Tag: responsive web design services

Irrefutably, a rising number of individuals are using the internet on mobile devices instead of desktop PCs. People, on average, spend approximately 7 hours each day consuming the internet on their mobile phones. 40% of buyers research their smartphone before making an in-person purchase. Most shoppers use their smartphones to make purchases regularly, and 55% make purchase decisions after exploring things on social media. As a result, businesses with responsive websites get more leads and maintain a growing competitive edge over those that do not.

Due to this change in consumer behavior, having a website that only functions from a desktop computer are no longer sufficient.

Without this, you can’t reach most web users, and your organization will likely lose valuable traffic and prospects.

So, how can you develop a successful mobile experience? This is where responsive web design comes into play.

“Responsive Web Design always plays an important role whenever going to promote your website.” – Mr. Josh Wilson.

The above quote is backed by research. As per the studies, businesses that do not have a mobile-friendly website are slipping well behind at an astonishing rate because 8 out of 10 visitors will abandon a website that does not exhibit well on their device.

But what exactly is responsive website design services, how does it function, and why must you make the jump? 

This article aims to answer those questions, provide some relevant information, and teach you the fundamental responsive design characteristics that all businesses should be aware of. 

So when you decide to hire a responsive web design company to design your site, you will be fully armed with all the information you need to make it a huge success. 

Let’s get this ball rolling.

What is Responsive Design?

Simply put, responsive web design is the process of creating web pages that display optimally on all devices. Responsive websites are those that adjust to all screen resolutions and sizes, not just desktop but also mobile, iPad, and, in some cases, tv.

In totality, Responsive design is a web design strategy that adapts your site content to the various screen and window sizes of various devices. 

For instance, your information might be divided into various columns on desktop screens since they are large enough to support that design.

However, users will find it difficult to read and engage with your content if you divide it into many sections on a mobile device.

Responsive design enables you to provide alternative layouts of your information and design to numerous devices based on screen size.

Why Responsive Web Design Matters?

With responsive design, you can reach a larger, more engaged community wherever and whenever they may want to browse. More significantly, a lack of flexible web design can isolate your website from customers seeking an engaging user experience. According to research, a bad mobile-friendly experience might cost you up to 90% of your potential clients. That’s a lot of people — and money. Let’s go over the primary advantages of responsive web design.

1. User experience

Your viewers will not have a nice experience if your site does not load properly on their devices. This critical factor can either turn these people into satisfied consumers or ensure they never return.

If someone has a negative experience while exploring your website, there is no guarantee that you will be given a second chance. After all, when searching the web for various services, customers have many possibilities to pick from. Therefore, make a pleasant experience a top concern.

2. Enhances rank and visibility

Google and other search engines are constantly looking for ways to improve the user experience. As a result, most of the criteria used to determine which websites receive top rankings are related to quality and relevancy.

Mobile-first indexing can affect how your webpage ranks and force it to be pushed down on results pages of search engines (SERPs) in support of websites that give users a mobile-friendly interface.

This is why the responsive site design is essential for search engine optimization. You may improve your ranking and exposure by ensuring that your website operates well in all screen sizes.

3. Session Timing and Bounce Rates

Aside from website building costs, responsive web design saves money and increases user retention. This, in turn, increases session time and decreases bounce rates. And both of these have an impact on search engine results.

Helps gain good brand recognition and consumer trust.

Aside from website security, responsiveness is also important for trust. You will lose users’ trust if your website lacks a responsive web design and provides a poor user experience. And this is an important factor in converting them into clients for your firm.

Wider audience reach

Finally, keep in mind that responsive site design might help you expand your reach. This entails encouraging more individuals to read your information and providing a positive experience related to your business.

By denying responsive web design, you are isolating a hefty chunk of your audience. Correcting this could result in good results in terms of views, conversions, and customer happiness.

Cost Effective

Businesses used to develop several websites to respond to various mobile viewports prior to responsive web design, and its accompanying became available. The user was shown a customized home page based on the device from which the request was made.

This is not a scalable strategy because it would necessitate changes in execution every time a new device is released to the market. This idea was used well before the mobile revolution took off! For businesses to succeed in this intensely competitive market, having an adaptable website that supports various viewports, browsers, and an OS is no longer an option—it is a necessity.

Responsive Vs. Adaptive Design

It is common to believe that responsive web design and adaptive web design are the same things. However, this is incorrect.

