tools that are already in use. The best part is, you can deploy it as a self-hosted or cloud-hosted solution. Features are:

  • GitHub provides sufficient features for project management.
  • Developers use it for personal projects or for experimenting with newly released programming languages.
  • It offers features of SAML sign-on, access provisioning, invoice billing, 99% uptime, unified search, advanced auditing, and contribution, etc., for enterprises.
  • It also provides some useful security features such as security incident response, two-factor authentication, and more.
  • GitHub is highly functional for code review, integration, project management, team management, social coding, code hosting, and documentation.
  • It offers priority support for enterprises, and it has various plans for small, medium, and big businesses. It also offers relevant plans to single users and team players as well.

NPM (Node Package Manager)

NPM is a free, open-source tool and the Best for SMEs. In addition, bigger enterprises can acquire a quote from NPM itself.

Npm will assist you in building unique solutions through crucial JavaScript tools. It has proven beneficial for team management. In addition, it provides impressive security features without requiring any configuration. For enterprise-level solutions, npm provides facilities like de-duplicated development, security expertise, access control, and unrivaled support. Features include:

  • Being an open-source and free solution, you are capable of publishing unlimited OSS packages. You can also discover and install public packages.
  • You receive automatic warnings for risky code as well as basic support.
  • With Npm Orgs plans, you get all the fundamental features.
  • You will be able to manage team permissions and perform workflow integration & token management.
  • It also offers additional facets such as SSO authentication according to industry standards, billing based on the invoice, dedicated private registry, and more.
  • Npm open-source platform is the right solution for many public package authors.
  • Small teams and many organizations use npm Orgs, so you have a large community.

TypeScript

TypeScript is absolutely free and suitable for small to medium and large businesses, as an open-source programming language and a typed JavaScript’s superset. It can compile code into plain JavaScript. It provides support to any browser, host, and operating system. In addition, you can call code TypeScript from JavaScript while using the existing Js code. Features are:

  • You can run compiled TypeScript code in Node.js. It is possible in any JavaScript engine supporting ECMAScript 3, irrespective of browser type.
  • TypeScript will let you use the ultra-modern and evolving features of JavaScript.
  • You can gain more insights into the existing behavior of JS libraries. It offers different facets of type annotations, type interface, compile-time type checking, type erasure, interfaces, generics, enumerated types, tuples, name-spaces, and Async/await.

Tools for Back-end web development

Tools for Back-end web development

While front-end development is all about design, colors, font, and aesthetics, back-end development is about a web app’s functionality. Also known as Servier-side development, back-end development has everything to do with smooth navigation, fast loading speed, seamless performance, and overall functionalities. So, for example, if you are using an eCommerce site, the appealing layouts, fonts, and everything are created by front-end developers. However, the way you navigate from page to page, log in, log out, add and remove into a cart, check out procedure, and such call of actions are developed by back-end developers.

It is quite understandable that back-end development is a vast domain in comparison to front-end development. It requires a lot more attention and accuracy and hence, the need for back-end tools that make the task easier. The tech world offers ample tools in the form of programming languages, frameworks, testing tools, deployment tools, web servers, and much more. Let’s start with top-class back-end web development tools that make developing a web page smooth and quick:

Python

Python is the most loved and preferred back-end web development language in recent times. It is easy to learn, code, and test the web app and can be used for general-purpose. Google, Instagram, and Spotify are some of the big names that use Python as a tech stack. Python is an object-oriented, highly functional, and procedural programming language that comes with a rich library. Python has the caliber to integrate with another language, compete with the latest technologies, and provide great programming support with simple syntax. In addition, Python frameworks such as Django, Flask are some of the best frameworks one can contemplate for back-end web development solutions.

Apache

There is nothing wrong in saying that approximately half of the websites across the globe are powered by Apache. You can only imagine how powerful and advantageous Apache can be to manage such a huge community. That too so efficiently! Apache Software Foundation deployed the Apache HTTP server and is a leading open-source and cross-platform web development server. The features like multiple request processing, session and user tracking, CGI support, loadable dynamic modules, real-time status view are totally worthwhile. However, there is much more to it as the Apache web server is remarkably compatible and supportive to other operating systems like Windows, macOS, and Linux.

Docker

Whoever uses Docker says it’s the highly recommended tool for web developers. It is a type of platform that lets you develop, deploy, and run web apps without the complications of obtaining help from containers. Instead, Docker leverages you with an isolated and consistent environment. It is responsible for segregation and resources in a way that each container can access all the resources dependently without interfering with other containers. Its flexibility, scalability, rapid web app deployment, built-in version control system, cost-effectiveness, and security are some of the other benefits to consider for back-end web development.

