Internet Marketing | Software Development Company

Link Building Strategies makes Search Engine more powerful

Posted on by Nikki

SEO is Search Engine optimization. It’s nothing but a methodology of strategies, techniques, and tactics used to increase the number of followers to a website by getting a high ranking place in search engines.

There are several methods in SEO

Link Building
Competitive Analysis
Title Tags
Traffic Monitoring
Social Media
Information Architecture
Keyword Research
Page content

Besides all these, Link building strategies is one most important section in SEO. Link building is a method of getting links from a different website to your own to improve search engine ranking.

In the present date, link building is the method of obtaining links from higher authority, quality, and relevant sites. So it helps to improve ranking in search engines.

The number of useful quality links from highly qualified websites is a significant factor in the google page ranking.

Useful quality links which are very effective doesn’t mean building unlimited relationships, but it means getting a link from genuine, highly authorized websites. So these are the importance of better link building strategies.

– A maximum viewer will be able to see your blog in the search result.

– High quality, genuine links means your website is considered as a precious resource. This thing can be quickly done by writing high-quality content.

– It also helps in getting indexed in the search result.

– It’s also considered one of the important methods in SEO.

– Helping you to get traffic from other websites links.

To get all kind of SEO related plans and pricing, please contact sales@WeDoWebApps.com.

How to Leverage Social Media to Boost eCommerce Conversions

Posted on by Jose

Social Media is now a boon for eCommerce business owners. If you want your business to grow online, website development and social media marketing are the two very important things you should do. About 3.81 billion people are connected to social media platforms, among which Instagram and Facebook are the two most famous social media channels. These platforms are the leading pathways to market or advertise your products or services.

With a massive customer base, social media will help you reach your target audience and will also assist you in increasing the eCommerce conversion rates of your brand. However, marketing on these channels is not an easy task. Simply posting the pictures of the products/services you are offering won’t help you much.

Regardless of what you are selling, creating a social media presence for growing your eCommerce business is essential. You might have a fantastic product and a great website, but if you are not marketing your online store properly, there would be a significant loss in your eCommerce sales. People spend more than 2 hours a day on social media, which gives you an excellent opportunity to reach your potential customer to boost eCommerce sales.

There are tips that are proven to work for eCommerce stores. Put these tips in place, and they will help you get better conversions. Most of these tips focus on the ways to attract, interact with, and build trust in your customers. Other recommendations are focused on enhancing the customer’s experience with your brand and making the purchasing process much simpler.

In this blog, we will discuss why you use social media for eCommerce conversion and the advantages of social media for your eCommerce business. But before that, what is social media eCommerce marketing?

What is Social Media Online Store Marketing?

Social Media Marketing Strategy is a bunch of tactics that you can use to market your offerings. Depending on your business plan and aim, your strategy may focus on:

Promoting an eCommerce business which means driving traffic to your website or application
Selling your offerings directly on social channels
Interacting with your customers, both before and after purchase
Collecting the relevant information about your industry (your audience, competitors, etc.)

Or combine all of the above.

How to Leverage Social Media for Webstore Marketing

Here are all the ways that would help you create a brand on social media and sell more products.

Building Brand Awareness

If you are launching a new online business, you need to start creating a buzz around before launching. It is sad but true that if people do not know about your offerings, you won’t be able to generate sales.

Now that it is 2021, social media is crowded with brands. However, there is still a chance for new launches to make a good position on the social media channels. A unique idea and sharing content consistently can help you reach your target audience and grab a significant position.

Making people aware of your brand is a process, and it takes time. If you want to speed up the process, you can start paid ads. This will help you let more people know about your company and its offerings.

Advertising to Boost eCommerce Sales

Recent stats show that 190 million, 140 million, and 170 million can be reached by Facebook, Instagram, and Linkedin advertising respectively in the US itself. Clearly, all of those cannot be your target audience, and your budget can get in the way of reaching these many people. So to help you filter the perfect audience out of this bulk, social media offers several targeting tools.

Selling Products Directly on Social Media

Another great eCommerce business tip is to sell your products and services directly on Instagram and Facebook. These social media optimization platforms have introduced unique features that help you get more sales easily and quickly. For instance, customers can buy your product without leaving the platform and avoiding the hassle of long checkout processes. This ultimately increases the conversion rates.

Instagram and Facebook are the Master Players

All the social media platforms are not good for eCommerce. For example, you will get all the B2B buyers on LinkedIn, whereas Facebook and Instagram are perfect for eCommerce. Customers are highly likely to engage and buy products from Facebook and Instagram.