Responsive web design is adaptable, with your website’s elements rearranging as the screen resolution changes. This is significant given the wide range of screen resolutions available on computer monitors, cellphones, and tablets. As a result, even the most specialized values are catered to.

Adaptive web design, on the other hand, has predefined widths to work with, allowing for a changing layout based on them. While it may appear flexible, it may deliver a poor user experience to individuals who access your content at a non-predetermined resolution.

How Does Responsive Web Design Work?

A regular website is made up of a collection of files (each web page—home page, about page, etc.—has its own file). Each file comprises HTML code as well as content (text and images). Cascading Style Sheets (CSS) files are used to style web pages (CSS).

As a result, Responsive web design uses Cascading Style Sheets (CSS) to offer various style attributes based on the screen size, orientation, resolution, color capabilities, and other aspects of the user’s device. Viewport and media queries are two examples of CSS aspects relevant to responsive website design.

However, CSS and HTML are lengthy procedures. 

The quick process for this situation would be a content management system (CMS) or a website builder. A content management system (CMS) is software that enables you to create your website without learning how to code — including how to code for responsive design. Site builders are similar solutions, but they forego part of the capability provided by a CMS in return for convenience and lower pricing. Responsive web design can be done with a CMS or site builder that supports responsive designs.

Best Practices of Responsive Design, That Makes Your Website Responsive?

Website Layout

The website layout is the first thing that comes to mind when we think of responsive web design. Engaging with it is the primary step toward improving the usability of your content.

An excellent place to start is to imagine your layout without first considering responsiveness. You can work with pixel widths that are suitable for most computer screens.

Then, in your CSS, start introducing media queries and conditions to assist in changing that basic layout into a responsive one.

One example is using a 1 x 1 aspect ratio on your page. Most mobile browsers display websites in full-screen mode, which minimizes them and depends on the zoom capability for navigation.

This procedure may be simplified if you are using CMS as it will have appropriate optimization WordPress Plugins. 

Take Care Of Device Features – Buttons and CTA

Buttons
Want visitors to take action when they visit your site? This could be done by clicking a CTA such as Learn More, Subscribe, or even Buy.

But how do users engage with these icons on your desktop version? If these CTAs appear, scroll, or are at the bottom end of your website page, you may need to reconsider how phone viewers can access them.

In addition, determine the size of clickable sections on your mobile version as well. Unlike a desktop, where viewers can use a mouse cursor to click icons and hyperlinks, phone and tablet users navigate your page using their fingertips. 

So, it is suggested that clickable items on mobile devices have a height of at least 48 pixels. Buttons, text boxes, inline links, and menu navigation are all examples of this.

CTA

Customers and prospective clients cannot call you on their PCs, but they can on their phones. Change your “Chat Now!” CTA to “Call Now!” and offer your company’s contact number instead of your email address. Furthermore, if your company has a mobile app, encourage visitors to access it from your website. As this is something, they may not be able to do on their laptops.

Responsive Breakpoint

A breakpoint in responsive web design is the “point” at which the site’s content and layout will adjust in a particular way to deliver the greatest possible user experience.

Every website is viewed through various devices with varying screen sizes and resolutions. So it must function flawlessly in all screen sizes. Images and content cannot be manipulated, cut out, or concealed.

To do this, developers must employ responsive breakpoints, also called CSS breakpoints or media query breakpoints. These are code-defined points. Website content interacts with these cues and modifies the screen size to exhibit the correct layout.

With CSS breakpoints in position, the website content will match with display size and showcase itself pleasingly and seamlessly.

Fluid Grid

Earlier, websites were measured in pixels. They are now, however, built on what is known as a fluid grid.

A fluid grid, in essence, arranges and adjusts web elements on a site in line with the screen size on which they are displayed. So, rather than designing objects in a single, fixed-size measured in pixels, items on a fluid grid would adapt and adjust to fit the screen’s dimensions.

A fluid grid is organized into columns; heights and widths are adjustable rather than fixed. As a result, the text and element dimensions change depending on the screen size.

Working on the source code of a website allows you to create the parameters of a fluid grid. A fluid grid also aids in maintaining a site’s visual consistency across several devices. Additionally, it helps you to make design decisions more quickly and offers you greater control over alignments.

Images Scale

Visuals and icons aren’t the only types of material that change size depending on the device. Your photographs must also be scaled. Desktop webpages, for instance, may require photos with a resolution of 1200 pixels, while mobile websites may demand images with a resolution of 400 pixels. Using a higher resolution on all devices can slow down your loading time. Thus, it’s not advisable.