Jira

If you are looking for a tool to improve web development speed and quality, Jira is known to be smooth and fluent. It is mainly a project management system that uses workflows like scrum and kanban to manage projects. It is a great help in planning, tracking, and reporting agile projects with convenience. You can also access several advanced reports with real-time insights. The best part is, Jira is more customizable according to a project requirement, unlike other project management tools.

Tools for full-stack web development

Tools for full-stack web development

Full-stack web development can be said to be a complete package for web app development. It is an art where a developer is responsible for both aesthetics and performance of a website. Full-stack development tools come in handy in such situations where a developer is loaded with various responsibilities. The usage of full-stack web development tools is increasing day by day as it helps in agile web development with minimum effort and time.

WebStorm

WebStorm tool assists in writing JS code with impressive efficacy. It is a robust JS IDE and known as a stand-out web development tool for full-stack web development. It consists of versatile color schemes and themes to create an agile web app solution. It provides programming assistance for JS and TypeScript and supports other programming languages like Angular and React Js. It comes with an in-built debugger that works for client-side Node Js and Js. It can be combined with command-line tools easily. It provides UI to work with Git and other virtual merging tools and many other qualities for hassle-free full-stack web development.

CodeKit

CodeKit is quite popular among full-stack web developers as it can minify, combine, and syntax-check javascript. It develops web apps faster and can be used to optimize images as well. It gathers scripts together and decreases HTTP requests. Thus, your browser refreshes automatically irrespective of device type. Whether it is a desktop computer, laptop, smartphone, or tablet, whether it is Android or iOS, or Windows, CodeKit is highly compatible. A developer can combine TypeScript, Slim, CoffeeScript, Markdown, etc., with CodeKit. You can install more than 6000 components like Bootstrap, jQuery, WordPress, and much more with a single click.

Electron

Electron is best known for crafting successful desktop web apps using CSS, HTML, and JavaScript. It releases timely updates to eliminate bugs and improve user experience. This full-stack web development tool is a product by Git, and it is sufficient to prove its reliability. Discord and Skype are built using Electron, and it is compatible with Windows, macOS, and Linux. It keeps Node js in the central process and aids in crash reporting, profiling, and debugging. There are some other benefits that assure developers a smooth, hassle-free, and agile web development procedure.

Benefits of Web Development

Now that you have known the types of web developers, web development, and the names of relevant tools, you ought to know the benefits of web development for your business. Regardless of business size, web development can play a vital role in enhancing brand awareness and boosting sales and marketing. A great website can do wonders for your business or personal blog. Many consumers make a purchase only after making sure that it has a website, and several customers buy goods only from well-established sites. The benefits are outstanding, and some of them are mentioned below: 

Build credibility

If you are a startup, you need to build credibility until people start trusting you and your business to buy stuff. Pandemic boosted eCommerce but so did the scams; your business needs to be reliable before buyers make it a preferred choice. So building credibility is essential, along with high-quality web apps.

After the pandemic, the online market was flooded with various websites as everyone wanted to take their business online. However, our years of experience say that a customer would think of you as a scammer without having a website. With a website, you are a credible source to make a purchase. Make sure to have an about page, a contact page, portfolio, reviews, and testimonials. You can establish your name as a business owner and trustworthy provider of various products. 

Brand identity

Brand identity is everything if you are thinking of expanding your business across borders. If fortune 500 companies are on that list, there is a reason for that and having a website is a plus for your business. Social media platforms can bring millions of followers, but an appealing website will bring real customers. Whether or not you make good sales with a brand identity, your customers see you as an accomplished business name. 

With the help of renowned web development agencies, you can seek assistance in building brand identity. You can include your company vision, mission, brand personality, background story, and values on your website. These are the correct elements to show your customers and to gain their faith. If they understand what you are and what you do, they are most likely to buy things or services from you.

Brand recognition

Not many are aware, but brand identity and brand recognition have vast differences. If brand identity is about how customers view your business, brand recognition is how your customers recognize, recall, and admire your business. In addition, brand identity helps in building trust, whereas brand recognition happens after becoming a reliable source of products or services. 

Your small or medium-sized business can be pushed ahead with brand recognition. You can link your brand new website with other well-doing websites via guest posts and comments for brand recognition. In addition, you can post blogs that link back and connect with your website. As a result, more readers and users can come across your content and brand name, which will be beneficial in the long run. A new website is all about branding efforts to catch maximum attention from your targeted audience. The more your audience sees your website, the quicker they learn to recognize your brand name. 

