Tag: Shopify Website Development

Shopify is one of the top-rated ecommerce solutions which enables a store owner to setup an online store with built-in features, countless themes and the most important an effective framework. If you’ve chosen Shopify platform for your online business, then you’ve done your research well and are aware of the capabilities and features the platform boasts about.

Understanding importance of SEO and its impact on my business.

Today, when most of the businesses are moving online and ecommerce is booming thanks to the robust platforms powering it, there is nothing holding back your business from success and a generous profit. But success never comes easy! It’s one thing to build; it’s another thing to make it work. Your Shopify website design team has built an online store which you think meets all the prerequisites but what good is a website if there is no traffic coming in. That’s where SEO comes in. If SEO is an unfriendly term, it simply means Search Engine Optimization. Google and Bing, the two primary search engines work on a lot of algorithms which push the most referential content to the top. It’s well understood that any user will click on the top few links with lesser chances of going to the second page of SERPs (Search Engine Result Pages). Until unless your Shopify store is not SEO optimized for Google and Bing, there are very low chances of your business picking up any pace.

Here, we learn a few tips on how to optimize an online store and to have your site feature on top of the pages. The more visible your business is, the more traffic you will receive. Shopify is an SEO friendly platform which is equipped with the necessary features to help you rank your website on top however it still requires a little work to make it fully SEO optimized.

Keywords are important

Many a times we take keywords lightly. These small phrases of three to five words can really change your business operations. Stronger the keyword is, stronger is the SEO optimization. In order to use the right keywords in your product descriptions, website content, you need to invest some extra time to research on various aspects. Firstly, know the kind of products you are selling. Now think like a customer who would be searching for a particular item, what specific words he would type in order to search for it. Before you finalize the keyword, make certain that the keyword is relevant and has an adequate monthly search. There are various tools online like Google Keyword Planner, SEMrush, Keyword Tool and many more which can help you with the right statistics. If all this seems like a hassle, you can opt for professional SEO services that are skilled in website optimization.

Optimize your pages

Once you have your keywords ready, it’s time to use them for meta tags, title tags, descriptions and also in your URL. Meta description should be relevant and engaging enough which will make the users click on the link. Google and Bing not only use the content while indexing your site, the algorithms use the images too. Therefore it is important to have an image description also known as alternative text or alt text. Well written alt tags will help images to appear in various searches thereby increasing the CTR (click through rate) for your site. This step is technically more advanced than keyword research. If you’re up for some challenge go ahead and make some changes or else you can push the envelope to the experts who deliver a complete range of Shopify ecommerce website development services.

Connect your store’s sitemap with Google and Bing

Before you submit the sitemap, it’s beneficial to register your Shopify site on Google Search Console and Bing Webmaster Tools. By registering your site on these major search engines you are enabling your site to get crawled which means that the search engine will recognize your site and might index it which then increases the chances of ranking in searches. Further to this, submit your sitemap which is a file containing all individual pages of your website. A sitemap enables the search engines to index and appear in relevant searches. Shopify stores can automatically generate the XML file for your sitemap.

Build backlinks directed to your store

Backlinks are a great way to increase traffic to your site. Ranking your page is all about building trust for your website. The more relevant the content is, more is the traffic and the time spent on the site before the user decides to go back to the search results. All these factors increase your chances to rank higher. Having backlinks for your website is like creating a network of relevant data spread over various websites. This can be through mentions on social media, citations, blogs etc. When it comes to security, search engines are very particular about it, therefore it’s advisable to have an SSL certificate if you want your site to get an added advantage on rankings on both the search engines.

Maintain best practices

For any business to launch or sustain, social media is the most important tool to communicate with its audience. It’s another channel to push out information about various products and have the social media accounts linked back to the online store. If you’re looking at increasing traffic through paid mediums, then social media accounts can help you reach a wider audience. Additionally, the main reason SEO gets hampered is due to slow speed. Like consumers, search engines too prefer fast loading websites and give it more preference. Boost the speed of your website by reducing the size of the images, using common fonts and lesser custom codes. Investing in Google paid ads is also another tool through which you can attract a wider audience and also gain some credibility by Google.

Lastly, if these tips are incorporated for your Shopify website design, not only will your business yield results but gain visibility and traffic as well. One way to ensure that you’ve ticked the right boxes in building and sustaining your site is to take assistance from professional SEO services or connect with experts who provide Shopify ecommerce website development services. It’s not every day you build your business from scratch for that reason the right tools need to be used effectively.

ECommerce is the right way to put your products or services in front of the growing digital market. ECommerce has been a blessing to several businesses, irrespective of startups or giant enterprises. Online shopping has become an integral part of our day-to-day life and hence the various eCommerce platforms. Shopify is one of the top eCommerce platforms that help businesses build a brand image and offer a one-of-a-kind user experience. By giving a sense of security and exceptional performance, Shopify web development has won many hearts worldwide. Shopify aims to make eCommerce a better and richer experience for both providers and users. To conquer the purpose, Shopify relies on expert, efficient developers to create a world full of rewards and possibilities for startups and small businesses. Shopify makes complex things simple for its users; developers can build the rest of the items. 