Consider uploading multiple image resolutions and specifying which image you wish to showcase on each device. This is commonly accomplished in website code by allocating distinct “media” tags to appropriate “source” objects (e.g., iPad or mobile).

Read also: Responsive Website Design: Know the Fundamentals

Additionally, images or icons must be formatted as scalable vector graphics (SVGs). Unlike all the other media formats, such as JPGs and PNGs, SVGs can be resized indefinitely. This ensures that your website gives users on every device a high-quality surfing experience. They also ensure that your website loads faster, which is important for user experience and SERP rankings.

Typography

A typeface that looks great on your desktop version may not appear well on a smartphone that is a quarter of its size. In addition, visitors who cannot read your website will almost probably not click on or purchase anything.

Centering your website typefaces around the mobile website, on the other hand, can leave your desktop customers with unsightly words that are overly huge and conflict with your brand image.

Here are some greatest font tips for responsive web design:

• The rule of thumb for desktop and smartphone online content is 16pt body type.
• Avoid ultra-thin fonts that disappear on tiny displays.
• Make sure all headings are more significant than the body’s text and subheadings.
• Choose contrasting colors for your typeface so that it does not blend into the backdrop colors of your website.

Testing

Without adequate testing, you cannot complete any responsive web design project. In addition, you must ensure that your layout functions properly on all devices and in all scenarios.

Most recent browsers feature a testing environment that allows you to test your layout with various user agents and sizes.

Also, keep in mind your ideal audience’s most usual access situations. This must pertain to your layout, navigating experience, and text type.

Examples Of Responsive Design Website

Although having access to the world’s leading responsive web design service providers gives these companies an edge, it doesn’t mean small and medium-sized businesses cannot have a good, responsive web design. They surely can! You need to look in the right direction. 

Let’s look at 3 amazing responsive web design examples and ideas, so you can see what responsive web design looks like in action and get some ideas for your site.

Example #1: Dropbox

Dropbox’s website is an outstanding example of how responsive UX design can significantly impact user behavior on various screen sizes. It elevates responsive design by exhibiting what appear to be utterly separate web pages based on your device.

Dropbox Desktop View

Dropbox Mobile View

As the iPad and desktop editions extend to incorporate a full navigation bar, we can observe the fluid grid in play. When the mobile version is clicked, the hamburger menu displays vertical navigation.

The header in each of the three versions is entirely different. Each version concentrates on a single core CTA, although the desktop CTA differs from the mobile and tablet CTAs: “Sign up for free” vs. “Find your plan.” This indicates that Dropbox’s study revealed distinct user intent for various devices.

Example #2: Etsy

Another example of how the flexible grid approach can be used to ensure that your website display differ based on the device is Etsy’s site.

Here is the Etsy website on three different devices:

Etsy Desktop View

Etsy Mobile View

Clearly, Etsy focuses on personalization to provide visitors with a seamless user experience. All we can say is their responsive website design service did a fantastic job of capturing so many elements in one place without feeling overcrowded.

Example #3: Wired

The webpage of the online technology magazine Wired is an excellent example of how fluid grids may dynamically modify column arrangement based on device attributes such as screen width.

We can see two versions of their website in the photographs below:

Wired Desktop View

Wired Mobile View

Both the PC and tablet versions are identical. However, for better readability, the mobile version displays only one column. Also, the ad is displayed differently depending on the device, with the smartphone version showing simply the heading copy and inviting a tap.

Conclusion

With so many people shopping and surfing on their smartphones, responsive design is necessary. Without that, business is a blind net that may lose leads, customers, and income.”

Now that you’ve learned everything there is to know about responsive web design, it’s time to bring it all together. Use the information provided in this post to address the issue and work with responsive web design services to take your design to a new level!

Are you set to start an eCommerce store? But wait, jumping into the eCommerce industry without any preparation is like driving a car without knowing the directions. The eCommerce industry is gaining immense popularity because of which more and more business owners are planning to sell online with an eCommerce website. 

While there is no doubt that you can earn a lot with an eCommerce business, it is not as easy as it sounds. Believe it or not, most small businesses can stand post 5 years of their establishment. Why? The simple answer is that they do not focus on a lot of aspects of online marketing. If you don’t want to fail like them, then learn from their mistakes and try to prevent them. 

If you desire to win the race of being the best online business, you should avoid the pitfalls that will affect your business and cause you to lose sales. Even Though mistakes are the opportunity to learn new things, it is better not to make mistakes in the first place. Mistakes would take your customers in the direction opposite to the checkout window, ultimately throwing them straight in your competitor’s arms. 