Build connections

It is pretty obvious that you will require potential connections and loyal customers for growing your business. When a customer feels that relationship with your website, they will continue buying things from you. Customer relation is crucial, and the right website with responsive design and robust structure will help you there. Once customers get to know you and your business, they will be more comfortable buying things from you. 

A website with fantastic performance will enhance user experience and increase personalized visits of customers. It is important to be a part of digital transformation to attract more customers and build trust among them. With better and positive responses from customers, our business has more chances of being successful in a limited period of time.

Drive sales

Website visits can turn into sales if the site has a smooth user experience and is formatted in the right way. According to an estimation, by the year 2040, approximately more than 95% of customers will make a purchase through eCommerce. So, if you have not upgraded your website with the latest and useful features while reading this, it is the right time to do so. 

A good website is not just about appearance, and it helps you grow your business in the best possible way. With a website, you are capable of reaching millions and billions of people worldwide by exposing your products or services online. The more exposure your business gets, the more people visit. The more people visit your website, the higher sales you drive. And, the higher the sales you drive, the more your business grows. See, how simple was that to understand? Even if you do not sell across the world, digital marketing will help in whichever area you are willing to make a sale. 

Customer relation

Loyal customers amplify your sales and keep your business flourishing. A reliable customer community will be consistent when it comes to shopping products from your website. Such customer relations are a plus point for any business. Website designs and seamless navigation are critical to draw new customers and retain old ones. It helps them to stay longer on a website and look for what they need. This time can be utilized for the foundation of a strong connection with your customers and getting to know them a little more. 

When a customer gets accustomed to using your website, they will shop more from your eCommerce store. Customers having good relations with you will help you spread the word. Their reviews about your products or services will bring new customers as you have already established your brand identity.

Helps with digital marketing

Believe it or not but, no one downloads mobile apps just like that. People download mobile apps when your business website is already famous, and people want to visit the store frequently. For that, you need digital marketing, and for digital marketing, you need a highly functioning website. You are bound to gear up your ad campaign game for potential customers because marketing to the wrong audience brings no fruitful results. 

A website is a right way to drive traffic towards your business rather than old conventional marketing methods. With the right digital marketing services, your business can gear up in search engines, and with augmented traffic, you receive more visitors on your web page or landing page. In addition, it is a sense of accomplishment when a user clicks on a link on social media and lands on your website. 

Brings organic traffic

Organic traffic is essential in cut-throat competitions where finding genuine customers is challenging. A website is your most significant and life-long investment to generate organic traffic for your website. Regardless of how long it takes to build an SEO-optimized website, it is okay to invest time. Organic traffic means when your potential customers land on your web page without you paying for them to land on your website. 

Having a high-performing website that is admired and accepted by search engines will always be rewarding for your business. The more organic traffic you get, the higher the chances to make advantages in sales and other business deals. While building a website and adding the content, makes sure you consider the following points:

  • Blog
  • Quality headlines
  • Effective meta descriptions
  • Keywords
  • Link building

Linking your website to social media platforms is another way to bring real and organic traffic to your website. It will promote your business and help you grow.

Easier customer services

A website is the most convenient way of keeping in touch with your customers and helping them in every possible way. With a website, your customers get all the basic details such as offered services, product details, available resources, hours of operations, and locations. In addition, your customers can reach out to you quickly and easily through customer service. For example, one text message or email will notify you about your customers’ needs, and you can respond to them within minutes or hours. 

The number of calls and complaints can go down drastically as customers can communicate with customer care representatives any time they want. Thus, the customer service team can help quickly. It is not time-consuming, and efficiently solved queries can help you grow in a reliable way. 

Final words: Web development has changed the way business is being done all over the world. Small companies that have established an identity through their websites years ago are today booming with success. A website has to be there to prove your identity and showcase the products. Web app development is booming, but not many know how to build a website that takes over the competitors. With robust structure, mind-blowing performance, top-class features, cutting-edge technology, and result-driven content, a website can embark on the journey of success. 

We build premium and personalized web apps for our customers worldwide. If you are a startup or owning a small business, our pricing and deadlines will be an added point. Our professional and experienced web app developers have a knack for developing websites that impact user behavior. By covering every aspect of the website development procedure, we ensure to provide you with a robust, functioning, attractive, and smooth running website. With all the information mentioned above, it will be easier for you to understand the basics of web development, web developers, and its benefits. For any further queries, you can contact us, and we will surely guide you through your requirements. 

Dev tools mastered? WEDOWEBAPPS offers expert web page development services, connecting you with skilled professionals to craft your dream website.