By using Facebook and Instagram, you can reach a larger number of audience in your locality. Moreover, the advanced targeting options let you target customers of a specific segment, thereby increasing the chances of conversion.

However, to leverage the benefits of these social media platforms, you should make a business account. A business account will give you access to some of the features that you won’t be able to use in your standard account.

Shake Hands with Social Media Influencers to Promote your Brand

Influencer Partnering is about reaching out to social media influencers who have a good amount of followers or are experts in their niche. Ensure that the influencer you have hired has a following similar to your business niche. For example, if you are selling food, you should hire food bloggers who make more sense.

You can also partner with other brands of the same niche and offer exciting giveaways to your combined audiences. Partnering with influencers having a significant following can get you more visibility, but that doesn’t mean you cannot hire influencers with less following. Even these influencers can have more engagement.

Post User-generated Content

Posting user-generated content can help you build trust in your potential customers. Moreover, it gives you extra content to post with less effort. This will enable you to stay active on social media without spending so much time creating various types of content.

Hence, encourage your buyers to share photos and videos with your product on their accounts. Resharing that feedback on your social channels will help you get more engagement. As a result, the customers will feel more valued, and it would be easy to build trust and long-term relationships.

Advantages of Social Media eCommerce Marketing

It is worth spending only 6 hours a week increasing your brand awareness, traffic and ultimately generating more sales. About 90% of the marketers declared that social media generated a massive exposure to their brand; this is one of the most significant advantages social media offers to eCommerce businesses.

Social Media Marketing is now an essential part of every digital marketing strategy, and any business not implementing this cost-effective marketing strategy is missing a great opportunity to grow its brand.

You can easily see the importance of social media marketing, and many entrepreneurs realize the potential of social media for business growth. Apart from these, there are many significant advantages of using social networking channels for boosting eCommerce sales. Read further to know various boons of social media.

Increased Brand Awareness

Social Media is one of the most cost-effective marketing strategies that is used to associate content and increase brand awareness. Implementing a well-structured social media marketing strategy will definitely increase your brand recognition as you will be engaging with a broad range of users.

Get your employees, business partners, and sponsors to and like your page. By getting more people to interact with your content, you will be able to increase your brand awareness, thereby building a significant reputation in the market. Introduce each and every post of yours to a network of people, and these people can become your potential customers.

The more people are aware of your offerings; the better your business will be. It is undeniable that constant use of social media can proliferate your eCommerce business by targeting a wider audience.

Boost Conversions

Having an easy-to-implement yet powerful social media marketing strategy will help you generate higher conversions for your business. To achieve this, one thing you can do is to engage with your customers each time they leave a comment on your social media posts.

Every time they reach out to you, make them feel like they are talking to a person, not merely a robot. Doing this will make your customers feel valued and have a better perception of your brand.

Drive Website Traffic

When you are posting on social media, inserting website links on the main keyword will help you drive traffic to your website. Your website is the very first thing that creates an impression in the customer’s mind. So, whatever you post on social media, make sure that it directly relates to your website.

To drive traffic to your website, you need to use the 80/20 rule. Now, what is the 80/20 rule? It means 80% of your content should educate and inform your audience, and 20% of the content should be promotional.

Doing this will drive traffic to your website and boost your Google rankings by using keywords crucial for SEO.

Impact Buying Choices

The way your customers interact with your social media accounts plays a vital role in their buying choices. This is why you need to come up with unique and compelling content at every phase of the shoppers. Just ensure that the content is related to your niche, and come up with ideas that quickly grab your audience’s attention.

Social Media Platforms are the best tool to create hype for a product before launch. Give your customers a clue and excitement for your upcoming product and create hype around that.

Social Media Gives a Boost to Your SEO Efforts

These days, search engine optimization is not just about optimizing your website, blogs, and individual pages. Social media is an essential part of Digital marketing that plays a crucial role in positively or negatively affecting your search engine rankings.

Putting this in simple words, as per the social media strategy on your online store, Google grades you on whether or not you are a trustable source over the web. Therefore, social media is very beneficial to give a boost to your SEO practices.

Building Customer Loyalty

One of the best things about social media is that it is a pathway to connect to your customers directly. The more you stay connected to them, the more they will think about your brand while purchasing. The more the customers interact with your brand and develop a good impression of you, other good things will happen automatically.