So, if you are planning to start an eCommerce store or even if you already have one, a few common mistakes should be avoided or fixed to grow your eCommerce business or gain more sales. But before directly jumping on to the mistakes, let us first know the characteristics of an eComm website. 

Characteristics of an Online Store

Shifting your business to the digital world is an exciting step for a business. However, if you want to attract online customers and convert visitors into potential customers, eCommerce websites need to be developed right. Following are the characteristics that any website which sells should have. 

1. Clear, Easy Navigation

If visitors cannot find what they are looking for on your website, they would probably be disappointed and return back. Customer Satisfaction is significantly improved if the buying process is fast and efficient. Therefore, you need to make sure that your website is easy to use and explore. 

How can you offer an excellent user experience to the customers visiting your site? By regular side and top navigation bars; clickable and meaningful labels; significant drop downs and addition of a search bar. 

2. Fast Loading Time 

What if the loading time of your website is slow? The visitors will stop shopping and walk away from your website to the competitors’ website. This will make you lose potential customers. There are many things you can do to ensure a high loading speed of the website. 

The very first thing is to stick to the simple design, use online tools to compress the file size, reduce the use of plugins and redirects, and enable browser caching. This will help you increase the website’s speed. 

3. Secure Payment Gateways 

A payment gateway is a connection between your eCommerce store and your merchant bank. It sanctions your customers’ debit and credit card payments just like a cashier in some physical store. Being necessary for online transactions, it can be another reason for cart abandonment if not set up correctly. 

Online customers want their personal data to be safe, so eCommerce stores follow the best practices to ensure that the customer data is encrypted and protected. For this, they ensure obtaining and installing SSL certificates on their website. 

Read more: Grow your E-Commerce business with best Woocommerce Development Services

4. Strong Social elements 

These days, customers do not prefer buying anything without seeking assurance from others. So, to make sure that your customers convert to buy, you need to offer several directions to fulfill this need. 

Include social media links on your website so that people can comment, like, and share the experience with your products. Additionally, you can add reviews and customer testimonials to your website. The more positive social proof you showcase, the higher level of trust you will perceive. 

5. Multichannel Customer Support 

Professionally providing exceptional on-time customer support is very important for your business’s success. It is pretty frustrating to see a website with no clear contact details, and that walks you through long FAQ channels. 

The key to success is offering your customers a wide range of options to get in touch with you. For example, a phone number, email address, or live chat feature can be the most effective solution for your customers to contact you directly.

6. Effective Call to Actions

Even if your web store looks perfect and works smoothly, it has a problem if your customers do not know where to click. This is where the call to action buttons come into the realm. They tell customers where to click, what to do, and what to buy. Examples are “proceed to checkout”, “click here”, etc.

7. Mobile Responsiveness

Every year more and more people are shifting on to their phones for shopping. So, if you don’t have a mobile-friendly website that offers your customers a great experience, you will probably be left behind. 

Responsiveness is essential because if your website isn’t responsive, it will likely be slow to load. In addition, it will have an awkward layout, and the website will ask for zooming and scrolling to see the website’s content. This will significantly stop them from converting into customers.

Read more about How to Choose the Best Responsive Website Design Services

These were the essential characteristics of an eCommerce store, and now let’s come to the main point that is “Common Mistakes to Avoid while developing a web store.” 

Pitfalls to Avoid While Developing an eCommerce Store

From offering limited payment options to not offering multiple shipping options and not having a mobile-friendly website, there are a lot of things that can lead to a drop in sales. Due to this, you will also fail to drive quality traffic to your website. Moreover, you may also lose your customer’s trust. 

So, let’s go through a few eCommerce mistakes that a business website should avoid in order to boost sales and stay ahead in the competition in the eCommerce industry. 

1. Not Doing a Proper Research 

Developing and running an eCommerce store efficiently demands a lot of time and effort. However, you need to make sure that you are investing your resources intelligently, as some of the things you are doing may go to waste. How will you prevent this?

You can prevent this issue by doing thorough research about your business niche. Not only eCommerce, but before you start anything, you need to do extensive research of the target audience, market demand, and many more things. Identify what may get clicks and whatnot. This will definitely help you reduce some of the problems. 

2. Communication Gap

Make sure that your consumers can easily reach to communicate with you. Yes, it is a bit difficult, but if you are always available for your customers, it will build a sense of trust in them. Also, this will increase your business efficiency. 

