Author: Tarun

Have you ever used a mobile app and wondered what the next step was? 

Or you tried to click that tiny link, the CTA button, but failed several times? 

If you answered yes, welcome. You have just come across what we call a common “UX mistake.” Don’t worry if you don’t understand what it means. Because we have simplified it for you! 

This article will go through the following: 

• Why are UX and UI not the same thing?
• What’s UX exactly? 
• What are the most common mistakes businesses and designers make while designing the UI and UX of mobile apps?
• And finally, UI trends have been rising in popularity. 

Read also: 45 Stellar Mobile App Ideas that will Kickstart your Business

Stop! UX is Not UI 

Think of UX and UI in terms of the human body. UX is your skeletal structure, whereas UI is the visual elements like hair and skin. They are not the same. But they are different parts of the same body. 

Both cannot function without each other. You won’t be able to move or take any action if you don’t have skeletons (UX). And same goes for skin and hair. You would simply be bare-bones!

Here’s how Don Norman and Jakob Nielsen of Norman Nielsen Group define the difference between UI and UX…

Now that you know how UX and UI work, let’s see their definitions. 

What is User Interface(UI) Design?

User interface(UI) design is the visual look of your mobile device. A UI designer will design a mobile app interface that fits with the user experience designed by a UX designer. A great UI design attracts users and retains them longer. 

So, what are the essential elements of User interface design?

• Documents
• Texts
• Images
• Videos
• Forms 
• Buttons, tags, text fields, checkboxes, dropdown lists, etc.

In other words, if you see an app that gets the “wow, that’s beautiful” reaction from you, thanks to a UI designer. 

What is User Experience(UX) Design?

UX has five major elements:

• Strategy:  It’s a phase of gathering information and laying a solid foundation by understanding the needs of both businesses and users.
• Scope: In this phase, the designer will set the scope for the idea and type of content they will be designing. It’s further divided into two parts – functional(features, functions) and content (images, themes, audio, videos) requirements. 

• Structure: This phase decides how the design is organized and how it will behave when the user interacts with it. 

• Skeleton: This phase is where the UX designer will combine everything created till now to decide the flow of information and movement from one screen to another.
• Surface: It’s the final layer. The designer finalizes everything that will go on the screen that users will see. 

In other words, if you see an app that gets a “wow, that was quick and easy” reaction, thanks to a UX designer. They succeeded in simplifying your user experience. UI UX design services take your mobile app design to the next level and make it user-friendly as well as pleasant.

Don’t Make These Mistakes When Designing Your Mobile App 

1. Overloading users for information 

The main motive of the mobile app design should be to reduce user frustration. So, when you use two three-page long forms. It can create a painful experience for users, leading them to abandon it. 

Here’s what you can do instead: 

• Keep the forms short. Only include the most critical information and remove any unnecessary fields. 
• Use intelligent features like autocomplete to fill the form automatically. This would instantly reduce the friction that most users friction while filing the information. 

2. Use jargon 

The worst thing you can do while designing a mobile app is to fill it with jargon that most users won’t even understand! Clear communication should always be a priority. After all, if users don’t even understand what you want them to do, how will they continue?

How to avoid these scenarios: 

• Keep it simple to avoid confusion. 
• Learn the understanding level of your audience. A 15-year-old would have a different understanding from a 40-year-old. 

3. Bad onboarding Experience 

Mobile users are susceptible to bad first-time experiences. So much so that almost 21% of users will never app if they had a not-so-good first-time experience.  

So, how to make the first experience pleasant?

Simple, leverage contextual onboarding. Contextual onboarding is when you provide instructions only when users are using the app. The best thing about contextual onboarding is that it does not overwhelm users with information like those user manuals do. 

Duolingo is the perfect example of well-designed contextual onboarding. Once the users sign up for the app, it asks them to choose between beginner and non-beginner, after which they are immediately sent to the core product. There, too, the app guides the users with little information.

Users are also encouraged to do a quick text. This is just one of the strategies to create a pleasant first-time experience with your mobile app. However, the end goal remains the same – make it easy for users without overwhelming them with information. 

Current Trends in Mobile App Design 

Let’s delve into current trends in mobile app design.

1. Keep it minimalistic 

If you ever find yourself overwhelmed with the options, you know how tiring it can be to make a choice. To remove this paradox of choice, mobile app designers have been keeping the app interface as minimal as possible, meaning easy navigation, no extra details, more free space, clear color schemes, etc. 