According to some surveys, it is said that 53% of the users who follow you on social media are more likely to be loyal to your brand. This is where you have it. When social media is a connecting bridge between the brands and the customers, it is a sure-shot way to increase your brand loyalty.

The benefits of social media are endless. You might not achieve your goals quickly and easily, but you will ultimately get the results you desire with consistent efforts, grip, and dedication. In addition, creating a social media strategy will help you win enough leads and drive higher revenue for your eCommerce business.

Integrate Social Media to Build the Best eCommerce website

Google drives approximately 20% of the eCommerce sales, but social media platforms like Facebook and Instagram are no less. Social Media drives an impressive approximation of 10% traffic to your website. This makes the use of social media very important to grow your business. Read Website Conversion Rate.

It is said that the eCommerce store is the base, just like a physical store, and social media is the arms that reach out to the customers to expand the business. The ultimate goal is to make all the stages of your sales and marketing strategy work as smoothly as possible. You need to integrate social media and strive to make online shopping the most seamless experience for the customers.

Social eCommerce allows business owners to sell their products where the consumers spend a lot of time, i.e., Social Media. While social platforms offer major returns, they still lack the essential benefits of an eCommerce website. So the best solution is to integrate both to make them work together.

If you are looking to develop a website for your business, WeDoWebApps LLC is among the leading responsive web design companies also offering the best digital marketing services to develop and integrate your eCommerce and social account for high eCommerce sales.

5 Unique Ways to Boost Your App’s Download Count

Posted on by Jitendra

From ordering the food to playing your favorite games, from accessing content on desktops to sharing global classrooms from anywhere and from downloading songs and movies to streaming them anytime, you want; mobile applications have greatly revolutionized our interaction with each other and with the information.

The development in technology has enhanced our craving for getting the things done, right at the moment it’s said or asked. So, gone were the days when we use to access desktop computers for everything, especially when you can access the majority of things from your mobile devices.

No doubt that our dependability on the technology and especially on the smartphones is grown too much. But, do you think getting a fully functional mobile app for your business is enough to drive profit to your company?

Well, to everyone’s surprise, the answer is NO!!!

It would help if you tried a lot of tactics to let people discover your business app as a solution to their problems. And that’s for sure that it will be a fierce competition. Wondering, why?

When the apple store alone counts 1000 new apps every day, you can imagine what would be the count of the apps on the play store. That’s why you need to follow some novel and creative ideas to attract your potential app users.

Let me share five frequently used stunning ideas that you can try to boost the count of app downloads, once done with the mobile app development :

App Store Optimization:

Like SEO for websites, App Store Optimization (ASO) is the crucial factor that can improve the ranking of apps in the play store/app store. If you are worried about the technical prospects behind it, don’t worry. It’s more a generic and non-technical process to boost your app visibility. Here are specific practical tips you can try to improve the rate of app downloads:

App Name: It is always advised to keep your brand name small. However, when naming your mobile app, it’s not only about the brand name. You need to follow the app name conventions as well. When calling an app, avoid using special characters and symbols. Add URL-friendly characters to the application title; this makes it easier to search for users. The title of an app must not be more 50 characters for the Play Store, whereas, the count is 30 characters only for App Store.

Enrich your app content: After Android app development, you must care for adding justified and high-search volume keywords to the content of your smartphone application. The app content includes title, subtitle, as well as the app description. Unlike websites, you don’t have to add a lot of content, but here you need to be precise and accurate. Emphasize more on the first three lines; this will be the reason to fetch readers to go further to read the expanded description. It also improves the ranking of the app in the play store.

Add effective screens only:

While listing your app on the app store or the play store, you need to add some of the screenshots of your app. You may be thinking that’s the most natural thing, but every user doesn’t check all of those screenshots before downloading. And, that’s why don’t add all the screenshots, instead show some 2-3 best screens, at least in the first two images. Such compelling designs can attract customers to download your app.

Cross-platform compatibility:

When designing useful apps is one of the ways to attract new customers and to grow more business, you have to take care of all the platforms on which your customers are available. If you design the cross-platform compatible apps, it will be surely a profitable deal for your business.

However, if you enable interoperability, it can be a better idea to gather the larger target. Along with the cross channel, if you allow the cross-device compatibility like accessing the same applications through multiple devices like tablet, smartphones as well as desktops; you can acquire more users.

Introduce your app with complimentary services:

In today’s aggressive competition of technology, there are so numerous alternatives to a single problem. In the same way, there are so many apps like yours, so it isn’t straightforward for you to grow your business. So, even if you have a sound user base, you need to make people aware of your product.