As discussed above, most of the business owners forget to add reliable contact information to their website or create a trustable helpline for the customers to contact them. This is a widespread eCommerce mistake that can significantly affect the sales of your online store. 

3. Too Much of Pop-Ups

It is a fact that ads, if used efficiently, can be a great way to earn money. Unfortunately, these days, customers lack the patience to wait for what they want. Therefore, you have significantly less time to catch the attention of your customers. That is why Pop-up ads are used. They are very classy and fabulous at grabbing customer attention.

However, what many business owners do is overuse the pop-up ads, which ultimately take over their original content. Overuse of pop-ups can be very irritating for your customers and may lead the customer to quit the website sooner or later. You need to give some space to the customers to let them access your website. 

4. Having no SEO Strategy

You might have heard a lot of times about the importance of SEO for online businesses. You can find this term in almost every checklist of the business looking to grow online. There’s no point repeating the things you’ve already heard a lot of times as it is the most crucial part of digital marketing services. 

No matter how exclusive your website looks or how valuable your products are, every effort of yours comes down to how your eCommerce website is performing the search engines. Therefore, the search engine rank of your website is very important.  

5. Not Optimising your Site for Mobile Devices 

These days most people prefer mobile devices for shopping online or accessing any other kind of website. Now, this is a situation to think about. Just Imagine you have developed a website that is compatible only with desktops but not smartphones. Now what? You will likely lose a potential customer, thereby decreasing sales.

As an online entrepreneur, you should always think of a solution that will give you maximum sales. We would suggest you avail of responsive website designing services to develop a website that is optimized for all the devices and can respond immediately to the user’s action. 

6. Not Following the Trends 

“Eureka” – This means the joy of discovering something out of the box. However, unless you have a life-changing idea, do not try to do anything unique from the very start. Instead, stick to the basics of eCommerce and try exploring the best approach for you and your storefront. 

Doing this might help you discover your Eureka moment with the pathway to direct your marketplace towards success. 

7. Lack of Descriptive Product Information

What is the primary purpose of creating an online marketplace? To start selling your offerings, right? Creating a business plan, developing an engaging website with the best eCommerce platform; everything is necessary. But when you upload your product on your website, it should have detailed information along.

Customers only buy the products when they know about them. And if you don’t write a description of the product, you will probably lose your customer. Online Marketing eliminates the interaction between the customer and the business owner. 

As the customers cannot touch, feel, or sense the product, your description is the only thing that can convince them to buy. Therefore, never miss writing descriptive and creative details about your product. 

8. Poor Navigation

It is yet another common eCommerce mistake that most of the business owners commit. A good-looking, engaging website is a secondary thing, but if your users cannot find what they are looking for, then there’s no point in your good-looking website. 

Always remember to develop a website that is easy to use and navigate. Give your customers the best and easy experience on your website. This will definitely help you convert your website visitors into potential buyers. 

9. Lack or No Effective eCommerce Policy 

Even in this advanced time, many people are still scared to buy anything online. That is because they are concerned about security. However, trust is the most important thing between a seller and a buyer, and it is the truest in the case of eCommerce websites. There are a lot of things that build trust. 

One of those things is an effective marketplace policy. Many buyers are concerned about the shipping method, return and exchange policy, and payment methods. Hence, you should have a clear eCommerce policy for all these things in order to build trust in your consumers. 

10. Overlooking Website’s Security 

Being the owner of the website, you are not only concerned about the security of your data but also the security of your customer’s personal information. You will need everything that can keep your website data safe and secure all the time. 

Overlooking the website security is a blunder that can pull you down on the search engines and affect your sales in the end. Therefore, always remember to include everything in your website that will keep your and your users’ data safe. 

Final Words

Making a mistake while developing your business storefront can cause you to pay a considerable amount in the long run. Therefore, it is essential to create a business plan to avoid blunders. Prepare yourself beforehand to avoid the eCommerce mistakes that other entrepreneurs have committed and are now suffering from a considerable loss. 

If you successfully avoid these mistakes from the start itself, you will save a lot of time and money. However, if you have already made these mistakes earlier, it’s not too late to fix those issues. 

If you want to develop a website from scratch or fix the eCommerce mistakes in your existing website, WeDoWebApps LLC can help you. We have been offering responsive web design services for a decade now, and we are experts in developing websites, avoiding every blunder that can cause you a huge loss. Contact us to get your error-free and responsive website created by the experts.