2. Sphere, Sphere, Everywhere

Behance

We can’t avoid circles. They are everywhere, be it eggs, planets, or domes. However, these spherical objects do have a visual appeal that, when used in app design can give a soft, inviting experience. You can also play around with these spherical shapes to add depth to backgrounds and create a personality. 

3. Microinteractions

Dribble

Micro-interactions have been definitely trending this year. Tapping the heart button to turn from gray to red, swiping emails into the archive, swiping products, and status updates are all examples of micro-interaction. These little things (we don’t pay enough attention to) are what make our experience intuitive. You will immediately know when they are missing.

4. Border-Defined Design

Behance

Borders are essential to the design as they separate two UI elements. Borders are old school, as Apple Macintosh System 6 and Windows 3 relentlessly used borders to define and separate their elements. So what are they doing in app design now? That’s a debating question. However, the border-defined design does stand out from all the modern designs we see today. And isn’t standing out from competitors the ultimate business goal?

Hire Reliable Mobile App Design Company Within 5 minutes

There are plenty of mobile UI UX design services for iOS and Android on the internet. However, it can be overwhelming to find the “right match”. 

Not to mention, you will have to see their portfolios, shortlist them, interview them, and see whether they are the right fit. If not, you again have to go through the vicious cycle of the interview process.

Read more about New Trends In Mobile App Development

That’s why WeDoWebApps bring you trusted, reliable mobile app design and development services where experts are with you. We have spent a lot of time filtering these best app designers so that you can start your projects instantly! Don’t wait. Chat with us and find yourself a match!

Looking for an Android app development company for your business or start-up? Or, are you in search of an iOS app development company? If you are overwhelmed with tons of the latest technology available for mobile apps and don’t know whether to go with iOS or Android app development, we’ve got your back! To make it easier for you to understand, we will give you all the answers in the simplest way possible. App development platforms have many factors and considerations to reach the target audience and drive maximum profit. This article aims to provide a comprehensive understanding of both the Android and iOS app development platforms. Through this article, we want to help you to relate to the user’s needs and make wise decisions on choosing Android or iOS app development. Here we go!

iOS v/s Android Demand: Know the Statistical Figures

The web and mobile applications have become one of the most popular and preferred resources for the general audience to browse, understand, and buy products and services. According to the Statista report, global app revenue in 2020 increased to $318 billion, a $60 billion increase from the previous year. By the end of 2022, the total app revenue is expected to be $430.9 billion. Another significant report from Statista suggests that by 2023, iOS will have a market share of 12.6%, while Android will have 87.4%. There is a lot of significant numerical data in Android and iOS applications that vary from country to country. The United States and Japan are two countries where iOS users dominate Android users. However, the number of Android users is more significant when the worldwide ratio is considered. There are 2.56 million apps available on Google Play, while iOS has 1.85 million apps, clearly stating that Android has more applications than iOS. The above-stated statistics must have clarified the target audience and how the individual platforms would perform per your needs.

How To Choose The Best Platform For App Development – Factors To Consider

When you are confused about the parameters to consider for an app development platform, there are some factors you should study! For Android and iOS app development services, always look forward to the below points before making the right choice:

1. App Downloads

Android’s market bandwidth is more significant than iOS, so there are more app downloads in Android. Alongside that, Android runs a lot of paid advertisements that make up for extra revenue.However, iOS users are most likely to purchase apps, which means that this is the audience that will help generate app revenue.

2. Target Audience

In generating more revenue, the size of the targeted market matters more than the size of the market. Android has more users than iOS, but it might not get you your potential successful reach.The type of audience you are looking for is likely more prevalent among iOS users. Thus, it becomes essential to study which type of users would help you make the app launch a success.

3. Cost of App Development

Organizations must work within their budget criteria while keeping the target audience in mind. The best way to do it is to try and compare the budget with the target audience and understand how worthwhile the platform would be.In short, organizations need to plan revenue and return before making an app development platform choice.

4. Average Revenue

Revenue always makes up for the primary motive for all businesses. In this context, there are two questions you need to ask:

• Do you need a large audience or a small one that can give you more profit?
• What will make more business out of the app: advertisements or app costs?

Did you know that despite Android’s 82% revenue increase, it still lags behind iOS? There isn’t anything good or bad in general; it depends on your expectations and targets!

5. App Update

iOS and Android applications require a minimum of one update a year. It is often neglected in mobile app development and downloads, but it is important.