At the same point, if you make your app free initially when you launch, it can be a profitable deal for you. It will add curiosity among users to download the app.

We know that getting equal things isn’t easy, but believe me that people still get attracted to anything that comes free. Let’s trade your app for the email addresses. Yes, the email address is a huge marketing tool. Once collecting them for the free version of your app, you can use them to communicate about your users and educate them about the product features you are offering to them.

If you are confused what’s more it can bring, well that’s the consumer engagement. And, what can be more rewarding than real customers and authentic reviews.

Request your users to share their views:

Getting customer reviews may seem a straightforward idea, but believe us it is not that easy! You can’t restrict your customers to review your app anyway. So, even if your app got hundreds of downloads, you can’t be sure about getting even ten reviews.

But, the review is the real voice of users that the potential buyers consider good enough to trust. The android app algorithms can’t justify the need of the customer. User reviews not only help people in downloading the app instead help you in understanding the loopholes of your app.

A positive response can be fruitful for your business. It encourages users to review the app and rate it. However, that’s not a legal practice to ping customers consistently. You can try to push notifications to ping customers to rate the app. It can be an adequate strategy to enhance user engagement.

So, it doesn’t matter how fancy app you design, if you don’t find results instantly, you need to try other tactics to acquire customers. However, promotional efforts can benefit your business and boost the rate of downloads.

From mobile app development to pushing it to the market to acquire success, WeDoWebApps LLC can help you throughout your journey.

9 App Marketing Strategies That Business Should Consider For Their Business In 2020!

Posted on by Mike

Marketing is one of the significant aspects of any business; therefore, it is not an exception to the app business. Goods that are marketed well are sold well. And everyone is well informed of that, and conventional marketing is something everyone is aware of, but what about digital marketing or app marketing? We are here to help you with the best app marketing strategy:

Competitor analysis-

We should accept the reality that we sometimes take motivations or strive to do better things than our competitors. We do a competitor analysis, and it’s better to do it and have the report to know what exactly our competitors have that we don’t. And how can we be better than them? What is their app marketing strategy?

Once we have keys and other useful information about them, we will understand precisely the opportunities which they have not yet explored and which we can. Things that work globally!

Do a research work on your target audience-

For every business, it’s essential to understand who their target audience is. Depending on these target audiences, you would be able to do several things to determine your marketing strategies. But on what factors should you define your target audience?

Age
Geography
Interest
Political views
Gender

Once you have the audience specified, it should assist you in creating strategies for branding or advertising.

Develop a landing page according to the app-

A landing page is compelling, and it should present the customer with a summary of what the app is all about and its essential features. Also, it’s suggested to insert the screenshots and download links into the landing page.

Create referral programs for your users-

We should be honest about one thing; many of us would have received the referral program message and might have sent those messages to other people to get some Freebies. And its human intellect to be cheering on things which they get free!

So this is a sought and tested approach to drive more traffic, so put this to good use. Execute highly effective referral programs that are beneficial for both the user & the new user.

App store optimization-

App store optimization is a very complicated thing to do, but its also a precious something. Around 50% of people who explore an app on the iOS or Google Play store require a better user experience with quick load time. More so, users seek for right information without wasting their time, and so you should be top of your app navigation. Could you keep it simple yet elegant?

Get reviews for your app-

Every techie user checks for reviews of the app before downloading it into their smart device. The android app store is flooded with apps. And intentionally or unintentionally, you end up installing the app, which displays odd full-screen ads that makes it very uncomfortable.

So being you as an app owner, approach this issue. Well, the easy answer is getting the review. People believe in the reviews of the user. Thus, timely ask users to add reviews of the app to the play store or app store. But make sure you don’t annoy your customers while asking for reviews.

Design camps to enhance app installs-

This seems to be the toughest part of all. We recommend using the target audiences’ data and creating the Facebook Ad campaign, which primarily focuses on the app installs. Run various advertisement exercises to accomplish more click-through ratios.

You could probably use Facebook & Instagram paid stories as well, to run through the app installs. Likely, use the landing page to encourage users and empower them to download the app. You could develop the specific landing pages as well, to offer particular joining advantages to the users, and run a separate ad campaign.

Work on SEO for the landing page-

SEO or search engine optimization is the most critical and crucial aspect when it comes to digital marketing. And SEO needs more time and patience. It’s not only that anything you do wrong, maybe your biggest mistake, but it will also take ample time to resolve that.