In this blog, we will be discussing Shopify Unite 2021; it is an annual conference that brings Shopify developers and global partners together for revolutionary advancements and announcements. Shopify comes up with the latest enhancements in technology and product updates through this conference. Shopify Unite 2021 has introduced some most significant and innovative changes for Shopify investment and set of infrastructure. After observing the gains in the eCommerce shift during the pandemic, Shopify is all set to open outstanding opportunities for SMEs – Small and Medium Enterprises. Your brand or business can have unlimited customization and provide a best-in-class customer experience to users. Nonetheless, the recent announcements of Unite are in favor of merchants’ experience as Shopify comes up with extra powerful and feature-rich eCommerce solutions. Read ahead to know more:

1. Customized store with desired aesthetics and layouts

As Shopify itself says while launching the ‘Online Store 2.0′, it is the most significant update the platform has ever had so far. Combined with brand new features and enhancements, this up-gradation enables merchants’ to make substantial and personalized changes in their online stores. If you are a merchant, Online store 2.0 expands your ability to control the layouts of your store, which makes Shopify website development easier. You can remove or rearrange the content according to the personalized design (without touching the original code) and use Shopify GitHub integration and Theme Check to deploy outstanding themes. With incredible flexibility and access to data, you can render an exceptional experience for your customers. 

2. Flexibility of displaying store content

You can change or edit details of orders, products, customers, and other relevant objects with the help of Metafields. These extra pieces of data aid you in storing details that would not have a home in Shopify admin otherwise. For example, back-order dates, fabric care instructions, delivery dates, etc., can be displayed on the store regardless of the pages or product information section or checkout. Metafields can be directly defined or edited in the admin; anyone can access it once the metafields are connected with an app or a theme. 

 3. Faster and better themes

Customer experience has been a priority for Shopify, and it begins with a perfect theme. ‘Dawn’ is all about a fast, fantastic, and beautiful storefront for conversions. You can express any brands or services with an impressive shopping experience as Dawn is intentionally built for striking aesthetics. Whether you have to show products focusing on images or product grids or it is about smart and effective color combinations, Dawn loads a page 35% more than other popular themes of Shopify. Available soon in the market, Shopify Web Developers will love it as more themes are coming to theme stores with high-speed performance to improve users’ experience. 

 4. Draw, repeat, and retain with Shopify Email

Shopify email is a peculiar marketing tool as it allows you to obtain, engage and retain customers. You will have a new gallery containing ready-made templates for new product/services launches, to share restocks of products, and for sale. These templates can automatically pull your product images, logos, descriptions, discounts, and prices from your store without any third-party intervention. Boost your email campaigns with personalized email marketing and custom fields. Shopify email remains integrated with your online store, and hence, engagement metrics, conversions, add-to-cart, everything can be tracked at once. 

Read also: Types Of Shopify Development Services And The Best Companies Offering Them!

5. More and better payment options

With a diverse range of shoppers come the diverse preference of payment modes; some prefer credit cards, some prefer cash on delivery, after pandemic and trending cashless payment, many prefer QR codes as well to make a purchase. No matter what your buyers choose, multiple payment options are convenient for any shopper as it helps you with improved checkout conversion. With Shopify’s brand new ‘Payment Platform,’ you discover more opportunities to grow in your niche market and business. Payment provides can build integrations into Shopify which unlocks a better ecosystem of various gateways offering great functionalities. It augments business value as merchants can sell frequently and quickly with plenty of safe payment options.

6. Increase order value with buy now, and pay later option

When a customer gets to check out with larger cart sizes, the conversion rate can be pushed 50% further that ultimately raises the average order value. ‘Shop Pay Installments’ allows your shoppers to buy now and pay later in small installments with 0% interest and without any hidden or additional fees. It gives buyers convenience as they can place orders without being worried about immediate payments, which benefits merchants because they get to sell more at once. 

7. Scaling up with customization

Shopify is an open space of eCommerce where your ideas, practical, and technical skills grow in order to create a never-before buyer’s experience. Using ‘Storefront API,’ you can build a customized storefront that increases business capacities such as international pricing, subscription selling plans, curbside pick-ups, etc. Now you can craft a non-liquid storefront with your current framework and tech stack so that any screen can turn into a shopping channel for your brand using Shopify’s storefront APIs. It includes wearable technologies to desktop, mobile phones, and mirror technology; create an outstanding brand impression with your desired business logic and tech stack required for your business.

There is more to it as we come to a conclusion; for example, optimized pick-up locations, seamless wholesale marketplace created by Shopify, new product discovery and selling, etc. Shopify has come up more potent than ever before and pushing boundaries to help you make the best of your investments and well-deserved ROI. With online marketing and shopping at the peak of the time, these features can do wonders for SMEs as well as enterprises. So choose the right Shopify website development company and get your desired online storefront; with Shopify, you can thrive in this competitive digital market.