A Detailed Comparison Between Android and iOS

Now, in the blog, let us take you through a comprehensive iOS and Android app development service guide based on parameters like user retention, market trends, number of users, app revenue, and others. Read also: Android Vs. iOS: Which One to Choose

1. The Market Strength of iOS v/s Android:

As discussed above with statistics, Android has more users than iOS, but there’s more to put light on. While Android brings the mass, iOS devices have users who would likely engage more. In iOS, there are more opportunities for in-app purchases.Android is popular among lower-income groups and in developing countries. It can help you generate revenue, even through paid advertisements.

2. Global Market Share of iOS vs. Android

In the mobile app domain context, Android has 2.5 billion active users across 120 countries.iOS has 1 billion active users on a global level. This makes the android win this battle. This is one of the primary reasons why start-ups choose Android rather than iOS applications.

3. iOS vs. Android: App revenue

Choosing an app development platform also includes app revenue as one of the major deciding factors.Regarding the Google Play store, the revenue generation was 48 billion USD in 2021. Whereas the Apple app store generated a revenue of 85 billion USD in 2021. With that, iOS took the lead in the gross revenue mark.  However, in 2022, Google Play app downloads were 27 billion, and iOS had only 8.1 billion. Here Android took the lead. In the above statistics, you must have noticed that Apple led in revenue generated and Android app downloads. Businesses choose iOS to generate more significant revenue, though Android is trying to match it, which will likely take time.

4. iOS vs. Android: User Retention

By user retention, we mean the trustability and performance of your app in the market. User retention is a concern if your business has been catering to services through applications. Finding a loyal customer base is a real challenge in the vast and overcrowded market.Considering some facts, Android has been more successful in creating loyal customers than iOS users, who tend to quit because of minor problems. This can also come from where Android apps come free and iOS users must pay for apps consistently. Technical Differences Between Android and iOS

From all the above pointers, it can be concluded that the development of an iOS app is more accessible than that of an Android one. However, that is more of a developer’s concern, but being the app’s owner, you must know it!

Advantages of Using the Android Platform

Let’s look at a few advantages of using the Android platform for app development:

• The Android operating system is highly customizable and user-centric.
• Android gives the option to choose from in-built apps, which is the official store for app downloads.
• It has open-source code, which means it is available to developers and manufacturers.
• The Android user experience can be enhanced through an easy custom ROM download.
• Androids come with widgets that are self-contained programs, enhancing functionality.
• The device’s memory can be increased by just inserting an SD memory card.

Advantages of Using the iOS Platform 

Let us look at a few advantages of using the iOS platform.

• iOS and Android come from the same company, which makes the application consistent without major changes in design and interface.
• With the least number of security breaches, it is considered one of the safest platforms.
• The lowest heat generation with a long-lasting battery
• Easy testing and low fragmentation
• The hardware and software are designed by Apple itself.
• App icons with appealing and aesthetic designs to choose from

Do you need an Android or iOS interface? Let us look at specific situations and what would ideally go with them. When Should Businesses Choose Android Development?

● If your budget is limited!

Android app development has a particular social network designed from which you can choose what suits your needs well. A wide range of options can be integrated within the set budget in android development.

● If you target users across different devices!

If your audience is spread across various device users, Android can help you get a better reach as the application is accessible all across.

● If your application requires frequent customization

Android has easy customization options that allow you to add and remove features without hindrances as per your business needs.

When Should Businesses Choose iOS Development?

● If you need high security for your app data!

iOS has a premium security facility that avoids the manipulation of essential data in any manner. So, if you’ve been looking for a data-sensitive option, the iOS platform is the right one.

●  If you are looking to offer the best customer experience!

The iOS App Store does not approve any app easily. There are significant guidelines to follow. Thus, it helps create the most amazing user experience, bringing quality engagement.

● If Apple device-dominated countries are your targets!

If your potential customer base comes from countries like the USA that have the most Apple users, then the iOS development platform is the right choice for your app. Read more about New Trends In Mobile App Development

Conclusion

Whether you choose Android or iOS, it is important to understand what will best suit your needs. In this write-up, we tried to explain every bit of it so that you can make an apt decision, leading to a fruitful outcome. Checklist the points and then decide as per the weightage of both platforms. However, don’t forget, a software development company with a track record of experts can definitely help you get results much faster! At WeDoWebApps, we are a mobile app development consultancy company where you can get your dream app developed.  Our team of iPhone app developers and Android developers works full-time to provide you with all kinds of services including UI/UX design, development, testing and so much more.