Imagine you picked the wrong keyword, and if you understand the same, all your efforts to bring that keyword in top rank would be trashed. And you have to start from 0 that nobody wants to do it. So ensure you work hard on SEO and get everything done right.

Manage bad reviews and satisfy your customers-

It’s a well-known fact that there would be a criticism of the app. There would be people who would not prefer your app. It’s fine to have those users, and they are precious to us who can provide honest reviews and feedbacks.

People would leave reviews in the situation of a bad experience that includes the app crashes, the issue with inadequate to do certain things in the app, problems with some severe flows in the app, or some external effects, such as wrong delivery of food by your food delivery app.

It would help if you tried to approach those issues in a better way and post the resolution as a response to that comment.

Final words

With the help of the strategies mentioned above, you can develop a better marketing strategy for your mobile app development and earn better ROI.

So if you’re looking for reliable app development companies that can help you with development as well as app marketing strategy, then drop us an email, and we will get back to you within 24 business hours. Contact us now to know more.

Introducing one of its kind blogging platform guestcanpost

Posted on by Pratik

There is good news for all the blogging enthusiasts out there. We have noticed that many of our friends are into blogging. It is an obvious thing as Content Marketing is proven to be the best SEO strategy so far. Thus, even we thought to be the helping hand to the persons who are looking to contribute towards a growing, promising and a high potential blogging platform. WeDoWebApps LLC is immensely proud to announce the launch of their new venture, yours truly “GuestCanPost”.

Guestcanpost is a blogging platform for everyone! By everyone, we depict those people who firmly believe in sharing knowledge and adding value to the people. Apart from that, there is another pre-requisite that the contributor shall have Good English. We state one apparent reason for this; there is no wisdom without proper literature.

If you can easily surpass these two checks, we welcome you onboard for contributing to our website.

What is GuestCanPost?

It is one of its kind of blogging platform, which accepts contributions in all the major categories. We have onboard subject matter experts from different fields including, but not limited to, Information Technology, Health & Beauty, Business, Education, Automobile, Event & Entertainment, Medical Science and many more.

We are covering the following categories as of now. However, we feel free to add a few more classes. The world is continuously evolving, and so is we. Due to this, we will feel highly obliged to receive contributions from subject matter experts from any field.

What do we do apart from blogging?

In this ever-changing world, we also understand the importance of Video Marketing. Instead of Google and other search engines, people are now using YouTube as their one-stop solution for every problem. Realizing the need of an hour, we are also into Video Marketing. Our YouTube channel is also one of its kind Video Marketing platform for all the enthusiasts who love to create videos for themselves or their client.

To get successful, it is necessary to have an excellent platform for support. If you are the one who is seeking a unique platform to showcase their talent, then GuestCanPost will serve as that platform for you.

How can I contribute?

Are you looking forward to contributing to our platform? If the answer is yes, be ready for the registration procedure. It’s merely tough, but we are still on our toes to help you. Following are the steps for registration:

Creating your Account

– Setting up an account on GuestCanPost is simple. First of all, you have to visit the My Accounts Tab. Here you will get an option to create your account.

Enter your details

– Once, you will click on Register, it will ask for your circumstances. We will expect that you carefully enter and remember all of your circumstances because we may use these details for future communications.

Activating your Account

– After adding all these details, you will get an account activation link on your registered mail id. By clicking on it, you will verify that you are the concerned person.

Start Contributing

– As soon as the registration process is completed, you may proceed with writing and submitting your blog. Once you submit the blog, it may take us up to 24 to 48 hours for publishing the blog. (However, it depends on the volume of the blog we are currently handling. On some occasions, there might be some delay.)

Perks of Contributing to GuestCanPost?

If you are expecting any monetary affairs in return of the blogs, then apologize, we aren’t providing any remunerations to the writers. We have built up this platform, especially for those people who firmly believe in sharing their knowledge, experience and expertise to the world. But, contributing to GuestCanPost can still be beneficial to you in many ways.

– You get an opportunity to showcase your talent before numerous people.

– DoFollow Links to your website in case your content is good.

– An effective way to reach out audience.

– Leveraging the power of Content Marketing.

If this finds useful to you, then you shall proceed right now for contributing to GuestCanPost.

There is a lot more value addition you will get by contributing to our very own platform GuestCanPost. Thank you for reading through this blog. Now, it’s time to weave your own words and make people go crazy about what you will teach them. Team WeDoWebApps LLC is awaiting your blog on GuestCanPost. See you there!